Content Deconstructed

Mark Johnstone
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  • MARKETING

In Content Deconstructed, successful content creators share the story behind their ideas. We break down how they created content that earned thousands of links and social shares. We discuss how they came up with the ideas in the first place and what they think makes the ideas work. We also look at the habits, traits and processes these content creators share that enable them to come up with so many successful content ideas. Content Deconstructed is hosted by Mark Johnstone, a creative director, consultant and the founder of Content hubble. You can find extensive show notes for every episode at contenthubble.com/podcast. When you visit the show notes, you'll find links, visuals and additional information that will help you fully appreciate the context of the conversation. We hope you enjoy the show.

Episodes

  1. Britt Klontz - Promoting your content to journalists

    23/04/2021

    Britt Klontz - Promoting your content to journalists

    Discover what Britt has learned from a decade of promoting successful content campaigns, as well as the insights she’s gained from interviewing PRs and journalists for the We Earn Media podcast. In this episode, Britt provides insights on virtually every step of the PR pitching process. Britt Klontz is a digital PR and content marketing consultant, based in Seattle. She is passionate about developing resourceful & engaging content for her clients and strongly believes that “branding isn't just a logo or a CTA, but storytelling at its finest.” You can find Britt online at twitter.com/Britt_Klontz And the We Earn Media podcast at weearnmedia.com You can find extensive show notes for this episode (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resources on Content hubble to help you do just that. Check out contenthubble.com

    1h 2m
  2. Gisele Navarro – Creating content people want to share

    11/03/2021

    Gisele Navarro – Creating content people want to share

    Discover how NeoMam’s vision and values transformed the content they create. Learn how they try to destroy their ideas, how to add a little extra to your content, and how to avoid the campaign sausage machine. Gisele Navarro is the CEO of NeoMam Studios, the agency where she was formerly Head of Outreach and Director of Operations. Gisele gets involved in almost every aspect of creative campaigns, and has had a lot of success doing so. You can find Gisele at twitter.com/ichbinGisele You can find extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resources on Content hubble to help you do just that - contenthubble.com

    48 min
  3. James Barnes & Sean Fitzsimons - Campaigns that make the headlines

    11/03/2021

    James Barnes & Sean Fitzsimons - Campaigns that make the headlines

    Discover what it really takes to make a great content campaign. In this episode, we really get into the details. We cover how to turn data into compelling headlines, how to give your ideas a fresh twist, the dilemma of aiming for original ideas over safer ones, how to turn a game into a story, the importance of a clearly articulated headline, how to make data-driven content that doesn't look like data, and so much more! This was a deep dive, and was fascinating to speak to two people who clearly think about the finer details. Sean Fitzsimons is Creative Director at Verve Search. You can find him on Twitter at https://twitter.com/seand_f James Barnes is now Creative Lead at NeoMam Studios. And you can find him on Twitter at https://twitter.com/JBarnesyy As always, you can find extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resource on Content hubble to help you do just that. Check out Contenthubble.com.

    1h 16m
  4. James Brockbank & Olivia Smith - Viral campaigns and content "fails"

    13/02/2021

    James Brockbank & Olivia Smith - Viral campaigns and content "fails"

    Discover how the team at DigitaLoft came up with the ideas for You Vs The Kardashians, The Cosmetify Index, Nakations and more creative campaigns. James Brockbank is the Managing Director of DigitaLoft, an agency that has really grown its reputation through award-winning content campaigns. Olivia Smith is the Head of Digital PR at the agency, and has helped lead the team through the transition to delivering stronger data-led PR stories. During the conversation, we discuss how the team’s idea of relevance has evolved, touching on topical relevance, brand relevance and making sure your content has a wide enough audience. James and Olivia share an interesting example of how a campaign can really build a brand’s authority and reputation. And we also talk about a bunch of campaigns that didn’t work out as hoped, and we dig into what they've learned from those experiences. You can find James and Olivia on Twitter at: https://twitter.com/BrockbankJames https://twitter.com/OliviaBeatrice_ As always, there are extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resources on Content hubble to help you do just that. You can check those out at Contenthubble.com.

    1h 2m
  5. Carrie Rose - Sandtone, London Under the Microscope, and building creative squads.

    19/01/2021

    Carrie Rose - Sandtone, London Under the Microscope, and building creative squads.

    Discover how Carrie and her team came up with the ideas for the epic Sandtone campaign and London Under the Microscope. Plus the habits that enable Carrie to come up with so many ideas, and how she organises her creative team into squads. Carrie Rose is the Co-Founder and CEO of rapidly growing digital agency, Rise at Seven. Carrie and her team have taken the online world by storm over the past year and half, launching lots of creative campaigns that have captured people's attention. These include the excellent Sandtone campaign, and it's many creative executions. And we also discuss Carrie's "baby", one of her first creative successes, London Under the Microscope which she created while she was working at Branded3, even though she was initially told the idea was 'too big'. We discuss the habits and practices that have enabled Carrie to continually come up with lots of creative ideas. And the challenges of maintaining creativity in such a rapidly growing agency. Carrie is also the Founder of Digital PR Examples on Twitter - https://twitter.com/DigitalPREx And can find Carrie on her personal Twitter at https://twitter.com/CarrieRosePR As always, there are extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resource on Content hubble to help you do just that. Check out Contenthubble.com.

    58 min
  6. James Finlayson - Profanity on Film, Director's Cut, and one idea that failed.

    19/01/2021

    James Finlayson - Profanity on Film, Director's Cut, and one idea that failed.

    Discover how the team at Verve came up with the ideas for three wildly successful campaigns – Director’s Cut, Profanity on Film and Festival Playlister. Plus one idea that didn’t work! James Finlayson is the former Head of Strategy at Verve Search, a multi-award winning digital agency. James has been heavily involved in some of the most viral campaigns in the SEO and Digital PR industry — including Profanity on Film, Director's Cut and Festival Playlister. We also discuss one idea that failed (that James still likes), and why it didn't work. You can find James at linkedin.com/in/jamesifinlayson/ As always, you can find extensive show notes (including links, visuals and additional context to the conversation) over at contenthubble.com/podcast If you want to learn how to come up with better content ideas, there are lots of resource on Content hubble to help you do just that. Check out Contenthubble.com.

    1h 12m
  7. Introducing... Content Deconstructed

    19/01/2021

    Introducing... Content Deconstructed

    Show host, Mark Johnstone talks you through the show, and what to expect. In Content Deconstructed, Mark will be getting successful content creators to share the story behind their ideas. We break down how they created content that earned thousands of links and social shares. We discuss how they came up with the ideas in the first place and what they think makes the ideas work. We also look at the habits, traits and processes these content creators share that enable them to come up with so many successful content ideas. Content Deconstructed is hosted by Mark Johnstone, a creative director, consultant and the founder of Content hubble. You can find extensive show notes for every episode at contenthubble.com/podcast. When you visit the show notes, you'll find links, visuals and additional information that will help you fully appreciate the context of the conversation. We hope you enjoy the show.

    1 min
  • 7 Episodes

About

In Content Deconstructed, successful content creators share the story behind their ideas. We break down how they created content that earned thousands of links and social shares. We discuss how they came up with the ideas in the first place and what they think makes the ideas work. We also look at the habits, traits and processes these content creators share that enable them to come up with so many successful content ideas. Content Deconstructed is hosted by Mark Johnstone, a creative director, consultant and the founder of Content hubble. You can find extensive show notes for every episode at contenthubble.com/podcast. When you visit the show notes, you'll find links, visuals and additional information that will help you fully appreciate the context of the conversation. We hope you enjoy the show.

Information

  • Creator
    Mark Johnstone
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Explicit
  • Copyright
    © Mark Johnstone
  • Show Website
    Content Deconstructed