HUNGRY.

Dan Pope
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HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week. 

  1. How I Built the UK's First Indian Street Food Chain (it was easier than you think) - Nisha Katona, Mowgli

    2 HR AGO

    How I Built the UK's First Indian Street Food Chain (it was easier than you think) - Nisha Katona, Mowgli

    From bricks through the window in 1960s Skelmersdale to queues around the block in Liverpool, this is a story of immigrant hunger, insecurity, obsession with standards — and building something that blesses a city. Dan sits down with Nisha Katona — founder of Mowgli Street Food — the woman who turned authentic Indian home cooking into the first national Indian street food chain in Britain.  Nisha breaks down why Mowgli was never meant to be a “curry house,” why Hindu home cooking avoids garlic and onion at lunch, and how sitting outside Greggs watching men in high-vis jackets shaped her pricing strategy. We talk about scale, magic, heart, delivery, Empire, authenticity, Nando’s, Greggs, and why growth should never be something you’re ashamed of. This is a masterclass in building a restaurant brand with soul — and keeping that soul intact across 27 sites. If you care about food, cities, entrepreneurship, culture — or how to turn anxiety into momentum — this one’s special. ON THE MENU: 00:00:00 From One Restaurant to 27 00:14:45 Immigrant Hunger & Anxiety 00:16:03 Bricks, Firebombs & Racism 00:39:31 Does Scale Kill Magic? 00:41:10 Decorating for Failure 00:44:18 The First National Indian Street Food Chain 00:47:46 The Four Pillars of Mowgli 01:02:42 Was There an Appetite for Curry? 01:18:44 Scale Doesn’t Kill Magic — Lack of Heart Does 01:26:42 The Right Doors Open, The Wrong Stay Closed

    1h 29m

  2. 4 DAYS AGO

    Espresso: Rory Sutherland EXPLAINS "Bottleneck Theory" and how it impacts your business

    HUNGRY.

    8 min
  3. 14 Guerrilla Marketing & Storytelling Strategies To Go Viral  for FREE - SULT founders

    6 DAYS AGO

    14 Guerrilla Marketing & Storytelling Strategies To Go Viral  for FREE - SULT founders

    This week on Hungry, the founders behind SULT — the electrolyte brand turning “unhinged luxury” into a cultural movement. From building a status-driven brand that people actually want to post on Instagram, to rewriting the rules of marketing in the age of TikTok and YouTube, this is a masterclass in modern brand-building. We get into why unpredictability creates obsession, why most brands overcomplicate business, and how SULT uses storytelling, sex appeal, humor, and world-building to stand out in a saturated wellness market. We talk Better & Wetter campaigns, Margot Robbie-style bath content, Hailey Bieber’s Rhode, Vivienne Westwood fashion shows, F1 boxes, Michelin-star storytelling hooks — and why the first three seconds of your content might be everything. If you’re building a brand, running a food or drink business, or trying to crack YouTube, this episode is packed with practical insight and uncomfortable truths. This isn’t just about electrolytes. It’s about status, culture, identity — and making something people feel part of. ===========ON THE MENU=========== The Wellness Culture BacklashMaking Electrolytes SexyConsistency vs Quality on SocialSocial Media Is Your CVWhat Is “Unhinged Luxury”?Unpredictability Creates ObsessionThe £15K Acoustics LessonThe Iceberg of Content CreationWhy We Can’t Crack YouTubeFrom Empty Restaurant to Michelin HookThe Hardest Thing: Having a Point of ViewWhy Status Beats Shelf SpaceDo You Fit at Vivienne Westwood or F1?Why Rhode (Hailey Bieber) WinsBusiness Is Just X to YMake Brands Simple AgainThe 3-Second Attention EconomyIgnore Traditional Marketing Rules00:00 Intro00:01 Milly’s Eating Disorder & Recovery00:05 Toxic Wellness & Running Culture00:09 SULT’s "Not That Deep" Philosophy00:14 Netflix-ification of Brand Building00:19 Ignoring Experts & Taking Risks00:24 "Unhinged Luxury" & Storytelling00:30 Scaling in Public vs Building in Public00:34 The Whiteboard Content Strategy00:42 How to Write Viral Hooks00:46 Organic Growth vs Paid Ads00:56 The Brooklyn Beckham Story01:00 Choosing Brand Colors & Standing Out01:06 Why They Ignore Business Advice01:08 The Power of Anti-Selling01:13 Building a Tribe & Status01:15 Learning from Rhode & Anti-Trends01:17 Dealing with Copycats01:20 Embracing Chaos in Business01:22 Co-Founder Dynamics & Conflict01:28 The Simon Squibb Story01:33 Simplifying Business & Branding01:37 How the Co-Founders Met01:39 Why Launch an Electrolyte Brand?01:45 The 4 Pillars of Marketing01:53 Launching in Boots & Retail Strategy01:58 Financial Transparency & Investors   🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother

    2h 3m

  4. 19 FEB

    Espresso: Tony’s Chocolonely’s Global Marketing Strategy in 16 Minutes

    Most companies bet everything on one big launch.Doug Lamont thinks that’s how you kill growth. In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure. Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands: - test cheaply- back winners late- kill losers fast and never rely on a single “big idea” to carry the business From product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+. ===============📱 ON THE MENU=============== 🎯 Why “the one big thing” strategy usually fails🔥 Rolling innovation vs over-researched launches🧠 Removing fear from failure inside big organisations📦 Why marketing can’t save products that don’t sell🌍 How country expansion really works (3–5 year bets)💰 When to actually turn on the marketing spend⚖️ Small and medium bets vs betting the house

    17 min
  5. The Best Brand Strategy Podcast of All Time - British Airways, Bold Bean Co., Meta, EA Sports - Tobey Duncan, Uncommon Creative Studio

    16 FEB

    The Best Brand Strategy Podcast of All Time - British Airways, Bold Bean Co., Meta, EA Sports - Tobey Duncan, Uncommon Creative Studio

    "Brand is the intangible layer that sits atop any business... and floods it with color and emotion." Tobey Duncan, CSO of Uncommon Creative Studio, joins Dan Pope to dismantle the fluff surrounding modern marketing. They explore "Purpose 2.0," why brands need enemies, and how to turn consumer tension into cultural fame. From the genius of Bold Bean Co to the audacity of Oasis, this episode is a masterclass in building brands that actually matter. 00:00:00 Intro00:01:04 Why Creativity Requires Dissatisfaction00:02:40 London vs. Sydney: Creative Differences00:06:10 Defining Brand Strategy & The "Intangible Layer"00:10:06 Why Brands Must Claim a Role in Culture00:11:48 The Evolution of Brand Purpose (Purpose 2.0)00:15:05 Fixing Consumer Problems vs. Fixing Brands00:19:32 Case Study: Bold Bean Co's Brand Strategy00:28:02 Strategy vs. Tactics: How They Work Together00:33:19 Case Study: The Ordinary & Skincare "Guff"00:42:43 B&Q Case Study: From Chores to Change00:47:38 The Power of Finding Consumer Tension00:51:44 British Airways: Exporting Originality00:53:15 Why London is a Creative Powerhouse01:03:09 What Brands Can Learn From Bands (Oasis)01:06:25 Rational, Emotional, and Fame-Based Comms01:09:20 PerfectTed & Leveraging Cultural Heat01:12:44 Why You Should Set Strategy Once & Not Pivot01:26:17 The Brand OS Framework: 5 Key Inquiries01:32:04 Guinness: Breaking Category Codes01:44:07 Marketing Planning: The "Jobs to Be Done" Framework01:55:24 The Crisis in Modern Brand Building  🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother

    2h 1m

  6. 12 FEB

    Espresso: Sir John Hegarty - What Is The Definition of Creativity?

    ==============================================  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲   --------------------------------- 🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

    9 min

  7. 9 FEB

    Inside The Mind of TRIP Founder - what does it really take to build a global brand? - Liv Ferdi

    This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi. It’s what every wonderful guest on the poddy teaches me. TRIP ripped up the rule book.Definition of outlier. TRIP is for everyone and anyone, anywhere, anytime and everywhere. TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go. All charged with a beautiful mission: Be Kind to your Mind. Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co ON THE MENU: 1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op. 2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind” 3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid. 4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga. 5. How TRIP raised £10 million quid – do you really need presentation a deck? 6. Why founders must actually seek and embrace stress it’s a gateway forward. Every top food and drink founder reads our Newsletter - why wouldn't you?  https://hungryfeast.beehiiv.com/ Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/ Stalk me on Insta- https://www.instagram.com/_hungry.pod/ This episode originally aired in June, 2023.

    2h 1m

  8. 5 FEB

    Espresso: Rory Sutherland Why Reading "Anti-Fragile' Will Change Your Life? - Nassim Taleb

    HUNGRY.

    7 min
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About

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week. 

Information

  • Creator
    Dan Pope
  • Years Active
    2020 - 2026
  • Episodes
    374
  • Rating
    Explicit
  • Copyright
    © 2025 HUNGRY.
  • Show Website
    HUNGRY.

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