Accidentally Influential

Kate Robb and Teanna Scot
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Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might've become accidentally influential… but what you do with it now? That part is intentional.

  1. How to Deal With Hate Comments as a Creator (Handling Trolls, Online Criticism & Going Viral): The reality of being a creator

    6 DAYS AGO

    How to Deal With Hate Comments as a Creator (Handling Trolls, Online Criticism & Going Viral): The reality of being a creator

    Let's talk about the part of content creation no one prepares you for: The hate. In this episode of Accidentally Influential, we're getting honest about: Hate comments on Instagram and TikTok Trolls after going viral Mean DMs Public criticism And the emotional toll of being visible online If you've ever: Posted something that blew up… and the comments turned ugly Felt sick reading negative comments Questioned your business because of trolls Wanted to quit after one viral backlash moment Wondered how other influencers handle hate This episode is for you.   In This Episode We Cover: Why hate comments increase as you grow The psychology behind internet trolls What happens when your content reaches the wrong audience How to emotionally detach from negative comments When to delete, block, or ignore When criticism is helpful vs. just noise Building thicker skin without losing your humanity Protecting your mental health as a content creator We also talk about the difference between: ✨ Feedback ⚡ Projection 🚨 Straight-up trolling Because they are not the same thing.   The Truth About Visibility The bigger your platform gets, the more exposure you have. And exposure doesn't just bring opportunity. It brings opinions. We break down how to: Stay grounded when strangers critique your business Not let negative comments control your content Continue showing up confidently after backlash Build resilience as an online entrepreneur Because you can't build influence without visibility. And you can't have visibility without some noise.

    38 min
  2. The Legal Mistakes That Can Cost Creators Thousands: How to Protect Your Content, Brand Deals & Digital Products w/ Alyssa from Legal Doer

    9 FEB

    The Legal Mistakes That Can Cost Creators Thousands: How to Protect Your Content, Brand Deals & Digital Products w/ Alyssa from Legal Doer

    If you're a content creator, digital product seller, or coach — this episode is a must-listen. We're joined by Alyssa from @legaldoer, an attorney who helps creators avoid the kind of legal mistakes that can cost thousands — or even ruin your business. We cover everything from how to legally protect your brand deals, to what contracts you actually need, and the surprising ways creators are leaving themselves exposed (even on a $27 product). Whether you're brand new or scaling fast — this episode will help you protect your business before it's too late.   In This Episode, We Cover: The biggest legal mistakes creators make (and how to avoid them) Why contracts matter even for gifted UGC or $200 brand deals How to legally protect your digital products with the right terms & licensing What to do if your content is stolen or someone copies your work Should you form an LLC now or wait? Alyssa breaks it down by state The truth about AI-generated contracts (and why you should be careful) How to handle FTC disclosures for sponsored content (without killing your reach) Why legal protection isn't about fear — it's about confidence & control What to include in your terms of use, refund policies, and licensing Cease and desist letters, DMCA takedowns, and enforcing your rights without going to court Resources Mentioned: Alyssa's Legal Business Checklist: TAP HERE Legal Templates & Membership: TAP HERE Follow Alyssa on IG → @legaldoer ⚠️ Reminder: Even if you're just getting started, you still need legal protection. This episode will help you understand your options — without feeling overwhelmed.   If this helped you: Leave us a 5-star review, share it with a friend, or post your biggest takeaway on IG and tag us @notaninfluencer & Alyssa @legaldoer.

    44 min
  3. How to Land Brand Deals on Instagram (Even With a Small Following!) ft. Mya Nichol: Turning Educational Content Into Brand Deals

    2 FEB

    How to Land Brand Deals on Instagram (Even With a Small Following!) ft. Mya Nichol: Turning Educational Content Into Brand Deals

    If you're an educator, coach, or course creator using Instagram to grow your business — but feel stuck on how your kind of content could lead to brand deals… this episode is your playbook. This week, Tea and Kate sit down with Mya Nichol, a sustainable business coach, Instagram growth expert, and creator who's built a half-million-dollar business from authentic, strategic content — all while working part-time hours as a mom and homesteader. Mya breaks down exactly how she attracts aligned, long-term brand partnerships without compromising her values or her content strategy. Whether you're new to brand deals or already dabbling in affiliate marketing, this conversation will help you unlock sustainable, layered income on your own terms. In This Episode, We Cover: ✅ The real reason brands reach out to Mya (hint: it's not just her following size) ✅ How to use affiliate marketing to get on a brand's radar — and get paid before they even email you ✅ The one thing most beginner creators get wrong when they want brand partnerships ✅ The difference between top-of-funnel and conversion-driven content — and how to use both ✅ Why Mya stopped chasing trends and started doubling down on evergreen, educational videos ✅ Her strategy for layering brand deals, affiliate links, and digital products in one post ✅ How to work less, earn more, and land repeat brand contracts that last ✅ What to say to a brand if you've never worked together but you're already posting about them ✅ The importance of community trust — and how it helps you charge more   Who This Episode Is For: Instagram educators, coaches, or course creators who want to monetize without while continuing to be AUTHENTIC Edu-creators looking to build long-term brand partnerships Creators who already sell digital products and want to stack brand deal income Business owners who want their content to work harder for them Anyone who's felt "not influencer-y enough" for paid sponsorships Where to find Mya! Instagram: @myanichol Website: myanichol.com Podcast: Radical Disruption More from us: Join the Creator Club Waitlist – Want coaching, templates, audits, and direct help pricing & pitching? Our membership is built just for creators like you. Follow us on IG & TikTok: @notaninfluencerco Want More Episodes Like This? If you liked this one, you'll love: → Episode 8: Why Affiliate-Only Deals Are Undervaluing You — and What to Do Instead → Episode 6: How $10K+ Brand Deals Actually Work (Boundaries, Burnout, and Reality (Unfiltered Q&A) → Episode 4: What to Charge Brands for Content: The 4R Pricing Framework for Brand Deals

    54 min
  4. Transparency with Ryan from @side.hustlereview: How Honest Content Builds Trust, Sales, and Long-Term Brand Deals

    26 JAN

    Transparency with Ryan from @side.hustlereview: How Honest Content Builds Trust, Sales, and Long-Term Brand Deals

    In this episode of Accidentally Influential, Kate and Teanna sit down with Ryan from Side Hustle Review to have an unfiltered conversation about transparency in the creator economy, ethical monetization, and why honest content converts better than ANY of the quick hacks and *things that work* — even if it grows slower. If you've ever wondered: Does being transparent hurt conversions? How do I monetize without betraying my audience's trust? Why do shady side hustle claims grow faster than honest education? How do I choose brand deals without selling out? This episode is a must-listen. Ryan has built a massive audience by publicly testing, reviewing, and debunking side hustles, courses, and online business claims — and in this conversation, he breaks down how transparency has become his biggest competitive advantage. What You'll Learn in This Episode: Why transparency is a superpower for education-based content creators How honest content builds deeper trust and higher-quality conversions The real reason "get rich quick" content spreads faster on social media Why the algorithm isn't the problem — human behavior is How misleading income claims damage long-term creator businesses The difference between UGC creators and trusted content creators How to evaluate brand partnerships without risking audience trust Why ethical creators often earn more over time, not less How transparency affects affiliate marketing, sponsorships, and conversions The long-term cost of becoming a "guru" instead of an educator Why repeat buyers matter more than viral views How disclaimers and honesty actually increase credibility What side hustles Ryan would never recommend How to monetize content ethically through sponsorships, affiliates, newsletters, and community support Why creator trust is a finite resource   NOTABLE MENTIONS Ryan – Side Hustle Review TikTok, Instagram, YouTube: @sidehustlereview Review.Courses — a review platform for online courses and digital products Tailor Brands: the EASIEST way to legitimize your creator business, form your LLC, and build a business hub to make that side of earning an income SIMPLE.   Final Takeaway: Transparency isn't just an ethical choice — it's a business strategy. Creators who lead with honesty may grow slower, but they build: stronger communities higher-quality conversions long-term brand partnerships repeat buyers sustainable income And most importantly — a reputation that lasts.

    49 min
  5. The Secret Weapon for Consistent Brand Deals: How to Pitch & Land Retainers as a Content Creator

    19 JAN

    The Secret Weapon for Consistent Brand Deals: How to Pitch & Land Retainers as a Content Creator

    We are DONE with the one-and-done brand deal hamster wheel — this episode will change how you build your business. ⁣ This week on Accidentally Influential, Kate and Teanna are breaking down one of the most underutilized, highest-leverage brand partnership strategies in the creator economy: retainers. Whether you're a UGC creator, edupreneur, influencer, or content creator who sells your own digital products — retainer brand deals are how you create predictable, scalable income without constantly chasing your next opportunity. If you've ever thought, "Brand deals aren't sustainable," or "I wish I could make creator income more consistent" — you're not alone. This episode walks you through the full strategy behind landing long-term brand partnerships — even if you've never pitched a retainer before. In this episode, we cover: ✅ What a retainer brand partnership actually is — and why it's a game-changer for creators ✅ Why retainers are more scalable than one-off UGC or influencer campaigns ✅ How to turn a single video into a 3-video short-form package (and boost your per-video rate!) ✅ Why brands benefit just as much (if not more) from long-term partnerships ✅ The exact language to pitch and re-pitch retainers with confidence ✅ Why "quarterly" thinking can completely change your creator income ✅ How to negotiate quarterly renewals and increase your rates over time ✅ When to pitch long-term vs. short-term — and how to not scare brands away ✅ How to organize your creator calendar like a business, not a hobby ✅ The retention strategy behind recurring MRR (monthly recurring revenue) with brands ✅ And how to show up like a professional content creator, not just a freelancer   Resources + Mentions: Join the Not An Influencer Creator Club (Waitlist Open!) →  Join the waitlist   Episode to Reference: →  How to Pitch Brand Deals That Actually Land (link to your pitching episode) 🛠 Tools we mention: Notion (for content & deal tracking) Tailor Brands: the EASIEST way to legitimize your creator business, form your LLC, and build a business hub to make that side of earning an income SIMPLE. Stripe / ACH (creator-friendly payments)    If You Loved This Episode: ✔️ Subscribe + Leave a Review (it means the world to us) ✔️ Screenshot + Tag us @notaninfluencerco ✔️ Send it to a creator friend who needs to hear this retainer brand deals, UGC retainers, content creator income, brand deal strategy, how to pitch brands, influencer marketing strategy, brand partnerships 2026, how to get consistent brand deals, MRR for creators, digital product creators, edupreneurs and brand deals, UGC pitch template, retainers for content creators, creator economy tips, content creator podcast, influencer pitching tips, long-term brand deals, scalable brand partnerships

    30 min
  6. You Landed the Brand Deal — Now What? A Step-by-Step Breakdown on how to deliver like a Brand Partner

    12 JAN

    You Landed the Brand Deal — Now What? A Step-by-Step Breakdown on how to deliver like a Brand Partner

    If you've ever landed a brand deal and immediately thought, "Okay… now what?" — this episode is for you. We're breaking down exactly what happens after the brand says yes — from negotiating contracts and timelines to handling revisions, delivering content, granting ad rights, and (of course) getting paid. If you're a content creator, influencer, or EDUcreator navigating your first (or next) paid brand deal, this episode will help you stop winging it — and start managing brand partnerships like a real business. We walk you through how to: Set the tone and take the lead after the deal is accepted  Know when not to start work (and how to say no with confidence)  Read and revise contracts like a pro (even if you're not a lawyer)  Protect yourself from scope creep and unpaid consulting  Submit deliverables, handle revisions, and ask for what you're worth  Track metrics, send invoices, and ensure you're paid on time  Whether you're brand new to partnerships or you're scaling toward five-figure brand income, this episode will help you stay in the driver's seat every step of the way.   Referenced Episodes: Looking to level up? Listen to these next: Ep 5: The Obvious Yes Pitch Framework — Learn to pitch without sounding like a salesperson Ep 7: The Content Brands Are ACTUALLY Paying For — What makes EDUcreator content brand-worthy Ep 2: Your Engagement Rate Is Better Than You Think — Why niche creators are outperforming influencers   Links & Resources Mentioned: → Join the waitlist  for Not An Influencer Creator Club → FTC Disclosure Guidelines for Influencers → CLICK HERE → Tailor Brands: the EASIEST way to legitimize your creator business, form your LLC, and build a business hub to make that side of earning an income SIMPLE.   Time Stamps: 00:00 – Kicking things off: 11 cups and a tough topic 01:00 – Why landing the deal is just the beginning 04:00 – Who should take the lead after the brand says yes? (Spoiler: YOU) 06:00 – Contracts: What to ask for, how to revise, and why they matter 09:45 – Don't give away strategy for free: Scope clarity 101 14:00 – Real creator mistakes that cost us $$$ (so you can avoid them) 19:30 – Systems we use to stay organized as creators 22:30 – Revisions: How to respond without giving away your power 28:00 – Posting content: The must-haves for professionalism and compliance 33:00 – Navigating ad rights (Meta + TikTok tips) 35:00 – Getting paid: Invoicing, payment terms & platform fees 39:00 – Advocacy ≠ Aggression: How to speak up and stay professional 41:00 – Creator Challenge: Audit your last brand partnership   Your Challenge This Week: Go back to your last brand partnership and answer these: Did you set the next step after they said yes? Did you wait to start work until the contract was signed? Did you define the timeline and manage the project? Did you prevent scope creep and close it like a pro?    If You Loved This Episode: ✔️ Subscribe + Leave a Review (it means the world to us) ✔️ Screenshot + Tag us @notaninfluencerco ✔️ Send it to a creator friend who needs to hear this

    45 min
  7. How Educational Content Creators Land Brand Deals (Even With a Small Following)

    5 JAN

    How Educational Content Creators Land Brand Deals (Even With a Small Following)

    If you're an educator, coach, or expert sharing valuable content online — you're not just creating content… you're building a powerful conversion asset. In this episode, Kate Robb and Teanna pull back the curtain on why educational content is the creator economy's secret weapon — especially as AI and lifestyle content become increasingly saturated. You'll learn why education-based content creators are in a prime position to land high-converting brand partnerships, why brands desperately need your style of content (even if they don't know it yet), and how to create with strategy — not just vibes. Whether you're explaining a tool, teaching a workflow, or breaking down a decision-making process, this episode will help you understand your true value as a creator, and how to position yourself for paid brand deals that actually align.   What We Cover in This Episode: Why educational content outperforms lifestyle content (even with AI on the rise) The key levers education-based creators can pull to land better brand deals How to turn teaching-style content into monetized partnerships The 4 content levers that brands need: pre-purchase, onboarding, usage clarification, retention The true engagement power of explainer videos, tutorials & talking heads Real-world examples of how to position yourself as a strategic brand partner Why "talking head" content builds trust, authority, and long-term partnerships How Teanna used a 3-video pitch strategy to increase brand deal value The real reason brands lose customers — and how your content fixes that How to confidently pitch brands with content you've already made   Mentioned in This Episode: ✅ Beacons.ai → Our go-to tool for building your media kit, linking multiple platforms, and managing collabs ✅ Kajabi → The platform we use for digital products, courses, and our upcoming membership launch ✅ Tailor Brands → The EASIEST way to legitimize your creator business, form your LLC, and build a business hub to make that side of earning an income SIMPLE. ✅ Listen to our Obvious Yes Pitch Framework episode → Learn how to pitch brands with confidence using our signature framework   Creator Challenge: Find one piece of educational content you've already posted. → Where could a brand have naturally lived inside that video? → Use that insight to pitch a brand this week. → Bonus points: use our Obvious Yes Pitch format. → Let us know how it goes — even if they say no. Because every pitch is a win.   🙌 Join the Community: 📩 Want coaching, audits, and support from creators like you? → Join the waitlist  for Not An Influencer Creator Club 🎯 Follow us on Instagram + TikTok: @notaninfluencerco   📌 If You Loved This Episode: ✔️ Subscribe + Leave a Review (it means the world to us) ✔️ Screenshot + Tag us @notaninfluencerco ✔️ Send it to a creator friend who needs to hear this

    42 min
  8. The #1 Thing Holding Creators Back (& its not follower count): Confidence, Imposter Syndrome, & Money Blocks That Sabotage landing brand deals

    29/12/2025

    The #1 Thing Holding Creators Back (& its not follower count): Confidence, Imposter Syndrome, & Money Blocks That Sabotage landing brand deals

    🎧 OUR LAST EPISODE OF 2025 IS A BANGER: Let's talk about the real reason most content creators undercharge, underpitch, and undervalue themselves — and why it has nothing to do with your follower count. In this raw, reflective episode, we're digging into the creator mindset blocks that kill your confidence, especially around money, pricing, brand deals, and your own worth. Whether you're a beginner creator, educator-turned-entrepreneur, or scaling into 5-figure deals, this is the inner work that will take your content business to the next level.   What We Cover: The limiting beliefs keeping creators stuck (and broke) How imposter syndrome shows up in brand deal pricing Why "just happy to be here" energy is hurting your brand Guilt and shame around making "too much money" as a creator How to reframe your mindset around monetizing valuable content Why pricing isn't personal — it's just a business decision How we've walked away from great opportunities (and why it paid off) Why your confidence will skyrocket when you start tracking your data A behind-the-scenes peek into building Not An Influencer as a business   This episode includes reflection prompts: 💭 Pause & Journal On: When did you first realize imposter syndrome was impacting how you priced yourself? Have you ever said yes to a brand deal that didn't feel aligned out of fear you'd lose the opportunity? How would it feel if a brand offered you $10,000 right now? Would you feel worthy of it? What were you taught about money growing up? Do you feel comfortable talking about it now?   🛠️ Tools + Resources Mentioned: Beacons.ai – Our favorite free tool for building your media kit & tracking brand collabs Episode 5 – Our 4-Part Pricing Framework – Learn the formula we use for reach, relevance, ROI, and rights Deeper Than Money Podcast by @chloe_elise – Amazing money mindset resource we mentioned Not An Influencer Creator Club (Waitlist) – Get on the waitlist for our private creator community launching soon → Join the waitlist      💼 Want to Build a Business as a Creator? This is your reminder: you're not "just" a content creator — you're building a business. Every post, email, and brand partnership is a chance to grow long-term revenue, not just likes. Whether you sell digital products, UGC packages, 1:1 coaching, or brand partnerships — your confidence and money mindset have to grow with your business. This episode is the mindset work most creators are skipping — and it's costing them thousands.   🙌 Join the Community: 📩 Want coaching, audits, and support from creators like you? → Join the waitlist  for Not An Influencer Creator Club 🎯 Follow us on Instagram + TikTok: @notaninfluencerco   📌 If You Loved This Episode: ✔️ Subscribe + Leave a Review (it means the world to us) ✔️ Screenshot + Tag us @notaninfluencerco ✔️ Send it to a creator friend who needs to hear this   This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used Tailor Brands when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to tailorbrands.com to get started today.

    36 min
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Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might've become accidentally influential… but what you do with it now? That part is intentional.

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