Everything Counts Podcast

Jamie Small

Everything Counts is a raw, real, and unapologetic podcast about what it takes to win in life as a man. Hosted by Jamie Small — former failed rugby league player, owner or Pro Image Electrical , and founder of Those Ones — each episode dives into discipline, mindset, and personal growth. From early mornings and cold plunges to business, fatherhood, and mental resilience, Everything Counts cuts through the noise and reminds men that every rep, every bite, every moment, counts.

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  1. 2025-12-18

    Structure Over Excuses: 48 Years of Discipline with Matt Hoban

    On this episode of Everything Counts, recorded at The Grey Creative in Caringbah, Jamie Small sits down with Matt Hoban—devoted father, husband, business owner and a 20-year veteran of the health and fitness industry. Now 48 years old, Matt is a walking example of consistency, structure and discipline as a lifestyle. From surviving a childhood shaped by alcohol, volatility and instability, Matt forged himself into a man built on routine, self-control and personal standards. Today he trains 90 sessions a week, raises two grounded kids, maintains a strong marriage, and lives by a simple but powerful code: “Do what needs to be done, when it ought to be done—whether you like it or not.” In this raw and honest conversation, Jamie and Matt dive deep into: How childhood adversity shaped Matt’s discipline and values Breaking generational patterns and becoming the father he never had Why structure creates freedom—and how autopilot habits eliminate excuses The truth about training, nutrition, and why most people never see results Raising strong, resilient children in a comfortable world How to set goals that actually stick (not New Year’s resolution fluff) Why happiness isn’t constant—it’s earned through the life you build Making space for fatherhood, marriage, business, health and self-respect Plus, Matt takes on the Everything Counts Challenge—and discovers firsthand why sniffing salts should come with a warning label. This episode is a blueprint for any man wanting to lead with character, build unshakeable habits, and live a life that earns respect behind closed doors. Because in business, in fitness, in fatherhood and in life… every rep, every choice, every habit matters.

    1 tim 4 min
  2. 2025-12-04

    From Construction Site to Startup Rocketship: The Relentless Grit of Mo Ayad

    In this powerful episode of Everything Counts, Jamie sits down with Mohammed Ali Ayad — a tradie turned tech founder whose unstoppable energy, discipline, and conviction have transformed a simple on-site frustration into one of Australia’s most exciting construction-tech startups, I Deliver. Mo opens up about his chaotic beginnings, getting fired from factory jobs, discovering his hidden talents on-site, and eventually building a thriving construction business before risking it all to chase a vision far bigger than himself. From selling his home to fund the dream, to maintaining discipline through faith, to navigating the brutal early years of startup life — Mo’s story is raw, real, and ridiculously inspiring. You’ll hear about: How naivety, energy, and blind action became Mo’s greatest superpowers The moment he realised construction needed an “Uber Eats for materials” The sacrifices he made — financially, personally, emotionally — to build I Deliver His deep reflections on discipline, faith, legacy, and staying grounded The mindset required to push through failure, fear, and uncertainty Why doing the things you don’t want to do is the real key to success This episode is fuel for anyone who feels stuck, wants more from life, or needs a reminder that massive dreams require massive discipline. Because in business, in fatherhood, in personal growth — everything counts.

    1 tim 1 min
  3. 2025-11-28

    From Carpenter to Cold Plunges: Dave Ward’s Reinvention Story

    In this powerful episode of the Everything Counts podcast, Jamie sits down with long-time friend and founder of Sweat Chill Exhale, Dave Ward — a man who went from partying every weekend and feeling trapped in the trades, to reshaping his life through fitness, breathwork, cold plunging, and ultimately the courage to start a business built on growth and purpose. Dave opens up about the years he spent stuck in the cycle of carpentry, bills, family pressure, and self-doubt… and the moment he realised he needed to change. From winning an 800-person fitness challenge, to finding unexpected emotional breakthroughs in breathwork, to hating but embracing the ice bath that would eventually become part of his everyday routine — Dave shares the raw, real story behind his transformation. He talks honestly about anxiety, depression, the relentless “head noise,” the risk of pouring his family’s savings into Sweat Chill Exhale, and the grind of 16-hour days during the early months of business. This episode goes deeper into fatherhood, self-talk, discipline, regret, and the pressure men feel to be strong while carrying everything on their shoulders. From the family moments that ground him, to the battles he still faces 14 months into business, Dave’s story is a reminder that change is possible, discomfort is the path, and discipline is freedom. This one is real, relatable, and guaranteed to leave you fired up.

    57 min

Om

Everything Counts is a raw, real, and unapologetic podcast about what it takes to win in life as a man. Hosted by Jamie Small — former failed rugby league player, owner or Pro Image Electrical , and founder of Those Ones — each episode dives into discipline, mindset, and personal growth. From early mornings and cold plunges to business, fatherhood, and mental resilience, Everything Counts cuts through the noise and reminds men that every rep, every bite, every moment, counts.