Design Discord

Design Discord

Design Discord is a podcast about what it really takes to build a design business today. Hosted by Fernando Mastrangelo and Alyssa Gerasimoff, the show features candid conversations with creatives at every stage—covering pricing, production, visibility, and growth. A space for transparency and honest dialogue—nothing’s off the table.

  1. 04/12/2025

    PR for Designers: The Cost, the ROI, and Why Most of You Are Waiting Too Long – Rebecca Goldberg

    Should you hire a PR firm… or are you just paying someone to spam editors? Rebecca Goldberg — co-founder of Dada Goldberg, the most dialed-in design PR agency in New York — finally pulls back the curtain. We ask every question designers are dying to ask about PR: - What does real PR actually cost these days? - When is the right moment to pull the trigger? - Does PR actually move the needle on sales and collabs or is it just ego? - Can you get overexposed and ruin your brand? - Big agency vs boutique: which one is best? - Do legacy magazines (AD, Elle Decor, Vogue) still matter or is it all Instagram now? - Why dinners, press releases? Plus: what is the one thing every emerging designer needs before they even think about hiring PR? (hint: it’s not a finished website). If you’ve ever googled “design PR firms” at 2 a.m., this episode will save you six figures and a lot of heartbreak. Hosted by Alyssa Gerasimoff & Fernando Mastrangelo Guest: Rebecca Goldberg (Dada Goldberg) https://dadagoldberg.com/ https://www.instagram.com/dadagoldberg/ Timestamps & full takeaway list in the show notes. 01:20 How much does design PR really cost in 2025? 06:45 When should you actually hire PR (the exact moment) 12:10 Does press = sales? The honest ROI breakdown 18:30 Can you get overexposed and kill your brand? 23:15 Legacy media vs Instagram: what actually moves the needle 29:40 Big agency vs boutique: pros, cons, and horror stories 35:20 Why dinners are the new press release 41:50 The personal toll no one talks about 48:30 How PR unlocks collaborations and bigger opportunities 54:10 The future of design PR in a cooked economy 1:01:00 Rebecca’s one piece of advice for every emerging designer This episode is pure fire for anyone trying to figure out how to go from “talented” to “known.”

    1h 32m
  2. 09/10/2025

    Cara Woodhouse: Real Talk with Interior Design Powerhouse

    In this episode of Design Discord, we sit down with interior designer Cara Woodhouse to talk about what it really takes to build a lasting, fulfilling career in design. With a formal background in interiors, years spent at top design firms, and multiple businesses under her belt before launching her namesake studio, Cara brings deep experience and hard-won perspective to the conversation. From her early fine art influences to the intuitive way she approaches interiors today, she shares the real behind-the-scenes—and how she’s learned to navigate it all. We also dig into the mechanics of how interior designers source from emerging artists and makers, and uncover what makes a designer say yes—or no. Cara shares why supporting young talent has always been important to her, how she thinks about client relationships, and where she sees the future of design heading—from sensory spaces to the evolving role of social media and branding in the field. Whether you're a designer, a collector, or just love peeking behind the curtain of creative businesses, this one’s for you. -- About Cara Woodhouse: Cara Woodhouse is a trailblazing interior designer, creative force, and the founder of Cara Woodhouse Interiors, a high-end design studio known for sculptural statement pieces, bold palettes, and unexpected moments that redefine modern luxury. With a signature aesthetic that fuses elegance with edge, Cara’s work has captivated global audiences, drawing in celebrity clients, top developers, and leading brands alike. Her visionary approach spans residential, commercial, and hospitality design, product collaborations, and real estate development. Cara’s latest project, It’s a Mood, is more than a coffee table book, it’s a manifesto of style, emotion, and function, filled with expert insights and a curated resource guide. She's also the star of an upcoming design TV series and the creative behind shoppable, rentable homes that blend high design with lifestyle branding. Whether she’s designing a show-stopping project or creating cinematic content for her 900K+ Instagram followers, Cara brings a fresh, fearless perspective to every space and continues to shape the future of design, one mood at a time. https://www.instagram.com/carawoodhouseinteriors/https://www.carawoodhouse.com/

    1h 17m
  3. 11/09/2025

    Did the collectible design bubble burst? What’s next?

    WATCH ON YOUTUBE In this episode of Design Discord, Alyssa and Fernando reflect on their week in New York City – where they saw it all: Collectible, Duet, The Armory, The Future Perfect, and more. The conversation dives into the evolving language around “collectible design,” the challenges facing emerging designers, and the gap between curatorial intent and market execution. They unpack questions of visibility, pricing, and who these fairs are really serving—while also exploring the role of galleries, the shifting tone of the industry, and whether the word ‘collectible’ still means anything at all. Links to designers & References: In the order they are mentioned. Aguirre https://www.aguirredesign.co/ https://www.instagram.com/aguirredesign/ Juntos Design studio https://www.juntosprojects.com/ https://www.instagram.com/juntosprojects/ Uppercut Space https://uppercut.space/ https://www.instagram.com/uppercut.space/ Yoon Shun https://yoonshun.com/ https://www.instagram.com/yoon.shun/ Kiki Goti https://kikigoti.com/ https://www.instagram.com/kikigoti/ Miles Gracey https://www.miles-gracey.com/ https://www.instagram.com/plays.on.woods/ Thomas Yang https://thomasyangstudio.com/ https://www.instagram.com/thomasyangstudio/ Sam Klemick https://www.studiosamklemick.com/ https://www.instagram.com/samklemick/ Joesph Algeri https://josephalgieri.com/ https://www.instagram.com/megaplex/ Rosie Li https://www.rosieli.com/ https://www.instagram.com/rosielistudio/ Dudd Haus https://www.duddhaus.com/ https://www.instagram.com/duddhaus/ Llewellynn Chupin https://llewellynn.com/ https://www.instagram.com/llewll/ Marcela Cure https://marcelacure.com/ https://www.instagram.com/marcela.cure/ Atelier Ollin https://www.ollin.us/ https://www.instagram.com/atelier_ollin/ Of the Cloth https://www.instagram.com/ofthecloth.us/ Kawabi https://kawabi.com/ https://www.instagram.com/kawabi/ Ian Love https://www.ianlovedesign.com/ https://www.instagram.com/ianlovedesign/ Masa Gallery https://mmaassaa.com/ https://www.instagram.com/masagaleria/ Duet WSA Exhibition https://www.instagram.com/p/DOTyyLuEdSq/?utm_source=ig_web_copy_link&igsh=ZjhvdTdlZGE2b3No The Future Perfect https://www.thefutureperfect.com/

    1h 25m

About

Design Discord is a podcast about what it really takes to build a design business today. Hosted by Fernando Mastrangelo and Alyssa Gerasimoff, the show features candid conversations with creatives at every stage—covering pricing, production, visibility, and growth. A space for transparency and honest dialogue—nothing’s off the table.

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