Novel Marketing

Author Media Podcasts
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

  1. -6 ДН.

    Stop Guessing: How to Know If Your Book Marketing Is Working

    Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing. How can you find out if you’re making money or just making sales? In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors. You’ll learn How one of Amazon’s metrics is somewhat misleading (and how to find the truth)How you can track real-world marketing (like speaking and interviews) in a dashboardHow to find out if your best-selling book is masking problems with your other books.If you want to stop guessing about your profitability, listen in or read the blog version. You’ll be able to invest in marketing with more certainty and become truly profitable. Support the show

    51 мин.

  2. 8 АПР.

    The Cultural Zeitgeist Shift That's Making Indie Authors Rich

    There’s a culture shift underway that most authors aren’t seeing. Even traditional publishers can’t figure out why their titles are resonating. If your book isn’t selling, it could be a cover or craft problem, but it might be a zeitgeist problem.   In this week’s episode, you’ll hear from fantasy and LitRPG author Seth Ring. We discuss the biggest cultural shift in storytelling in two decades and what it means for your books. You’ll discover What’s become of the morally conflicted anti-hero tropeWhat readers are tired of and hungry forA sure-fire way to write a story that resonates for this new zeitgeistThis cultural shift puts authors in a uniquely strategic place. If you want to make an impact with your writing and bring hope and change to the world through stories, it’s your time to shine. Listen in or read the blog version to find out how. Blog Link: https://www.authormedia.com/the-cultural-zeitgeist-shift-thats-making-indie-authors-rich/ AuthorMedia.social link:  https://authormedia.social/c/novel-marketing/the-cultural-zeitgeist-shift-that-s-making-indie-authors-rich YouTube Link: https://youtu.be/zVz0pd-P3TU Support the show

    1 ч. 2 мин.

  3. 1 АПР.

    Apple's Cheapest Laptop Ever: Should Authors Buy It?

    I bought and tested Apple's cheapest laptop so you don't have to. I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits. Whether the Neo is right for you depends on what you use your computer to do, because authors do more than just type words into a word processor. In this week's episode of Novel Marketing, you’ll learn What you should look for (and ignore) when buying a laptop in 2026Which laptops I recommend for authors, podcasters, and PC usersWhether the MacBook Neo is the right choice for you as an authorWhich laptop I will not recommend in 2026Listen in or read the blog version to find out which machine is the best bang for your buck and your use cases as an author. Support the show

    44 мин.

  4. 25 МАР.

    Your Friends Lied About Your Book Cover

    Your author friends are lying to you about your book cover. Well, not on purpose. They can’t help it. When authors are trying to pick a book cover, they often ask their friends which cover they like best. But that strategy doesn’t work because your friends look too closely. They think about your feelings. They vote based on which cover has more votes. But your cover isn’t for your friends. It’s for strangers. In this week’s episode, we unpack why beautiful covers, which are loved by your friends, fail to help your book sell. You’ll hear how one author made his losing ads profitable without rewriting a single word of his book. In this week’s episode you’ll learn What makes a cover “good”How you can get accurate data on what will make readers click to buyHow much you’ll need to spend to get a cover that sellsIf your ads aren’t working, it may be time to examine the elements of your cover. Listen in or read the blog version to find out how.   Support the show

    44 мин.

  5. 11 МАР.

    Reader Magnets Are Dead? Why Most Reader Magnets Fail

    Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches. In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys. You’ll discover: How many reader magnets you actually needThe surprising promotion strategy that yielded more than 500 solid subscribersHow to create reader magnets that attract buyers, not just freebie seekersA tool to help you discover which reader magnets may work for youYou’ll also learn how you can use reader magnets to refine your message, craft, and audience before publishing your first book. Listen in or read the blog version to learn techniques for building (or growing) an email list regardless of where you are in your writing journey. Support the show

    47 мин.

  6. 4 МАР.

    Your Author Toolbox: Part 2

    Do you ever wish you had a team of writing, publishing, or marketing professionals to consult? Do you wish you had an assistant to help with the business and marketing side of writing? What if you could have both for less than the cost of a couple of lattes? In this week’s episode, you’ll hear about the newest additions to the Novel Marketing Patron Toolbox, a growing suite of practical tools designed specifically for authors like you. Inside this episode, you’ll discover: New editing tools that can help you at each stage of the editing processNew business tools to help you create an overall strategy and analyze resultsNew book promotion tools to help you connect with new readersAnd many moreWhether you’re producing an audiobook, building a fictional world, planning classroom resources, or have questions for an agent or a CPA, these tools are designed to save you time, sharpen your strategy, and give you a head start before working with real human professionals. Listen in or read the blog version to learn more. Support the show

    52 мин.

  7. 25 ФЕВР.

    How to Become a Professional Writer With Joanna Penn

    Is your writing a hobby or a profession? The answer to that question changes everything. Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book into a genre instead of studying the genre first. They publish without a marketing plan or budget and are shocked by low sales and few reviews. They expect professional results from a hobbyist approach. If that sounds familiar, there’s good news. You can choose the professional path. In this week’s episode, you’ll hear from author and podcaster Joanna Penn, who hosts the longest-running indie publishing podcast. You’ll discover: How to build a sustainable author career in an era of AIWhich marketing activities you should choose and which to ignoreBusiness principles that apply to your writing careerHow to use AI to do the business tasks you dislike so you have more time for creativity and storytellingTo learn how to build a sustainable author business in an era of rapid change, listen in or read the blog version. Support the show

    50 мин.

  8. 18 ФЕВР.

    Why Your Book Isn’t Selling: Metadata

    If your book isn’t selling, it may not be your writing. It may be your metadata. In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon. Even if your book is well-written and professionally edited, Amazon doesn’t read your book. It reads your metadata. And if your metadata is unclear, inconsistent, or confusing, Amazon won’t show your book to readers, even if it’s amazing. In this episode you’ll learn: What your book’s metadata isWhere you can manage it (and make it most effective!)How to include the most effective elements and language in your metadataAnd common metadata mistakes to avoidIf you want your book to show up in search results, convert better when readers click, and avoid the dark recesses of the “miscellaneous shelf,” listen in or read the blog version. Support the show

    1 ч. 1 мин.
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

Информация

  • Канал
    Author Media Podcasts
  • Автор
    Thomas Umstattd Jr.
  • Годы выхода
    2013 - 2026
  • Выпуски
    494
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Novel Marketing
  • Сайт подкаста
    Novel Marketing

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