TWiT Tech Podcasts: Audio

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Канал • Подкастов: 7

Новости технологий

Новости технологий

Ежедневно
Новости технологий

Новости технологий

Ежедневно
Новости технологий

Новости технологий

25.09.2024
Технологии

Технологии

Ежемесячно
Технологии

Технологии

Дважды в неделю
Технологии

Технологии

Ежедневно
Новости технологий

Новости технологий

27 мар.

14.04.2023

Sought After IT Skills & How TWiT.tv Can Help

Today I want to talk about the IT job explosion. LinkedIn's Opportunity Project recently produced 2023's Most In-Demand Hard Skills List. Here are the top 10: Software Development, SQL, Finance, Python, Java, Data Analysis, JavaScript, Cloud Computing, Operations, and CRM (Customer Relationship Management). In the current economic climate, every business is either a tech firm or a tech-enabled company, whether they admit it or not. Thus, maintaining your technical skills is crucial. Tech skills are the most widely sought-after quality across industries; according to LinkedIn statistics, skill sets for professions worldwide have changed by about 25% since 2015. By 2027, this percentage is predicted to double. New technologies are evolving how we do our tasks, and although not everyone has a background in technology, everyone should meet the basics of today's hiring standard. You can always get the most up-to-date analytics from experts on current tech news anywhere at TWiT.tv. Check out our 13 ad-supported shows at TWiT.tv, or if you are interested in joining a like-minded community and want 4 bonus shows plus the 13 shows ad-free, then visit TWiT.tv/clubtwit. If you want to reach our audience, please email advertise@twit.tv, and we will get back to you ASAP. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

14.04.2023

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2 мин.
ТРЕЙЛЕР

Welcome to TWiT Events

TWiT Events is your window to the best tech events in the world. Whether it's the hottest announcements from CES or the latest security tech, TWiT Events is there. Host: Leo Laporte Download or subscribe to this show at https://twit.tv/shows/twit-events.

Трейлер

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1 мин.
25.08.2023

Sales Tip - Listen, Learn and Practice Your Skills

Today I want to provide you with another sales tip because I have been in podcast sales (well, I call them partnership sales) for over a decade, and I believe you must continue to expand your skills, practice your craft, and improve upon your knowledge daily. Here are four tips to level up and stay relevant in sales: Listen to podcasts that will elevate your selling skills - One recommendation I can make is "The Advanced Selling Podcast." I started listening to this podcast because it's short-format, Bill and Bryan have been in sales and coaching for years, and I always learn something new, or it reinforces what I am doing. Find podcasts that you can learn from and practice new skills that are relevant to your industry. Sales can be lonely because it's your job to hunt and find new partners, and it's highly competitive. I recommend networking and joining sales groups - they can be online, in person, on social like LinkedIn, etc. Meeting with others in the sales space and learning about their process, what works for them, what doesn't work for them, etc., gives you more knowledge to use. It's also an opportunity to brainstorm with others in sales. Hire a sales coach or get a mentor. High performers in sales need attention to remain at the top. A coach or mentor will challenge you to be relevant and help you expand your skills further. Remember - Sales is not pitching. We are not going for the hard sale. Therefore when you are out there prospecting for new business - listen to them. Sales are about solving problems for others, and if your focus remains on them, you have a better chance of succeeding versus the hard sale. Thanks for listening to my podcast & have a great day. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

25.08.2023

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2 мин.
17.03.2023

B2C Campaign - Ford Case Study

I want to speak to the impact we make when we sign brands to our network, especially expensive B2C products like a car. 70% of our audience makes over $100K a year, and 26% make over $200K yearly. We cater to an affluent audience, and our host-read ads work. When Ford came to our network to promote their car technology, they signed up for a one-year campaign because they were one of the first to put tech in their cars. They chose our network because we were one of the largest independent tech podcast networks around. We had the opportunity to show off what Ford was doing because our network releases all shows in audio and video formats. This was supposed to be a branding push to promote their tech, and they were not going to renew, it was a one-year deal. Ford was so impressed after the initial campaign that they renewed for another two years based on the feedback they received from TWiT fans who were touting they bought a Ford because of the ads on our network. Given Ford was willing to commit to a one-year deal across multiple shows. It proved to them that the frequency, show selection, and audience reach were worth coming back for more. Are you ready to grow like Ford? We are the gold standard in podcast advertising. Reach out today to advertise@twit.tv, and let's have a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

17.03.2023

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2 мин.
13.10.2023

Podcasting Advertising Requires Patience Part II

I want to remind brands and agencies that podcasts are on demand and not everyone simulcasts. Podcast ads are not TV commercials or radio ads that are seen or heard immediately. Therefore, you need patience and a strong message when advertising on podcasts, AND you must implement ALL podcast tools to gauge traction properly. Reminder - in today's landscape, it's safe to say that it takes at least 12 touchpoints to turn a lead into a sale, and it's high time we all embrace this reality. The concept of "touchpoints" refers to the various interactions a potential customer has with your brand or product before they make a purchasing decision. The average touchpoint is considered to be 8, and even this can vary between 1 - 50 depending on the length of the buying stage. Patience is mandatory if brands are going to buy podcast advertising. Why? Because brands have to allow people to download podcast episodes, listen to them, hear their brand elsewhere, or see it and then make a purchase. Too many podcast agencies are canceling ad buys before giving the ads time to reach their greatest impact. Agencies are not educating their clients on what it takes to be effective in podcast advertising. We had several this year cancel B2B contracts two weeks after the first ad dropped, stating "it didn't work." Well, of course, it didn't work - they did not set their client's expectations, nor did any of the agencies we work with implement the proper tools to truly measure impact. And if you are canceling podcast ads two weeks after the first ad drops, then you are wasting your client's money. Here are the five recommended tools to properly understand the impact of a brand's podcast advertising campaign: Implement a landing page or offer code with a compelling offer unique to the podcast. Use ad tech to see who downloaded a podcast with a brand's ad in it and see how many visitors went to the brands website. Measure the increased traffic to the brand's website as some podcast fans use VPNs and opt out of tracking, making it impossible to measure everything. Review downloads, as podcast ads take time to deliver all advertising impressions, and you have to give fans time to listen and then act. Implement post-purchase surveys because if your offering is for a B2B product/service, I doubt the CEO who heard the ad made the purchase, making ad-tech useless if the person making the purchase is not the same person who heard the ad. Lastly, you need patience. Podcast advertising works because fans trust their hosts, and they take time. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

13.10.2023

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4 мин.
17.02.2023

TWiT.tv - Ad Copy Pointers

Let's talk about advertising copy. TWiT.tv provides a full-service continuity team that includes ad copywriting. However, many of our partners choose to supply us with their internal ad copy. Often, these copies are mass-produced and not tailored to our highly qualified audience, which causes them to fall flat in conversions. Our audience is curious and willing to try. We know something needs to be corrected when numbers show that our listeners are visiting sponsors websites but failing to sign up or make a purchase. We modify ad copy to highlight the most important features while including the why and how it will benefit our audience. With our influence on the ad copy, we make stronger messaging which entices our audience to check it out. We've been in the ad-supported podcasting game since 2005 and know what works with our audience. Strong ad copy will clearly outline the what, why, and how for our audience, including testimonials, features, and benefits. Our audience is sophisticated and tech-savvy; they want to hear directly from our hosts because they trust them. This is why we encourage all our partners to collaborate with us to create ad copy. Here's an example of a SaaS sponsor who would not accept our input on ad copy. Their ad copy stated that they would save you a day a week if you used their service. It seemed compelling enough, but it lacked the HOW it worked. There were no case studies or basic examples of HOW and they were competing in a crowded space. We know we sent plenty of our fans to their website, over 2,500 visitors in less than three months using Podsights. Unsurprisingly, they saw hardly any conversions from these numbers because the ad copy fell short, and nothing was compelling on their website to support their call to action. If you are interested in advertising with us, please email advertise@twit.tv, and we will get back to you ASAP. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

17.02.2023

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2 мин.
23.06.2023

TWiT.tv Audience Testimonials

Last week I covered the importance of audience testimonials. Now I want to share what our fans say about our network. "I have purchased several items advertised on the TWiT network. I buy them because I trust Leo Laporte and his team's knowledge of the latest in technology. If Leo supports it, I know I can trust it." "I have bought and/or subscribed to a number of products and services over the years as a result of ads on TWiT network shows. The ads are thoughtfully done, and the trust the network has built with its community lends credibility and authenticity to the host-read ads. Some of the ad-hoc commentary during the reads is great too." "'Podcasts you love from people you trust.' Sponsors I've purchased from: Casper, Squarespace, LastPass, Bitwarden, Express VPN, Hover, Harry's, Fastmail, Eight Sleep, iTVPro, and Mint Mobile. I'm sure there are more, but I remember those off the top of my head." "I have several times purchased items that I have heard advertised on podcasts from TWiT.tv. Have listened to these wonderful podcasts for years, and the advertisements presented by the hosts of these shows seem like products I can trust, because TWiT trusts them." "I don't know about others. But when one of your hosts recommends something they are catering for clear concise solution to a problem, pair that with conviction and trust you have powerful pitch for purchasing." If you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising, then please email advertise@twit.tv, and we will get back to you ASAP. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

23.06.2023

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3 мин.
11.08.2023

Podcast Ad Copy - Part I

Here are three overview tips when considering your brand's CTA to stand out. Is your brand in a crowded space? Is there a standout competitor who has the market share? Brands need to be aware of their competition and decide whether to take on established clientele OR go after new business. It is essential to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must determine who they want to reach - industry, job title, company size, etc. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 30-day free trial, three months free with a yearly purchase, 30% off your first order, and 10% off after that, etc. Be sure your CTA is compelling AND something you can live with for a long time, or be explicit on how long the sale will last. Be generous. There is much more to cover, and I want to make the point that brands need to spend time identifying their target client and what they want to say to them before buying podcast ads. TWiT.tv has been around since 2005, and we help our partners meet their growth goals. If you are interested in advertising with us because you want the gold standard, please email advertise@twit.tv, and we will get back to you ASAP. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

11.08.2023

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3 мин.
02.05.2024

TWiT.tv Now Offers Host-Read DAI Ads with Libsyn Ads - Explaining TWiT's partnership with Libsyn

In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

02.05.2024

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2 мин.
20.01.2023

TWiT's Two Ad Model Instead of One - TWiT's Two Ad Model Instead of One

TWiT.tv has been an ad-supported network for over 17 years, and when we first took on advertising in 2007, we adopted a two-ad-read model versus a one-ad-read model for all of our shows. Our ad format is as follows: each show episode has two ad positions for each sponsor - first is the host-read billboard (typically 10 - 15 seconds) and second is a host-read interstitial ad (typically 1-2 minutes and can be longer). Flash forward to 2023 - we still use this model today, and this is why: We adopted the two-ad model because we paid for testing different formats before deciding on it. The unaided recall (meaning the group that listened to an episode needed no prompts to remember the sponsor names) was 65-80% higher with two ads versus one. For seventeen years, the traction and impact of advertising on our network have been higher than other networks, and our audience stays with sponsors who appear on our network long after making a purchase. This is also because we heavily vet ALL sponsors; they must have products/services that will benefit our audience. Our focus is on super-serving our audience, which in turn super-serves our sponsors. Plus, the share of voice, aka SOV, is greater, and our audience is not overwhelmed with various ads in the content of our shows. Think about it. If you hear 2 ads for 3 sponsors instead 1 for 6, don't you think you would remember who was promoted? It allows us to include a quick mention at the top of an episode that gives you a sample of what you can expect later, and then the second ad gives our hosts time to properly introduce our sponsors products/services directly to their fans. Our hosts do not read the ad copy. They pull from it and make their ad read unique and personalized. We also do not cut off an ad read at 60 seconds. We always take the time to properly introduce our sponsors to our audience. We produce results because our ad model has been tested and proven for years. We minimize the number of sponsors in a show episode and deliver high-impact ad reads to a qualified audience. The most important part is they are delivered by trusted hosts that our audience wants to hear from, not a random person. If you are interested in advertising with us, please email advertise@twit.tv, and we will get back to you ASAP. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

20.01.2023

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3 мин.

TWiT.tv podcasts keep you up-to-date with all that's happening in the world of technology. Be entertained while learning about the latest tech news, reviews, and how-tos. Geek out with one of our great tech podcasts below from Leo Laporte, Mikah Sargent, and friends. If you’re interested in getting all of our podcasts ad-free, visit TWiT.tv to learn more about Club TWiT.

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TWiT Tech Podcasts: Audio

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