Pharma Talks

Nataliya Andreychuk
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Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions. 🔗 Follow Nataliya on LinkedIn for more updates and insights: https://www.linkedin.com/in/andreychuk/ 🔗 Discover more about Viseven's digital solutions at viseven.com

  1. Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Michael Kurr

    2 days ago

    Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Michael Kurr

    In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk speaks with Michael Kurr, a global transformation leader with 15+ years building large-scale commercial and medical affairs operations at Novartis and Boehringer Ingelheim, on what delivery at scale actually looks like in the AI era. Michael built content and delivery organizations of over 1,000 people — and he has some of the most direct takes on where pharma transformation is stalling. Key takeaways: Modular content served its purpose as a scalability crutch — but well-trained AI models will eventually make it obsoleteMLR is a bottleneck not just because of technology, but because of trust — local approvers carry legal liability and need confidence in what they sign offAI systems must become more explainable and deterministic before pharma can rely on AI-generated and AI-approved contentThe King Kong principle: having content is the easier part — getting the right content to the right customer at the right time, at scale, is the real challengeStaying relevant and staying current is the only viable strategy for individuals navigating AI-driven transformation📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) 🔗 Follow & Connect: 🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ 🎙️ Michael Kurr → https://www.linkedin.com/in/michaelkurr/

    15 min
  2. Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Lauren Leahy

    5 Jun

    Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Lauren Leahy

    In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk speaks with Lauren Leahy, who leads global and international medical capabilities operations, on what AI really means for the people working inside pharma today. Lauren brings a medical affairs perspective to a conversation that's usually dominated by commercial voices. Key takeaways: AI isn't eliminating jobs — but it is fundamentally changing how they're structured and what skills they demandIn omnichannel, AI is actually increasing workload in the short term as teams redesign processes and upskillThe real opportunity isn't just productivity gains — it's system-level change and improved output qualityMedical and commercial functions need to work closer together around a single customer experienceStaying curious and adaptable — at both individual and company level — is the core competency for navigating what's ahead📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk 🔗 Follow & Connect: 🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/

    3 min
  3. Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Laetitia Huret

    4 Jun

    Pharma Talks with Nataliya Andreychuk | Live from NEXT Dubrovnik | Laetitia Huret

    In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk sits down with Laetitia Huret, Lead of Transformation at Servier, to explore what AI-driven commercial excellence actually looks like on the ground. Laetitia Huret works across global-to-local transformation, helping teams navigate digital, data, and AI change in the sales and commercial space. Key takeaways: The real question isn't whether AI will replace jobs — it's whether we're willing to keep ways of working that can be replacedAI's value in pharma lies in augmenting HCP engagement, not just accelerating content volumeHuman experience and accumulated knowledge remain the irreplaceable edge in an AI-assisted environmentEmbracing agentic and generative AI tools requires genuine investment in understanding them — not expecting magicThose not actively adopting AI risk falling behind in an industry-wide shift already underway📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk 🔗 Follow & Connect: 🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/

    6 min
  4. Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 2

    3 Jun

    Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 2

    Watch the first part of the conversation: https://youtu.be/PtR62juQ4FY This episode Nataliya Andreychuk with guests explores the impact of AI on pharma marketing and communication, emphasizing the importance of human oversight, regional differences in Asia, and practical strategies for global-to-local adaptation. 👥 Guests in this episode: Bruno Senouci - co-CEO at DRCOM Gwenael Meneux - co-CEO at DRCOM Key Topics: AI impact on pharma communication Regional differences in Asia healthcare markets Global to local content adaptation strategies Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ Follow Viseven and Nataliya, Bruno and Gwenael in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/bsenouci/ https://www.linkedin.com/in/gwenael-meneux/?locale=fr

    19 min
  5. Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 1

    26 May

    Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 1

    Watch the second part of the conversation: https://youtu.be/9wQPF4W6qNQ This episode Nataliya Andreychuk with guests explores the impact of AI on pharma marketing and communication, emphasizing the importance of human oversight, regional differences in Asia, and practical strategies for global-to-local adaptation. 👥 Guests in this episode: Bruno Senouci - co-CEO at DRCOM Gwenael Meneux - co-CEO at DRCOM Key Topics: AI impact on pharma communication Regional differences in Asia healthcare markets Global to local content adaptation strategies Follow Viseven and Nataliya, Bruno and Gwenael in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/bsenouci/ https://www.linkedin.com/in/gwenael-meneux/?locale=fr

    20 min
  6. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Vanitha Venkatasubramaniam

    11 May

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Vanitha Venkatasubramaniam

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Vanitha Venkatasubramaniam, Associate Director at Novo Nordisk, for an honest conversation about where pharma stands today with AI — and where the real opportunity lies ahead. Vanitha brings a refreshingly balanced view: the skills aren't fully there yet, but the intention from leadership is. And the most exciting work? Using AI to genuinely improve the experience for HCPs and patients. Key takeaways: AI adoption in pharma is accelerating faster than most teams are ready for Leadership intent is strong — but building the right skills across teams remains the gap Generative AI is already embedded in day-to-day workflows — Copilot, emails, meetings The biggest opportunity is using AI to enhance experiences for HCPs and patients, not just internal efficiency Think beyond existing marketing models — combine them with technology to create innovative go-to-market approaches 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik)

    3 min
  7. Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk

    5 May

    Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk

    In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Maryna Alexeychuk, Head of Strategic Accounts at Viseven, for a grounded take on what AI in pharma marketing should actually look like in practice. Her message is clear: AI shouldn't be a separate initiative — it should live inside the tools and processes marketers already use every day. Key takeaways: AI should be embedded where marketers already work — content, campaigns, reportingContextual, always-on AI beats standalone tools nobody opens twiceAI won't replace pharma marketers — human context in engagement is irreplaceableBefore choosing a technology, map your end-to-end processes and define your goal first📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik)

    5 min
  8. Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen

    4 May

    Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen

    In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond. 👥 Guest in this episode: Marc Koolen - Omnichannel Head GSK Follow Viseven and Nataliya and Marck in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/marc-koolen/

    4 min
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About

Join Nataliya Andreychuk, CEO of Viseven, on Pharma Talks – a podcast where human voices meet industry insights. Dive into engaging conversations with industry leaders, exploring the latest trends in pharma marketing, digital transformation, and AI-driven solutions. 🔗 Follow Nataliya on LinkedIn for more updates and insights: https://www.linkedin.com/in/andreychuk/ 🔗 Discover more about Viseven's digital solutions at viseven.com

Information

  • Creator
    Nataliya Andreychuk
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Viseven 2025
  • Show Website
    Pharma Talks