The Yarn

Australian Wool Innovation

What do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre. If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.

  1. 18 мая

    Wool marketing 101

    Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian Wool Innovation/Woolmark explains how wool is promoted in an age of the digital marketplace, influencers and social media.

    11 мин.

  2. 30 апр.

    AWI’s new CEO Bryan Fry

    The research, development and marketing body for Australian wool has a new Chief Executive Officer. Brian Fry has great experience in marketing premium Australian produce and is looking forward to driving demand for our premium natural fibre together with finding productive gains on farm for the woolgrowers that fund AWI/Woolmark.

    17 мин.

  3. 2 апр.

    XTM

    An overnight success that has taken 27 years. XTM is growing the market for Merino wool through its clever alignments and innovative products. Hear Global Sales Manager Paul Manders discuss how COVID helped change the company and why he feels confident the outdoor market for wool will continue to grow.

    19 мин.

  4. 22 февр.

    Testing flystrike research with commercial flocks

    Woolgrower Michael Edmunds joins researchers from Deakin University to discuss an AWI-supported flystrike project taking research back into commercial paddocks. Together, they explore why some sheep are targeted by flies — and how on-farm research is helping deliver practical tools for woolgrowers.

    16 мин.

  5. 29 янв.

    Containment feeding

    Containment feeding has significant advantages for feed efficiency and managing stock condition. Given the significant advantages, it is not relatively difficult nor costly to set up. However, there are many important considerations before setting up. Hear from Simon Fowler from Chilwell farms near Esperance in WA about how and why it works so well.

    19 мин.

  6. 15.12.2025

    Breeding out sheep blowflies on KI

    The Yarn

    18 мин.

  7. 08.12.2025

    Know your enemy: protecting your flock against flystrike

    The Yarn

    13 мин.

  8. 20.11.2025

    George Millington: new AWI Chairman

    The Yarn

    21 мин.
См. все (289)

Об этом подкасте

What do luxury fashion in Paris and a farm near Burra have in common? Wool! Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre. If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.

Информация

  • Автор
    Australian Wool Innovation
  • Годы выхода
    2016 - 2026
  • Выпуски
    289
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright Australian Wool Innovation
  • Сайт подкаста
    The Yarn

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