1of10 Podcast

1of10 Media

Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

  1. 6 HR AGO

    Inside the Sidemen’s $100M YouTube Empire

    Today, we interviewed Jordan Schwarzenberger! The manager of the Sidemen shares his journey working with them and how he helped them scale to $100M in businesses! He talks about the first businesses he started with them and future businesses with the Sidemen! Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Jordan Schwarzenberger's Socials YouTube: https://www.youtube.com/@thinklikeacreator TIMESTAMPS: 0:00 - Introduction 0:30 - If he’s worked on the Sidemen clothing, which started in 2014 2:00 - How the partnership with TMNT started 3:36 - How Side+ started after launching in September 2021 8:36 - If Side+ was the first business he started with them 10:20 - If Side+ was launched at the perfect time 13:30 - How he picks the right idea for a creator 19:24 - The deal with the creator-operator work 22:04 - If the creator also invest or just handle the creative and marketing side 26:22 - The ups and downs with Side+ and Vodka 35:29 - How long it took from idea to launch for Sides 36:28 - Why they switched from rum to vodka and what the ups and downs of the alcohol industry are 40:43 - Why they chose alcohol given the Sidemen’s younger audience 42:51 - What the launches were like for Side Cards and Best Cereal 50:43 - The red flags and key criteria for choosing the right operator 55:20 - Ranking the brands by profit 58:31 - If the Sidemen hotel is still a possibility 59:43 - If he’s focused more on digital brands now like video games or other online ventures 1:01:06 - If they’ll become billionaires 1:03:28 - Who he thinks the next creator billionaire will be 1:06:11 - The right business model for Speed 1:16:18 - His advice to small creators starting a brand 1:16:51 - What channel he’d invest in 1:20:03 - What his dream is

    1hr 24min
  2. 1 DAY AGO

    He Quit His Job, Now He’s Dominating YouTube Finance

    Today, we interviewed David Lin! A YouTuber who has grown to 100K subscribers in less than a year! From making his own music channel to scaling one of the fastest growing channels in the finance niche, today he shares his strategies for dominating a saturated niche! Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS David Lin's Socials YouTube: @thedavidlinreport X: https://x.com/davidlin_tv?s=21 TIMESTAMPS: 0:00 - Introduction 0:53 - How he got started and hit 100k subscribers in 6 months 3:18 - If he was also making random videos previously 7:11 - What made him quit his job 9:58 - What made him choose to post daily instead of weekly 11:45 - How long he handled managing his channel alone 12:44 - How many hours a week he was working 17:53 - How he prepares his high quality questions 20:18 - What’s his process when booking guests 22:41 - How he books big guests he doesn’t know 24:55 - The percentage of people that reply to his outreach 25:36 - How he’s able to balance different types of content 28:57 - What’s one key lesson that he’s learnt that he would apply differently if he went back 31:16 - What defines high-quality content for him 34:28 - Why he thinks he grew so quickly in a saturated niche 38:13 - What his team is like at his level 39:47 - Discussing how he approaches sponsorships 40:35 - How his sponsorships have changed since he started 42:40 - Whether all his sponsorships slots are filled 42:57 - The topics that have worked best for his growth 44:45 - If he’s noticed any growth since election week 46:03 - How fast his turn around time is 46:35 - What the market outlook is after speaking to so many experts 49:52 - His one piece of advice he’d give to someone starting a channel today 54:01 - Patterns in his videos that boost retention 57:25 - What his dream is

    1 hr
  3. 1 DAY AGO

    Forge Labs Breaks Down His 6,000,000 Subscriber Strategy

    Today, we interviewed ForgeLabs! A YouTuber who has built an incredible community through immersive storytelling and creative gameplay. He shares his journey, from starting on YouTube with unique Halo content, to growing a massive channel with millions of subscribers and averaging 10 million views! Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Forge Labs' Socials YouTube: @forgelabs X: https://x.com/ForgeLabs TIMESTAMPS: 0:00 - Introduction 0:19 - What he did before YouTube 3:26 - From 2008 to 2018, he made Halo maps but not full-time 4:48 - What kept him motivated during the Halo days 6:11 - Did he ever think he’d go full-time 6:59 - Did he have a filmmaking job back then 11:52 - How long it took to transition from Far Cry to video essays and see success 19:39 - Is the success is sustainable without big peaks, or do they still make a big impact 22:44 - How his life changed in September 18th 2019, how he blew up and how long it took 27:22 - Showing the first 24 hours of a video 28:41 - His mindset when he uploaded his first video 31:05 - How he came up with his ideas at the time 42:47 - Why he switched from 20-30 minute videos to over an hour 58:19 - How he came up with the zombie apocalypse video idea 1:04:06 - Did he think longer videos might perform better over time 1:08:53 - Why he’s hesitant to hire 1:14:50 - The vision for the next year 1:15:30 - The percentage of TV viewers 1:23:45 - The highest RPM he’s ever seen on his channel 1:23:51 - What’s the biggest factor behind his 20M+ view videos 1:24:01 - His top advice for aspiring Minecraft YouTubers 1:24:08 - Where he sees Forge Labs in the next few years 1:24:21 - One key advice for all YouTubers 1:24:31 - His favourite Minecraft YouTuber 1:24:51 - What channel he would invest in 1:27:10 - What his dream is

    1hr 31min
  4. 1 DAY AGO

    Jenny Hoyos Breaks Down Her 8,000,000 Subscribers Strategy

    Today we interviewed Jenny Hoyos! A YouTuber who has built a thriving business helping others grow. She shares her journey, from starting YouTube discussing crypto, to building an 8 million subscriber empire and amassing over 2 billion views! Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Join Jenny's program for $99 here: https://nas.com/jenny/challenges/7daystocreator Jenny Hoyos' Socials YouTube: @jennyhoyos X: https://x.com/JennyHoyosLOL TIMESTAMPS: 0:00 - Introduction 0:32 - Why she started with her first Short 1:03 - How people reacted to her starting YouTube 1:56 - How many views she was getting per Short in 2022 2:00 - How often she posted 2:08 - What kept her motivated 2:40 - Remembering her first viral video 3:25 - If her success with Shorts helped her long-form content 4:13 - How she came up with an idea for one of her videos 4:57 - If CTAs to long-form still work 5:00 - How she optimized her content from 1,000 subscribers to 10,000 8:10 - Breaking down one of her viral videos 9:51 - Her criteria for approaching hooks 12:17 - If she mostly does questions as her hooks 13:15 - Why she thinks one of her videos crushed 16:27 - If she saw YouTube as a full-time path at 16 16:45 - Her parents’ reactions 17:23 - How much she was making 19:38 -What made it work 20:19 - How she researches for ideas 21:20 - How long it takes her to create an idea 22:28 - What the top factors are for going viral 24:33 - How she approaches storytelling 25:44 - If she always focuses on progression in every Short she makes 29:43 - If a big percentage of the audience watches on TV 31:39: - What her audience breakdown is 39:10 - How she used to monetize her Shorts 33:26 - How she monetizes her videos now 34:09 - Discussing her consulting 35:29 - How she handles sponsorships 27:00 - Discussing the contracts 38:24 - If outbound works for her 39:57 - If she bundles Instagram and TikTok with Shorts sponsorships 41:50 - If she targets different audiences 42:45 - If featuring her mom boosted views 44:18 - Her strategy to hit 100M views 45:01 - If doing food content was intentional 48:28 - If she scripts word for word or makes a general outline 49:40 - Discussing RPM 50:16 - If she’s tried 3-minute Shorts 52:03 - How she came up with the viral idea 53:28 - Did Shorts boost her overall viewership 55:00 - Why a video did so well 57:04 - Why she started lives 1:02:40 - Her concurrent viewers per stream 1:03:25 - If she’s streaming on TikTok too 1:03:40 - If she can see herself doing more Shorts livestreams than normal Shorts 1:04:55 - Her experience with long-form videos 1:07:32 - The process of 6 million subscribers to 8.3 million subscribers 1:07:49 - Her partnership with the NFL 1:08:48 - How she built a good relationship with YouTube 1:09:36 - What her full team is 1:11:26 - What her week looks like 1:13:14 - Why she chose to make food content 1:14:22 - What the main focus for the next year is 1:15:57 - Discussing creator-led businesses 1:18:22 - What her goal is 1:20:40 - Her top advice for those starting from zero 1:21:46 - If a person is stuck in Shorts 1:22:59 - What YouTuber she would invest in 1:24:24 - What her big dream is

    1hr 25min
  5. 1 DAY AGO

    How To Make $800k/Year From YouTube (without going viral)

    Today we interviewed Jay Clouse! A creator educator who has built multiple businesses around helping creators succeed. And today, he shares his journey - from before launching Creator Science to building a thriving community and business around his expertise. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Jay Clouse's Socials YouTube: https://www.youtube.com/@jay X: https://x.com/jayclouse TIMESTAMPS: 0:00 - Introduction 0:17 - How he grew from zero to millions of views and revenue 1:29 - How many subscribers he gained that year 1:53 - If people found his newsletter through events where he promoted 2:38 - His experience in the startup world 5:43 - What followed after a few hundred emails from subscribers 7:31 - How he grew to the next level 10:44 - Talking about his collective community and how he grew it 11:46 - How he decided on the type of agreement 15:08 - How much he would need to retire 19:23 - How he’s able to build a strong, engaged community 23:27 - If that is the main offering of Creator Science 23:50 - How he keeps Creator Science members engaged and how many members there are 25:40 - If he regretted keeping it at 200 members 26:19 - The turnover for the business 26:57 - If he’s done anything recently to boost his community’s retention 30:27 - What he does to keep members connected 33:48 - Where his leads come from 35:18 - Which platforms he’s on and which has the highest listener conversion 35:45 - How to grow on those platforms 44:39 - How he decided on the price points 47:58 - How much he made last year 48:34 - If that’s how he approaches adding products to his ecosystem 57:06 - Discussing more of his revenue 58:20 - What tools he uses 1:00:49 - How he built the newsletter 1:01:40 - His plan to increase revenue 1:07:35 - If one of his viral videos brought the right audience

    1hr 29min
  6. 2 DAYS AGO

    I Lost My Job… Now I Make $350K/Year on YouTube (CHEFPK Interview)

    Today we interviewed ChefPK! A YouTuber who has started several creator-led businesses. And today he shares his journey, from before starting YouTube to make $350,000 a year with his products. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS ChefPK's Socials YouTube: @chefpkr X: https://x.com/CHEFPK3 TIMESTAMPS: 0:00 - Introduction 0:23 - What led him to starting an anime food channel and what he did before 3:13 - What got him into YouTube 9:53 - If he was focused on tutorials or how-to videos in April 2020 12:44 - What is Food Wars? 14:41 - If there’s a specific video that marked a big turning point for his growth 17:41 - How many subscribers he had at the time 17:50 - What he was offering to Patreon 18:44 - What led to his growth from 2020 to 2022 20:53 - How he decided to branch out from Food Wars into other anime 42:04 - If he’s focusing on making 40-minute to 1-hour long videos 42:34 - If he’s found it better to release videos before or after a show’s or movie’s release 51:13 - His ideation process at his growth 53:05 - How he came up with the thumbnail format 54:44 - His main focus in 2025 to optimise content 1:00:10 - His revenue from 2020 to 2025 1:08:00 - Discussing one of his products 1:13:27 - If he would offer self-publishing services 1:23:25 - What channel he would invest in

    1hr 36min

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Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

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