Bourbon Pursuit Bourbon Pursuit

Many of us make pivots in our career. I had my own where I had really was focused on networking in tech early on but then after I did my first presentation to a room of 500 people, I discovered I really liked it and found a new role in technical marketing. Our guest has a similar story where he wanted to get into distilling, made a successful gin brand then tried to build a whiskey brand, but realized how hard it was and thought, how can I get more people to try our products? And that's how Whiskey Riot was born. Bobby Finan is the Founder and Organizer of Whiskey Riot Festivals across the country and we get into his past of getting into the distilling business and how he took on personal debt to hold his position at his first company and launch Whiskey Riot simultaneously. Now Whiskey Riot is expanding to more cities so if you're looking for a new event to attend, put this one on your list.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about distilleries creating music halls.

Before there was a festival, you had your own brand and forged your way into spirits early on.

When you wanted to start a distillery did you have a business plan?

What was it about your Tommy Rotter gin that really took off?

Why didn't your whiskey business ever take off?

Did you think you could make people come to you instead of going out to stores?

How were you funding Whiskey Riot?

What was your return on investment for a typical event?

How do you evaluate a city for a new festival?

Why would a legacy brand vs a new brand want to go to whiskey fest?



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On this Whiskey Quickie by Bourbon Pursuit, we review Bernheim Barrel Proof Wheat Whiskey Batch A224. This 7-9 year old whiskey is 125 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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It's This Week in Bourbon for May 17th 2024. Four Roses introduces two new bourbon mash bills, New Riff Distilling has announced the dual release of Ol’ New Riff, and Bardstown Bourbon Company’s award-winning Collaborative Series will debut The Amrut Collaborative Series.Show Notes:
Chet Zoeller passes away at 83 years old

Alex Castle joins Augusta Distillery as Master Distiller

Four Roses introduces two new bourbon mash bills

Oregon Department of Justice wrapped up

Nelson Brothers Honey Cask Finish

Spring 2024 edition of Old Fitzgerald

15 STARS Vino de Naranja

Whiskey JYPSI Legacy Batch 002 The Alchemist

Kentucky Senator Bourbon 5th Release

Michter's 10 Year Kentucky Straight Rye

Weller Millennium

Ol’ New Riff

Milam & Greene Bottled in Bond

Frey Ranch Wheat Whiskey Single Barrel

RD1 Spirits wood-finished bourbon flight

Little Book Chapter 8 Path Not Taken

Oak & Eden Bourbon and Amburana

Bardstown Bourbon Company The Amrut Collaborative Series

@fourrosesbourbon @augusta_distiller @augustakydistillery @nelsonsgreenbrier @heavenhillbrands @whiskeyhypsi @michterswhiskey @kentuckysenatorbourbon @newriff @milamandgreene @freyranchdistillery @rd1spirits @beamgeneration8 @oakandeden @bardstownbourbonco @amrutmalt

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If you can recall your childhood, you probably remember your Dad being there but you may never have appreciated the life lessons you were taught until you got much older. And when you have kids, maybe that's the reason you start drinking bourbon. Both of these are reasons our guest today decided to call his brand Fathertime Bourbon. Jim Gaffigan needs no introduction because we've all laughed at his jokes throughout the years. Family life is a facet of his standup, and food obviously, but Jim loves to say the things we're all thinking and it's what has made him so successful in his comedic career. Jim Gaffigan joins the show to talk about how he made the switch from beer to bourbon and what drew him in to becoming a bourbon connoisseur or as he likes to call it, a professional alcoholic. From there we dive into his new brand of Fathertime Bourbon and what it meant to incorporate generations of his family and his comedic focus into the story and design.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about proofing whiskey and adding water at home.

Can you recall a good college story with Stu Pollard?

What made you want to go down the path of being a professional alcoholic?

Did you find any correlation between picking barrels and your comedic routines?

Did you have the natural progression from mixing to neat?

Did you try and buy the rarest stuff right away or look for everyday items?

How is bourbon perceived in your circles?

Were there anything obvious or strange about bourbon that you discovered?

Are you finding yourself traveling to whiskey bars now?

How involved were you with the bottle design?

What tips do you have for signing bottles and not letting your hands get tired?

How did you script the social media launch for the brand?

What easter eggs did you hide in the label?

Is there a statement or impact you want to make with this brand?



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On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Explorer. This 6 year old bourbon is 103 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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It's This Week in Bourbon for May 10th 2024. Wild Turkey is back open for visitors, Maker's Mark and TravisMathew collab on new golf gear. Prairie, American Solera, and Pursuit drop Not Subtle.Show Notes:
WhiskeyLand S01 May 14th

AARP pours

Jammin' at Jeptha Creed Distillery

Wild Turkey is back open for visitors

Man fired a gun outside Buffalo Trace Distillery

Derby Day Party at Hartman's Distilling Co

Guilty plea from one of the original indicted nine suspects from Pappygate

Maker's Mark and TravisMathew collab on new golf gear

Stephen B. Beam Tasting Lodge

George Dickel bottled-in-bond 12 year

Liberty Pole Spirits Old Monongahela Full Proof Rye Whiskey

Stonestreet Kentucky Straight Bourbon Founder's Edition

Templeton Midnight Rye

Prairie Artisan Ales, American Solera, and Pursuit Spirits drop a 3 Way Beer Collab called Not Subtle

@whiskeylandtv @jepthacreed @wildturkey @buffalotracedistillery @hartmans_distilling @makersmark @travismathew @stephen.@beam.@7 @georgedickel @yellowstonebourbon @libertypolespirits @stonestreetwhiskey @templetondistillery @prairieales @pursuitspirits @americansolera

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