JFDI — The Show for Freelance Social Media Managers

The Two Lauras
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You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a suggestion. How to use AI to work smarter without it eating your soul. How to build a freelance social media business that pays you properly and doesn't make you want to dust off your old CV. We've got nearly 30 years of marketing experience between us, and we've been building successful freelance social media businesses long enough to have seen every trend, algorithm change, and industry shake-up coming. We know what works, we know what's nonsense, and we're not shy about telling you which is which. JFDI stands for Just F***ing Do It. And that's the energy here. New episodes every week. Follow so you never miss one.

  1. −21 h

    205: 7 Things I Use AI For That Have Absolutely Nothing to Do With Writing Content.

    Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week. Listen to hear → Questions we put to AI to make us less likely to fail. → The simple way we turn a jumbled brain dump into an actual to-do list (and outsource tasks to AI) → How AI helps us with client conversations (without just asking it to write us a script) We also talk about Callan Faulkner's AI Employee Bootcamp. We're attending this bootcamp again this autumn, and we'd love you to join us (it's so good). All the details are here along with details of a gift we're giving to VIP ticket holders. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

  2. 8 sep.

    204: How to generate content ideas for any business in any niche

    You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer. This episode walks through the exact spots inside your client's world where dozens of ready-made ideas are hiding in places most social media managers don't even consider looking! Listen to learn → Conversations happening in your client's business that can write your content for you → How to pull ideas out of clients without asking the one question that shuts them down (or has them questioning why they're hiring you) → Why sharing reviews as they are isn't the only thing you should do when someone says nice things about your clients. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

  3. 1 sep.

    203: How to stop being 'just' a social media manager and start being the strategist clients can't replace

    AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This episode is about becoming the marketer your clients can't replace. Hit play to hear → How longer-term thinking makes a client see you as a strategist → The one thing almost no social media manager does (and why it's the easiest way to become impossible to replace) → What most social media managers have never looked at, and why you should start. → Why "here's what happened" isn't a strategic report, and what to say instead if you want to get booked again We're also giving you a cool AI prompt to help you pressure test your client's offers. Drop us a DM on Instagram saying "203", and we'll send it over.

  4. 25 aug.

    202: Should you be offering a Threads management service?

    The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in 2026? Press play to hear: → What Adam Mosseri says about the Threads algorithm that completely changes how you'd use it for clients. → Why the content format most social media managers are leaning on is actually the lowest-performing one on the platform. → How to scope and price Threads work properly for profit and success. → Which types of clients are getting the best results from Threads right now, and where the real retainer opportunity sits. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

  5. 18 aug.

    201: How to be visible as a social media manager without burning out.

    Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job." That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you. Hit play to hear → The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this) → What your content actually needs to do to make someone think "I need to hire this person" → Why your results are more powerful than your personality when it comes to getting clients → Where most social media managers are wasting their time Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

  6. 11 aug.

    200: You asked... we answered! The celebration episode!

    200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode! Hit play to hear → The jobs neither of us expected would lead us into social media, years before it was ever a proper career → How a disagreement in a Florida swimming pool somehow turned into the business we run today → How we manage "balancing" a podcast, a membership and family life (spoiler, it's messier than the version you see online) → Our thoughts on retirement And more! Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

  7. 4 aug.

    199: This could add serious income to your Q4...

    There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. Don't be one of them. Hit play to hear → Why the thing that makes you nervous about trying this is proof you'd be brilliant at it → The skills you're already using every day that mean you can get going quicker than most. → The bare minimum you should charge once you add this to your services, and why doing this tends to keep clients longer than usual. Join the sprint here, and we'll walk you through everything in time for Q4!

  8. 28 juli

    198: Fix the pricing mistake that makes your social media services feel replaceable

    Your pricing is probably doing you a disservice and losing you clients. Listen to hear: → The one question to ask yourself before your next discovery call. → Why the most popular pricing models might be putting your income at risk. → The three places to start repositioning yourself. → What the social media managers who will thrive in the next 12 months are doing. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

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You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a suggestion. How to use AI to work smarter without it eating your soul. How to build a freelance social media business that pays you properly and doesn't make you want to dust off your old CV. We've got nearly 30 years of marketing experience between us, and we've been building successful freelance social media businesses long enough to have seen every trend, algorithm change, and industry shake-up coming. We know what works, we know what's nonsense, and we're not shy about telling you which is which. JFDI stands for Just F***ing Do It. And that's the energy here. New episodes every week. Follow so you never miss one.

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