Top Comment

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The story behind your social media feed, from BBC correspondent Marianna Spring and investigative journalist Matt Shea. Top Comment investigates what's blowing up online. From global events that go viral across social media, to bizarre moments that spill into real life, Marianna and Matt unpack the trends, theories and digital chaos shaping our world.

-1 ДН.

Whistleblowers, dolphin memes, and a million dollar toilet

How has an algorithmic arms race created an environment where controversial and incendiary content is routinely amplified on our feeds? On this episode, Marianna discusses her latest investigation, which provides a paper trail showing how social media giants ignored internal warnings about the design of their platforms. She's heard from whistleblowers about problematic moderation practices, how companies deal with so-called borderline content, and the troubling reality that algorithms may now be beyond our control. Also this week, we look at the website 'your ai slop bores me' which launched two weeks ago and is already claiming over a million unique visitors. It may look like a chatbot, but this is actually humans cosplaying as generative AI and completing mundane tasks for one another. Matt explains how this relates to what's becoming known as the 'meat layer', where humans are used to prop up the shortcomings of artificial intelligence. Plus, how did a satirical post about a man being kidnapped by dolphins inspire a whole ecosystem of memes? And can you really make a million dollars online by selling ad space on your toilet seat? Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

31 мин.
13 МАР.

Nancy Guthrie, TikTok sleuths, and Starmer's cringeposting era

Almost six weeks since the disappearance of Nancy Guthrie (the 84-year-old mother of Today show host, Savannah Guthrie) the case which has shocked America remains unsolved. It's also led to a host of online amateur sleuths broadcasting their own investigations to a mass audience on TikTok, with many descending on Guthrie's home in Tucson, Arizona. Marianna has reached out to some of the people posting to discuss their motives, the issue of misinformation and the risk of undermining an active investigation. And, as TikTok montages from the official account of UK Prime Minister Sir Keir Starmer attract criticism and ridicule, why do established politicians often struggle to thrive on the platform? Matt has been getting the perspective of the strategists behind some of the most successful political campaigns on social media. Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Rohan Madison. The editor is Justine Lang. The senior news editor is Sam Bonham. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

31 мин.
6 МАР.

School wars, Dubai's crisis PR, and is Fabrizio cancelled?

A series of posts appearing to encourage violence between neighbouring UK schools has caused widespread moral panic, and prompted police forces to issue dispersal orders. But, with zero incidents reported, could the 'red vs blue' phenomenon be a phantom trend? Matt and Marianna discuss the knowledge gap between parents and younger people on social media, and how online frenzies can have dangerous real-world consequences. Also, has Iran's retaliation to days of US-Israeli strikes exposed the reality of Dubai's flourishing influencer economy? As people in the UAE shelter from the threat of drones, content creators have been warned by the Emirati government about what they choose to share. And, one of the world's biggest football journalists, Fabrizio Romano, is attracting criticism for a paid advert endorsing Saudi Arabia's humanitarian aid agency. Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

28 мин.
27 ФЕВР.

Kalshi, Polymarket, and gamifying the future

Over the past year, prediction markets like Kalshi and Polymarket have exploded in popularity, as users bet on everything from battles in Ukraine to sex toys being thrown at sports games. So with concerns over both regulation and the prevalence of insider information inviting intense scrutiny, Matt has been examining how these platforms really work. Also on this episode, is the recent rise in measles cases in London down to disinformation? With several proponents of vaccine scepticism being welcomed back to social media, Marianna explains how these often discredited accounts are being amplified online. And, as the viral story of Punch the monkey and his orangutan companion drives mass sales of an Ikea soft toy, we consider how brands are increasingly looking to profit from organic content through 'trendjacking'. Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Jonathan Greer. The editor is Justine Lang. The senior news editor is Sam Bonham. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

35 мин.
20 ФЕВР.

Decline porn explained, and why Clavicular is misunderstood

If your feed has been flooded with content about the 'dangers' of western cities like London or San Francisco, you're not alone - it's part of a growing phenomenon known as decline porn, and it's driving narratives of political neglect and uncontrolled immigration. On this episode, Marianna examines a niche take on this trend - AI videos which falsely portray zoos and waterparks in Croydon. She tracks down the original creator of these posts, and explains why they might not be as innocent as they seem. Also, Matt has been investigating Clavicular - the internet's man of the moment. After signing up to his 'looksmaxxing' course, we discuss the controversial relationships propping up his virality, and what the mainstream media is getting wrong about the streaming sensation. Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Gareth Jones. The editor is Justine Lang. The senior news editor is Sam Bonham. The commissioning producer is Nathan Jones. The commissioning editor is Rhian Roberts. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.

32 мин.
19 ФЕВР.

Introducing... Top Comment

In this brand new weekly show, BBC correspondent Marianna Spring and investigative journalist Matt Shea talk through the stories behind your social media feed. From global events that go viral, to bizarre moments that spill into real life, Marianna and Matt unpack the trends, theories and digital chaos shaping our world.

2 мин.
02.10.2025

Marianna in Conspiracyland 2: 6. The Inquest

Can Coroners' courts cope with conspiracy? It’s been more than a year since Paloma Shemirani died after rejecting chemotherapy in favour of alternative methods. Her brother Gabriel blames the beliefs of their mum Kate - who is a prominent British conspiracy theorist - for his sister’s death. This summer, he’s found himself face to face with his mum for the first time since Paloma died at an inquest into how and why she lost her life. After investigating - and revealing - what happened to Paloma for the first time almost four months ago, the BBC’s social media investigations correspondent Marianna Spring is back following the twists and turns of an inquest that has felt like Conspiracyland colliding with the real world. In the coroner’s court she see’s medics questioned by conspiracy theorists and tense family feuds unfolding in real-time. Could Paloma have been saved? And can society handle Conspiracyland?

30 мин.
23.06.2025

Marianna in Conspiracyland 2: 5. A collective immune system

Can people fight back against medical misinformation? In the months after Paloma’s death, her brothers say they want to prevent other deaths, and they believe social media companies should take stronger action against medical misinformation. Meanwhile her Mum, Kate Shemirani, takes to social media to share a different account of her death. She has promoted a range of unproven theories on social media and podcasts about how Paloma was murdered by medical staff. The BBC has not seen evidence to support this. The BBC’s social media investigations correspondent Marianna Spring interrogates whether and how some politicians and social media companies are emboldening anti-medicine conspiracy theorists, and speaks to a former cancer surgeon and patient trying to bust cancer myths online. Host: Marianna Spring Producer: Anna Harris Sound Engineer: Tony Churnside Editor: Sam Bonham Commissioning producer: Nathan Jones Commissioning editor: Rhian Roberts This was a BBC collaboration with Panorama.

24 мин.

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Marianna Spring

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Matt Shea

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The story behind your social media feed, from BBC correspondent Marianna Spring and investigative journalist Matt Shea. Top Comment investigates what's blowing up online. From global events that go viral across social media, to bizarre moments that spill into real life, Marianna and Matt unpack the trends, theories and digital chaos shaping our world.