Under the Influence with Terry O'Reilly But Wait, There's More!

The late, great Mary Wells Lawrence was a legendary leader in the advertising industry. First woman to found a major Madison Avenue ad agency. First woman to take a company public. And her work is in the Hall of Fame. In this episode, we talk to four celebrated creative directors about Mary’s legacy.

This week, we answer listener questions.
We’ll talk about how bands create theme songs for TV shows and how much they get paid. 
We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign. 
And we’ll explore why condom makers now market different sizes, when it used to be one-size-fits-all.
What’s goin’ on there?

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This week, it’s our annual Brand Envy episode.
 
Every year, I list four brands I’ve admired from a distance.
 
We’ll talk about a classic board game created by a Canadian couple.
 
An ice cream chain founded by another Canadian.
 
An iconic lighter that was named after a zipper.
 
And a woman who is dominating television these days.


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Every company dreams of doubling its profit.
 
It’s almost impossible to do.
 
Yet, some companies do it by tweaking one tiny thing.
 
We’ll talk about an industry that put three words on their packaging that doubled their profit.
 
A company that created a catchy jingle that doubled their revenue overnight.
 
And a business that changed one single word in a headline and their profit went up 100%.


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This week, we shoot for the moon.
 
Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.
 
We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.
 
There are companies who want to employ hundreds of tiny satellites to create logos in the night sky.
 
Some companies even want to put ads on the moon.
 
And those ads might even be cheaper than Super Bowl commercials.


Hosted on Acast. See acast.com/privacy for more information.

Occasionally, an old advertising campaign is brought back from the dead.
 
Even if it has been off the air for decades.
 
This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.
 
A much-loved beer campaign that has been revived after 34 years.
 
And a controversial commercial that was yanked off the air in 1989, but was re-run again recently.


Hosted on Acast. See acast.com/privacy for more information.