Marketing Podcasts

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Канал • Подкастов: 4

Маркетинг

Маркетинг

Ежедневно
Маркетинг

Маркетинг

Ежедневно
Менеджмент

Менеджмент

28.03.2024
Маркетинг

Маркетинг

Ежедневно

21 ФЕВР.

One signal that tells you a company is actually ready for AI agents

Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, explains how their Agentforce platform addresses these fundamental challenges through trusted enterprise data connections. The conversation covers Salesforce's trust-first approach to AI agents, practical deployment strategies for marketing teams, and measurable results including $27 million in incremental pipeline from automated lead follow-up and 77% customer support case resolution rates. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 февр.

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4 мин.
02.02.2024

Creating Real-Time Data Transportation -- Andy Chatham // DIMO

Andy Chatham, Co-Founder and CEO at DIMO, delves into revolutionizing transport with data. Imagine a world seamlessly interconnected, where cars, parking garages, and charging stations communicate effortlessly through a common platform. Connected vehicle technology and real-time data lay the foundation for this landscape, enabling unprecedented levels of coordination and efficiency. Today, Andy discusses unlocking the power of real-time car data. Connect With: Andy Chatham: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

02.02.2024

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24 мин.
15.02.2024

Building data informed products

Oji Udezue, Chief Product Officer, and David Okuniev, Co-Founder and Head of R&D at Typeform, explore data-driven product development. Building successful products is a delicate balance between inspiration and data-driven decisions. You need inspiration to come up with the initial idea, but you must also remain customer-focused and data-driven to refine and validate that idea. Today, Oji and David discuss building data-informed products. Connect With: David Okuniev: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

15.02.2024

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38 мин.
09.11.2023

The current state of AI in data-driven marketing -- Bryan Gernert // Resonate

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. While demographics initially provided a broad understanding of audiences for marketers, their limitations are painfully evident today. A more effective approach involves deeper audience segmentation that considers attributes like values, motivations, and preferences, using data-driven insights to precisely target individuals at a human level. Today, Bryan discusses going beyond demographics and psychographics to understand human motivation. Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

09.11.2023

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26 мин.
16.01.2024

The impact of data privacy regulations -- Sam Torres // The Gray Dot Company

Sam Torres, Chief Digital Officer at The Gray Dot Company, shares her insights on optimizing customer experience data insights and privacy regulations.In an increasingly digital world, data privacy regulations are essential for protecting the information of our consumers. While they pose challenges for businesses in terms of compliance and adaptation, they ultimately contribute to a more secure and ethical landscape for the handling of personal information. Today, Sam discusses the impact of data privacy regulations. Connect With: Sam Torres: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

16.01.2024

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20 мин.
12.09.2023

How to construct a Data Identity moat -- John Velcamp // Capgemini

John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. With mounting restrictions on data accessibility and privacy regulations, the cost of finding new customers is increasing. To effectively navigate this evolving landscape, companies must prioritize building and maintaining their first-party data, while also exploring quality third-party data partnerships that align with regulatory requirements. Today, John discusses how to construct a data identity moat. Connect With: John Velcamp: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

12.09.2023

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32 мин.
23.11.2023

AI in data clean rooms -- Matt Kilmartin & Matthew Karasick // Habu

Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Data clean rooms enable companies to collaborate with their partners' data without the need to physically move or copy the data. AI integration takes this to a whole other level as it enhances the analysis and insights derived from the shared data, in addition to an array of other benefits. Today, Matt and Matthew discuss AI data in clean rooms. Connect With: Matt Kilmartin & Matthew Karasick: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

23.11.2023

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28 мин.
09.10.2023

Building data informed products -- Oji Udezue and David Okuniev // Typeform

Oji Udezue, Chief Product Officer, and David Okuniev, Co-Founder and Head of R&D at Typeform, explore data-driven product development. Building successful products is a delicate balance between inspiration and data-driven decisions. You need inspiration to come up with the initial idea, but you must also remain customer-focused and data-driven to refine and validate that idea. Today, Oji and David discuss building data-informed products. Connect With: David Okuniev: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

09.10.2023

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38 мин.
04.08.2023

Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota

Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value and thriving as a cohesive ecosystem. Today, Kristina discusses using data to boost ROI on ad tech investments. Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

04.08.2023

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16 мин.
18.09.2023

Death by Powerpoint -- How to avoid the pitching toll -- Sarah Kiefer // Pitch

Sarah Kiefer, Chief Marketing Officer at Pitch, explores avoiding the 'Death by PowerPoint' trap’ and tips for effective pitching. Most of us have experienced dull work presentations where someone merely reads from the slides. However, for effective business or funding pitches, this approach falls short, emphasizing the importance of templates for presentation success. Today, Sarah discusses how we can avoid ‘Death by PowerPoint’ and put together awesome pitch decks. Connect With: Sarah Kiefer: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

18.09.2023

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26 мин.

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

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Marketing Podcasts

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One signal that tells you a company is actually ready for AI agents

Creating Real-Time Data Transportation -- Andy Chatham // DIMO

Building data informed products

The current state of AI in data-driven marketing -- Bryan Gernert // Resonate

The impact of data privacy regulations -- Sam Torres // The Gray Dot Company

How to construct a Data Identity moat -- John Velcamp // Capgemini

AI in data clean rooms -- Matt Kilmartin & Matthew Karasick // Habu

Building data informed products -- Oji Udezue and David Okuniev // Typeform

Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota

Death by Powerpoint -- How to avoid the pitching toll -- Sarah Kiefer // Pitch

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Marketing Podcasts

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