Veterinary Voices

Julie South | Veterinary Recruitment Marketing Strategist
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Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses. That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it. You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking. You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week — a story to share, a shift to make, a pattern to break. If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching.

  1. Living and Working at Energy Vets Taranaki with Mixed Animal Veterinarian - Dr Sam Armstrong - pt 2/2 - 1028

    16 HR AGO

    Living and Working at Energy Vets Taranaki with Mixed Animal Veterinarian - Dr Sam Armstrong - pt 2/2 - 1028

    Energy Vets | What Makes the Job Work Long-Term (Part 2) Settling into a role is one thing. Staying in it — sustainably — is another. In this episode, Julie South continues her conversation with Dr Sam Armstrong, a mixed animal vet at Energy Vets in Taranaki, looking at what work feels like once the initial settling-in period has passed. Sam talks candidly about after-hours, workload, seasonal pressure points, and how the structure around him makes the job feel manageable over time. He also reflects on commuting, working across clinics, and what overseas vets benefit from knowing before making the move to New Zealand. This is Part Two of a two-part conversation with Energy Vets, offering a grounded look at how support, systems, and everyday decisions shape whether people stay — not just how they start. In This Episode 00:00 – Introduction and context for Part Two 01:01 – Life after the settling-in period 02:04 – After-hours work and how it’s managed 03:59 – Recovery time, sleep, and safety 04:51 – Using a regional after-hours clinic 05:43 – Commuting, call-outs, and New Zealand roads 07:49 – What overseas vets benefit from knowing 09:22 – Visas, residency, and practical logistics 11:27 – Team culture and why people stay 12:08 – Closing reflections on sustainability and support 14:04 – Final sign-off If you’re an experienced small animal vet exploring your next step, you can find out more about current opportunities at Energy Vets at: vetclinicjobs.com/energyvets About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with forward-thinking veterinary clinics that want to show what working there is really like — not just list job requirements. Through VetClinicJobs, Julie helps clinics make their culture recognisable and familiar, so vets and nurses can tell whether a clinic is Their Kind of Clinic long before a vacancy appears. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    15 min
  2. Why Posting Your Job Ad Everywhere Doesn't Work - ep. 258

    3 DAYS AGO

    Why Posting Your Job Ad Everywhere Doesn't Work - ep. 258

    This episode begins a new series looking at why the familiar recruitment playbook keeps failing veterinary clinics. Julie South starts with the first and most common response to a vacancy: posting job ads everywhere and hoping one platform will finally deliver a different outcome. Using current data from across Australia and New Zealand, Julie explains how rotating job boards and increasing spend doesn’t change what vets and nurses experience when they scroll. The problem isn’t effort or intent — it’s that clinics are trying to solve a recognition problem with reach. This episode addresses a moment many clinic owners and managers recognise: doing what’s expected, paying for multiple platforms, and still waiting. Julie unpacks how pattern-matching and familiarity shape attention, and why exposure without recognition simply adds to the noise. In This Episode 00:00 – Framing the series and why “posting everywhere” is the first strategy clinics try 01:02 – The scale of job advertising across Australia and New Zealand 02:40 – Why rotating platforms isn’t trying something new — it just creates noise 05:22 – How vets and nurses pattern-match job ads and filter out unknown clinics 07:56 – The wrong question clinics ask — and the reframing that actually matters 09:32 – The closing question about job boards, cost, and results About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with forward-thinking veterinary clinics that want to show what working there is really like — not just list job requirements. Through VetClinicJobs, Julie helps clinics make their culture recognisable and familiar, so vets and nurses can tell whether a clinic is Their Kind of Clinic long before a vacancy appears. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    11 min
  3. Living and Working at Energy Vets Taranaki with Mixed Animal Veterinarian - Dr Sam Armstrong - pt 1/2 - 1027

    6 FEB

    Living and Working at Energy Vets Taranaki with Mixed Animal Veterinarian - Dr Sam Armstrong - pt 1/2 - 1027

    Energy Vets | Finding Your Feet as a New Grad (Part 1) Starting your veterinary career isn’t just about clinical skills. It’s about how support shows up when you’re new, how questions are handled, and how safe it feels to keep learning — especially when you’re doing it in a new country. In this episode, Julie South speaks with Dr Sam Armstrong, a mixed animal vet at Energy Vets in Taranaki, about arriving in New Zealand straight out of university and starting his first job without knowing anyone locally. Sam reflects on settling into a new farming system, learning how the team works day to day, and the small, ordinary moments that helped him build confidence. Together, they offer a grounded look at what vets quietly pay attention to when deciding whether a clinic feels like their kind of clinic. This is Part One of a two-part conversation with Energy Vets, focused on early career experiences, everyday support, and what makes learning sustainable over time. In This Episode 00:00 – Introduction and episode context 01:48 – Sam’s background and arriving in New Zealand 06:07 – Starting work as a new graduate and learning in practice 07:57 – A significant farm case and building confidence over time 10:33 – Team support, meetings, and shared decision-making 11:38 – Integrating into Taranaki and working in New Zealand 12:30 – How New Zealand farming systems differ from the UK and Ireland 16:06 – Favourite piece of kit and day-to-day realities 17:24 – Describing Energy Vets in three words 19:47 – Closing reflections on learning, support, and culture If you’re an experienced small animal vet exploring your next step, you can find out more about current opportunities at Energy Vets at: vetclinicjobs.com/energyvets About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with forward-thinking veterinary clinics that want to show what working there is really like — not just list job requirements. Through VetClinicJobs, Julie helps clinics make their culture visible and recognisable, so vets and nurses can tell whether a clinic is Their Kind of Clinic long before a vacancy appears. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    22 min
  4. The Attraction Gap: Why You're Trying To Solve Recruitment At Exactly The Wrong Time - ep. 257

    3 FEB

    The Attraction Gap: Why You're Trying To Solve Recruitment At Exactly The Wrong Time - ep. 257

    Closing the Attraction Gap: Why Knowing Isn't the Same as Doing Most veterinary clinic managers know they should attract people before they need them—but knowing doesn't close the gap between understanding what needs to happen and actually making it happen. In this episode of Veterinary Voices, Julie South explores the attraction gap: the space between knowing you should build recognition and actually being able to do it while running a busy clinic. Through the predictable five-month recruitment cycle most clinics experience, Julie shows why the gap never closes when you're trying to solve recruitment during a crisis—and why it only closes between crises, when you actually have time to build. This episode bridges the recent conversations on network expansion and recruitment momentum, and sets up next week's new series examining each month of the trapped recruitment cycle in detail. Stay to the end for a question about timing that reframes when clinics should actually be solving their recruitment problem. In This Episode 00:00 – Introduction: The attraction gap and why knowing isn't doing 01:10 – The impossible timing trap: never thinking about recruitment when staffed, desperate when understaffed 04:03 – The predictable five-month cycle from job ads to expensive surrender 07:31 – Two clinics, two different approaches to closing the gap 10:17 – The timing question that explains why the gap never closes  About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with veterinary clinics that want to move beyond reactive job advertising by building recruitment momentum through continuous culture storytelling—so when they do need to hire, they're never starting from cold again. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    11 min
  5. Living and Working at Energy Vets Taranaki with Mixed Animal Veterinarian - Dr Jade Stolte - ep.1026

    30 JAN

    Living and Working at Energy Vets Taranaki with Mixed Animal Veterinarian - Dr Jade Stolte - ep.1026

    Energy Vets - Taranaki - New Zealand | REAL+STORY A recent graduate’s view of support, mentoring, and staying in the profession When new graduates talk about support, they’re not talking about slogans.  They’re talking about what happens in the moments that matter. In this episode of Veterinary Voices, Julie South continues the Energy Vets REAL+STORY series with Jade, a recent graduate mixed animal veterinarian who has been working at Energy Vets in Taranaki for just over two years. Jade shares why she chose to return to Taranaki after graduating from Massey University, what stood out about Energy Vets as a student on placement, and how support actually shows up day to day — from surgeries and after-hours, to asking questions, building confidence, and knowing someone has your back. This is an honest conversation about mixed practice, mentoring, after-hours realities, team culture, and what helps early-career vets not just cope — but enjoy the job and want to stay in the profession. Here’s how Jade describes that support in her own words: “If you’re not sure about something, there’s always someone you can call — and you never feel silly for asking.” — Jade, recent graduate mixed animal veterinarian In This Episode 00:00 – Introduction and where this episode fits in the Energy Vets REAL+STORY series  01:02 – Jade’s background and returning to Taranaki after graduating  02:42 – What “supportive” really means for a new graduate  04:01 – How Energy Vets felt different from other student placements  05:01 – Mixed animal caseloads and how the year ebbs and flows  05:59 – Longer consult times and why they matter on busy days  06:17 – Dairy, lifestyle, and equine work in practice  07:09 – After-hours equine support and not being left alone  07:58 – Building strong relationships with clients  08:31 – Privately owned farms and what that changes  08:52 – Living in Taranaki: outdoors, community, and lifestyle  11:16 – Favourite equipment and learning to use ultrasound  11:54 – A concrete example of support during early surgeries  13:13 – Unexpected friendships and team closeness  14:14 – After-hours as a new grad and how readiness is handled  16:48 – A memorable early case and calling for help  18:00 – Who fits best at Energy Vets and what being a team player means  19:01 – Closing reflections on mentoring, support, and staying in the profession If you’re an experienced small animal veterinarian thinking about your next step — particularly if you enjoy mentoring and supporting early-career vets — Energy Vets is currently looking for someone ready to step up into that role. About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with veterinary clinics that want to show what working there is really like — not just list job requirements. Through culture storytelling, Julie helps clinics attract vets and nurses who recognise their kind of people and their kind of clinic before a vacancy appears. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    21 min
  6. When and Why Big Numbers Don't Matter For A Job Ad To Be Successful - ep. 256

    27 JAN

    When and Why Big Numbers Don't Matter For A Job Ad To Be Successful - ep. 256

    When Big Numbers Don’t Matter When a clinic needs to advertise, the decision often feels obvious.  Choose the platform with the biggest database. The most traffic. The largest audience. But what if those numbers aren’t measuring what actually matters? In this episode of Veterinary Voices, Julie South explores why big numbers can feel reassuring — yet still leave clinics stuck advertising for months. Database size, website hits, and subscriber counts might look impressive on paper, but they don’t guarantee recognition, fit, or applications from the right vet or nurse. Julie unpacks why recruitment fails when clinics outsource discovery to platforms and algorithms — and what changes when clinics shift from being listed to being recognised. This episode closes the recent run of conversations on culture storytelling, network expansion, and recruitment momentum by asking one uncomfortable but essential question:  are you attracting the kind of vet or nurse you actually want on your team? In This Episode 00:00 – Introduction: why the numbers everyone chases may not be the right ones  01:13 – A familiar scenario: needing to advertise and choosing platforms by database size 01:56 – Posting the ad, waiting, upgrading, and still not getting the right response 02:56 – Why big databases and high traffic don’t guarantee the right applicants 03:29 – What Google actually measures: behaviour, not hits 04:53 – The one number clinics really need: one right vet or nurse 05:44 – How recognition forms before a vacancy appears 06:54 – Why recognition can’t be measured in traditional metrics 07:45 – Culture Story Centres and arriving warm instead of cold  08:56 – Being recognised versus hoping to be discovered 09:46 – The question clinics should be asking instead of “which platform is bigger?” 10:56 – From being listed to being recognised — and why attraction changes everything About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with veterinary clinics that want to move beyond reactive job advertising by showing what working there is really like. Through culture storytelling, Julie helps clinics become recognised over time — so when they do advertise, the right vets and nurses already know they belong. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    12 min
  7. Living and Working at Energy Vets Taranaki with Veterinarian & Managing Director - Dr Greg Hall - pt 2/2 - ep.1025

    23 JAN

    Living and Working at Energy Vets Taranaki with Veterinarian & Managing Director - Dr Greg Hall - pt 2/2 - ep.1025

    Energy Vets | Culture Stories in Action (Part 2) Staying in a clinic long-term isn’t just about the work you do. It’s about how you’re supported, how leadership shows up, and what happens when things don’t go to plan. In this episode, Julie South continues her conversation with Greg Hall, Managing Director at Energy Vets in Taranaki, shifting the focus from day-to-day life to what it takes to build a team that lasts. They talk openly about leadership, succession planning, ageing vet teams, and the moments that reveal what a clinic’s culture really looks like — including how people step in for each other when it really counts. This is Part Two of a two-part conversation with Energy Vets, and a grounded look at what working there is like beyond the first impression. In This Episode 00:00 – Introduction 01:20 – What leadership actually looks like in practice 03:10 – Succession planning and an ageing workforce 06:00 – Supporting teams when things go wrong 09:10 – How people show up for each other 12:30 – Profit, efficiency, and staying viable 15:10 – Shareholding and long-term pathways 18:30 – What success looks like after 12 months 20:45 – Closing If you’re an experienced small animal vet exploring your next step, you can find out more about current opportunities at Energy Vets at: vetclinicjobs.com/energyvets About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with forward-thinking veterinary clinics that want to show what working there is really like — not just list job requirements. Through VetClinicJobs, Julie helps clinics make their culture visible and recognisable, so vets and nurses can tell whether a clinic is Their Kind of Clinic long before a vacancy appears. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    23 min
  8. Recruitment Momentum - Why Starting From Cold Keeps You Trapped and Hinders Your Job Ad Success - ep.255

    20 JAN

    Recruitment Momentum - Why Starting From Cold Keeps You Trapped and Hinders Your Job Ad Success - ep.255

    Recruitment Momentum: Why Starting From Cold Keeps You Trapped Most veterinary clinics don’t realise they’re stuck in a recruitment cycle — they just feel the exhaustion of it. In this episode of Veterinary Voices, Julie South explores recruitment momentum and why starting from cold every time you need to advertise keeps clinics trapped in an expensive, effort-heavy loop that never really gets easier. Through a simple but familiar comparison, Julie shows the difference between recruiting from cold — urgent, interruptive, and stressful — and recruiting from warm, where vets and nurses already know your clinic and recognise it as their kind of place. This episode follows directly from last week’s conversation on network expansion, and explains why momentum isn’t about speed or volume — it’s about familiarity built over time, while you’re fully staffed. Stay to the end for a question that reframes what clinics should really be measuring when they think about recruitment success. In This Episode 00:00 – Introduction and why recruitment momentum matters  01:18 – What starting from cold actually looks like for clinics  01:37 – Urgent job ads, interruption, and the “post and pray” cycle   02:09 – Two clinics, two approaches: cold vs warm recruiting  03:09 – Why most clinics reset to cold every time they hire  03:36 – The toll of recruiting from cold on time, money, and belief  04:13 – Why vets and nurses scroll past unfamiliar clinics  04:46 – Groundhog Day recruiting and losing momentum while fully staffed  05:47 – Cold start recruiting vs recruiting with momentum  06:25 – Recruitment momentum as a long-term deposit, not a quick fix  07:43 – What’s changed: filtering interruptions, trust taking time, and passive watchers  08:34 – Why continuous culture stories matter even when you’re fully staffed  09:34 – Recruiting from warm with calm invitations, not urgency  10:10 – How VetClinicJobs supports recruitment momentum through Culture Centres  11:15 – Closing reflections on sustainability, momentum, and recruiting from warm About Julie South Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with veterinary clinics that want to move beyond reactive job advertising by building recruitment momentum through continuous culture storytelling — so when they do need to hire, they’re never starting from cold again. Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    14 min
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About

Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses. That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it. You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking. You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week — a story to share, a shift to make, a pattern to break. If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching.

Information

  • Creator
    Julie South | Veterinary Recruitment Marketing Strategist
  • Years Active
    2020 - 2026
  • Episodes
    287
  • Rating
    Explicit
  • Copyright
    © 2026 Veterinary Voices | Veterinary Podcast | VetClinicJobs | HaloBiz Limited
  • Show Website
    Veterinary Voices