Ecomm Cowboy

Chris Hall x Colin Dougherty
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  • Updated weekly

DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

  1. 18 hr ago

    Medicube: $20M/Month TikTok Shop | Ulta Reaching Gen-Z Teen Boys | Friend’s Wearable AI “God”

    Ulta goes after Gen-Z boys with its first men's masstige fragrance, Medicube reveals the TikTok Shop playbook doing $20M a month off a 40,000-creator army, and Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Matt Froehlic — Growth Manager, Flat CircleWe dig into life inside the ad accounts every day — when a founder says "Meta stopped working," how often it's really the offer or the creative, producing 15-20 active creatives at scale without quality falling off, why ROAS quietly lies and how to get a founder onto MER and blended CAC, what actually snaps first when a brand scales past $100K/month, the pattern of a new Head of Marketing firing the agency, and running the #1 Packers podcast daily as a distribution case study. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Tony Romo's post-DUI branding: good or bad? - TONE's Woodland AI visuals - Seek's mold-free iced espresso - A $100K app idea - Stanley names the first AI Head of Content - The next generation of 8- and 9-figure ecom brands ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  2. 3 days ago

    Zuck: AI for Everyone | DoorDash Drones | Google Changes Smart Bidding

    Mark Zuckerberg says the AI future is for everyone, DoorDash goes live with drone delivery, Google is changing how Smart Bidding works on August 16, and Grüns founder Chad Janis shares his post-acquisition clarity. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Daniel Baird — Co-Founder & CEO, NADSWe dig into building a men's-health brand around a deliberately crude name and "better for balls" positioning — the C4 fracture and low-testosterone bloodwork that started it, why this is a health story and not a fashion one, going all the way to GOTS and OEKO-TEX certified organic cotton, using humor to sell a serious message without losing credibility, and what makes a customer switch in a category owned by giants. Sean Hall — Founder & CEO, WelliousWe dig into bootstrapping a plant-based protein brand from $3,000 to seven figures in two years — the scrappy first months, what a bootstrapper can do that funded competitors can't, 850% year-over-year growth and what nearly broke, why cold-pressed almond protein instead of whey or pea, getting someone to commit to a subscription of a consumable, and evaluating a creator collab like HealthyGirl Kitchen's 10M audience. ALSO ON THE SHOW - Drizzy peanut butter - A modern Nintendo 64 built for original cartridges - Ozlo's Sleepbuds 2 - Orchid, a new AI agent in iMessage and calendar - An app builder for Grok - 3D-printed housing as the ultimate DTC offer - Lionel Messi's 8-pizza Banchero order ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  3. 4 days ago

    Apple x Klarna: Lease Your Phone | Cracker Barrel’s CEO Steps Down | Peacock x YouTube

    Peacock bets on bundles with a new YouTube deal, Apple teams with Klarna to let you lease your phone, Cracker Barrel's CEO is out, and Gap opens a creator program to its own employees. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk. ON TODAY'S EPISODE Quentin Renevier — CMO, TrendTrackWe dig into running growth for the tool that 100,000+ operators use to reverse-engineer the market — 5M+ stores and 250M+ ads indexed daily — plus what's actually driving the needle right now, selling a growth tool to a skeptical growth audience, where the line sits between smart competitive intelligence and just copying what works, how you keep inferred data trustworthy, and what makes a data moat defensible when the ad-spy space is this crowded. ALSO ON THE SHOW - XPOLAR: A/C for your buns - Peking duck for Siegelman Stable - Welch's Fruit Snacks goes after Gen Z with functional snacking - The US minted almost half the world's new millionaires - AI stealing revenue from organic search - Sam Altman says the singularity has arrived - Minimal Phone 2 and the Clicks communicator ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  4. 5 days ago

    TikTok Shop’s “Prime” Test | Facebook’s New Marketplace App | ASU’s Influencer Degree

    TikTok Shop is testing a Prime-style membership, Jordan Menard leaves Instant Hydration, Facebook launches a dedicated Marketplace app, Arizona State rolls out an influencer degree, and Coca-Cola drops a custom typeface. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Ashley Overbeek — Founder, Pearle CaviarWe dig into building luxury plant-based caviar as a true 1:1 replacement rather than a vegan compromise, the Gagosian-to-food-founder arc, the 50+ iterations it took to nail the pop and brine without the fish, the powder-blue scallop-shell packaging that breaks caviar's black-and-gold clichés, and who the Pearle customer really is when plant-based and luxury caviar buyers barely overlap. Mike De Lia — Director of Ecommerce, GrünsWe dig into running on-site, cart, and post-purchase growth through Grüns' hypergrowth — 1M+ members, ~$300M run-rate, one of the fastest exits in wellness history — plus diagnosing intent before you redesign, why on-site testing plays by a slower rulebook than paid social, designing subscription as the default, and how the operator's job changes when the brand hits Target and Walmart shelves. Ethan Cohen — General Manager, ProximaWe dig into the Google-to-Yotpo-to-Proxima path, what a 76M+ shopper Commerce Graph lets a brand do that it can't on its own, why they blew up the old product and rebuilt top to bottom, turning conversion data into creative briefs without killing the craft, and what makes a data moat defensible when Meta and Shopify build native AI. ALSO ON THE SHOW - Apple smart glasses and the privacy question - Apple TV's Neuromancer - Overland AI's autonomous ground vehicles - A $23.8M trade-dress verdict - Roman Khan on how to sell a DTC business - Ikigai ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  5. 24 Jul

    OpenAI x HuggingFace | Introducing: Mouthpad | DotDev Recap

    Mouthpad arrives as the mouth-controlled interface nobody saw coming, Cuts goes organic on underwear, and OpenAI gets hit in a Hugging Face attack. Plus our full recap from Shopify DotDev — agentic commerce is merit-based, the Global Catalog is a picks-and-shovels goldrush, and the entrepreneurship mission is real. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Rob Perry — Head of Growth, LIVFRESH Dental by LivionexWe dig into growing a clinical-stage biotech's DTC toothpaste — a 250%-better double-blind plaque claim, EU approval and an FDA-pending path to the first at-home gum-disease treatment, 500K+ units sold — plus why winning creative fails when you scale, running performance when Meta's AI keeps moving the target, what the post-purchase moment and Rokt Thanks actually do for AOV, and switching someone off Colgate. Alex Song — Founder & CEO, ProximaWe dig into why the most valuable shelf in commerce is about to become invisible, what replaces discovery when AI agents mediate it, how a brand builds preference with a machine instead of a human, where durable advantage moves when AI collapses the value of execution, and how you build and defend a data moat across 70M+ verified shoppers. ALSO ON THE SHOW - DotDev recap: Harley Finkelstein and Ilya Grigorik's biggest takeaways - Kim Kardashian on the future of energy - Claude x the X API - Anatar raising with the Dept of the Interior to put flags on the moon - Albertsons' micro-sitcom and what it means for retail media - LTV boost, AI advantage, and a simple test for growth hires ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  6. 21 Jul

    Shopify: DotDev 2026 | Harley Finkelstein | New Announcements

    Ecomm Cowboy is broadcasting LIVE from DotDev, Shopify's global partner event, with 2,000 partners in the room and the people building the future of commerce on the show. Chris Hall and Colin Dougherty sit down with Shopify leadership and top agencies for two days on agentic checkout, AI storefronts, POS, theme architecture, luxury commerce, and where the ecosystem goes next. ON TODAY'S EPISODE Harley Finkelstein — President, ShopifyThe new entrepreneur showing up through the Catalog API, who's doing it right in 2026, and why AI generates demand while merchants create value. Vanessa Lee — VP of Product, ShopifyThe mainstage keynote on trust in commerce, where AI and ecommerce actually are versus the hype, whether the storefront stays the center of gravity as discovery moves to agents, and the new Collections release. Ilya Grigorik — Distinguished Engineer, ShopifyThe Universal Commerce Protocol built with Google as an open standard, why agentic checkout was architected as a negotiation with human handoff as a feature, and what's shipped since January. Eytan Seidman — VP of Product, ShopifyOpening Sidekick app extensions to every partner, what's impressed him so far, and why bet on Shopify to build. Helen Mou — Director of Product, RetailWhat online founders underestimate about selling in person, why POS is an opportunity now, and POS v11 from Spring Edition. Ben Sehl — Director of Product, Online StoreThe just-announced changes to Shopify theme architecture and Liquid, the catalyst behind them, and what they unlock. Atlee Clark — VP of Partnerships, ShopifyKicking off DotDev, the new partner earning model, and why the Shopify ecosystem is unique. Vanessa Nugent — Founder & CEO, Allure CommerceBuilding for luxury brands, what those customers need that mass-market shoppers never notice, and balancing human touch and scarcity against AI scale and speed. Tamir Eden — Co-Founder, 40rtyAI storefront capabilities, what they're building with brands like Steve Madden, and the first move for a merchant or agency that wants in. Adam Ellington — CCO, OverdoseInternal AI transformation, Shopify B2B, and using agentic for go-to-market. ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  7. 20 Jul

    TikTok Shop Cannibalizing Agencies? | Halfday Gets Sued | Meta Deep Funnel Optimization

    TikTok Shop is testing a managed-services business that could cannibalize agencies, Halfday is getting sued, Meta is pushing deep-funnel optimization, and a South Korean department store wants shoppers to linger instead of checking out fast. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Will Critcher — CMO, KEY Sparkling Water We dig into running the two hardest jobs in DTC at once — a zero-equity beverage startup in the most crowded aisle and the resurrection of a beloved dead design brand — plus the Death Wish Coffee acquisition machine, sequencing DTC vs. retail vs. Amazon for an emerging CPG brand, finding the disruptive angle in a conservative category, what Liquid Death got right, and KEY's actual wedge against LaCroix and Waterloo. Samir Balwani — CEO, QRYWe dig into why he spends a week just looking before touching spend, what full-funnel paid media really means and where brands over- and under-invest, the named diseases quietly draining DTC ad accounts (retargeting harvesting, branded-search cannibalization, vanity ROAS), the metric founders should manage to instead of ROAS, building a brand without outspending anyone, and killing a channel that's quietly done. ALSO ON THE SHOW - Aston Martin's V12 Dreadnought - Lip Pillow x Big League Chew - Maple Boost product iteration - Snapchat: 41% of its users never open Instagram - "The Art of Spending Money" ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  8. 17 Jul

    TikTok Shop Bans AI Voices | HOT JOBS | Kimi K3 Replaces Video Editors?

    Kai Cenat sold out in five minutes mid-stream on Shopify, Shopify brands are getting cloned wholesale, TikTok Shop is banning AI voices in live commerce, Kimi K3 has people asking if video editors are obsolete, the box office crossed $10B, and beehiiv shipped a huge update. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Brandon Harrar — Founder & Creative Director, HRVSTWe dig into the "small shop, not a boutique" positioning behind a 350+ brand Shopify Plus agency, his deliberate anti-scaling philosophy, where DTC brands unknowingly leak trust across the customer journey, whether a rebrand request is really a positioning problem, what separates a store that looks good from one that converts, and the invisible ceiling that shows up when everything runs through the founder. AJ Anderson — Founder, FAST PICKLEWe dig into turning a childhood pickle-juice habit into a functional hydration brand — the 3oz real-brine shot as the anti-sugar answer to Gatorade and LMNT, why awareness without availability is wasted spend, balancing DTC against Amazon subscribe-and-save and Fleet Feet run-specialty shelves, reorder velocity over vanity metrics, and building a category instead of selling a product. ALSO ON THE SHOW -Hot Jobs -Tony Robbins gets into testosterone -SharkNinja's innovation machine -$21K of Lego sets for $5.7K -Calbee's personalized granola -Costco x Carrera GTS ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

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About

DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

Information

  • Creator
    Chris Hall x Colin Dougherty
  • Years Active
    2024 - 2026
  • Episodes
    144
  • Rating
    Explicit
  • Copyright
    © Chris Hall x Colin Dougherty
  • Show Website
    Ecomm Cowboy

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