Uncommon Thinking

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Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.

  1. 29 mars

    Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot

    Whatever size of marketing budget you spend, proving ROI has never mattered more. But how do leading marketers, tech experts and media agencies go about it? In Measurement Masterminds, we bring together experts from across the measurement ecosystem, and ask key questions about their specialist subjects, to highlight the metrics that hold up best. You’ll hear from brands large and small, leading martech firms and measurement specialists. And you’ll get the answers you need for when you’re in the ROI hot seat. In Measurement Masterminds, each guest steps into the spotlight to answer the questions marketers really want answered about measurement. It’s our opportunity to dig into proving value on limited budgets, embedding measurement into the marketing tech stack, and identifying the most credible metrics in an era defined by data and AI.   Presented by LinkedIn.

    28 min

  2. 29 mars

    The Power of Fandom: From Cultural Moments to Commercial Impact

    There is no doubt that 2026 will be defined by global moments across music, sport and tech, but Aligning your brand with cultural moments does not always guarantee relevance, despite the scale. In a world where audiences are fragmented and attention is fleeting, the brands that win aren’t the loudest, they’re the most culturally fluent. This session will unpack how tapping into fandoms (the engaged audiences behind culture’s biggest moments) can drive measurable attention, relevance and business outcomes. Learn how to move beyond sponsorships and into the centre of the conversation.   Presented by Vevo.

    28 min

  3. 29 mars

    Why the Future of Media is Sound-On and What It Means for Brands

    The sound-off era is over. Screens are fading, and brands still chasing clicks are falling behind. In this session we preview new research from 5,000+ consumers, 100+ advertisers, and 30+ experts on the shift reshaping media: audio as modern life’s connective tissue - earning attention and emotion. With voice-first AI, audio becomes the primary interface, where trust and taste still matter and brands can show up without interrupting. Leave with why audio+ is essential for sustainable brand impact—and how Spotify leads today.   Presented by Spotify.

    31 min

  4. 2025-10-14

    Creative that Lasts: Making the Most of Every Impression

    From Advertising Week New York 2025: In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact — and what they’re doing right.

    31 min

  5. 2025-10-14

    Fandom to Effectiveness: How Passion Drives Performance

    From Advertising Week New York 2025: Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.

    34 min

  6. 2025-10-14

    Precision at Scale: Unlocking the Future of Customer Connection

    From Advertising Week 2025: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.

    32 min

  7. 2025-10-13

    Culture Can’t Be Bought—But It Can Be Partnered With

    In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. With deep roots in cross-cultural music scenes and a platform built to spotlight emerging talent, SoundCloud offers advertisers a more authentic path into culture,especially with Gen Z and Gen Alpha audiences who engage with music as identity, not background noise.

    32 min

  8. 2025-10-13

    All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

    Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards. But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.

    31 min
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Om

Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.

Information

  • Kanal
    Advertising Week
  • Skapad av
    Uncommon Thinking
  • Aktiva år
    2018 - 2026
  • Avsnitt
    32
  • Åldersgräns
    Barnvänligt
  • Copyright
    Copyright © 2026 All rights reserved
  • Programmets webbplats
    Uncommon Thinking

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