Digital Cheesecake: Marketing and Growth Podcast

Jack Johnson | Blu Digital & Ellie Farrugia | Kinsman and Co

Most marketing podcasts tell you what sounds good. We tell you what's ACTUALLY working Hosted by Jack & Sarah Johnson (UK leading recruitment experts placing top talent) and Ellie Farrugia (Award Winning Marketing Agency Founder). Digital Cheesecake is unfiltered conversations served straight to the people driving the industry forward. From hiring decisions and career growth to strategy, performance, and industry shifts, nothing’s watered down. Expect: Honest conversations with CMOs & Founders What’s really happening in marketing Challenges No One Talks About Follow on Apple & YouTube!

  1. 16 июн.

    The Marketing Behind 7 Global Brands: Jamie Irving | Marketing Podcast

    Jamie Irving is SVP of Digital at Pentland Brands, home to Speedo, Canterbury, Kickers, Endura, Mitre and more. Previously Digital Director at Boden. This episode gets into the commercial reality behind digital marketing at scale. Jamie talks through what it really meant to go from 80 agency clients to a single brand, then to a portfolio of eight. He shares the tech investments that genuinely moved the dial at Pentland (including a CDP and ESP onboarded across seven brands in eight months), why he thinks insight teams are the most underrated function in any business, and where he's placing his bets on AI search, AEO, GEO, and Reddit. He also gets into measurement vs. "pretty marketing," why word of mouth is built on product story not brand story, and what junior marketers should be prioritising right now to protect their careers. Topics covered: Agency to brand side: the commercial shift Going from one brand to a multi-brand portfolio The CDP and influencer platform investments that moved the dial Insight teams: the most underrated function in marketing AEO, GEO, Reddit and the AI search arms race Pretty marketing vs. measurement — where brands come unstuck Word of mouth: why it's a product story, not a brand story What junior and mid-level marketers should be doing right now 🎙️Stream now on; Youtube Apple: #marketingpodcast #digitalmarketing #marketingleader #digitalcheesecake

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Most marketing podcasts tell you what sounds good. We tell you what's ACTUALLY working Hosted by Jack & Sarah Johnson (UK leading recruitment experts placing top talent) and Ellie Farrugia (Award Winning Marketing Agency Founder). Digital Cheesecake is unfiltered conversations served straight to the people driving the industry forward. From hiring decisions and career growth to strategy, performance, and industry shifts, nothing’s watered down. Expect: Honest conversations with CMOs & Founders What’s really happening in marketing Challenges No One Talks About Follow on Apple & YouTube!