Success School

Are you an online coach stuck at $10K months and ready to break through to $50K? Join Steph and Tim Frey on the Success School Podcast, where we share the exact strategies we use to grow and run our multi-7 figure coaching business. Each week you’ll get: Teaching episodes – deep dives into the strategies, systems, and sales processes that drive $50K months.Behind-the-scenes – real talk on what’s working, what’s not, and what we’re testing right now.Q&A episodes – raw answers to the questions coaches like you are asking as you scale.Expect proven tactics, blunt advice, and plenty of laughs as we show you how to stop hustling for clients and start running a business that works for you. Hit subscribe and tune in every Monday to start building your $50K month coaching business.

  1. Get More Sales & Calls From the Leads You Already Have

    21/12/2025

    Get More Sales & Calls From the Leads You Already Have

    In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now. We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have. You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun. You’ll hear: 0:00 - Our personal updates 3:42 - The different conversion mechanisms we have in our 7 Figure Business 6:26 - What’s the best conversion tactic for warming up cold leads? 7:09 - How to decide which conversion technique is best for your business 8:50 - The biggest thing we’ve learnt from testing so many lead conversions 10:02 - An update on our $50k ad challenge in January 11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels? 12:55 - The biggest mistakes to avoid when running a live challenge in your business 13:38 - How we plan on converting people from a challenge into long term clients 15:14 - Want to record 50 ads in less than a day? We’re using this app to help us 18:10 - If you’re still unsure about AI, try using it for these tasks first Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

  2. How We're Going to Make $1M a Month in 2026

    07/12/2025

    How We're Going to Make $1M a Month in 2026

    We’re setting out to make $1 million a month in our coaching business. And this is the episode where we are walking you through our exact plan to do it. We know a lot of our listeners aren’t aiming for $1mil - but this applies to EVERY money goal that you’re setting in business. We’re chatting about the exact numbers you need to get clear on to reach your next goal, why you don’t need to know how to actually get to the numbers yet, the staff we need to hire to help us reach our goals and so much more. Do you want to find out what numbers to aim for? DM either of us ‘NUMBERS’ on IG @realtimfrey or @stephgorton__ and we’ll send you our full breakdown. You’ll hear: 0:00 - Our personal updates 7:25 - How to reverse engineer your money goals in business 9:23 - Why not tracking her numbers led to Steph having to fire two staff members 11:39 - What’s the metric most business owners ignore that completely kills their profit? 12:57 - How often should you be realistically tracking your core numbers 15:24 - The exact roles we need to hire for to reach $1m a month 17:53 - How to find staff that are committed to your business  19:03 - Way to tell if you have a good team member or a GREAT team member 21:01 - How we handle underperformers who can’t keep up 23:03 - The one high that’s changed everything for us in business 28:13 - How to know when to take a financial risk versus when to hold still? 30:34 - The one area of business that Tim is holding back on right now… 31:12 - Insider knowledge: something BIG wer’re changing in our newest webinars Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

  3. Our 2026 Marketing Plan: Paid Ads, Funnels + What We’re No Longer Doing

    30/11/2025

    Our 2026 Marketing Plan: Paid Ads, Funnels + What We’re No Longer Doing

    If 2025 wasn’t a good year for you, then we need to make some changes. This is the episode that’s going to help you set yourself up in 2026 so that you can make MORE money and spend more time doing the things that you love.  You’re going to find out how to finally stop doing the tasks you don’t want to do, how to get in front of more leads WHILE reducing your time on social media and recommendations for the kinds of ads you should be running. You’ll hear: 0:00 - Our personal updates 5:28 - Why 2026 is the BEST time to be a business owner 8:17 - What happened when Steph finally got over her fear of doing this… 9:10 - Tim’s putting $50k behind this big ad spend in January 11:00 - The ad funnels we recommend for someone scaling from $10k to $20k a month 13:49 - Where businesses under $10k a month should be putting their paid ads spend 15:29 - The biggest mistakes we see business owners make when running paid ads 16:47 - How to know when a funnel is ready to be pushed by paid ads 17:52 - The funnel that has brought us in the most leads as a 7 figure business 19:29 - What most business owners do wrong when they start outsourcing 21:09 - Things to look out for when you’re hiring your first VA 22:58 - Steph’s first overseas hire and how it changed her business  26:00 - A storytime about the time we hired an external marketer and it went very wrong… 26:58 - How to figure out what to delegate to a VA first 28:24 - The epiphany we had about sales that has brought in so much more income to the business Watch the YouTube version of the podcast here. If you want to find out what kind of funnel you should be running, send us a DM over at @realtimfrey or @stephgorton__ with the word ‘FUNNEL’ Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

  4. What We Learnt from Business Owners Making MILLIONS of Dollars a Month

    23/11/2025

    What We Learnt from Business Owners Making MILLIONS of Dollars a Month

    Once you’ve got this on lock, you can literally do ANYTHING you want. This is the key to making as much money as you want and working and working as little (or as much) as you choose. We’ve been putting ourselves in rooms with business owners making millions of dollars a month so that we can tell you guys exactly what you need to know to start getting that kind of success for yourself. Today we’re talking about the habits, the mindset and the moves of the TOP performers in business.  You’ll hear: 0:00 - The biggest investment we’ve ever made (and why it taught us to go all in) 4:42 - The silent business killer: what ignoring your numbers is actually costing you 7:18 - Exactly what to look at in your dashboard each week if you want to scale fast 9:39 - “There have been moments I wanted to quit…” – Steph gets honest about pressure and growth 13:36 - How to find (or build) the dog in you when business gets hard 16:27 - The truth about mentors: how to know when it’s time to upgrade yours 20:27 - Playing small vs. swinging big: What could happen if you actually bet on yourself 23:23 - What shifted when we invested $120K in a mentor 25:07 - Why we’re about to drop $50K on ads + why you should stop playing safe 28:16 - The mindset shift that brings the fun and momentum back into business 32:00 - What changes when you start treating business like a game Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

  5. Get 100 Leads a Week 😱 How to Build a Lead Flow that Works While You Sleep

    16/11/2025

    Get 100 Leads a Week 😱 How to Build a Lead Flow that Works While You Sleep

    Do you wake up hoping someone booked a call overnight? Or that maybe today will be the day a new client slides into your DMs? What if instead of hoping… you knew it was happening Every. Single. Day. In this episode, we’re breaking down the systems behind our predictable lead flow.  The one that brings in over 100 leads a week without relying on luck or algorithms. You’ll learn how to move from chaos to consistency, and how to finally feel in control of where your next client is coming from. You’ll hear: 0:00 - The new Success School program that gets clients to $20K months in 30 days 2:11 - How Steph manages ‘grind seasons’ and avoiding burnout 4:34 - Why Steph changed her mind about paid ads (and how it saved her business) 7:00 - How to tell if your ad funnel is actually working or just burning cash 8:14 - The #1 metric that matters when building predictable lead flow 8:57 - The biggest misconception coaches making $10K–$30K/month have about ads 12:04 - Why most entrepreneurs can’t stay consistent with organic content 15:00 - The truth about influencer launches vs. business owners who make money 16:55 - How we generate 100+ leads a week from social media 18:54 - How to create reliable monthly revenue (instead of random cash spikes) 22:03 - How to choose the right topic for your next conversion event 23:51 - Why you should bother with conversion events even if it’s not an instant win 26:17 - The numbers that define a successful workshop or webinar Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

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Are you an online coach stuck at $10K months and ready to break through to $50K? Join Steph and Tim Frey on the Success School Podcast, where we share the exact strategies we use to grow and run our multi-7 figure coaching business. Each week you’ll get: Teaching episodes – deep dives into the strategies, systems, and sales processes that drive $50K months.Behind-the-scenes – real talk on what’s working, what’s not, and what we’re testing right now.Q&A episodes – raw answers to the questions coaches like you are asking as you scale.Expect proven tactics, blunt advice, and plenty of laughs as we show you how to stop hustling for clients and start running a business that works for you. Hit subscribe and tune in every Monday to start building your $50K month coaching business.

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