Veterinary Voices

Julie South | Veterinary Recruitment Marketing Strategist
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Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses. That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it. You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking. You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week — a story to share, a shift to make, a pattern to break. If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching.

  1. The reputation that travels everywhere except the job ad - ep. 276

    2 days ago

    The reputation that travels everywhere except the job ad - ep. 276

    There's a clinic not too far from you right now that everyone in the profession knows about. The vets know. The nurses know. The locums know. You can see it in the turnover — always hiring, always starting over. And nobody says publicly why. In the first episode of a new series — The Elephant In The Room — Julie South talks about the reputation that travels through private chats and late-night conference conversations, but never makes it into the one place it might actually do some good. And about the clinics that have done the hard work to change things — and are still being judged for who they used to be. If either of those sounds familiar, this episode is for you. Episode notes This episode explores why veterinary clinic reputations circulate privately — through WhatsApp, Messenger, and word of mouth — but never surface publicly where they could inform a hiring decision. Two kinds of clinics are examined: Clinics where the reputation is earned and nothing has changed — where high turnover is the visible signal and toxic behaviour continues to be toleratedClinics that have genuinely changed — new leadership, new culture, fixed rosters, addressed after-hours loads — but are still carrying a reputation that belongs to a version of themselves that no longer existsThe episode argues that the only thing that shifts a reputation is evidence: real voices from current team members, captured and published in a form that travels as far and as fast as the original reputation did. This is the first episode in The Elephant In The Room — a series examining the things everyone in veterinary knows and almost no one says out loud. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling — helping forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs.  Julie has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons. Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    7 min
  2. The good stuff your job ad never gets to say - ep 275

    9 Jun

    The good stuff your job ad never gets to say - ep 275

    Most clinics have their most honest conversation about culture when someone's leaving. The vet or nurse is in their last week, and suddenly — they talk. They say what they loved about the team. They describe what made this clinic different. They name the specific things that kept them there as long as they did. Honest. Warm. Specific. Exactly the kind of thing that would make the right person read it and think: that sounds like my kind of place. And the job ad? It might still be running. Still saying passionate team, supportive environment, great work-life balance. The same words it said when it went up. The same words every other clinic uses. In this final episode of the series What Job Ads Were Never Built To Do, Julie South looks at the good stuff that surfaces too late — and what it would take to capture it while it can still do something useful. If you'd like to talk about what that looks like for your clinic — email julie@vetclinicjobs.com. Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    7 min
  3. You Have a Great Culture. So Why Is It So Hard to Hire? ep 274

    2 Jun

    You Have a Great Culture. So Why Is It So Hard to Hire? ep 274

    You have a great culture. Your team would back that up. So why is it sooooo! hard to find vets and nurses who want to work there? The answer probably isn't your job ad. It's everything that didn't happen before your job ad ran. In this fifth episode of What Job Ads Were Never Built To Do, Julie South unpacks the hidden cost of episodic recruitment — the off/on/off, stop/start/stop cycle that most vet clinics have normalised without ever questioning.  The ad goes up.  The ad comes down.  The clinic goes dark.  And the next time a vacancy opens, you're starting from zero. Again. Visibility isn't about being findable by name. It's about being present in the professional world of vets and nurses who are keeping their eye out — months or years before they're ready to apply.  What's more - there's a huge difference between being visible and being believed. Third-party voice carries a weight that no amount of your own content ever will. A job ad is a moment in time. Visibility is a habit. Resources mentioned: One-hour consult with Julie — julie@vetclinicjobs.comStruggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    12 min
  4. Vanilla Job Ads From Vanilla Clinics Get Vanilla Applications - ep 273

    26 May

    Vanilla Job Ads From Vanilla Clinics Get Vanilla Applications - ep 273

    Your job ad has a requirements list. Must be a team player. Must thrive in a fast-paced environment. Must do one weekend in four. And you're hoping the right vets and nurses will read it, recognise themselves, and apply. Here's the problem. So does every other clinic's job ad. Word for word, in some cases. In this fourth episode of What Job Ads Were Never Built To Do, Julie South unpacks why requirements lists don't filter — and why vanilla clinics get vanilla applications.  When every clinic looks identical, there's nothing for a vet or nurse to identify with. Nothing to recognise. Nothing that says that's my kind of clinic. The goal of a job ad isn't volume. It's resonance. One application from a vet or nurse who already knows you're their kind of clinic is worth more than fifty from people who are guessing. Most clinics are fishing with a net. This episode is about fishing with a line. Julie also introduces the concept of recognition and identification — what genuine self-selection looks like, why it doesn't travel on bullet points, and why the question worth asking about your job ad isn't "how do I make it better?" It's "is this vanilla?" Resources mentioned: One-hour consult with Julie — julie@vetclinicjobs.comStruggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    10 min
  5. Why Your Clinic Values Belong Everywhere Except Your Job Ad - ep. 272

    19 May

    Why Your Clinic Values Belong Everywhere Except Your Job Ad - ep. 272

    Your clinic values are genuine. The team really is supportive. You really do care about animal welfare. So why is stating that in your job ad doing absolutely nothing for your recruitment? In this third episode of What Job Ads Were Never Built To Do, Julie South unpacks why values listed in a job ad are indistinguishable from values listed in every other job ad — and why that makes them wallpaper, however sincerely they're meant. The problem isn't your values. It's the tool you're using to carry them. Julie explores the difference between a value that's claimed and a value that's demonstrated, why a job ad can only ever do the former, and what demonstration looks like in practice — from verified anonymous employee reviews to a team member telling their story on a podcast. And if you're listening and wondering how to make your values fit better in a job ad — Julie has something to say about that too. It's not the question you should be asking. Resources mentioned: Cultural Visibility Stress Test — careers.vetclinicjobs.comEmail Julie — julie@vetclinicjobs.comStruggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    10 min
  6. Testimonials vs Reviews: Why One Works and One Doesn't - ep. 271

    12 May

    Testimonials vs Reviews: Why One Works and One Doesn't - ep. 271

    There's a glowing quote from a team member on your careers site or in your job ad. It's positive, it's genuine — and it's doing almost nothing for your recruitment. This episode explains why, and what actually works instead. In this second episode of What Job Ads Were Never Built To Do, Julie South unpacks one of the heaviest loads clinics are asking their job ads and careers pages to carry: social proof. Specifically — the difference between a testimonial and a review. They look similar. They are not the same. And confusing the two is costing clinics vets and nurses. Julie explores why solicited quotes — however genuine — are instantly discounted by the vets and nurses reading them, why verified anonymous employee reviews carry a completely different weight, and what happens in the room when a clinic manager is first invited to let their team speak anonymously and unedited. You'll also hear what "verified" actually means, why it matters that a real human — not a bot — does the verifying, and how VetClinicJobs gives anonymous reviews their own dedicated space ahead of job ads. And at the end — a question worth sitting with. One that'll give you a more honest read of where your clinic culture sits than almost anything else. Resources mentioned: Cultural Visibility Stress Test — careers.vetclinicjobs.comEmail Julie — julie@vetclinicjobs.comStruggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    13 min
  7. What AI Says About Your Clinic When Vets and Nurses Search for You - 270

    5 May

    What AI Says About Your Clinic When Vets and Nurses Search for You - 270

    If you've ever posted a job ad and wondered why the right vets and nurses aren't applying — this episode is for you. Something has shifted in how vets and nurses research clinics before they apply. They're not just Googling anymore. They're asking AI. And AI isn't reading your job ad to build its answer. It's reading everything else — third-party platforms, independent reviews, social media posts from your staff, podcast episodes featuring your team. This is AEO — Ask Engine Optimisation. And it's changing the hiring landscape faster than most clinic owners realise. In this episode — the first in a brand new series, What Job Ads Were Never Built To Do — Julie South explains: What the Google EEAT update of 2022 means for how AI weighs content about your clinicWhy first-party content (you talking about yourself) no longer differentiates youWhat AI is actually surfacing when vets and nurses search "what's it like working at [your clinic]"Why the clinics winning the AI answer aren't necessarily the biggest or best fundedStay to the end — Julie asks you to do one thing that will show you exactly where your clinic stands right now. Mentioned in this episode: julie@vetclinicjobs.com careers.vetclinicjobs.com Veterinary Voices is produced by Julie South for VetClinicJobs — helping vet clinics hire their kind of people. Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    9 min
  8. That’s Not How We Do Things Around Here” — When Tactical Solutions Won’t Fix a Thinking Problem - Recruitment Stuck - 269

    28 Apr

    That’s Not How We Do Things Around Here” — When Tactical Solutions Won’t Fix a Thinking Problem - Recruitment Stuck - 269

    "Julie - That’s not how we do things around here.” It’s one of the most honest responses Julie South hears from clinics when new ideas are introduced. In this final episode of the Where Vet Clinics Get Stuck with Their Recruitment series, she looks at why this particular response is different from the others. Because it’s not about time. Or budget. Or platform. It’s about identity. Knowing who you are as a clinic — how you operate, what you stand for — is a strength. It’s the foundation of a strong culture. But when that identity becomes rigid, it can also become a barrier. Julie shares the story of two clinics with almost identical starting points. One held firmly to “that’s not how we do things here” — and is still trying to fill the same role years later. The other wasn’t convinced. Didn’t fully understand the approach. But was willing to try something different anyway. Two different responses. Two very different outcomes. This episode looks at why some clinics remain stuck even when they know what the problem is — and why no tactic will work if the underlying thinking doesn’t shift. Stay to the end for a question about whether “that’s not how we do things here” is a decision… or a habit. In This Episode 01:09 – “That’s not how we do things here” 02:03 – When identity becomes a barrier 02:32 – The cost of holding the line 04:01 – Two clinics, two different responses 04:37 – Trying something unfamiliar 05:13 – What happened next (and why) 06:13 – Why this stuck is different 07:20 – Thinking problems vs tactical problems 08:05 – When identity becomes a ceiling 08:41 – One question to end the series  Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    10 min
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About

Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses. That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it. You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking. You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week — a story to share, a shift to make, a pattern to break. If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching.

Information

  • Creator
    Julie South | Veterinary Recruitment Marketing Strategist
  • Years Active
    2020 - 2026
  • Episodes
    312
  • Rating
    Clean
  • Copyright
    © 2026 Veterinary Voices | Veterinary Podcast | VetClinicJobs | HaloBiz Limited
  • Show Website
    Veterinary Voices