The Edward Show

Edward Sturm
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 1 DAY AGO

    Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)

    E979: Google's recent updates have changed how link building works for local businesses. Exact match anchor text links that once helped rankings can now trigger serious problems. In this episode, Joy Hawkins explains what has changed and what local businesses should be doing instead. Joy Hawkins runs Sterling Sky, one of the most well known local SEO agencies. She shares lessons from years of testing links, auditing sites, and watching how Google updates impact small business websites. We discuss why some local business sites were wiped out by recent core updates, why anchor text links are now risky at scale, and what types of links still move rankings today. This episode is a practical breakdown of modern local SEO link building and how to approach it safely. Topics covered: - Why exact match anchor text links are becoming dangerous - How recent Google core updates have affected small business sites - Why manual penalties are rare and algorithmic penalties are increasing - How many links local businesses actually need to rank - Why guest posting at scale can now backfire - The link types that still work for local SEO - Niche directories and industry-specific sites - Award sites and why they are becoming more important in AI search results - How AI Overviews are changing what signals Google surfaces - Press releases and when they are still useful - Why Reddit is becoming a long-term traffic and visibility channel - The role of earned media and journalist mentions - How social media traction can influence rankings - What local businesses can do if they have almost no link building budget - Common link building mistakes that lead to penalties - What metrics actually matter when evaluating links - Why domain authority metrics can be misleading - How multi-location businesses should approach link building This conversation focuses on long-term strategies that avoid risky tactics while still helping local businesses grow their visibility. ⭐️ Joy Hawkin's First Appearance on The Pod - https://www.youtube.com/watch?v=pZ9HZu4qFWY ⭐️ Joy Hawkin's Agency - Sterling Sky: https://www.sterlingsky.ca/ ⭐️ Joy Hawkin's YouTube - https://www.youtube.com/c/SterlingSkyInc ⭐️ Joy Hawkin's LinkedIn - https://www.linkedin.com/in/joyhawkins/ ⭐️ Local Search Forum - https://localsearchforum.com/ 💰 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Do Links Still Matter? 00:48 Exact Match Anchor Text Link Risks 03:20 Core Updates Wiping Out Local Sites 06:17 Press Releases Without Anchors 07:43 Guest Post Link Decay 08:38 Disavows And Penalties 11:15 Local Pack Loophole 12:15 Niche Directories That Win 13:06 Awards For AI Visibility 17:23 Local News And Reddit 19:34 Reddit Strategy Timeline 21:57 YouTube Versus Reddit 23:40 Why Reddit Still Works 24:37 Digg Relaunch and Moderation 25:24 No Budget Link Building 28:41 Social Signals and SEO 29:44 Testimonial Link Tactic 30:51 Avoiding Link Penalties 33:04 Press Releases for LLMs 37:54 Multi Location Link Strategy 40:30 Repeatable Link System 42:47 Where to Follow and Goodbye The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #linkbuilding #searchengineoptimization #digitalmarketing

    44 min

  2. 2 DAYS AGO

    Can You Rank on Google Without Backlinks? Legendary SEO David Quaid Answers

    E978: One of the biggest questions in search right now is whether websites can scale rankings through content alone, especially in an era of AI-generated content and programmatic SEO. Do you actually need backlinks to keep growing in Google? Or can strong topical authority and internal linking be enough? Edward Sturm sits down with SEO legend, David Quaid, to answer real questions from the SEO community. David shares insights from years of hands-on SEO experimentation and discusses how Google's ranking systems may actually work behind the scenes. The conversation covers content scaling, internal authority flow, programmatic SEO, exact match domains, and how engagement signals may influence rankings. This episode also explores how modern SEO differs from the early backlink-driven era, and why some websites can grow traffic rapidly even without active link building. Topics covered: - Whether websites can scale rankings without growing backlinks - How topical authority works and how sites build it over time - Why some programmatic SEO sites scale quickly without link building - The role of internal linking and authority flow inside a website - How click behavior and pogo-sticking may influence rankings - Whether Google has site-wide quality scores - Risks of large-scale AI content publishing - How to expand into new niches without losing topical authority - When to use separate pages for near-duplicate keywords - Whether blogs should be on subdomains or subfolders - How forums affect SEO authority - Exact match domains and keyword domains in modern SEO - Why some SEOs avoid buying backlinks entirely - The relationship between user behavior signals and rankings - How companies can structure their websites for long-term search growth David also explains why real business relationships often produce stronger links than traditional link building campaigns, and why traffic flowing through a page may matter more than the perceived prestige of the site hosting the link. The discussion includes practical examples from job boards, ecommerce platforms, SaaS companies, and content sites that have grown organic traffic through different strategies. If you are working in SEO, building websites, or running an online business, this episode provides a detailed look at how experienced practitioners think about Google's ranking systems and where experimentation still matters. About the guest: David Quaid is an experienced SEO and growth strategist who has worked with startups and large technology companies across industries including cybersecurity, fintech, and SaaS. He is known in the SEO community for his practical experiments and deep technical understanding of how search ranking systems operate. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Community SEO Questions 00:28 Scaling Content Without Links 07:24 Programmatic SEO Examples 09:42 Machine Content Detection 15:38 Authority Shaping And Walls 19:49 User Signals Versus PageRank 23:19 Why David Doesnt Buy Links 26:18 Traffic Based Link Value 33:14 People Also Ask Strategy And Pivoting 37:11 New Index Reality 37:32 Matt Cutts Wisdom 38:30 Sitewide Quality Score 42:10 Folder Level Impact 44:25 Near Duplicate Keywords 50:38 Subdomain vs Subfolder For Blogs 53:33 Forums and Authority 57:51 Exact Match Domains 01:06:41 SEO Industry Outlook 01:13:18 Final Thanks and Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #pagerank #growthmarketing

    1h 14m

  3. 2 DAYS AGO

    Google Just Dropped an AI Update for Search Console (And It's Huge)

    E977: Google has quietly released one of the biggest updates to Google Search Console in years. I break down the new AI-powered reporting feature that lets you analyze your Search Console data using natural language. Instead of manually building filters and digging through reports, you can now ask Google Search Console questions about your search performance and instantly uncover insights about the queries driving traffic to your site. This change fundamentally alters how SEOs, marketers, and site owners can work with their search data. With simple prompts, you can now identify high-intent keywords, uncover missed ranking opportunities, and quickly surface the queries most likely to drive leads and sales. Edward also walks through practical ways you can immediately find "low-hanging fruit" transactional keywords - high-intent search queries where your site is already ranking but not yet in the top positions. We also cover major news from the AI world: reports that ChatGPT is abandoning its push into agentic commerce. After introducing instant checkout and partnerships with retailers like Walmart, Etsy, and Shopify merchants, OpenAI appears to be stepping back from allowing users to complete purchases directly inside ChatGPT. If this shift holds, it has major implications for SEO, ecommerce, and the future of AI-driven shopping. Topics covered: - The new AI prompt feature inside Google Search Console performance reports - How natural language queries can replace manual filters and data exploration - Prompts you can use to identify transactional search queries - How to find keywords with strong buying intent - A simple method for discovering low-hanging fruit ranking opportunities - Why ranking position filters reveal your biggest SEO opportunities - Why this update could significantly change how SEOs analyze search data - Reports that ChatGPT is stepping away from agentic commerce - Why users were researching products in ChatGPT but not completing purchases there - The technical challenge of catalog normalization across millions of ecommerce products - Why companies like Google and Microsoft took years to build shopping infrastructure - Consumer behavior challenges around trusting AI agents with purchases - Why AI platforms may remain traffic drivers rather than transaction platforms If you work in SEO, content marketing, ecommerce, or growth, this episode explains how these two developments could affect how people discover and purchase products online. ⭐️ ChatGPT is abandoning agentic commerce - https://www.linkedin.com/posts/juozas_chatgpt-is-abandoning-agentic-commerce-its-activity-7435308306329473025-Ncy0/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Big Updates 00:36 GSC AI Performance Report 01:37 Prompts for Buyer Intent 02:22 Low-Hanging Fruit Keywords 03:07 Limits and What's Next 04:06 ChatGPT Drops Agentic Commerce 05:23 Why Instant Checkout Failed 06:41 Trust and Behavior Barriers 07:32 Normalization Debate 09:09 SEO Takeaways 10:35 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #generativeengineoptimization #digitalmarketing

    11 min

  4. 4 DAYS AGO

    The AI Clickbait King: How One SEO Built 9,000 Websites

    E976: Nebojša "Vujo" Vujinović - the SEO entrepreneur Wired once called the "AI clickbait king" - joins the show. Vujo has spent more than 20 years building websites, buying expired domains, and experimenting with search engine optimization. Today he runs a massive network of nearly 9,000 websites and a team of around 30 people managing content, links, and SEO campaigns across many industries. In this conversation, Vujo explains how his system works, how he evaluates expired domains, and how he has adapted his strategy as Google updates, AI tools, and search behavior continue to change. The discussion covers the practical side of running a large-scale SEO operation, including domain acquisition, content workflows, monetization models, and the risks of operating in gray areas of search. Edward and Vujo also talk about the Wired article that made him famous, the backlash he received from the SEO community, and how that publicity led to both opportunities and major setbacks with partners like Amazon and Mediavine. Topics discussed: - How Vujo built a network of nearly 9,000 websites - Why expired domains can still work for SEO - How to evaluate a domain before buying it - What metrics actually matter when analyzing backlinks - Why domain authority and DR can be misleading - The real impact of recent Google updates on expired domains - How Vujo structures and manages thousands of sites - Why Amazon affiliate sites have become much harder to run - His monetization model using sponsored articles - How display advertising contributes to his revenue - How he sells backlinks and sponsored placements - How his team produces 300 to 400 articles per day - The role AI plays in content production today - Why most AI content still requires heavy human review - How his content pipeline works from research to publishing - Why backlinks are still critical for ranking - How brand signals and user experience affect SEO today - His controversial tactics like CTR manipulation and expired domain redirects - Strategies for recovering from Google penalties - The Wired article that labeled him the "AI clickbait king" - Why the SEO community reacted strongly to his interview - The story behind buying the former website of the Pope - Why he refused to sell the domain despite large offers - His view on AI's role in the future of publishing About Nebojša "Vujo" Vujinović Vujo is an SEO entrepreneur from Serbia who started building websites more than two decades ago. His business focuses on expired domain acquisition, large-scale content publishing, and SEO services for companies across multiple industries. He previously worked as a DJ and music producer before moving fully into the online business world. About The Edward Show The Edward Show is a daily podcast about online business, SEO, entrepreneurship, and the systems behind building and scaling internet companies. This episode is part of Edward's daily podcast streak, recorded 976 days in a row without missing a day. New episodes every day. ⭐️ Nebojša "Vujo" Vujinović on LinkedIn - https://www.linkedin.com/in/nebojsa-vujinovic-vujo/ ⭐️ Nebojša "Vujo" Vujinović's agency - https://shantel.co/ ⭐️ The Wired article - https://www.wired.com/story/confessions-of-an-ai-clickbait-kingpin/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00 AI Clickbait Kingpin Intro 03:13 Nine Thousand Sites 08:00 Pope Domain Auction 15:39 Wired Backlash Fallout 24:20 Expired Domain Checklist 36:24 301 Page Transfer Trick 42:59 Monetization Mix Explained 50:52 AI Content Pipeline 01:42 Backlinks Still Matter 01:16:16 Tools & Hosting Workflow 01:21:53 Internal Linking Rules 01:40:23 Criticism Viral Stories 01:56:36 CTR Manipulation Signals 02:07:19 Google Penalty Recovery Playbook 02:12:41 Final Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #aiseo #digitalmarketing

    2h 13m

  5. 4 DAYS AGO

    The Autonomous SEO Site Strategy (That Ranks, Builds Links & Sells for You)

    E975: I break down a strategy that some advanced SEOs are experimenting with: autonomous niche websites that rank on Google, build backlinks, publish content automatically, and recommend a specific brand or product. These sites are designed to target a tight cluster of commercial keywords using a domain that closely matches the niche. The homepage is optimized for competitive "best" keywords, while the site publishes blog posts automatically using live keyword data. The interesting part is that the entire workflow can be automated. The content publishing, link building, journalist outreach, and keyword targeting can all be handled by AI workflows and agent tools. In many cases, the site is not even connected to Google Search Console. Instead, it gets discovered and indexed through real backlinks from directories and journalist mentions. Because of this, the site can operate independently from the main brand website while still recommending the brand's products or services. In this episode: - What autonomous SEO sites are and how they work - Why people use niche domains instead of exact match domains - How the homepage is optimized for competitive "best" keywords - How AI tools can build the site and publish content automatically - The automated link building workflows being used - How journalist outreach can be generated using prompts and agent tools - Why some sites publish two posts per week with different brand mentions - How the strategy maintains plausible deniability - Why some people keep these sites disconnected from Google Search Console - The risks involved with grey hat and black hat SEO tactics - Why this approach may or may not be worth doing depending on your workflows I also explain why many people may be better off focusing their effort on their main site instead of building separate autonomous properties. That includes things like: - Targeting bottom-of-funnel keywords - Building conversion-focused landing pages - Increasing topical authority - Building a natural backlink profile - Driving branded searches through social content At the end of the episode, I also talk about my SEO framework called Compact Keywords. This method focuses on identifying keywords where the searcher is looking to: - buy something - use a product - book a call - request a service - make a decision Instead of publishing blog posts, these keywords are targeted with conversion-based landing pages designed to generate customers and warm leads. Many people are now automating parts of this workflow using AI. If you want to learn the full framework, including templates and examples, you can find it here: https://compactkeywords.com The course currently includes: - 13.5 hours of material - page templates for conversion landing pages - keyword research frameworks - link building strategies - site structure examples - ongoing weekly updates 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 - Introduction to Autonomous Domains for SEO 00:34 - Strategy for Exact Match Domain (EMD) Creation and Brand Integration 01:51 - Leveraging AI for Rapid Site Creation and Automation 02:26 - Automated Link Building with AI Journalist Outreach 04:59 - AI-Powered Content Strategy for Plausible Deniability 06:17 - Mitigating Risks: The 'Gray Hat' Safety Net with Site Isolation 08:04 - Considerations: Is This Autonomous Domain Strategy For You? 11:51 - Conclusion and Podcast Information The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #aiseo #digitalmarketing

    12 min

  6. 5 DAYS AGO

    Google's New AI Patent Could Replace Your Website

    E974: Breaking down two Google patents that reveal how search may evolve and how Google may already be testing SEO tactics behind the scenes. The first patent is a newly approved system called "AI Generated Content Page Tailored to a Specific User." It describes how Google could generate a completely new page for a searcher using information from a company's website. Instead of sending users directly to your page, Google could create its own version of that page tailored to the search query and the type of user performing the search. The AI-generated page could potentially include features that do not even exist on the original website, such as product feeds, call-to-action buttons, or even an AI chatbot. The second patent discussed in this episode is an older Google patent known as the Rank Modifying Spammer Patent. This patent describes a system where Google may intentionally manipulate ranking changes to observe how website owners react. The goal is to identify sites that are actively manipulating rankings through tactics like aggressive link building or rapid optimization changes. These patents highlight an important reality about search: Google does not want it to be easy to reverse engineer how ranking works. I explain how these systems work, why volatility often appears in rankings, and what SEO strategies are more resilient in an environment where search engines are increasingly driven by AI. Topics covered in this episode: - Google's new patent for AI-generated pages built from your website - How Google could create custom landing pages for each searcher - Why Google patents do not always get implemented in search - The Rank Modifying Spammer Patent and how it tests SEO behavior - Why rankings sometimes drop before they improve - Why reacting too quickly to ranking changes can backfire - The role of patience and consistency in link building - Why documenting your brand and use cases matters for AI systems - How bottom-of-funnel SEO content can help prepare for AI search I also explain how my Compact Keywords SEO method focuses on building structured, bottom-of-funnel landing pages that clearly document what a brand does, who it serves, and the problems it solves. This approach creates strong brand documentation while targeting less competitive keywords with clear user intent. ⭐️ AI-generated content page tailored to a specific user - https://patents.google.com/patent/US12536233B1/en ⭐️ Google: Patents Are Not Always Used in Search - https://www.searchenginejournal.com/google-patents-are-not-always-used-in-search/395383/ ⭐️ "Rank-Modifying Spammers" patent - https://patents.google.com/patent/US8244722B1/en ⭐️ Charles Floate's post - https://x.com/Charles_SEO/status/2028358644710953216 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Two Shocking Google Patents 00:35 Google's AI Generated Landing Pages 01:19 What The Patent Enables 02:42 Google: Patents Aren't Always Used 03:15 How To Prepare Your Site 04:27 The Rank Modifying Spammers' Patent 05:01 How Google Tests Reactions 07:18 Don't Take The Bait 09:10 Expired Patent Debate 11:40 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #digitalmarketing #searchmarketing

    12 min

  7. 4 MAR

    How TikTok Lives Built a $15–18M SEO/PPC Agency (Founder Works 8 Hours/Week)

    E973: We sit down with Jake Tlapek and Gagan Ghotra to fully learn how Jake built a founder-led growth engine using TikTok Lives, converted inbound demand into high-value retainers, and structured an agency model that can scale without the founder running day-to-day delivery. This is a tactical conversation for agency owners and operators about pipeline, positioning, offer structure, pricing, hiring, margins, retention, and leadership cadence. Jake explains what changed inside the business to support growth: productized service packages, better talent density, clearer operations, and a process that transfers trust from the founder to the delivery team. Key agency growth lessons covered: - TikTok Lives as an inbound lead generation channel for a marketing agency - Building a repeatable client acquisition system from organic social - Converting attention into booked calls, sales qualified leads, and closed retainers - Founder-led marketing and content-led growth as the primary distribution strategy - How Jake uses Q&A live streams to qualify leads and shorten the sales cycle - Why engagement increases reach and how that impacts top-of-funnel growth - How to handle "I only want to work with the founder" objections - Trust transfer: moving a prospect's confidence from founder to specialists - Hiring senior specialists vs. juniors, and why talent density protects delivery and retention - Standardized offers: productized SEO services and paid media management pricing - Packaging and pricing: moving from low-ticket a la carte work to premium retainers - Raising rates, improving client quality, and reducing churn - Protecting agency profit margins while scaling headcount and service delivery - Margin killers to avoid: panic selling, discounting, unmanaged SaaS spend - How to audit agency overhead and reduce waste without breaking operations - Client retention and escalation: handling red flags before they become churn - Real-time account management escalation using a "red alert" system - The operational handoff: phasing the founder out of delivery and into growth - Leadership team structure, management layer, and internal accountability - EOS / Traction-style operating cadence: weekly leadership meetings and execution rhythm - Agency merger strategy: combining SEO + PPC to increase LTV and expand accounts - Pipeline rebuilding after a reset: ramping new business when there's no backlog - AI SEO / GEO: what clients ask for, what's measurable, and what's not - Lead quality: ChatGPT referrals vs. Google Search for B2B agency services Bulleted takeaways for agency owners: - Build a single primary acquisition channel and run it consistently - Tighten your offer, then standardize delivery before you scale volume - Price to match value and capacity, not to win every deal - Hire people who can own outcomes, not people you need to manage daily - Create escalation paths that protect retention and keep accounts stable - Track costs quarterly, especially recurring subscriptions and hidden overhead - Don't discount under pressure; discounting creates long-term margin compression - Productize the work where possible so operations can scale with less friction - Keep the founder focused on demand generation, distribution, and strategic growth ⭐️ Jake Tlapek on TikTok - https://www.tiktok.com/@thewizardmarketing ⭐️ Jake Tlapek on Instagram - https://www.instagram.com/thewizardmarketing/ ⭐️ Jake Tlapek on YouTube - https://www.youtube.com/@thewizardofmarketing ⭐️ Jake Tlapek's agency - https://finch.com/ ⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra's website - https://gaganghotra.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Agency Scale Snapshot 01:47 TikTok Live Audience 03:17 Simple Live Q&A Format 06:22 Founder Steps Back 08:42 Hire Better Talent 11:58 Mentor Becomes CEO 18:31 Merger and Growth 20:48 TikTok Drives Clients 22:41 Owners Eat Last 25:01 Answering SEO Live 26:49 Multistreaming Tradeoffs 29:44 Founder Led Trust 33:06 Eight Hour Workweek 49:13 Margins and Hard Calls 55:48 Phasing Out Ops 57:36 Stepping Back From Ops 58:18 Brand Strategy And Visibility 59:25 Hiring Through Personal Brand 01:00:24 Red Alert Client Escalations 01:04:14 EOS Leadership Structure 01:10:33 Finding The Right CEO 01:13:13 Disagree And Commit 01:19:29 Taking Big Swings Early 01:26:16 Productized Service Packages 01:32:35 GEO And AI Reporting Reality 01:36:34 Scaling To 125M Vision 01:42:55 Time Tradeoffs And Closing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #marketingagency #agencygrowth

    1h 49m

  8. 3 MAR

    AI SEO at Scale: Patterns, Penalties & the Wix Case Study

    E972: We break down Wix's AI-driven SEO strategy and ask a simple question: why are they still ranking? Wix scaled dozens of "how to make money" articles shortly after ChatGPT launched. On the surface, the strategy worked. Organic traffic doubled. Pages ranked. Visibility increased. But when you look closely, patterns start to appear. We analyze: - How Wix scaled top-of-funnel AI content - Why most smaller sites would not survive the same strategy - The concept of "Mount AI" (scaling with AI, then crashing) - What happened to similar strategies at Shopify - How algorithm updates impact pattern-heavy content - Why linking to the same authority sources can create detectable footprints - The real difference between citations and meaningful AI visibility - Whether this traffic likely drives business value We also discuss: - What "information gain" actually means - Why AI content struggles to create original insight - The risks of obvious structural patterns in large content libraries - Why domain authority changes the risk profile - How to think about risk vs reward when scaling AI content - Whether Google's current stance on AI content is temporary or evolving Most importantly, we explore what you should do instead. If you're running a SaaS company, managing SEO in-house, or advising clients, this episode focuses on practical decisions: - When AI content makes sense - When it becomes a liability - How to reduce detectable patterns - How to add real experience to informational content - Why interactive elements (templates, calculators, quizzes) can change the value equation - Why commercial intent pages often deserve more focus than broad top-of-funnel plays This is not a blanket argument against AI content. It's an examination of how it's being used at scale - and what happens when patterns become too obvious. If you're considering scaling content production with AI, this episode will help you think through the trade-offs before you commit resources. ⭐️ Harpreet Singh's Personal Site - https://harpsdigital.com  ⭐️ Harpreet on X - https://x.com/harpreetchatha_ ⭐️ Harpreet's Newsletter - https://seoespresso.com ⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/ ⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp ⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Wix SEO Overview 00:38 How to Make Money Content 01:20 Mount AI Explained 02:16 Post ChatGPT Scaling 03:37 AI Footprints Patterns 07:26 ClickUp Link Patterns 10:14 Information Gain GEO 12:35 Bing AI Report Limits 14:32 AI Visibility Tools 16:02 Wix vs Shopify Hits 18:05 Rank and Tank Risks 20:54 Avoiding AI Patterns 21:46 Interactive Content Upgrades 23:51 How Many Pages 24:23 Wix Content Scale Timeline 25:15 Why Wix Ranks Anyway 27:37 Would It Still Work Today 29:19 SEO Must Drive Value 32:11 Templates Over Blog Spam 33:13 Avoiding AI Content Patterns 39:37 How Wix Could Add Experience 43:56 Why Video Beats AI How Tos 45:34 Wrap Up and Where to Follow The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #growthhacking #searchmarketing

    47 min
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About

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2026
  • Episodes
    977
  • Rating
    Explicit
  • Copyright
    © 2026
  • Show Website
    The Edward Show

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