Command Your Brand

Alex Latronico

Command Your Brand interviews visionary founders that are amplifying the impact of others and making the world a better place. They are the individuals creating the future and changing the landscape of business.

  1. Tim Storey: Stop Chasing Perfection—Build Excellence Instead

    12 JAN

    Tim Storey: Stop Chasing Perfection—Build Excellence Instead

    Perfection is the trap. Excellence is the path.In this interview, Tim Storey breaks down why chasing the “glossy” social media version of success keeps people stuck—and how to rebuild momentum through uncommon thoughts, uncommon plans, and uncommon discipline. We also get into identity, resilience, the “almost vs utmost” life, and the practical habits that create real results over time.If you’re a CEO, creator, or entrepreneur building your personal brand, this conversation will help you lead yourself better—and show up more consistently without pretending to be perfect.🚀 Work with Command Your Brand (Podcast PR + Authority Building): www.commandyourbrand.com🎙️ Subscribe for interviews + strategies to amplify your message through podcast guesting.Topics: excellence, identity, discipline, resilience, leadership, mindset, personal growth.________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    26 min
  2. Your P&L Statement Doesn't Lie: Here's Why Most Businesses Fail

    6 JAN

    Your P&L Statement Doesn't Lie: Here's Why Most Businesses Fail

    Donald Miller (New York Times bestselling author, Building a StoryBrand / Business Made Simple) breaks down the biggest reason customers ignore your marketing: you haven’t clearly defined the problem you solve. In this interview, Donald explains why “looking successful” isn’t the same as being successful, how to craft a marketing message that gets attention, and the simple positioning shift that increases sales without changing your product.If you’re a CEO, founder, author, or expert building authority, this episode will help you clarify your message and create demand.🚀 Work with Command Your Brand (Podcast PR + Authority Building): www.commandyourbrand.com📘 Get Donald’s book: Business Made Simple (and check out Website Wednesday on YouTube) Key topics: business messaging, StoryBrand, personal branding, marketing strategy, positioning, entrepreneurship, podcast guesting, sales clarity.________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    30 min
  3. What Navy SEAL Training Really Teaches About Leadership

    02/12/2025

    What Navy SEAL Training Really Teaches About Leadership

    In today’s episode, I sit down with Errol Doebler, former Navy SEAL, FBI Special Agent, and one of the most unique leadership thinkers working today.We dive into the leadership forged in combat, under pressure, and inside the most demanding environments on earth. Errol breaks down what he learned in BUD/S (Class 193)—where more than 90% quit—and how those lessons shaped the way he leads, builds culture, and makes decisions when the stakes are life or death.We cover:* Why Navy SEAL leadership translates to business* The mindset that gets you through impossible challenges* Emotional awareness and decision-making under stress* How to lead teams through uncertainty, chaos, and fear* The FBI undercover cases that transformed how Errol thinks* Why great leaders MUST build process over motivation* How to create an environment where elite performance becomes normalErrol also shares the surprising lesson he learned leaving the FBI and launching his company, Leader 193, and why he believes anyone can become a great leader with the right process.CHAPTERS:00:00 – Intro: Leadership Forged in Fire02:18 – Meet Errol Doebler: Navy SEAL & FBI Leader06:05 – Why He Chose the SEAL Teams Instead of a “Normal” Career11:42 – Naval Academy, Surface Warfare & Accelerating His Path17:30 – The Power of Great Commanders and Environment in Leadership22:55 – Inside BUD/S: 90% Quit, Here’s Why He Didn’t30:10 – What BUD/S Really Changes: Mindset, Limits & What’s Possible36:40 – Leaving the FBI to Start Over: Fear, Faith & Big Decisions44:02 – Errol’s Leadership Process: Emotional Awareness & Conscious Decisions52:15 – Legacy, Lessons at 21 vs Now & Where to Find Errol________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    35 min
  4. How Modern Medicine Failed Women — And How to Fix It

    25/11/2025

    How Modern Medicine Failed Women — And How to Fix It

    Are women being failed by modern medicine? Today’s guest, Dr. Melissa Miskell, has spent 25 years as a board-certified OB-GYN—and she says YES. In this powerful conversation, we break down the misconceptions, outdated beliefs, and systemic blind spots in women’s healthcare… and how Dr. Miskell is working to fix them.In this episode, we cover:✔️ Why modern medicine still ignores women’s symptoms✔️ The dangerous misconceptions that hurt women’s long-term health✔️ How Dr. Miskell became a doctor AFTER being told she’d never make it✔️ What women need to know about their hormones, fertility, and treatment options✔️ Why patient-led, proactive healthcare is the futureDr. Miskell’s story is one of persistence, grit, and overcoming outdated gatekeepers—while building a career serving women who need real answers, not dismissals.CHAPTERS00:12 – Welcome to the Command Your Brand Show00:30 – Introducing Dr. Melissa Miskell00:37 – How Modern Medicine Has Failed Women01:04 – Dr. Miskell’s Background & Experience01:56 – The Mentor Who Said She’d Never Make Medical School02:48 – Proving the Doubters Wrong03:59 – Turning Discouragement into Motivation04:19 – The Truth About Aging & Women’s Health04:47 – Hormones Get a New Look: FDA Removes Warning05:34 – Why Women Were Told to “Just Deal With It”06:03 – The Real Impact of Hormonal Decline06:34 – Estrogen, Progesterone & Testosterone Explained07:07 – How Hormones Affect Heart, Bone & Brain Health07:35 – Osteoporosis & Hormones08:08 – Why Heart Disease Is the #1 Killer of Women08:48 – How Hormonal Shifts Affect the Heart09:23 – What Taking Control of Your Hormones Looks Like09:39 – Finding a Doctor Who Actually Listens10:02 – What Hormone Level Testing Really Reveals10:29 – Options for Hormone Replacement Therapy (HRT)11:09 – Why Injectable Hormones Work Best11:49 – Blood Tests & Tailored Treatment12:00 – The Problem With Oral & Topical Hormones12:30 – Patches & Pellets: Pros and Cons13:52 – Symptoms Women Don’t Realize Are Hormonal14:57 – How Treatment Is Customized for Each Woman15:17 – Balancing Hormones Through Real-Life Symptoms17:02 – Environmental Estrogens: Hidden Dangers18:02 – Lifestyle & Environmental Changes That Help19:00 – Diet Changes That Support Hormone Balance20:02 – The Soy Problem for Women & Men20:28 – What Women Experience After Correct Treatment21:28 – How Hormones Improve Life Quickly21:44 – How to Connect With Dr. Miskell22:09 – Closing Thoughts & Subscribe Reminder________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    23 min
  5. How Ryan Serhant Thinks About Money (Most People Don’t)

    18/11/2025

    How Ryan Serhant Thinks About Money (Most People Don’t)

    What if your entire relationship with money, success, and time is the thing holding you back?In this episode, I sit down with Ryan Serhant — one of the top real estate brokers on the planet, star of Million Dollar Listing New York, and author of Big Money Energy.We talk about:🔥 How being broke in NYC shaped his view of money🔥 The mindset behind Big Money Energy and why confidence is a skill🔥 Why publicity changed everything for his career🔥 How he pivoted during COVID and used YouTube to scale his brand🔥 The “thousand minute rule” and auditing your life for time vampires🔥 How to keep growing when things are already going wellIf you’ve ever felt stuck, played smaller than you know you should, or wondered how high performers keep pushing when they’re already winning — this conversation will hit you hard.CHAPTERS:00:00 - Intro00:45 - Million Dollar Listing Impact on Ryan's Life04:00 - Money Mindset and Philosophy07:14 - Timing for Big Money Energy10:25 - Understanding Big Money Energy Concept11:11 - The Audit Process Explained13:06 - Recovering from a $72 Million Loss15:54 - COVID-19's Impact on Real Estate18:11 - TV vs YouTube: Speed Comparison20:21 - Transitioning from Good to Great23:48 - Importance of Appearance in Business________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    27 min
  6. AI Secrets for Scaling Your Business

    11/11/2025

    AI Secrets for Scaling Your Business

    Unlock the secrets to scaling your business with AI! In this episode of the Command Your Brand Show, host Josh Silvestro dives deep into innovative strategies to help CEOs and entrepreneurs maximize their growth potential. Joined by AI expert and successful entrepreneur Avi Vatsa, the discussion covers everything from leveraging AI for business automation to creating impactful marketing campaigns and scaling efficiently in today’s digital landscape. Learn how tools like Dialora.ai, Codest, and Growth Driven Digital are revolutionizing industries through cutting-edge AI applications in marketing, customer engagement, and productivity. Discover how to use AI for market research, competitor analysis, and creating cost-effective solutions tailored to your business needs. Are you ready to command your brand, start your own podcast, or enhance the quality of your business operations in 2024? Whether you’re looking to build your podcast empire with expert audio and video setups or integrate AI to boost efficiency, this episode is packed with actionable insights and strategies to help you succeed. Don’t miss out on the chance to transform your business! Subscribe now to stay ahead of the curve, and visit www.commandyourbrand.com for expert guidance on podcast publicity and scaling your brand. Let’s make 2024 your most impactful year yet! #scalingstartups #digitalmarketingstrategies #customeracquisitionstrategies #effectivemarketingcampaigns #entrepreneurshiptips CHAPTERS: 00:00 - Introduction 01:29 - Avi Vatsa’s Background 03:16 - Passion for AI and Business Growth 07:02 - Building a Business with AI 12:40 - Understanding the Worst AI 18:09 - Entrepreneurial Advice 19:44 - Wrappers vs. AGI Explained 23:10 - Challenges in Automating Processes 27:34 - Key to Scaling a Business 31:54 - Leveraging Resources for Success 36:07 - Influences on Career Development 40:10 - Inspiring Success Stories 43:51 - Connecting with Avi Vatsa 45:17 - Outro

    30 min
  7. Automate or Die: The Brutal Truth About Business in 2025

    06/11/2025

    Automate or Die: The Brutal Truth About Business in 2025

    Unlock the secrets to scaling your business with AI. In this episode of the Command Your Brand Show, host Josh Silvestro dives deep into innovative strategies to help CEOs and entrepreneurs maximize their growth potential. Joined by AI expert and successful entrepreneur Avi Vatsa, the discussion covers everything from leveraging AI for business automation to creating impactful marketing campaigns and scaling efficiently in today’s digital landscape. Learn how tools like Dialora.ai, Codest, and Growth Driven Digital are revolutionizing industries through cutting-edge AI applications in marketing, customer engagement, and productivity. Discover how to use AI for market research, competitor analysis, and creating cost-effective solutions tailored to your business needs.Are you ready to command your brand, start your own podcast, or enhance the quality of your business operations in 2024? Whether you’re looking to build your podcast empire with expert audio and video setups or integrate AI to boost efficiency, this episode is packed with actionable insights and strategies to help you succeed.Don’t miss out on the chance to transform your business! Subscribe now to stay ahead of the curve, and visit www.commandyourbrand.com for expert guidance on podcast publicity and scaling your brand. Let’s make 2024 your most impactful year yet!#scalingstartups #digitalmarketingstrategies #customeracquisitionstrategies #effectivemarketingcampaigns #entrepreneurshiptipsCHAPTERS:00:00 - Introduction01:29 - Avi Vatsa’s Background03:16 - Passion for AI and Business Growth07:02 - Building a Business with AI12:40 - Understanding the Worst AI18:09 - Entrepreneurial Advice19:44 - Wrappers vs. AGI Explained23:10 - Challenges in Automating Processes27:34 - Key to Scaling a Business31:54 - Leveraging Resources for Success36:07 - Influences on Career Development40:10 - Inspiring Success Stories43:51 - Connecting with Avi Vatsa45:17 - Outro________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    46 min

About

Command Your Brand interviews visionary founders that are amplifying the impact of others and making the world a better place. They are the individuals creating the future and changing the landscape of business.