The Truth About Ag

Kristjan Hebert, Evan Shout
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A raw, off-the-cuff discussion on the real time issues in agriculture today.

  1. 15 июл.

    The Truth About Farming’s Failing Grade with Dick Wittman

    Evan and Kristjan sit down with Dick Wittman, farm management consultant, educator, and longtime faculty member of Texas A&M's Executive Program for Agricultural Producers (TEPAP). The conversation takes a hard look at an uncomfortable trend: using a proficiency checklist tracked over 25+ years, Dick reveals that farm operators, even massive, sophisticated operations doing hundreds of millions in sales, are scoring worse on basic management fundamentals today than they were two decades ago. We talk through why: gaps in agricultural education, a generation that hasn't been tested by a truly bad year, and an industry-wide habit of avoiding the "boardroom conversations" around budgets, job descriptions, and strategic planning until a crisis forces the issue. But this isn't just a story about what's going wrong; it's about the fixes. We cover succession planning as a daily discipline rather than a one-time event, hiring outside your family, the generational shift bringing more non-owner managers into leadership roles, and why building SOPs and a culture people actually want to work for matters more than ever. If you've ever wondered whether your farm would pass its own report card, this episode might change how you grade yourself.

  2. 1 июл.

    The Truth About Using AI With Purpose with Nick Horob

    The episode opens with Taylor Phillips setting the table on AI and tools in a practical way: what they are, how they are used, and why the starting point should be the problem you are trying to solve, not the technology itself. That carries into the full conversation with Nick Horob, who joins Evan and Kristjan to discuss farm software, AI, and the difference between building something interesting and building something useful. Farms do not need more disconnected tools. They need better ways to see their numbers, manage information, and make decisions with less friction. The conversation pushes past the broad excitement around AI and gets into where it can actually help. Nick talks about large language models, hallucinations, trusted sources, custom GPTs, and the importance of starting with the outcome before building anything. Whether it is equipment knowledge, grain marketing, SOPs, invoicing, or field-level financial decisions, the value comes from using AI with guardrails and farm-specific context. When the cost of building software keeps falling, the harder skill is knowing what should be built in the first place. For farm leaders already acting as the human router between employees, managers, advisors, accountants, and data systems, AI has potential but only when it is tied to better decisions, clearer workflows, and a farm that is easier to run.

  3. 17 июн.

    The Truth About Action Over Observation with Bryce Eger

    Bryce Eger returns to The Truth About Ag for a wide-ranging conversation on professional capability, leadership, follow-through and why the ag industry needs to get more comfortable being uncomfortable. From basic networking and follow-up to the difference between credentials and real knowledge, Bryce challenges the idea that experience, titles or confidence automatically equal capability. Evan, Kristjan and Bryce talk about what separates valuable advisors, salespeople and industry professionals from those who are simply showing up with a pitch. It comes down to asking better questions, respecting people’s time and teams, solving problems the customer actually believes are problems, and doing what you said you were going to do. The conversation also touches on risk, decision-making, action items, hard conversations and why agriculture cannot afford to keep talking about the same issues without taking steps forward. Bryce also shares the story behind his book, Course Corrections: Building the Pre-Shot, Post-Shot and Recovery Habits of Leadership, and why golf became the lens for exploring leadership, learning and self-awareness.

  4. 3 июн.

    The Truth About the Structural Breaking Point in Agriculture

    Kristjan and Evan take a timely look at the decisions, risks, and structural pressure building across Canadian agriculture. They discuss the real-time decisions farmers are facing around seeding, canola acres, crop insurance, market risk, and the cost of pushing through difficult conditions. The episode moves into the larger structural questions facing the industry. Land values, rental rates, equipment, infrastructure, capital access, tax, succession, labour, and management are all part of the conversation as they consider what happens when old assumptions no longer hold. They discuss how land appreciation has covered up losses for some farms, why infrastructure can limit flexibility, and why the next phase of agriculture may require different financing models, different HR systems, and a clearer focus on operating profitability. Kristjan and Evan also talk about the human side of the business, including time, family, health, and the long-standing belief that hours worked are a measure of success.

  5. 20 мая

    The Truth About Agricultural Regulation and Innovation with Pierre Petelle

    After catching up on how seeding is going, Kristjan and Evan sit down with Pierre Petelle, President and CEO of CropLife Canada, to talk through crop protection, seed technology, regulation, and how Canada competes for new agricultural tools. Pierre explains CropLife Canada’s role in representing companies involved in crop protection, seed technology, distribution, and other agricultural inputs, while also drawing on his previous experience working with the pesticide regulator. A major focus of the conversation is the Pest Management Regulatory Agency, or PMRA, and why timelines, predictability, and regulatory efficiency matter. Canada represents about 4% of the global pesticide market, so if the process becomes too slow or uncertain, companies may prioritize larger markets like the U.S. or Brazil instead. Kristjan, Evan, and Pierre also talk about activist pressure, access to information requests, European-style agricultural policy, trade concerns, and proposed changes to the Pest Control Products Act. The episode comes back to a larger question for Canadian agriculture: how do we keep the system rigorous without making it so difficult that farmers lose access to the tools, technology, and innovation they need?

  6. 6 мая

    The Truth About Canada’s Position in a Changing World with Gary Mar

    After an introduction with Kristjan and Evan discussing the hot topics in ag, they are joined by Gary Mar, President and Ceo of Canada West Foundation.  Gary Mar has worked across provincial politics, diplomacy in Washington and Asia, and that varied experience shows up in how he talks about trade and policy. It’s less about theory, more about what actually moves decisions. One point comes up early and keeps resurfacing: agreements don’t carry as much weight as people think. They set structure, but they don’t solve problems on their own. Relationships are what push decisions forward. That same thinking carries into how Canada approaches the U.S. and global trade more broadly. Framing negotiations around “they need what we have” can work against you if it removes leverage before the conversation even starts. At the same time, influence isn’t just federal anymore; governors, state relationships, and long-term positioning matter more than most Canadians assume. Agriculture fits directly into that conversation. Canada has a strong story across food, fertilizer, energy, and critical minerals, but it doesn’t translate into influence on its own, especially when many decision-makers haven’t seen how modern operations actually run. Production alone doesn’t move the needle if infrastructure can’t keep up. Rail, ports, and corridors ultimately decide whether output turns into revenue. The opportunity is there, particularly in Western Canada, but it depends on aligning policy, infrastructure, and market access. And at a basic level, better decisions start with better understanding, something that still doesn’t happen often enough.

  7. 22 апр.

    The Truth About John Deere and Data Driving Farm Decisions with Jahmy Hindman

    After an introduction featuring Ryan Denis from the What the Futures podcast, John Deere’s inaugural CTO, Jahmy Hindman, joins Evan and Kristjan for a conversation. They cut through the noise around AI and ag tech and get into what’s actually changing on the farm. From his roots in Iowa to leading technology at Deere, Jahmy brings a practical lens to how data, machines, and decision-making are starting to come together. A big part of the conversation comes back to the gap between how much data farms have and how little of it turns into something useful. What does “good” actually look like? How should farms compare performance? And where does Deere fit as equipment shifts from standalone machines to systems that have to work together? They also spend time on the tension farms that they are feeling right now. Technology is moving fast, equipment is becoming more complex, and the way it’s paid for is changing. Nothing about that is simple. This episode lays out where things are headed, where they’re not, and what that means for how farms operate going forward.

  8. 8 апр.

    The Truth About Turning Farm Data into Decisions with Devin Lammers

    After an introduction featuring Maverick Ag CTO Taylor Phillips, Devin Lammers joins Evan and Kristjan to talk about where AI in agriculture is actually creating value and where it still falls short. From a bison ranch in South Dakota to MIT, FBN, and now TerraClear, Devin brings both a tech and farm lens to the conversation, grounded in what works in the field. The discussion starts with TerraClear’s work on HGV’s farm, mapping over 60,000 rocks and improving efficiency during one of the least liked jobs on the farm. Beyond rocks, the bigger opportunity: using high-resolution data and AI to understand what’s happening in the field in real time and make better decisions, faster. This episode is really about turning data into action. From clean data and simple systems to ROI and real-world execution, the conversation highlights what needs to happen for agtech to move from ideas to something producers actually use.

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A raw, off-the-cuff discussion on the real time issues in agriculture today.

Информация

  • Автор
    Kristjan Hebert, Evan Shout
  • Годы выхода
    2024 - 2026
  • Выпуски
    59
  • Ограничения
    С ненормативной лексикой
  • Сайт подкаста
    The Truth About Ag

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