Escape Your Limits Escape Fitness

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry’s most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers.
In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image.
Topics discussed include:
   The growth of FIBO as an international fitness trade show. ●       The success of HYROX and the launch of HYROX365.
●       Findings of The Global Wellness Economy report.
●       The controversial advice from ‘fat activist’ Virginia Sole-Smith.
●       The mental and emotional factors associated with weight.
●       The challenges of parenting healthy lifestyles in modern society.
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0:00 Intro
4:23 The growth of Hyrox and its partnerships
9:41 Fitness and wellness entrepreneurship in the US
12:22 The Global Wellness Economy Report
15:12 US healthcare spending and outcomes
18:44 Mental and emotional weight in relation to body image
23:53 Challenges of parenting in modern society
28:46 Wellness, consciousness and investing in health

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry’s most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine ‘fitness’ and ‘wellness’ and  move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity.
Join us in welcoming Oliver Patrick to LIFTS.
Topics discussed include:
●       The need to redefine the language we use to describe the ‘fitness’ industry.
●       The value in selling outcomes rather than process.
●       Importance of benchmarking and tracking health and performance improvement.
●       Three key measures of health: VO2 Max, Skeletal Mass and Mobility.
●       Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and             health.
Lobbying and its impact on healthcare policy. ======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
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Instagram: https://www.instagram.com/escapefitness
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LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S, recorded live at EuropeActive Health and Fitness Forum in Cologne. Here, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks are joined by some of the industry’s most respected and successful influencers, insight experts and investors to talk about the Latest Industry Fitness Trends and Stories shaping the future of the sector.
On this episode, our hosts dive into the detail with: Karsten Hollasch, Global Private Equity Leader Financial Advisory, Herman Rutgers Ambassador,  EuropeActive, Ian Mullane, Founder and CEO, Keepme.ai, Utku Toprakseven, Chief Product Officer, 4Global, Eric Falardeau, Partner, Montreal Global Leader, McKinsey’s Fitness & Wellness Group and Jop Gerritsen, Partner, Amsterdam
 Topics discussed include:
●       Fitness trends at home, outdoors and in-club.
●       The impact of VAT reduction on market penetration.
●       Digital tools, wearables and the potential in the European market.
●       2030 European participation targets. Can we reach them?
●       The impact of AI in the fitness industry.
●       Using AI generated data in fitness industry, with a focus on privacy and value exchange.
●       Data in evidencing the value of physical activity in a preventative health care system.
●       Using social value as a metric to measure the health impact of physical activity.
●       Three ways AI can support the fitness industry’s growth right now: Classical AI, Copilot (Chatbot)      and Automated Content Generation.
●       Decarbonizing the fitness industry, potential for cost savings and environmental impact.
●       Do consumers make buying decisions based on the sustainability of the goods and services?
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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00 Intro
1:00 Karsten Hollasch & Herman Rutgers
22:56 Ian Mullane | CEO of Keepme.ai
40:57 Eric Falardeau & Jop Gerritsen | McKinsey & Company
1:06:41 Utku Toprakseven | Chief Product Officer of 4Global

In this week’s episode of LIFTS – your a bite-size dose of the Latest Industry Fitness Trends and Stories - hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by  Lisa Kuecker, serial entrepreneur, public speaker and founder of international boutique fitness consultancy sensation, Studio Grow. 
 
In this LIFTS podcast, topics include:
●       GLP-1s move into mainstream via COSTCO prescriptions.
●       The positive effect of exercise for those taking GLP-1s.
●       Merger of Orangetheory and Self Esteem Brands (Anytime Fitness).
●       Fitness franchises and expansion strategies.
●       Technogym’s impressive financial 2023 performance.
●       The huge commercial opportunity presented by the sale of used equipment.
●       Shift from hardware to service – The next play for fitness kit provider.
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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00       Intro 
02:45    Introducing Lisa Kuecker, founder, Studio Grow
04:28    The value of taking intentional time off work
06:21    Introduction of GLP-1 prescriptions by COSTCO
07:21    GLP-1’s move into mainstream
09:23    Reducing GLP-1 side effects through exercise
14:03    Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)
17:14    Fitness franchises and expansion strategies
23:26    Technogym’s impressive financial 2023 performance
24:40    The huge commercial opportunity presented by the sale of used equipment
26:52    Shift from hardware to service – The next play for fitness kit providers?

After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.  
In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox. 
In this LIFTS podcast topics include:
●       The potential impact of a merger between Orangetheory and Self Esteem Brands.
●       The challenges and opportunities of merging two hugely successful brands.
●       Leveraging fitness brands for cross-promotion and personalized experiences.
●       The potential that drove Johnson Health Tech ‘s acquisition of Bowflex.
●       Managing the fusion of fitness and entertainment.
●       The impact of Equinox’s $1.8 billion investment on the wider industry.
●       Designing fitness lines to address under-served market segments.
      ●       Fitness industry trends, premium offerings, consumer behavior.
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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00       Intro
1:32       Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)
2:20       Key role of data and analytics
4:26       Combining two franchise businesses for growth and the importance of a united leadership
7:20       Leveraging fitness brands for cross-promotion and personalized experiences
10:29    Johnson Health Tech’s acquisition of Bowflex
12:43    What made Bowflex such an attractive proposition
19:56    Managing the transition of fitness into the content and entertainment space
25:03    Equinox’s raising of $1.8 billion
28:10    Onyx: Designed to address under-served segments of the market
29:21    Fitness industry trends, premium offerings, consumer behavior.

With guests today located across all different time zones, welcome back to a truly international episode of L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.  
In this week’s episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Jennifer Halsall-de Wit, a member of EuropeActive’s Inclusion Advisory Board, and Beau de Leeuw, a transgender advocate.
Through their work, both of our guests’ pioneer diversity, equity and inclusion research in the European fitness sector in order to empower everybody to achieve their full potential by uncovering hidden barriers, biases and systemic hurdles obstructing progress. 
In this LIFTS, we discuss some topics that are really sparking debate including:
●       Planet Fitness revoking a woman’s membership after she photographed a transgender member in the locker room.
●       Inclusivity versus privacy in fitness environments.
●       Safety for trans and non-binary individuals within gyms.
●       Cases where situations have been exploited and politized unnecessarily.
●       How the younger generations are redefining the process.
●       The need to make uncomfortable decisions in order to progress.
      ●       The media scrutiny of Andrew Huberman, his private life and cancel culture.
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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: 
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
 ======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
 
0:00 Intro
2:52 Planet Fitness’s policy amidst locker room issue
9:56 Gender identity and locker room comfort levels
11:22 Safety for trans and non-binary individuals
13:07 Gender-neutral changing rooms
15:00 Safety, culture and identity in a diverse society
21:26 Inclusivity in gyms and gender identity
25:05 Inclusivity in fitness industry and cancel culture
29:18 Media scrutiny of a public figure’s private life