#MediaSnack

ID Comms
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Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey. Subscribe now to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the global media consultancy dedicated to helping brands achieve better media results. 👉 Want to use media to drive brand growth? Visit our website: http://www.idcomms.com Follow us on LinkedIn: http://www.linkedin.com/company/id-comms

  1. 1 DAY AGO

    Bill Wise, CEO, Mediaocean: #MediaSnack Meets

    One of the most successful and well-connected media operators in the US, Bill Wise's shares his fascinating experiences growing some of the most well-known companies in digital advertising.  Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this episode is Bill Wise, CEO of Mediaocean.https://www.linkedin.com/in/billwise/-----Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about working in media?3. What do you think is the biggest challenge for the industry right now?4. What is your favorite piece of business/leadership advice?5. What is your passion outside of media?6. Your hopes for the year ahead?-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

    16 min
  2. #MediaSnack Meets: Bob Hoffman, The Ad Contrarian

    1 DAY AGO

    #MediaSnack Meets: Bob Hoffman, The Ad Contrarian

    If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things.  The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017.  In this episode we find out: what is Bob trying to achieve what drives him when he’s going to quit (no time soon I expect).  what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes and, whilst everyone reads his books, what does HE read for inspiration You can check the show notes for this episode at mediasnackpodcast.com including a full transcript of the interview So. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman An ID Comms Podcast Episode Links:The Ad Contrarian Twitter The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.Bob Hoffman - Bad MenBob Hoffman - Laughing At AdvertisingBob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey#MediaSnack - Bob Hoffman named ‘The Copernicus of Media’ John Mortimer - Rumpole of the BaileyBill Bryson - A Short History of Nearly EverythingRichard Fineman - Physics LecturesEaon Pritchard - Where Did  It All Go Wrong?Richard Shotton - The Choice FactoryDave Trott - One Plus One Equals ThreeDave Trott - Predatory ThinkingMichael Lewis - The Big ShortMichael Lewis - MoneyballMichael Lewis - Liar’s Poker

    34 min

  3. 1 DAY AGO

    WHAT MAKES THE BEST AGENCIES COMPETE FOR YOUR PITCH? #MediaSnack Ep. 213

    How do you make YOUR pitch invitation sit on TOP of the pile on the agency CEO’s desk?If you’ve run an agency pitch in the last five years you’ll know that agencies have become far more discerning about what they will compete for. So how do you make sure that the very best (and most discerning) agencies compete hardest for your business? It takes some thinking and some planningOn this week’s #MediaSnack we give you THREE TIPS to get the BEST agencies competing for your upcoming agency pitch. #MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

    20 min
  4. P&G US MEDIA PITCH, C4/ GroupM TRADING DEAL, "CONTROL": #MediaSnack Ep. 5

    1 DAY AGO

    P&G US MEDIA PITCH, C4/ GroupM TRADING DEAL, "CONTROL": #MediaSnack Ep. 5

    In this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits their clients to spend £500m with a TV network in exchange, the network will buy TV programming from GroupM. Is this blurring the lines of what a media agency should be doing with clients money?Finally, we consider what should be the word on the lips of marketers going into 2016 and we meet ID Comms Head of Performance, Alex Morse.Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https://plus.google.com/b/101836473001605573756/101836473001605573756/posts

    16 min
  5. GROUPM THROWS UP 'GORILLA DUST': #MediaSnack Ep. 52

    1 DAY AGO

    GROUPM THROWS UP 'GORILLA DUST': #MediaSnack Ep. 52

    On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM UK, Nick Theakstone and Mark Finney the head of media at ISBA, the UK’s leading marketer trade association. It all stems back to March 2016 when ISBA’s head of consultancy practice Debbie Morrison launched they excellent media agency contract template with some comments to the FT which angered agencies. In her FT interview, Debbie had suggested that media agencies don’t have the best interests of their clients at heart anymore. The fight back from agencies at the time was quite aggressive but months have passed, the media transparency debate has gathered momentum in different areas, not least thanks to the ANA’s Media Transparency initiative and we probably felt it was water under the bridge. Not so. Last week Nick Theakstone thought that the recent success of one of ‘his' agencies MediaCom (the UK’s largest media buyer) at a media awards event entirely defended the agency community from the transparency concerns raised by ISBA. We discuss how this simply doesn’t make sense, the two things are entirely separate - and we doubt whether Nick would have been making the same point the morning after a successful awards sweep by Zenith. Whatever his intentions, Nick has managed to get headlines for himself and the agency for entirely the wrong reasons, of course everyone is talking about the sniping against ISBA rather than appreciating MediaCom's excellent work. Mark Finney, ISBA’s head of media responded in Campaign, reminding everyone that we need to revert to a more constructive dialogue - at the same time calling Nick’s words “baffling and disappointing” - they won't be exchanging Christmas cards this year one supposes. Next up, we share details of the excellent ID Comms CMO panel which we hosted at LinkedIn’s lovely London HQ. The event was an invitation-only networking and panel discussion, attended by 40 marketers from brands including Unilever, Mars, Lego, Universal Pictures, Disney, British Gas and Royal Mail. The panel discussion featured Martin Moll, Head of Marketing at Nissan Europe, Lindsay Pattison, Global CEO of media agency Maxus and Steve Hyde CEO of 360xec. Finally, we report on news that Adobe has acquired TubeMogul for $540m - a strong indication of the much-expected consolidation in the ad tech space is actually happening.

    12 min
  6. THE TOP 10 REVIEW OF THE YEAR 2017: #MediaSnack Ep.103

    1 DAY AGO

    THE TOP 10 REVIEW OF THE YEAR 2017: #MediaSnack Ep.103

    Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we review the major media events of 2017 in our annual rooftop review (this year from our fancy new roof terrace)Watch to find out what makes out #MediaSnack Top 10 for 2017The #MediaSnack Media Person of the Year 2017:Marc Pritchard from P&G The #MediaSnack Word of the Year for 2018: ACTION2017: CHANGE2016: CONTROL

    10 min

  7. 1 DAY AGO

    WHAT'S NEXT: #MediaSnack Ep.162

    Join us this Friday for a special MS before we take our summer break. A look at what we’ve learned in the last 18 months, trends for advertisers & agenciesReflect on the accelerated changesWhere we are heading for the rest of 2021 and beyondWhat implications for advertisers, agencies and everyone else.

    29 min

  8. 1 DAY AGO

    WHAT CAPABILITIES DO MEDIA DEPTS NEED? #MediaSnack Ep. 207

    The marketing organization is changing and nowhere more than in the media team. So what internal capabilities are needed to give your brands the competitive edge in media?Here's the #MediaSnack alternative perspective on what makes a successful media team plus we share THREE GREAT TIPS on how to ensure your organization stays on the top of the capabilities race. #MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

    20 min
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About

Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey. Subscribe now to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the global media consultancy dedicated to helping brands achieve better media results. 👉 Want to use media to drive brand growth? Visit our website: http://www.idcomms.com Follow us on LinkedIn: http://www.linkedin.com/company/id-comms

Information

  • Creator
    ID Comms
  • Years Active
    2016 - 2026
  • Episodes
    268
  • Rating
    Clean
  • Copyright
    © 2026 #MediaSnack
  • Show Website
    #MediaSnack

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