Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 1 day ago

    350. Bobby Bitton, Co-Founder & CEO of O Positiv

    Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.   Addressing topics like PMS, vaginal health, and pregnancy, O Positiv's supplements tackle generational taboos to address women's needs from first period to postmenopause.   In this episode, we discuss building a category-defining women's health brand.   We also cover: Why going deeper beats going wider Scaling from DTC to omnichannel retail Winning with TikTok Shop and creator-led marketing   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    O Positiv's Website: https://opositiv.com/  Instagram: www.instagram.com/opositiv/  Tiktok: www.tiktok.com/@opositiv    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:28) O Positiv overview (02:27) Co-founder dynamics (04:12) Getting their start (05:01) Flow product and PMS relief (05:50) Brand voice and approach (07:30) Split talent and domain expertise (08:20) Company scale and revenue (09:35) Category leadership (10:40) White space strategy (15:00) Product innovation pipeline (18:20) Retail expansion and partnerships (20:30) Profitability trajectory (21:35) Marketing evolution (23:00) DTC to omnichannel shift (25:15) Measuring incrementality (30:00) Deeper not wider strategy (31:45) Focus and team clarity (32:25) Where to find (33:49) Conclusion

  2. 27 Jul

    349. Jenny Duan, Co-founder & CEO of Clair Health

    Today, I'm joined by Jenny Duan, co-founder & CEO of Clair Health Launching in November, Clair's wrist-worn wearable leverages a multimodal sensor and female biology world model to unlock continuous, noninvasive hormone monitoring. In this episode, we discuss building the data infrastructure for women's health. We also cover: The perimenopause opportunity Designing a proprietary sensor stack Moving toward medical device status Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  Website: https://wearclair.com/ Instagram: https://www.instagram.com/clair_health  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Clair product overview (02:02) Wearable design and form factor (03:00) Women's health landscape (05:40) Hormone tracking solutions gap (06:36) Technology and sensors (08:00) Accuracy and calibration (09:15) Homeodynamic vs. homeostatic (11:30) Clinical applications (13:15) Perimenopause opportunity (14:50) Female founder experience (17:00) Fundraising and team building (20:00) Investor conversations (21:20) Demand signal and waitlist (22:00) Launch strategy (25:10) Healthcare integrations (27:45) Staying laser-focused (29:41) CEO daily priorities (31:20) Clinical trials and strategy (32:12) Consumer vs. medical balance (33:05) Voice AI and app experience (35:02) Where to find (35:54) Conclusion

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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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