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19.11.2018
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29.08.2016

01.06.2020

The Content Stack: How Podcasting, Blogging & Video work Together to Build Reach & Grow Faster

Hey folks, Colin here from thePodcastHost.com and bringing you a special short series on podcraft, starting today and continuing another 3 weeks. The aim of the series is to cover something I call the content stack. This is a concept around creating much more content, much more easily. Specifically that means making planning super simple, and creating a podcast episode, a blog post and at least 1 video, all in one process - often in the same time it takes you right now to create your podcast, so you're getting tonnes more benefit out of the time you spend creating. So, I'm going to cover the whole process over the next 4 weeks - all actionable, showing you exactly how to do it. This was originally recorded for the brilliant Boagworld podcast - one of the first shows I ever subscribed to and still going strong, so when I mention Paul, that's who I'm talking about, over at Boagworld.com. Before we jump in, I just want to say thanks to Memberful for supporting this episode. They make membership sites really, really easy, and they just launched private podcasting too. So you can do private website content, private newsletters AND a private podcast now, for all your members. Pop over to memberful.com to read more about them. Support the show
08.12.2020

Growing Your Audience by Running a Listener Survey | PodCraft 1302

Your current listeners are the best PR team to increase audience growth. Get to know your current listeners. They'll tell their friends about your podcast. Find out what their interests and habits are. Get them to tell you what they want your podcast to do. This way, you can fine-tune your podcast to increase your audience and reach more listeners. I'm not suggesting you take each individual listener out for a chat over a cup of coffee (though that would be very nice of you). The best way to get the information about your audience that you need, is with a short and carefully crafted podcast survey. Podcast Survey Tools For Growth I like a free tool as much as the next podcaster, so let's start with a couple of them. And I'll include one paid option if you want to really ramp up your data gathering. Google Forms has a gallery of templates which you can use to create a standard type of form. It's easy to use, and everyone knows the brand, so it's pretty low-barrier. The look is, for me, a bit dated, but it's totally adequate for your average survey. SurveyMonkey is a lot more flexible. It's a paid product, normally, but the freemium tier will let you make a short podcast survey with ten questions or less, for nothing. If you don't need to go long, or need any of their other premium options, it could suit well. Paperform is my final recommendation, for those who want the full power of a paid product. Full flexibility and a range of beautiful templates, you can make a survey that looks great and really draws people in. One of the best Paperform features is the ability to create what they call a ‘landing form.' In plain English, it's a page creator that includes survey elements, so you can build a great looking ‘audience welcome page' which asks them questions, gets your data, but also gives them a bunch of value through episode guides, downloads, contact info and more. You can build a place where you give as value them as they give to you in filling in their data. You really don't want your podcast survey to be longer than ten questions. Your listeners are already giving you their time and mental effort. Ask for a little, and you'll get a lot. Multiple-choice questions will get you results that are focused and specific. Open-ended questions can give you results you hadn't expected. They can also lead listeners to use them as a personal soapbox or open-mic night. Limit the amount of characters responders can use, so they have to keep their response short. Read the guide at Running an Audience Survey Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show
17.04.2025

What Does a Podcast Producer Actually Do?

With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a show with a five-figure audience and the more typical podcasts of the average indie creator.
13.02.2024

What CAN'T We Learn From Successful Podcasters?

In this episode, Colin and Matthew engage in a friendly debate about the role of gear in podcasting. While gear and equipment are often seen as important aspects of podcasting success, the hosts question whether they truly make a significant difference. They explore the mindset of successful podcasters and how their focus lies more on content creation, strategy, and promotion rather than the tools they use. The conversation also delves into the dangers of getting too caught up in equipment and workflows, which can lead to wasted time and distractions. Ultimately, they emphasize the importance of finding the right balance and avoiding the pressure to conform to popular gear choices, but rather focusing on what works best for your individual podcast. Thanks to Alitu's AI for writing these shownotes! Also mentioned: 2024 Podcaster Gear Survey Podcast Equipment Guide
12.01.2023

Taking a Journalistic Approach to Your Podcast

What does it mean to take a journalistic approach to your podcast content? In this episode of Podcraft, we're joined by Katie, who is the driving force behind our new topical content offerings. Katie explains that a "journalistic approach" involves taking time to research your subjects and using a structured workflow to build stories. Some of the tips and suggestions here include using newsletters and Google Alerts as a way to source stories and using Trello boards and spreadsheets to organize content and ideas. When it comes to fact-checking and sourcing stories, Katie recommends using multiple sources and tracing back to the original source. She also talks about the importance of citing sources, and how to contact people for comment and quotes. Finally, Katie and Matthew discuss the importance of considering what value the content will provide to listeners. They suggest using the acronym WIIFM (What's In It For Me) to help stay focused on providing value to listeners.
2 мар.

The Creative Reset For Podcasters

If running your podcast has started to feel like a grind, you risk losing your creative spark. This week, I want to try something that'll help rekindle your enthusiasm for podcasting. The episode of Podcraft is brought to you by Alitu and The Podcast Host
29.08.2018

How to Find Your Niche & Be an Audience Magnet

On this episode, we're talking niche. That's neeeesh, not nitch, but either way, it's all about getting really specific with your content offering. Karen Reyburn is our guest, and her whole business is built around this concept. She runs a creative agency, but for a particular niche: Accountants. On this episode you'll learn: What is a niche, exactly? And why it's not just an industry How to find your own niche, and be an audience magnet Can you go too small with a niche? Resources The Profitable Firm The Never Settle Podcast Alitu - the Podcast Maker appSupport the show (https://pod.academy)
10.11.2022

Autism & Podcasting: Life In The Ted Lane

Lindsay from the content team helps produce a show called Life In The Ted Lane with her brother, Ted (apparently the name ‘Ted Talks’ was taken, unfortunately). "Ted and his sister Lindsay talk about Ted’s adventures, news from Broadway and Hollywood, Muppet News, and also what it’s like to be autistic." https://lifeinthetedlane.buzzsprout.com/ Joining Matthew on this episode of Podcraft, Lindsay talks us through both the positive experiences and challenges of running the show, as well as the nuts and bolts of how it’s made. Among the many positive aspects of this podcast is the feedback from parents and caregivers of other autistic people. Ted and Lindsay's adventures have entertained on many a long car journey, and helped give others the confidence to get out there in the world.
11.07.2023

Listener Q&A: Paying for Clicks, Selling Subscriber Benefits, & Encouraging Engagement

We love getting voice questions from our listeners and members of the IndiePod Community. On this episode, we've four more to answer, courtesy of: Matt Hepburn - Interview Bookers James C Taylor - My Amazing Woman Flloyd Kennedy - Am I Old Yet? Michell Harris - The Conversing Nurse Podcast
19.12.2024

Getting Booked on Other Shows, Listener Pet Peeves, & How to Get Feedback

Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those who don't run interview shows) have inboxes choked full of spammy and cynical requests to guest on their show. On this episode, we'll show you how to create a compelling pitch that actually gets seen by its intended recipient. Who knew such things were possible? On top of that, we discuss podcast listener pet peeves, as well as the various ways you can (effectively) get feedback on your podcast! Mentioned How to Get Booked as a Guest on Another PodcastIs Your Podcast Annoying?How to Get Podcast FeedbackInterview with the Founder of PodchaserIndiePod CommunityThe Podcraft Academy

We're not only teachers, we're creators too! This is our network of shows, from our flagship Podcraft series, to experimental shows like FantasAI. Check out what we make, here, and if you want to learn to do it yourself, listen to Podcraft to find out how.

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ThePodcastHost

Популярные подкасты

The Content Stack: How Podcasting, Blogging & Video work Together to Build Reach & Grow Faster

Growing Your Audience by Running a Listener Survey | PodCraft 1302

What Does a Podcast Producer Actually Do?

What CAN'T We Learn From Successful Podcasters?

Taking a Journalistic Approach to Your Podcast

The Creative Reset For Podcasters

How to Find Your Niche & Be an Audience Magnet

Autism & Podcasting: Life In The Ted Lane

Listener Q&A: Paying for Clicks, Selling Subscriber Benefits, & Encouraging Engagement

Getting Booked on Other Shows, Listener Pet Peeves, & How to Get Feedback

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