Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

Jay Myers
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If you want to be the best on Shopify, you can’t do the same thing every Shopify store does. This show is designed to help you standout and be the top 1% of Shopify stores. We interview Shopify ecommerce experts and thought leaders digging deep into the best ways to grow your Shopify business. My name is Jay Myers and I’ve run stores on Shopify since 2009, co-founded Bold Commerce in 2012 which became one of the largest Shopify partners ever. Since 2012, over 760,000 Shopify have used our apps to increased sales. My goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

  1. 🏆 SHOPIFY 1% WINS: There's a 47% Conversion Secret Hidden in Your Reviews

    15 HR AGO

    🏆 SHOPIFY 1% WINS: There's a 47% Conversion Secret Hidden in Your Reviews

    Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you. Key Take-aways: 🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get. 🪞 Your homepage isn’t a brochure—it’s a mirror. Show your customers themselves in your copy. 📈 Using customer language can increase conversions by up to 47%. 🗣️ Harvest real customer words from reviews, support tickets, and social comments. 🤖 Use AI tools like ChatGPT to summarize review patterns and uncover your customers’ true value themes. 💡 Write copy like your best customer just explained your product to a friend—that’s the real secret. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    17 min
  2. Your Shopify Growth Problems Are Math Problem (Wearing Marketing Costumes)

    6 OCT

    Your Shopify Growth Problems Are Math Problem (Wearing Marketing Costumes)

    I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner. Key Take-aways Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle Deaverage your data by cohort, product, and channel to find the actual profit drivers Align ads to landing pages and product detail pages so the promise matches the page Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey Stack trust on every step, from ad to checkout, with proof, policies, and plain language Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend Make international your easiest win, copy what already works and localize only what matters Speak in the customer’s words, use FAQs and objections to write copy that converts Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify: https://www.shopify.com Shopify Markets: https://www.shopify.com/markets  Meta Ads Manager: https://business.facebook.com/adsmanager Walmart Marketplace: https://marketplace.walmart.com Bold Commerce Apps: https://www.boldcommerce.com/shopify

    1h 9m
  3. How to get Your Products in ChatGPT. If Your Shopify Store isn’t “Agent Ready,” You’re About to be Invisible 🫥

    2 OCT

    How to get Your Products in ChatGPT. If Your Shopify Store isn’t “Agent Ready,” You’re About to be Invisible 🫥

    If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your PDPs are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable Key Take-aways What “agent ready” actually means for a Shopify catalog, from clean titles to machine-readable policies The 6 metafields to add now so LLMs can index your products with confidence Why one unusual but high-signal spec can win tie-breakers and conversions How to prep for ACP so agents can complete purchases with fewer clicks Pricing, bundles, and VIP logic that an AI agent can evaluate instantly Post-purchase identity capture so agent-led checkouts still grow your LTV A 90-day roadmap to ship the above without boiling the ocean 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify and OpenAI bring commerce to ChatGPT: https://www.shopify.com/news/shopify-open-ai-commerce OpenAI Instant Checkout announcement: https://openai.com/index/buy-it-in-chatgpt/ Agentic Commerce Protocol overview: https://developers.openai.com/commerce/ Stripe ACP documentation: https://docs.stripe.com/agentic-commerce/protocol Shero Commerce: https://sherocommerce.com/ Gavin McKew on LinkedIn: https://www.linkedin.com/in/gavinmckew/ How to get ChatGPT and Perplexity to index your store: https://sherocommerce.com/ai-seo-for-shopify/  Shopify Plus info: https://www.shopify.com/plus Bold Commerce apps for Shopify: https://www.boldcommerce.com/shopify

    1h 8m
  4. Are Guest Checkouts Secretly Killing Your Shopify Growth?

    29 SEPT

    Are Guest Checkouts Secretly Killing Your Shopify Growth?

    70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch. But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget in 30 seconds? That’s exactly what Rohan Mahadevan, former PayPal exec and now founder of Node, is building with “Commerce 3.0.” In this episode, we dive into how merchants can turn one-time buyers into loyal repeat customers with zero friction. If you run a Shopify store, this conversation might just change how you think about checkout forever. KEY TAKE-AWAYS Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers. Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accounts, or server-side storage. Merchants can instantly engage guest buyers with loyalty, reorders, and personalized offers. Customers keep their data on their own device, creating privacy, trust, and speed. Implementation takes under 2 minutes for Shopify merchants with no disruption to checkout flow. This shift eliminates the traditional “pros vs cons” of guest checkout and flips it into an opportunity. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold RESOURCES:  Node Connect: https://www.nodeconnects.com Rohan Mahadevan on LinkedIn: https://www.linkedin.com/in/rohan-mahadevan-59414/  Shopify: http://shopify.pxf.io/N9z95v  Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify

    55 min
  5. Author of "The Anatomy of the Perfect Website" on: What is the Highest Converting Shopify Site?

    22 SEPT

    Author of "The Anatomy of the Perfect Website" on: What is the Highest Converting Shopify Site?

    Pretty vs Profitable. What makes the highest converting Shopify website? Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to “redesign” your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret. Key Take-aways Why “pretty” is the enemy of “profitable” when it comes to Shopify websites How small, 1% refinements can outperform a full redesign Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site The power of mining your customer reviews to discover language that actually sells Why Shopify collections pages are SEO gold and often outperform product pages How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!) 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Rafael Romis on LinkedIn: https://www.linkedin.com/in/rafaelromis/ Webris Agency: https://www.amazon.com/dp/B0D3SDZMQH Shopify: http://shopify.pxf.io/N9z95v  Bold Commerce Apps: https://www.boldcommerce.com/shopify

    1h 22m
  6. RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"

    15 SEPT

    RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"

    🚨 DON'T MISS COMMERCE ROUNDTABLE NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register)  Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The ASOM Pod, to dig into how Shopify merchants can flip retention into their biggest profit driver. From RFM segmentation to automations that print money while you sleep, this is one you don’t want to miss. Key Take-aways Why only 2% of emails being automations is the biggest missed opportunity in ecommerce The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four) Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting How SMS can drive instant results when used smartly alongside email Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS Practical ways to segment customers using RFM analysis without overcomplicating things 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Jimmy Kim on LinkedIn: https://www.linkedin.com/in/jimmykim Sendlane: https://www.shopify.com Bold Commerce Apps: https://boldcommerce.com/shopify

    1h 11m
  7. 🏆 SHOPIFY 1% WINS: Throw Away Your Old Black Friday Playbook. Do This Instead!

    10 SEPT

    🏆 SHOPIFY 1% WINS: Throw Away Your Old Black Friday Playbook. Do This Instead!

    🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ  The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch.  Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox.  What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP. In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue. Key Take-aways 💡 Why traditional discount codes actually frustrate customers—and how to fix it. 👑 How member-style pricing builds loyalty and creates a true “VIP experience.” 🚀 The impact of segmenting pricing by spend, purchase history, or customer tags. 🛒 How to set up unlimited price groups in Shopify without complicated workarounds. 📈 Why eliminating friction in pricing boosts conversion and long-term customer value. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    17 min
  8. TikTok Shop Secrets to Explosive Growth for Shopify Stores w/ TikTok Expert Jordan West

    8 SEPT

    TikTok Shop Secrets to Explosive Growth for Shopify Stores w/ TikTok Expert Jordan West

    If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics. In this episode, I sit down with Jordan West of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel.  Key Take-aways Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale. The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid. Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math. The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety. Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories. Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns. Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high. Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Social Commerce Club: https://www.youtube.com/@jordantwestecom Jordan West on X: https://x.com/jordantwestecom TikTok Shop Affiliate Center: https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads ShoppeDance VeriSync for Shopify-TikTok sync: https://www.aftership.com/feed AfterShip Feed on Shopify App Store: https://reacherapp.com Kalodata – TikTok Shop analytics: https://www.shopify.com/plus Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify

    51 min
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About

If you want to be the best on Shopify, you can’t do the same thing every Shopify store does. This show is designed to help you standout and be the top 1% of Shopify stores. We interview Shopify ecommerce experts and thought leaders digging deep into the best ways to grow your Shopify business. My name is Jay Myers and I’ve run stores on Shopify since 2009, co-founded Bold Commerce in 2012 which became one of the largest Shopify partners ever. Since 2012, over 760,000 Shopify have used our apps to increased sales. My goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

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