Advertising Week

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Kanal • 6 program

Marknadsföring

Marknadsföring

Varje vecka
Marknadsföring

Marknadsföring

Varje vecka
Näringsliv

Näringsliv

Varje vecka
Marknadsföring

Marknadsföring

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Näringsliv

Varannan vecka
Marknadsföring

Marknadsföring

Varje dag

21 jan.

The Data Behind Belonging: What Leaders Get Wrong About Culture — with Carissa Romero, Co-Founder of Paradigm

In this episode, Ren Akinci sits down with Carissa Romero, Ph.D., co-founder of Paradigm, for a conversation about what actually changes behavior at work and what quietly undermines it. Drawing from her roots in Stanford research and years advising leaders, Carissa breaks down why many well-intentioned culture efforts fail, how data often contradicts leadership narratives, and what it really takes to build belonging at scale.

21 jan.

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39 min
15 apr.

Carolina Lopez of BEJOU Building a Brand Through Discipline Transparency and Grit

Our host Ren Akinci is joined by BEJOU founder Carolina Lopez for a candid conversation on leadership, brand building, and resilience. Carolina shares how personal health challenges revealed critical gaps in the skincare industry and pushed her to build a trust driven brand in a crowded market. They discuss navigating rejection, leading with discipline and transparency, and making the hard decisions required to scale with integrity.

15 apr.

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34 min
26 jan.

Devex’s Raj Kumar On the Trust Test Facing Global Development

Raj Kumar, President and Editor-in-Chief of Devex, joins Justin Blake, Executive Director of the Edelman Trust Institute, for a recap of their time at the World Economic Forum Annual Meeting in Davos. Raj and Justin discuss the state of trust in NGOs, shifts in development finance, the impact of misinformation, and how AI could reshape the capacity to deliver in underserved communities.

26 jan.

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25 min
29 apr.

Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family

Kimberle Lau didn't set out to become a food founder, but a health crisis changed everything. From beauty executive to CEO of Bake Me Healthy, she built a women- and Asian-owned brand from the ground up while raising a family and navigating the unique hurdles that come with it. In this episode of Great Minds: People & Culture, she sits down with Ren Akinci to talk business, identity, and the lessons she's passing on to her kids.

29 apr.

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29 min
25 feb.

Experts On How to Build Trust Amid Uncertainty

Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org on what it takes for leaders to build stakeholder trust amid heightened uncertainty. The conversation examines why stakeholders increasingly look to business for stability, how transparency and shared sacrifice can reduce anxiety, and why trust brokering has become an essential leadership skill.

25 feb.

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29 min
6 maj

Dr. Shania Bhopa On How AI Is Changing Health Decisions

Dr. Shania Bhopa, health expert and creator, joins Sat Dayal, Managing Director of Technology at Edelman UK, to discuss how health information now moves through culture, community and technology as much as through formal healthcare systems. They explore why audiences trust creators, how AI is changing patient behavior, and why health literacy, human connection and critical thinking will be essential to the future of trusted health communication.

6 maj

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21 min
2025-04-02

The Future of Music in Branding with Havas Group and The Elements Music

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […] The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.

2025-04-02

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27 min
2022-07-28

Podcast Listener Insights Series – Part 3

This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and […] The post Podcast Listener Insights Series – Part 3 appeared first on The Sonic Truth.

2022-07-28

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7 min
2022-05-12

Insights from the Creative Frontier of Podcast Advertising

This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative […] The post Insights from the Creative Frontier of Podcast Advertising appeared first on The Sonic Truth.

2022-05-12

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17 min
2018-11-02

Voices Carry: Who’s Prepared for the Next Wave of Marketing? 

If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […] The post Voices Carry: Who’s Prepared for the Next Wave of Marketing?  appeared first on The Sonic Truth.

2018-11-02

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32 min

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals, now in 6 global markets with year-round digital content.

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The Data Behind Belonging: What Leaders Get Wrong About Culture — with Carissa Romero, Co-Founder of Paradigm

Carolina Lopez of BEJOU Building a Brand Through Discipline Transparency and Grit

Devex’s Raj Kumar On the Trust Test Facing Global Development

Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family

Experts On How to Build Trust Amid Uncertainty

Dr. Shania Bhopa On How AI Is Changing Health Decisions

The Future of Music in Branding with Havas Group and The Elements Music

Podcast Listener Insights Series – Part 3

Insights from the Creative Frontier of Podcast Advertising

Voices Carry: Who’s Prepared for the Next Wave of Marketing?

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