Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
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Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

  1. 3 days ago

    Google Finally Catches Bing on AI Visibility — and Microsoft Confirmed The FSA Framework

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe This week, two updates landed that look like product news but are really a maturity moment for AI search. Google launched its long-awaited Generative AI performance reports in Search Console — a dedicated view of how often your pages appear in AI Overviews and AI Mode. And Microsoft announced Web IQ, a grounding system built not for people, but for AI agents. One shows you the scoreboard. The other rebuilt the engine room. Cassie breaks down what each one actually does, where the catch is, and why Web IQ independently confirms everything the FSA framework has been saying. What we cover: Google's new AI performance reports — and why it's impressions-only (no clicks, CTR, position, or query data)The new opt-out toggle that lets you leave AI features without hurting your rankings, and why the UK is firstA callback to Episode 34: Google catches up to Bing roughly four months laterMicrosoft Web IQ explained for people who'll never touch an APIHow Web IQ maps cleanly onto Freshness, Structure, and AuthorityThe one action to take this weekResources: Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    13 min

  2. 5 days ago

    Should You Block AI Bots From Your Website? | AJ Ghergich, Botify [Part 3 of 3]

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Everyone's asking whether to block AI bots from their site. AJ Ghergich thinks that's the wrong question. When AJ and I recorded this conversation, most companies were still treating AI bot governance as an IT problem — something to handle quietly at the server level. But the bots hitting your site aren't just an infrastructure cost. They're shaping what AI tells the world about your brand. And right now, most companies — including some of the biggest in the world — can't say what data of theirs is being used, whether it's accurate, or whether they have any plan at all. AJ leads the consulting and AI team at Botify and has these conversations with global brands every week. His take is clear: AI bot governance isn't a "block or allow" switch. It's a set of decisions that requires marketing, IT, and legal to be at the same table. Because the moment your product data, your positioning, or your facts show up wrong in an AI answer, it stops being a technical problem and becomes a brand one. In this episode: Why AI bot governance falls through the cracks — and the case for why it's a marketing, IT, and legal problem, not any one team's jobThe three questions every brand should be able to answer about their AI data — and why even some of the world's biggest brands can'tTraining data vs. live retrieval — the distinction most brands miss, and why retailers need to win at the moment of retrieval, not just "get into ChatGPT"The llms.txt question, settled: why it's an 11th-priority shiny object for 95% of brands — and what Google's new Lighthouse check does and doesn't actually changeWhat a good governance plan looks like versus a bad, binary one — including AJ's idea of "user testing, but for AI agents"How to fix it when AI is telling the wrong story about you — like the cosmetics brand that got falsely labeled as not animal-friendly, and how to hunt down the sourceWhy your old, deprecated brand data — three-CMOs-ago mission statements, retired colors, and positioning — might be quietly confusing AI right nowWho actually needs to be at the table — and why "that's IT's problem" is the answer that gets brands in troubleLet’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    18 min

  3. 28 May

    Bing's Visual Search Overhaul, Google's "Highly Cited" Badge, and Ask YouTube — What They Mean for AI Visibility

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Three AI search updates this week — and the one that got the least coverage might matter most for your content strategy. In this episode: Bing's redesigned image search groups results into AI-labeled categories — and why your alt text and image context just got more importantGoogle's new "Highly Cited" badge makes source authority visible to everyday users — not just AI enginesAsk YouTube brings conversational search to video, and why your content now needs to be queryable, not just watchableThe throughline: AI search is shifting from returning results to attributing answers. Being the source is the strategy. Resources mentioned: Bing's new image search experienceGoogle's new ways to find your favorite sources and original content in AI Search100 things Google announced at I/O (Ask YouTube is at the very bottom)Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    10 min

  4. 26 May

    Google Just Confirmed It. Your Next Customer Might Be an AI Agent. | AJ Ghergich, Botify [Part 2 of 3]

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Google just announced Information Agents and Universal Cart at I/O. The timing of this episode couldn't be better. When AJ Ghergich and I recorded this conversation, agentic commerce was still something most marketers were treating as a future problem. After last week's Google I/O announcements, it's a this-quarter problem — at least for brands paying attention. AJ leads the consulting and AI team at Botify and works with some of the largest retailers in the world. His take is clear: the AI agent doing research on behalf of your buyer isn't a bot to optimize for. It's a customer to serve. And the brands that understand that now are the ones that will be visible when the transaction layer fully arrives. This is Part 2 of a three-part series. Part 1 covered why your dashboards are lying to you and what bot traffic is actually doing to your analytics. This conversation picks up with what comes next — and what your brand needs to do before agentic commerce goes mainstream. In this episode: What agentic commerce actually is — and why visibility is the prerequisite that most brands are skippingWhy this Black Friday could be the first one where agentic commerce affects your revenue numbers (even if it's only 5%)AJ's reframe: AI is not a technology layer, it's a customer type — and why that changes everything about how you organize your contentAttributes vs. intent — why "14-inch wheels" loses to "can this stroller handle the subway and the park" when an agent is making the recommendationHow to think about AI agent personas the same way you'd build buyer personas (yes, really)What smaller brands on Shopify should focus on right now versus what large retailers need to be doing with Google's Universal Commerce ProtocolWhy specificity is the content strategy for agentic commerce — and what that looks like in practiceLet’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    27 min

  5. 21 May

    Search Agents, Universal Cart, and the End of Passive Discovery

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Google I/O was Tuesday. There's a lot to sort through — and most of it isn't the hardware story. It's the search story. This week, Cassie breaks down the I/O announcements that actually matter for visibility strategy, unpacks the llms.txt drama that played out in a LinkedIn comment section yesterday, and covers Perplexity updates that got buried under all of it. In this episode: Google I/O: the Search box redesign, AI Mode at 1 billion users, Search agents, and Universal CartWhy Search agents change what "being discoverable" actually meansGoogle's GEO guide said stop using llms.txt — then Lily Ray pointed out Google uses it on their own docs. John Mueller's response draws a distinction the guide never made.Why GEO isn't just an SEO conversation — it's the infrastructure that makes agentic commerce workBing on trust as infrastructure in AI-powered searchPerplexity: GPT-5.5 as the new default in Computer, Teams integration, and Personal Computer at $20/monthGoogle is building toward a world where your website is the backend. This episode is about what that means for your strategy right now. Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    17 min

  6. 19 May

    Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Your analytics look broken. Impressions are up. Clicks are down. Conversion rates are off. And your leadership team wants answers. AJ Ghergich, who leads the consulting and AI team at Botify, says this isn't a performance problem — it's a data model problem. And once you understand what's actually causing it, the numbers start to make a lot more sense. In Part 1 of this three-part series, AJ breaks down what's happening inside brand dashboards right now, why bot traffic is up 4.5x in 2025, and what the 1:198 impression-to-visit ratio from AI crawlers actually means for how you report performance. In this episode: Why the impressions-up, clicks-down pattern is showing up across brands right now — and what's driving itThe difference between how Google crawls versus how AI engines like ChatGPT crawl your site (the ratio will surprise you)Why AJ says CMOs need to move from a clicks mindset to a visibility mindset — and how to make that case to leadershipWhat JavaScript rendering has to do with AI visibility (and how to check your own site in under five minutes)Why AJ compares this moment in AI search to the early days of social media — and what the smart brands did then that's worth repeating nowLet’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    26 min

  7. 15 May

    The GEO Guide Google Just Dropped (And What It Doesn't Tell You)

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe After two-plus years of the GEO conversation happening without them, Google finally showed up. This week Google Search Central published their first official guide to optimizing for generative AI features in Search — covering AI Overviews, AI Mode, and a list of tactics you can finally stop wasting time on. In this surprise Friday episode, Cassie walks through the guide in real time: what it gets right, what it confirms about the FSA Framework, and — more importantly — where it quietly leaves the harder questions unanswered. In this episode: Why RAG and query fan-out change how you should think about contentThe GEO "hacks" Google officially says don't work (LLMS.txt, content chunking, inauthentic mentions)The ranking-vs-citation gap the guide doesn't explainWhat AI Mode changes that AI Overviews guidance doesn't coverWhat to actually prioritize coming out of thisThe floor is clearer now. Getting above the floor is still the work. Resources: Google's Guide to Optimizing for GEO The Visibility Report: Google Finally Published a GEO Guide Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    13 min

  8. 14 May

    ChatGPT Just Became an Ad Platform + Google Just Killed FAQ Schema

    Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe Two stories shook AI search this week, and they look completely unrelated. They're not. OpenAI rolled out a self-serve Ads Manager — the moment ChatGPT officially became a paid placement environment with an organic layer on top. Then, two days later, Google quietly deprecated FAQ rich results, ending one of the most overused SEO tactics of the last five years. In this episode, Cassie breaks down what actually happened, what the SEO industry is getting wrong about both updates, and why these two stories — together — are sending the same message: the shortcuts are running out, and entity authority is the only durable AI visibility play left. What you'll learn: Why OpenAI's self-serve Ads Manager is a bigger deal than the headlines suggest — and what the 2030 revenue target signals about the future of organic citation in ChatGPTThe category restrictions on ChatGPT Ads right now (and why B2B SaaS isn't in the room yet)Why the "Google killed FAQ schema" headlines are technically true but strategically misleadingThe one sentence in Google's deprecation notice that completely changes how to read the newsThe difference between schema markup and rich results — and why marketers have conflated them for yearsThree specific actions to take on your FAQ schema this weekWhy the FSA framework (Freshness, Structure, Authority) is a mental model, notLet’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist Website → https://cassieclarkmarketing.com Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

    13 min
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About

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content. Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results. You’ll learn how to: -Optimize content for AI-driven search and answer engines -Blend traditional SEO with AI search optimization -Build entity authority across search, social, and AI platforms -Drive traffic, leads, and trust as search behavior continues to evolve If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.

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