SEO 411

Erix Chavez
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Welcome to SEO 411, the podcast that delivers both practical SEO strategies and the latest industry news. Hosted by SEO professional Erik Chavez, this show provides a balanced mix of actionable tips, insights on algorithm updates, and discussions on the latest trends in search engine optimization. Whether you’re a digital marketer, business owner, or SEO professional, SEO 411 keeps you informed and equipped with everything you need to succeed in the fast-paced world of SEO. Tune in for expert interviews, news highlights, and real-world solutions to boost your online presence.

Выпуски

  1. Why Google’s AI Overviews Break Search Console Reporting

    20.05.2025

    Why Google’s AI Overviews Break Search Console Reporting

    Google’s AI Overviews are changing how we see—and track—organic search performance. In this episode of SEO 411, Erik Chavez unpacks recent insights from Google’s John Mueller that reveal all links inside an AIO are tracked as a single search position in Search Console. What does that mean for SEO professionals? AIOs might look like high-value placements, but the data says otherwise. We dive into: - The flawed reporting model in Search Console - Why impressions don’t tell the full story - What Lily Ray and other SEOs are saying about AIO click-throughs - What you should be doing to measure success in this new AI-enhanced landscape It’s time to stop guessing and start adapting.

    7 мин.
  2. Subdomain SEO: Hidden Risks and Untapped Potential

    11.12.2024

    Subdomain SEO: Hidden Risks and Untapped Potential

    In this episode of SEO 411, we dive into Glenn Gabe’s insightful article, "Find your subdomains. Know your subdomains," to explore the hidden world of subdomain SEO. Many site owners are unaware of active subdomains, leaving their sites vulnerable to SEO pitfalls and security risks. Discover how Google evaluates quality at the hostname level, meaning subdomains can be independently impacted by algorithm updates. We'll cover essential strategies for uncovering and managing subdomains, including tools like Google Search Console, Bing Site Explorer, Semrush, and Ahrefs. Key takeaways include: How unmonitored subdomains can lead to malware and ad suspensions. Real-world examples of subdomains affected by Google's core updates. Actionable methods to identify rogue subdomains and protect your SEO. Don’t let hidden subdomains jeopardize your search visibility. Learn how to turn potential risks into SEO opportunities!

    10 мин.
  3. ChatGPT Search: Bing's Unexpected Powerhouse

    05.11.2024

    ChatGPT Search: Bing's Unexpected Powerhouse

    ChatGPT Search: Bing's Unexpected Powerhouse is a podcast that explores the surprising relationship between OpenAI's ChatGPT Search and Microsoft's Bing search engine. While ChatGPT is a cutting-edge AI chatbot capable of generating human-quality text, many were shocked to discover its reliance on Bing's search index to deliver web search results. This podcast will examine: - The reasons behind OpenAI's decision to partner with Bing for ChatGPT Search. - The extent to which Bing's index powers ChatGPT Search results. - The implications for website owners and SEO professionals, highlighting the importance of optimizing for Bing to appear in ChatGPT Search results. - Whether the search results are the same between Bing and ChatGPT Search. - How this partnership impacts the competitive landscape of the search industry, challenging Google's dominance. - The future of AI search and the evolving roles of Bing and ChatGPT. Join us as we unpack this unexpected alliance and discuss its potential to reshape the way we search and access information online.

    9 мин.
  4. What does Google’s 2024 restructuring mean for SEO how does it affect user experience?

    19.10.2024

    What does Google’s 2024 restructuring mean for SEO how does it affect user experience?

    In this episode of SEO 411, producer Erik Chavez explores the controversial shifts within Google Search, highlighting the leadership of Prabhakar Raghavan and the pivotal “code yellow” moment in 2019. Discover how Google’s focus moved from delivering high-quality search results to prioritizing revenue generation. We delve into the rollback of important quality-focused updates, the impact of “engagement hacking,” and the subtle changes in ad integration that have blurred the lines between organic results and paid content. For SEO professionals, this episode offers key insights into how these decisions are reshaping the SEO landscape and what it means for future search strategies. Tune in to learn how the balance between user experience and revenue has transformed the world’s largest search engine.

    9 мин.
  • Выпусков: 4

Об этом подкасте

Welcome to SEO 411, the podcast that delivers both practical SEO strategies and the latest industry news. Hosted by SEO professional Erik Chavez, this show provides a balanced mix of actionable tips, insights on algorithm updates, and discussions on the latest trends in search engine optimization. Whether you’re a digital marketer, business owner, or SEO professional, SEO 411 keeps you informed and equipped with everything you need to succeed in the fast-paced world of SEO. Tune in for expert interviews, news highlights, and real-world solutions to boost your online presence.

Информация

  • Автор
    Erix Chavez
  • Годы выхода
    2024 - 2025
  • Выпуски
    4
  • Авторские права
    © Erik Chavez