ChatGPT just launched a self-serve Ads Manager — and the entire ad-tech world is processing what it means. Eric Seufert, Glenn Gabe, and the operator class are weighing in. We break down the rollout, the docs, and what every DTC brand needs to be thinking about right now. Plus three stacked guest interviews on functional snacks, email copy, and an agency-side career move worth talking about. ON TODAY'S EPISODE OF ECOMM COWBOY Haitham Shendy (Founder, JOOLS) — Functional Medjool date bites with three SKUs: Ashwagandha and Maca, Ginger and Turmeric, Lavender and Chamomile. USDA-organic, plant-based, made in the USA, sold DTC on Shopify and on Amazon. One of the deepest CPG operator résumés you'll meet at a brand this size — P&G process engineer, PepsiCo R&D, Unilever innovation supply chain, MANA Products, Gucci, amika, Eva NYC, and Kenvue. We get into what growing up inside those operating systems teaches you that a first-time founder doesn't have, why three SKUs out of the gate instead of one hero, how he's actually navigating sourcing for ingredients that don't grow in the US, the Shopify vs. Amazon split, the next layer of trust founders earn when every label is a clean-label label. Chris Orzechowski (Author of The Moat · Fractional CMO) — One of the most cited email copywriters in DTC. Helped 200+ brands generate $100M+ in email revenue. Author of The Moat: How to Build a Durable, Profitable E-Commerce Brand that can Last Forever. Wrote the Filippo Loreti Kickstarter sequence in 2016 that did $5.17M in 30 days — the 18th-largest Kickstarter at the time. Publishes the $100/month Make It Rain Monthly print newsletter. Nate Lagos — Big career move. We get into what happened, where he's going next, why the move, why agency work is not the dark side of the force, and why sales is awesome. ALSO ON THE SHOW - ChatGPT launches self-serve Ads Manager - Miranda Pettinger's AppLovin mini-masterclass - How to yap on the internet - Everyone is ditching seed oils — and raising money for it (Molly Baz's Ayoh case study) - Carson Huffman has to pay rent - A Shopify analytics tweak worth knowing about - Primo packaging innovation - Mission and meaning for brands - "Pizza to Pews" _____________________________________ Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: X https://x.com/ecommcowboy LinkedIn https://www.linkedin.com/company/ecommcowboy Instagram https://www.instagram.com/ecommcowboy/ TikTok https://www.tiktok.com/@ecommcowboy Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
