Total Survey Design

Dr. Azdren Coma
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Total Survey Design is a podcast for explaining the complexities of survey design. This podcast serves a diverse audience, including academics, small business owners, nonprofits, industry professionals, and students. Each season features episodes covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event coverage to enhance your survey skills and understanding.

  1. Order Effects: Ice Cream, Ballots, and the Science of Being First

    -4 ДН.

    Order Effects: Ice Cream, Ballots, and the Science of Being First

    What happens when you are faced with a list of options but do not have a strong preference? In this episode, I explore how the simple order of a list can nudge a person's choice. I move beyond the idea of favorite flavors to look at the undecided voter and the hungry diner. I examine why being first on a ballot can sway an election by as much as 10 percent in some local races. I discuss why these order effects are most dangerous in non-partisan elections where voters may not recognize every name on the list. Drawing on the extensive research of Jon Krosnick and others, I explain the difference between the Primacy Effect in written surveys and the Recency Effect in spoken lists. I provide practical solutions for researchers who want to ensure their data is a true reflection of the respondent rather than a fluke of the list order. I also cover randomization techniques and the best way to handle no opinion responses to maintain high data quality. Support the show Contact us at: totalsurveydesign@gmail.com Find us online at: instagram.com/totalsurveydesign/ https://taplink.cc/totalsurveydesign

    13 мин.
  2. Intro to Survey Design for Marketing Research Students (Guest Lecture)

    4 МАР.

    Intro to Survey Design for Marketing Research Students (Guest Lecture)

    This episode is a live guest lecture recorded for a Marketing Research class at Washington State University.  The guest lecture is meant to introduce complete newcomers to general ideas and considerations for survey design. I also offer a few general tips on survey questionnaire design. Support the show Contact us at: totalsurveydesign@gmail.com Find us online at: instagram.com/totalsurveydesign/ https://taplink.cc/totalsurveydesign

    40 мин.
  3. Forced Choice vs Neutral Options: Why Forcing Choices May Damage Your Data

    20 ФЕВР.

    Forced Choice vs Neutral Options: Why Forcing Choices May Damage Your Data

    In this episode of the Total Survey Design Podcast, I explore whether to include a neutral midpoint option in survey questions or force respondents to pick a side. I define forced-choice formats, from even-numbered scales and binary picks to pairwise comparisons. I discuss key evidence like the 2019 Pew Research experiment, which found forced yes/no questions increased reporting on sensitive topics compared to select-all-that-apply lists. I present strong arguments on both sides before explaining why I usually favor neutral options for attitude and opinion questions. I end by offering an elegant solution that combines the presence of a neutral option with the need for respondents to pick a side.  Support the show Contact us at: totalsurveydesign@gmail.com Find us online at: instagram.com/totalsurveydesign/ https://taplink.cc/totalsurveydesign

    20 мин.
  4. Forced Questions (Will Hurt Your Data)

    9 ФЕВР.

    Forced Questions (Will Hurt Your Data)

    Should you ever force respondents to answer a survey question? In this episode of Total Survey Design, I examine forced questions. While these features are often used under the assumption that more complete data means better data, forcing responses frequently leads to worse outcomes by increasing survey breakoffs, encouraging satisficing, and undermining respondents’ trust. I outline more effective and respectful alternatives, encouraging responses without coercion.  Support the show Contact us at: totalsurveydesign@gmail.com Find us online at: instagram.com/totalsurveydesign/ https://taplink.cc/totalsurveydesign

    7 мин.
  5. Can Generative AI Help Design a Better Questionnaire? Feedback Help

    2 ФЕВР.

    Can Generative AI Help Design a Better Questionnaire? Feedback Help

    On this episode of the Total Survey Design podcast, I put generative AI to the test by asking it to critique and improve the Microsoft Word Feedback survey: a short, everyday questionnaire that many of us have seen after using the program. I compare the suggestions from Grok, ChatGPT, and Gemini, highlight where they agree, where they differ, and share my own thoughts on what they got right and what they missed. I recap the original survey (which takes just 50 seconds to describe), dive into the strengths and weaknesses of the AI outputs, and explain why I still think human expertise in survey methodology matters most. Along the way, I discuss the pitfalls of the Net Promoter Score scale, the importance of balanced question wording, building trust with privacy statements, and more. There is still time to have your voices heard! Share your thoughts about this podcast at: https://www.tinyurl.com/totalsurveydesign Support the show Contact us at: totalsurveydesign@gmail.com Find us online at: instagram.com/totalsurveydesign/ https://taplink.cc/totalsurveydesign

    14 мин.
  6. Trump & Rogan vs. Survey Sampling: Addendum

    28 ЯНВ. · БОНУСНЫЙ КОНТЕНТ

    Trump & Rogan vs. Survey Sampling: Addendum

    On this bonus episode of the Total Survey Design podcast, I follow up on Trump and Rogan’s polling critiques with a listener email highlighting nonresponse bias, the real issue behind low response rates, where responders often differ systematically from non-responders. I explain how rigorous weighting corrects for this bias, why it’s not foolproof, and how strong weighting helped make the 2024 election polls some of the most accurate in years, with top aggregators and pollsters like AtlasIntel missing final margins by less than 2–3 points. The takeaway: polling isn’t broken, it is actually getting better with time! Complete the Podcast Feedback Survey by visiting: www.tinyurl.com/TotalSurveyDesign Support the show Contact us at: totalsurveydesign@gmail.com Find us online at: instagram.com/totalsurveydesign/ https://taplink.cc/totalsurveydesign

    5 мин.
  7. Trump & Rogan vs. Survey Sampling: What They Got Right, And Totally Wrong

    26 ЯНВ.

    Trump & Rogan vs. Survey Sampling: What They Got Right, And Totally Wrong

    On this episode of the Total Survey Design podcast, I examine an episode of the Joe Rogan Experience podcast, #2219, which aired on October 25th, 2024, where he discusses survey sampling with President Donald Trump. They both express skepticism about the reliability of polls for making broad national claims. They also refute the ability to make predictions from small samples and criticize polling methodology. In this episode, I talk about what they got right and what they got wrong, diving into the science of sampling. Support the show Contact us at: totalsurveydesign@gmail.com Find us online at: instagram.com/totalsurveydesign/ https://taplink.cc/totalsurveydesign

    17 мин.
  8. Designing a Feedback Survey From Scratch

    22 ЯНВ.

    Designing a Feedback Survey From Scratch

    In this episode, Azdren creates a feedback survey from scratch, showing the process from idea formation, to messy first draft of the questionnaire, to final product.  To see the final version of the questionnaire and to give your valuable feedback on this podcast, please visit https://tinyurl.com/totalsurveydesign  Support the show Contact us at: totalsurveydesign@gmail.com Find us online at: instagram.com/totalsurveydesign/ https://taplink.cc/totalsurveydesign

    16 мин.
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Total Survey Design is a podcast for explaining the complexities of survey design. This podcast serves a diverse audience, including academics, small business owners, nonprofits, industry professionals, and students. Each season features episodes covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event coverage to enhance your survey skills and understanding.

Информация

  • Автор
    Dr. Azdren Coma
  • Годы выхода
    2024 - 2026
  • Выпуски
    33
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Total Survey Design
  • Сайт подкаста
    Total Survey Design