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20 jan.
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−2 D

Are SIPs always right? Nah, says a new study

A mutual fund executive told our colleague something shocking: "SIPs are a problem." Part of the shock came from the fact that it was coming from someone in an industry that was basically built on "SIP sahi hai." Now a new research paper backs up that controversial take—and the findings contradict what millions of Indian investors have been told about systematic investment plans. Turns out the marketing narrative around SIPs has some serious gaps. The math tells a different story. And with small-cap SIP assets exploding 6.5x since 2019, the stakes have never been higher. So when are SIPs actually appropriate? Tune in. If you have any thoughts on this episode write to us at podcasts@the-ken.com with Daybreak in the subject line. You can also leave us a comment on our website or the YouTube channel here. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

−2 d

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10 min
−5 D

Friday Roundup: Adani goes nuclear and AI's talent exit

On February 12, 2026, Adani Power formed Adani Atomic Energy Ltd, a new unit to generate, transmit, and distribute nuclear power. This follows the SHANTI Bill opening India's nuclear sector to private firms. Both Adani Power and Tata Power, coal giants with long-life thermal plants, now lead the shift. Coal powers 74% of India's grid today. These firms profit big from it. So what happens when they control nuclear's pace too? Snigdha explores the conflict. In other news, top AI researchers have been quitting the big AI labs. Anthropic's Mrinank Sharma left over value clashes (X letter) and OpenAI's Zoe Hitzig resigned through an NYT op-ed, warning ads exploit chatbot user confessions for manipulation. Rachel breaks down how firms chase cash to scale and skip safety guardrails. Listen to our episode on AI taking over jobs here. And, here's another one we did on the previous exodus of AI talent. Read Zoe Hitzig's opinion piece on NYT here. If you have any thoughts on this episode write to us at podcasts@the-ken.com with Daybreak in the subject line. You can also leave us a comment on our website or the YouTube channel here. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

−5 d

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14 min
8 FEB.

Decathlon is testing if fashion can learn to move at grocery quick-commerce speed

In November, Decathlon began piloting two-hour deliveries across 10 Indian cities. It's a surprising move for a company that just swung into losses—and it raises a question the rest of the sector is watching closely: can the economics of fashion quick-commerce actually work? More than 50 million dollars has flowed into the space in 18 months. At least one startup has already shut down. The problem isn't speed. It's frequency, inventory, and unit economics that refuse to close. Tune in. If you have any thoughts on this episode write to us at podcasts@the-ken.com with Daybreak in the subject line. You can also leave us a comment on our website or the YouTube channel here. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

8 feb.

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15 min
−6 D

If news doesn't pay enough, why do billionaires keep buying?

On February 10, 2026, reports said nearly 100 NDTV employees were put on performance improvement plans, often seen as a prelude to layoffs. This comes after the Adani Group acquired NDTV in December 2022 for about ₹600 crore, followed by several high profile exits. A similar moment unfolded at Jeff Bezos-owned The Washington Post last week where hundreds were laid off and multiple sections and bureaus shut. Both Adani and Bezos run highly profitable core businesses. News is not one of them. So why invest heavily in an industry known for low margins? Host Snigdha Sharma explores. If you have any thoughts on this episode write to us at podcasts@the-ken.com with Daybreak in the subject line. You can also leave us a comment on our website or the YouTube channel here. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

−6 d

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13 min
4 FEB.

AI probably can't do your job yet. But it might get you fired anyway

Amazon fired 16,000 workers last month. Oracle is set to cut up to 30,000 more. Tech layoffs have increasingly been attributed to AI. But Oxford Economics found something strange: there's no macroeconomic data showing AI is actually replacing jobs or boosting productivity. In fact, output per worker is slowing, not accelerating. So what's really happening? Host Rachel Varghese breaks it down. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

4 feb.

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15 min
2 FEB.

India’s AI still doesn’t speak India. Can it?

ChatGPT butchers Punjabi with spelling errors and Bollywood-style Hindi bleeding through. Hindi bots trained on newspapers miss dialects like Awadhi and Bhojpuri entirely, while Tamil AI ignores the rich variations between Kongu and Madurai speech. Sure, Gurugram collected ₹200 crore in taxes using Hindi AI calls, but that's because Hindi dominates datasets. Most other languages remain stuck in translation hell. Private companies optimize for speed over nuance, government corpora like Bhashini sit underused, and multimodal data that captures tone and emotion is too expensive to build. The result? AI is flattening India's 780 languages into sanitized, standardized versions that erase the very dialects it claims to serve. Read the newsletter here. Find the Duolingo article here. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

2 feb.

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13 min
2025-01-23

Roti ✓ Kapda ✓ Makaan? Should young Indians still believe in the home ownership dream?

Property prices across Indian cities have gone through the roof, up by nearly 30% in the last two years. This along with ever increasing rent and general cost of living has made planning for the future quite challenging for those in their 20s and 30s. So has the idea of home ownership changed among the younger generations, like in many Western countries where more and more people are choosing to rent rather than buy? Or are we still attached to the idea of owning a home? And what's behind these record-breaking property prices anyway? Tune in to find out. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

2025-01-23

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33 min
2025-02-28

Trump's tariff spree and what it means for India

In this episode we fill you in on some of the biggest business and tech stories from around the world. We’ll talk about US President Donald Trump’s trade war threat and what it means for India and why Meta is suddenly doubling down on its Indian market. Finally we will take you through some of our favourite offerings from The Ken’s newsroom this week. Check out the stories and podcasts we mentioned in this episode: Netradyne made a $1.3B business out of surveilling drivers. Now, it must focus on driverless carsNutgraf: Here's how the Swiggy, Zomato monopoly could crack Two by Two: Airtel fights spammers. And Truecaller's business model.

2025-02-28

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19 min
2025-05-22

Prime gets ads — the OTT plot twist (feat ex-Netflix marketing head Swati Mohan)

Nearly a decade ago, Hotstar, Netflix, and Amazon Prime entered the scene and positioned themselves as the anti-TV. No fixed showtimes. No endless ad breaks. No re-runs you had to sit through just because nothing else was on. For the first time, we were in control. TV became personal. It became on-demand. And best of all—it was ad-free. It felt like there was no going back. But now something has shifted. Subscriber growth is stalling, and that’s making streaming platforms nervous. Really nervous. Their answer? Bring back ads. Amazon Prime Video is the latest to jump into India’s ad-supported streaming game, also called ad supported video on demand or AVOD. And Netflix? It’s reportedly toying with the idea of a free, ad-supported tier here—just like it’s doing in a few other markets. In other words, OTT is starting to look a lot more like the very thing it was supposed to replace Have we come full circle? Or is this just the natural evolution of an industry growing up? Daybreak hosts Snigdha and Rahel speak to Swati Mohan, the former head of marketing at Netflix India, to find out Tune in. P.S The Ken’s podcast team is hiring! Here’s what we’re looking for. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Listen to the latest episode of Two by Two here

2025-05-22

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39 min
28 JAN.

The "mother of all trade deals" promises cheaper imports. Prices are another story

This week, India and the European Union signed a sweeping trade deal that cuts or removes tariffs on over 90% of goods traded between them. The headlines quickly focused on what might get cheaper, from wine and cheese to cars and chocolates. But trade deals do not change prices overnight. Tariff cuts roll out over time and work their way through importers, distributors, taxes, and markets before they ever reach consumers. In this episode, host Snigdha Sharma looks at what past trade deals show about everything between a trade deal being signed and actual prices changing for a consumer. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

28 jan.

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11 min

The Two by Two podcast is a premium business podcast from The Ken that investigates, discusses and breaks down the most important business stories around you. Hosted from The Ken's newsroom by business journalists Rohin Dharmakumar and Praveen Gopal Krishnan, Two by Two will feature guests and experts from across the industry and academia to talk about issues no one else is talking about.

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NÄRINGSLIV
First Principles is a weekly interview podcast comprising authentic, candid, and insightful conversations between some of India’s most accomplished founders and business leaders, and Rohin Dharmakumar, The Ken’s CEO & co-founder. From personal philosophies, mental models and decision making frameworks, to reading habits, parenting styles or personal interests, each episode will delve into what makes each of these leaders unique.

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ENTREPRENÖRSKAP
Join Brady Ng, Praveen Gopal Krishnan, and Rohin Dharmakumar of The Ken as they discuss the big ideas in artificial intelligence. You’ll get the macro view, explore their experiments in practical applications, go deeper than the news coverage you’ve seen, and hear about the implications of the latest developments. Nothing is off the table.

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TEKNOLOGI
You’ll spend 90,000 hours at work in your lifetime. How do you make that time count? 90,000 Hours is a weekly podcast from the newsroom of The Ken that helps you navigate today’s changing world of work, where the traditional 40-year career is gone, entry-level jobs are being replaced by artificial intelligence, and staying relevant means constantly reinventing yourself. Hosted by Rahel Philipose and Vidhatri Rao, the show features conversations with the people creating, breaking, and rewriting the way we work.

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KARRIÄR
The audio edition of The Ken’s Make India Competitive Again newsletter, spearheaded by Seetharaman G. Every Wednesday, our editors and reporters read the latest edition and chronicle what India is doing, will do, and should do—to not just survive but thrive in the chaos unleashed by Donald Trump.

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AFFÄRSNYHETER