Coffee Knowledge Hub

Andrew Tolley

Do you work in the coffee industry or want to work in the coffee industry? This podcast is about the business of coffee, for people who want to improve their coffee businesses, start a coffee business, or be better at their jobs. Learn from industry leaders and experts from across the globe. Learn from the mistakes many have made before. Hosted by Andrew Tolley and Tibor Varady, whose experiences traverse cafe startup, management, training, retail, roasting, and leading diverse teams. We have a combined industry experience of over 30 years. We have been successful competitors, we are both past Chairs of the Barista Guild of Europe (as it was then). We are excited to help you navigate the dynamic world of coffee businesses.

  1. Ep. 28 Special Guests Cafe: 1 year later

    24/10/2025

    Ep. 28 Special Guests Cafe: 1 year later

    In this conversation, Paul Ross reflects on the first year of operating Special Guests Cafe, discussing the emotional highs and lows of opening day, the challenges of navigating a competitive market, and the importance of building a strong team culture. He shares insights on financial management, the impact of recognition and awards, and the necessity of educating customers about coffee. Paul emphasizes the value of hiring experts and managing cash flow while also highlighting the importance of self-compassion in the face of business challenges. Looking ahead, he is optimisitic about growth and the potential for Special Guests Cafe. Chapters 00:00 Reflecting on the First Year of Special Guests Cafe 04:01 Navigating the Challenges of a Competitive Market 08:30 The Importance of Team Dynamics and Personal Involvement 13:02 Financial Insights: Projections vs. Reality 16:27 Staying Ahead in a Competitive Landscape 19:20 Designing a Coffee Bar: Lessons Learned 21:16 Recognition and Awards: Balancing Expectations 22:37 The Coffee Experience: Flat Whites vs. Specialty Brews 27:34 Building a Knowledgeable Team for High-End Coffee 32:50 Integrating Roasting and Cafe Operations 34:54 Navigating the Coffee Business Landscape 36:42 The Balancing Act of Business and Personal Life 38:42 Growth Strategies and Future Aspirations 41:53 Reflections on Stress and Decision-Making 44:19 Building Relationships and Seeking Advice 46:52 The Reality of the Coffee Industry 47:20 Reflections from Andrew and Tibor

    50 min
  2. Ep 27. Elevating coffee and the people behind it

    10/10/2025

    Ep 27. Elevating coffee and the people behind it

    Today, we're exploring an extraordinary coffee journey that spans two continents and bridges farm to cup in the most direct way possible. Our guests are the sister duo behind a unique family venture: Veruschka and Cliff, founders of Elevate Coffee in Cochabamba, Bolivia, and Vanessa and Yann, who run Muyu Coffee here in Ticino, Switzerland. Together, they've built something rare in the coffee world—a fully integrated supply chain driven by values, not just profit. Bolivia produces less than 0.5% of the world's coffee. It's landlocked, mountainous, and faces high production costs that make competing on price nearly impossible. But what Bolivian coffee lacks in volume, it makes up for in quality. Elevate works directly with these producers. They are buying coffee and exporting it to their sister company, as well as roasting and serving it in their hometown of Cochabamba.   It's a model built on passion, family, and a commitment to elevating—pun intended—the voices and work of Bolivian coffee farmers, leveraging direct and close relationships at every link in the value chain.  This is a unique business model, but there are universal messages for others interested in starting coffee businesses. Fundamentally clarity, vision and values that are authentic to you, are most important in starting and running your own business. Write your own story, don't copy the story of others. This is our first podcast where we are interviewing 3 people and across 2 continents. But it is also the first business I am aware of that has this specific model of ownership and structure. So, we are going to learn more about the business, how and why it was founded, what are the pros and cons of working directly with producers and selling their coffee across 2 distinct markets, how do you promote the value of the coffee in these different markets and what are the opportunities for the future.  Muyu coffee Elevate coffee

    1h 8m
  3. 07/08/2025

    Matcha: It's not rock'n roll

    In this episode of the Coffee Knowledge Hub Podcast, hosts Tibor and Andrew delve into the rising popularity of matcha within the coffee culture. They discuss the operational challenges of introducing matcha to coffee menus, the balance between specialty coffee and alternative drinks, and the health trends driving consumer preferences. The conversation also touches on bar design, customer experience, and the potential for automation in beverage preparation. Throughout the discussion, they emphasize the importance of understanding customer needs and the evolving landscape of beverage trends. Takeaways Matcha is becoming a significant trend in coffee culture. Operational challenges exist when introducing matcha to menus. Balancing specialty coffee with alternative drinks is crucial. Health trends are influencing consumer preferences for beverages. Bar and menu design should enhance customer experience with new drinks. The preparation of matcha can impact its taste and quality. Quality sourcing of matcha is essential for business success. Understanding customer demographics can guide beverage offerings. Automation may play a role in the future of beverage preparation. Creating unique experiences can differentiate cafes in a competitive market. Chapters 00:00 The Rise of Matcha in Coffee Culture 02:35 Film Industry and Matcha's Popularity 05:24 Operational Challenges of Introducing Matcha 07:49 Balancing Specialty Coffee and Alternative Drinks 10:38 Health Trends and Matcha's Market Position 13:06 Whisking Matcha: Tradition vs. Convenience 15:44 Introducing Matcha to Your Menu 17:22 Quality and Pricing of Matcha Drinks 22:13 The Price Perception of Coffee vs. Matcha 23:43 The Rise of Health and Wellness Trends 26:53 Aligning Brand Values with New Offerings 32:27 Innovating Cafe Bar Design for Diverse Drinks 36:09 Understanding Customer Preferences and Market Trends 40:27 The Future of Automation in Coffee Shops

    42 min
  4. 25/06/2025

    Table reservations for cafes with Daniel Greenberg

    In this episode of the coffee knowledge hub podcast, Tibor and Andrew speak to the co-founder of Lunjoe, Daniel Greenberg. Daniel discusses how Lunjoe (Lun-joe), a table reservation platform for coffee shops can help to optimise space and increase revenue for cafe owners. It also gives assurance to customers they will have a table, even in a crowded and bustling cafe. He shares insights into the app's development journey, business model, user experience, and the challenges faced by coffee shops in a competitive market. The conversation also explores growth strategies, membership programs, and the impact of the app on cafe culture. As usual, Tibor and Andrew have a follow up chat about the conversation after saying good bye to Daniel. So stay tuned for the analysis at the end. Takeaways Lunjoe aims to help coffee shops increase profitability by optimizing sit-in trade.The app allows cafe customers to reserve tables, ensuring availability for meetings and social gatherings.We interroagate the app's business model to understand implications for cafe marginsUser experience is prioritised, with a focus on minimising friction in the reservation process.The app offers a free trial of 50 reservations to encourage adoption among cafes.Lunjoe is designed to enhance customer experience while supporting local coffee shops.Feedback from users and cafe owners is crucial for continuous improvement of the app.The app includes features like waitlists and notifications to enhance user engagement.Daniel emphasizes the importance of providing value to coffee shop owners to ensure long-term success. Chapters 00:00 Introduction to Lungo: A New Coffee Experience 06:11 Understanding the App's Functionality 11:28 From Idea to Execution: Building the Team 14:15 Growth Strategies and Future Plans 16:33 Customer Engagement and Loyalty Programs 19:09 Navigating Cafe Culture and User Behavior 21:50 Technical Aspects and Payment Processing 23:38 Future Developments and Features 26:29 Conclusion and Call to Action 33:24 The Value of Meeting Spaces Outside the Office 33:46 Engaging with Coffee Shop Owners 33:54 Pricing Strategies for Coffee Shop Reservations 35:17 Delivering Value to Coffee Shop Owners 37:02 Understanding Average Transaction Value (ATV) 38:34 The Concept of Selling Unused Capacity 40:05 Challenges of Reservations in Coffee Shops 41:58 The Pros and Cons of Reservations 43:43 Onboarding and Daily Operations for Coffee Shops 45:10 The Importance of Feedback and Iteration 56:18 Reflections 56:25 The Flow of Conversation 56:44 Challenges in Cafe Management 57:42 The Role of Technology in Cafes 58:08 Evolving Cafe Culture 59:00 User Journeys in Cafes 01:00:10 Customer Training and Adoption 01:01:02 Competing with Co-Working Spaces 01:01:54 Creating Unique Cafe Experiences 01:03:25 Behavioral Adaptation in Cafe Culture 01:03:58 The Impact of Technology on Cafe Dynamics 01:04:20 Revenue Models for Cafes 01:05:34 The Future of Cafe Reservations Find out more: Daniel Greenberg is the co-founder of Lunjoe, the patent-pending platform that helps coffee shops become more profitable by offering reservations at select tables. Lunjoe has been crucial in helping coffee shops with a lot of laptop users. Recently, Daniel graduated from Brown University with a degree in Behavioral Decision Sciences and a data fluency certificate. If you would like to join Lunjoe, feel free to reach out to daniel@lunjoe.com LinkedIn TikTok Lunjoe’s website: lunjoe.com Download “Lunjoe” On the Apple App Store (Android Coming Soon) See how it works: Coffee Island case study Keywords Lunjoe, coffee shop reservations, cafe culture, business model, user experience, growth strategies, loyalty programs, payment processing, cafe operations, startup journey

    1h 6m

About

Do you work in the coffee industry or want to work in the coffee industry? This podcast is about the business of coffee, for people who want to improve their coffee businesses, start a coffee business, or be better at their jobs. Learn from industry leaders and experts from across the globe. Learn from the mistakes many have made before. Hosted by Andrew Tolley and Tibor Varady, whose experiences traverse cafe startup, management, training, retail, roasting, and leading diverse teams. We have a combined industry experience of over 30 years. We have been successful competitors, we are both past Chairs of the Barista Guild of Europe (as it was then). We are excited to help you navigate the dynamic world of coffee businesses.