Command Your Brand

Alex Latronico
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  • ENTREPRENEURSHIP
  • EVERY TWO WEEKS

Command Your Brand interviews visionary founders that are amplifying the impact of others and making the world a better place. They are the individuals creating the future and changing the landscape of business.

  1. The Brand Blueprint Most CEOs Never Discover | Matt Hines

    1 DAY AGO

    The Brand Blueprint Most CEOs Never Discover | Matt Hines

    Most CEOs think brand is a logo, a website, or a few social posts.It’s not.In this episode, Matt Hines breaks down the real brand blueprint most CEOs never discover: the connection between attention, consistency, leadership, training, mission, and personal alignment. This is a conversation about what actually builds companies that grow — and why so many founders stall out even when they’re talented.Matt shares lessons from launching a law firm straight out of school, surviving the 2008 collapse, rebuilding from bankruptcy, and eventually helping lead businesses with 200+ employees across legal, real estate, advertising, social media, and consulting.In this conversation, we cover:• why most founders don’t market hard enough• the leadership mindset required to keep a company growing• why poor training quietly destroys scale• how your spouse, team, and environment impact your success• the importance of mission, movement, and staying in action• the real relationship between brand, attention, and revenueIf you’re a CEO, founder, or entrepreneur trying to grow your company and sharpen your message, this episode is packed with practical lessons.

    32 min
  2. Your Chronic Fatigue Has a Pattern

    5 MAR

    Your Chronic Fatigue Has a Pattern

    If you’ve tried everything for fatigue—sleep, supplements, labs, doctors—and you’re still stuck… it’s probably not “random.” In this episode, Dr. Evan Hirsch explains why chronic fatigue follows a pattern. He breaks down what he calls the “Toxic 5”—the hidden load that builds over years (heavy metals, chemicals, mold, infections, and nervous system dysfunction). Then Covid or another illness becomes the trigger that pushes your system over the edge. We cover: • The difference between Long Covid fatigue and chronic fatigue syndrome • Why symptoms can rotate through the body (brain fog, pain, sleep issues, neuropathy, etc.) • The Toxic 5 framework and why some people don’t recover • Why testing can be expensive + imperfect (and what he does instead) • The 4-step process: identify causes → replace deficiencies → open detox pathways → remove toxins/infections • Who improves fastest (and why mindset + coachability matter) Free resource mentioned: MyFatigueScore.com (fatigue scorecard) 👇 Comment: What’s your #1 symptom—fatigue, brain fog, sleep, pain, or crashes after exertion?

    32 min
  3. The Prostate Problem Nobody's Talking About

    26 FEB

    The Prostate Problem Nobody's Talking About

    Most men are told prostate issues are “just part of aging.” But the real problem nobody’s talking about isn’t just symptoms—it’s what’s happening underneath them. In this episode, Dr. Lizabeth Roy (board-certified functional & integrative medicine physician) breaks down: • Why enlarged prostate (BPH) is often treated like “normal” when it may not be • The hidden chronic inflammation + infection pattern many men never get tested for • The surprising gut → prostate connection (and why it matters for prevention) • Why prostate cancer often has no symptoms and what proactive men can do earlier • How immune system exhaustion can quietly set the stage for bigger problems If you’re dealing with frequent urination, urgency, incomplete emptying, pain, or just want to stay ahead of your health—this is a must-watch. ✅ Subscribe for expert conversations that help you make smarter decisions as a high performer 🚀 Work with us / apply to be a guest: www.commandyourbrand.com Guest: Dr. Lizabeth Roy Resources mentioned: AskDrRoy.com

    39 min
  4. The Brand Loyalty Lessons NASCAR Drivers Never Teach

    21 FEB

    The Brand Loyalty Lessons NASCAR Drivers Never Teach

    Most people think NASCAR is about speed.But the real game is brand loyalty—and almost nobody explains how it’s actually built.In this episode, Kelly Earnhardt Miller (co-owner of JR Motorsports) breaks down the behind-the-scenes lessons that create loyal fans, long-term sponsors, and a brand that survives platform changes, team drama, and market shifts.You’ll learn:✅ Why controlling marketing + PR changes everything✅ How to create win-win sponsor partnerships that renew✅ The decision-making framework that protects trust (even under pressure)✅ What “fans first” really looks like in a high-stakes businessIf you’re a founder, creator, author, or CEO trying to build a brand people stick with—this is your playbook.✅ Subscribe for personal branding + podcast PR strategies🚀 Work with us / apply to be a guest: www.commandyourbrand.comGuest: Kelly Earnhardt MillerBook: Drive: 9 Lessons to Win in Business and in LifeMore: KellyEarnhardtDrive.com

    30 min
  5. Authors Are Using This Strategy to 10X Their Income (Mike Michalowicz Explains)

    12 FEB

    Authors Are Using This Strategy to 10X Their Income (Mike Michalowicz Explains)

    Most authors try to monetize with coaching, courses, or speaking. But there’s a smarter model that can scale without you running the business: book-to-business licensing. In this episode, Mike Michalowicz (author of Profit First, The Pumpkin Plan, and Fix This Next) breaks down how authors are using a licensing strategy to turn a book into a repeatable business engine—where a partner company runs the program and both sides win. In this conversation, you’ll learn: • The “book → business” strategy most authors never hear about • How licensing works (and why it scales better than building from scratch) • How Mike vets partners during the research process • Why new books amplify old books (the backlist flywheel) • His marketing framework: DAD = Different → Attractive → Direct • How to build an authority ecosystem around your ideas (without becoming the operator) If you’re an author, entrepreneur, or creator trying to turn your expertise into real revenue—this is a blueprint.

    25 min
  6. Big Sugar's Biggest Lie: What They Don't Want You to Know About the Food Pyramid

    6 FEB

    Big Sugar's Biggest Lie: What They Don't Want You to Know About the Food Pyramid

    What if the food pyramid wasn’t a mistake… but a strategy?In this episode, Dr. Richard Jacoby breaks down what he believes is Big Sugar’s biggest lie—how nutrition guidelines pushed carbs and sugar as the foundation of the “healthy diet,” and why the fallout shows up as chronic disease, metabolic dysfunction, and a population that’s sicker (and more dependent) than ever.We cover:• Why the food pyramid never made sense from day one• How incentives, lobbying, and “funded science” shape nutrition advice• The hidden link between sugar, nerve compression, inflammation, and metabolism• What gets suppressed vs promoted—and why• How to think clearly in a world where everyone is selling somethingIf you’re an entrepreneur, creator, or high performer: your health is leverage. This conversation will change how you look at “official” health guidance.

    1h 5m
  7. 0% Business Credit Cards: Get $50K–$200K to Fund Your Business (Without Personal Credit Damage) | Jack McCall

    20 JAN

    0% Business Credit Cards: Get $50K–$200K to Fund Your Business (Without Personal Credit Damage) | Jack McCall

    Want to fund or scale your business with 0% interest capital—without wrecking your personal credit?In this episode, Jeremy Ryan Slate interviews Jack McCall (“King of Debt”) on how entrepreneurs can use 0% introductory business credit cards (often 6–18 months) to access $50,000 to $200,000+ in capital, how business credit differs from personal credit, and the steps to optimize your profile so banks approve higher limits.We cover: • How 0% business credit works (and what it’s for)• How to stack approvals across top banks• Why personal credit still matters (and how to improve it strategically)• How to avoid the biggest mistakes that get people denied• How to manage 0% periods so you’re not stuck with 20–25% interest later🚀 Work with Command Your Brand (Podcast PR + Authority Building): www.commandyourbrand.com 🎙️ Subscribe for founder interviews + strategies to amplify your message through podcast guesting.

    26 min
  8. Tim Storey: Stop Chasing Perfection—Build Excellence Instead

    12 JAN

    Tim Storey: Stop Chasing Perfection—Build Excellence Instead

    Perfection is the trap. Excellence is the path.In this interview, Tim Storey breaks down why chasing the “glossy” social media version of success keeps people stuck—and how to rebuild momentum through uncommon thoughts, uncommon plans, and uncommon discipline. We also get into identity, resilience, the “almost vs utmost” life, and the practical habits that create real results over time.If you’re a CEO, creator, or entrepreneur building your personal brand, this conversation will help you lead yourself better—and show up more consistently without pretending to be perfect.🚀 Work with Command Your Brand (Podcast PR + Authority Building): www.commandyourbrand.com🎙️ Subscribe for interviews + strategies to amplify your message through podcast guesting.Topics: excellence, identity, discipline, resilience, leadership, mindset, personal growth.________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    26 min
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About

Command Your Brand interviews visionary founders that are amplifying the impact of others and making the world a better place. They are the individuals creating the future and changing the landscape of business.

Information

  • Creator
    Alex Latronico
  • Years Active
    2021 - 2026
  • Episodes
    252
  • Rating
    Clean
  • Copyright
    © Alex Latronico
  • Show Website
    Command Your Brand