The 1% Insight

Jack Regan
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  • Marketing

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you. Learn how "The 1%" changes can make all the difference! The 1% Insight is brought to you & sponsored by Trend 7 Media. To learn more visit: https://www.trend7m.com/

  1. 1 day ago

    Stop Measuring Your B2B Tech Podcast Only By Its Downloads | #31

    Instead of viewing the success of your B2B Tech podcast solely based on the downloads you see every episode, reframe it to measure the quality of conversations you are having and the opportunities generated as a result. Is 1,000 downloads or an introduction to a new network or new prospect more valuable to your B2B Tech company? I imagine it's the latter and that's what your podcast can do for your company once you stop thinking of it as another marketing tactic. Podcasts can help start conversations with customers, industry thought leaders and even potential prospects. The relationships you have with these people strengthen and as a result more opportunities can be generated for everyone's benefit.  In B2B, people and the connection you have with them is imperative for your success and your podcast is a great way of building these relationships. These opportunities don't show up neatly on a spreadsheet or in the download metrics but they are what will impact the business. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

  2. 27 Aug

    What Equipment You Need To Start Recording Your B2B Tech Podcast | #30

    When starting your B2B Tech podcast, it's important not to compare your set up and podcast to the largest shows in the world. You don't have the time to travel the world to record, we can still achieve a high quality conversation, remotely and online. I mainly opt for remote recordings because you open up your potential conversations and guests to a global audience instead of just people in your local area. In this episode, I walk through the audio, video and design elements to consider when starting your B2B Tech Podcast! Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

  3. 19 Aug

    Is Real B2B Content Back? | #29

    We've seen so much AI content over the last few years in B2B that people are now starting to kick back and say, we don't want this. The tide looks to be changing which is a positive note for the companies that focus on real conversations and insights, placing importance on people. We've all used AI for efficiency and no blame can go to people for using the tool. I've used it myself in content and I've seen it hasn't performed well or served my audience. The important thing is to realise what people are saying now and make changes in your content going forward. Technology like AI has so many advantages and use cases but generating content seems to be one area that humans might still be better at (who would've thought...) In this episode, I look at what recent updates have triggered this backlash in AI content and also what your B2B Tech company can do to stand out with your content marketing. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me  • Connect with me on LinkedIn  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

  4. 24 Jun

    Winning New Business in Highly Regulated Markets with Micheál McGrath of VisibleThread | #28

    Selling into highly regulated markets is challenging. The buying committees are sceptical, the procurement is long and trust has to be earned long before a deal ever opens. Micheál McGrath runs marketing and business development functions at VisibleThread, the RFP software used to win exactly these contracts. His take is to stop treating sales and marketing as the unit. The real unit is many functions working as one. In this episode we get into how you actually win business in regulated markets, why he's not buying the traffic-decline panic and where content plays a role across the buying journey. We also cover how to attribute events properly and defend that budget to a CFO. For B2B tech marketers whose work still stops where sales begins, this is a practical look at running the whole engine as one unit. Key insights for B2B Tech Marketers:  → Sales and marketing alignment isn't enough. The real unit is many functions like marketing, sales, CS and product. If they're not all working together, you're at nothing.  → The best marketers know every sales deal as well as the head of sales does. That visibility is what makes the marketing strategy sharp.  → Selling into regulated markets means earning trust before the deal opens. Buying committees come in educated and sceptical, so the work happens long before a sales rep is involved.  → Attribute events by type, not by first touch. It's very rare someone's first touch is your physical event, so judge customer events on the expansion and renewals that follow six months later.  Connect with Micheál on LinkedInThanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Connect with me on LinkedIn  • Subscribe to our 1% Insight Newsletter  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

  5. 17 Jun

    How To Run a B2B Influencer Programme with Chris Peters & Will Beech of Moon at Dawn | #27

    If you're marketing a B2B tech company, you've probably watched the influencer conversation grow on LinkedIn and wondered whether any of it applies to you. Chris Peters and Will Beech of Moon at Dawn make the case that it does, but not in the way most tech brands assume. In this episode we get into why picking creators on "vanity and vibes" is the fastest way to waste budget, why your own customers are your most credible advocates and how peer content is now shaping the answers buyers get from LLMs.  We also cover how to set up a programme from scratch when you've got nothing in place, how to measure it against the campaigns you already run and what a fully integrated influencer engine looks like twelve months in. For B2B tech marketers trying to build trust with an out of market audience, this is a practical look at a channel most of your competitors are still getting wrong. Key insights for B2B Tech Marketers: → Influence in B2B goes far beyond content creators. Subject matter experts, academics and key opinion leaders are the under-tapped opportunity while everyone else chases creators. → Start with your customers. They already know the product, so they can speak to it more authentically than any paid creator and they'll often do it for free. → Peer content is now feeding LLM answers. Getting trusted voices to validate your research and brand directly influences what buyers see when they ask an AI. → "Vanity and vibes" selection is a common failure. Build a business case with real signals behind every influencer, not follower counts and gut feel. → Activate a cohort, not a single bet. Twelve to fifteen smaller, relevant voices beats betting the house on one big creator. → Measure against what you already run. Benchmark an influencer pilot against your existing awareness or lead gen activity. → The goal is integration, not a side project. A mature programme runs horizontally through events, content and PR not as an adjacent experiment. Connect with Chris on LinkedInConnect with Will on LinkedInThanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Connect with me on LinkedIn  • Subscribe to our 1% Insight Newsletter  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7 Media!

  6. 20 May

    Focus: An Underrated Revenue Lever with Gerard Gilsenan of Fund Recs | #26

    In this episode of The 1% Insight, I sit down with Gerard Gilsenan, Chief Revenue Officer at Fund Recs, an Irish-headquartered B2B tech company who have built a reconciliation and data processing software for the global funds Industry. We get into why focus is one of the most underrated revenue levers in B2B tech, how trust gets built and broken in regulated industries, what real sales and marketing alignment looks like when both functions share one revenue number, how to build a sales team from scratch when you're the first commercial hire and where AI is genuinely useful in revenue today versus where the hype is. Key Insights for B2B Tech Marketers: Narrow focus beats broad ambition, the companies that grow fastest get really clear on what they do well and who they do it well forTrust is the compounding asset in B2B Tech, every bad experience your buyer has had with a previous vendor raises the bar your content and brand have to clearThe strongest sales and marketing alignment comes from shared goals tied to revenue and pipeline, not from sharing leadsAttribution will never be perfect, but tracking pipeline generated and revenue closed from specific activity is more honest than chasing lead volumeICP alignment between sales and marketing matters more than alignment on tactics, both teams need to be working towards the same type of buyerAI's biggest opportunity in revenue is not only efficiency, it's in the quality of capturing what was actually said in a buyer conversation rather than a salesperson's filtered version of itSmall improvements compound, most teams overestimate what they can do in a day and underestimate what they can build in a yearCuriosity is the most underrated trait in revenue, the best sellers and marketers are the ones who keep asking better questionsGerard's 1% Insight comes down to one word: curious. The people who keep getting better are the ones who keep asking better questions, of themselves, their customers and the market. Connect with Gerard on LinkedInLearn about Fund RecsThanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Connect with me on LinkedIn  • Subscribe to our 1% Insight Newsletter  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7!  Keywords: B2B technology marketing, SaaS Marketing, Revenue Marketing, Sales and Marketing Alignment, B2B Sales, AI in Sales, Trust in B2B, B2B Strategy, Tech Industry Insights, Demand Generation, B2B Content Strategy, Focus, Revenue Growth

  7. 7 May

    3 Ways to Build Trust Through B2B Content in an AI World | #25

    AI is one of the most exciting technologies we've ever had access to and it's changing how B2B tech marketing teams work, build and create content every single day. The productivity gains are massive and the opportunities are endless. But here's the thing, there has never been more content in the world, and more quantity does not mean more quality. As feeds get flooded with AI generated posts, your prospects are getting sharper about who they actually trust, and in B2B tech where buying committees are weighing six and seven figure decisions, trust is what moves deals forward. In this episode of The 1% Insight, I walk through three practical ways to build trust through your B2B content in an AI driven world. This is not an anti-AI conversation because AI is a brilliant enabler when used well.  The point is that the brands winning in 2026 and beyond are the ones combining the speed of AI with something it cannot replicate, and that is real people having real conversations and sharing real insights. Most of your ICP isn't ready to buy right now but they are forming opinions every single day and the content they consume in those out of market moments is what shapes whether your brand gets shortlisted when they finally enter a buying cycle. Key insights for B2B Tech Marketers: Get real people in your content: Your team, your customers and industry thought leaders are your strongest trust signal, and putting a face to the brand is something AI cannot fake.Share unique insights and stories: Sales teams know the objections, operations teams know the product and founders know where the industry is heading, and these perspectives give your prospects something the AI generated average of the internet never will.Have more conversations with your customers and industry thought leaders: Case studies remain one of the highest performing content formats in B2B tech, and bringing customers or though leaders onto a podcast deepens the relationship while capturing insights your audience wants to hear.Follow The 1% Insight on Spotify, Apple Podcasts or YouTube for regular insights on B2B tech content marketing. Thanks for listening to The 1% Insight!  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Connect with me on LinkedIn  • Subscribe to our 1% Insight Newsletter  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7!

  8. 15 Apr

    Team-Led Content: The B2B Marketing Growth Channel You're Probably Ignoring | #24

    Your team is sitting on fantastic insights. Engineering, operations, finance. Every department has expertise and experiences that your prospects genuinely want to hear about and the great news is that you don't need a massive budget or a complicated setup to start getting those insights out there. In this episode of The 1% Insight, I dive into why team-led content on LinkedIn is becoming one of the biggest opportunities in B2B tech marketing right now and how it works best when it runs alongside your brand account, not instead of it. Both channels play a crucial role, and the companies that figure out how to get them working together are the ones that are going to build serious trust and mental availability with their target market over time. Most of your prospects aren't making a buying decision today, but they are forming opinions every single day. Personal LinkedIn pages are consistently outperforming brand accounts when it comes to reach and engagement.  That doesn't mean the brand account isn't important, it absolutely is. But when your team members are also sharing valuable, relevant content through their own personal brands, it creates a content ecosystem where prospects are landing on your company from multiple angles. That's a powerful position to be in. I run through a practical framework you can start implementing straight away, from getting buy-in across departments, to recording insights in a simple conversational format, to building a content calendar that keeps things consistent without putting the heavy lifting on non-marketers. Key insights for B2B Tech Marketers: Personal LinkedIn pages are gathering significantly more engagement than brand accounts. People connect with people more than they connect with logos and that creates a brilliant opportunity for your team to extend your brand's reach.Brand content and team-led content work best together. This isn't about choosing one over the other. It's about creating an ecosystem where both channels reinforce each other and increase your chances of being in front of the right prospects at the right time.You don't need a podcast to get started. A simple recorded conversation with a team member, focused on the problems your ICP faces, gives you a fantastic bank of insights to repurpose across short-form video and text.The secret to making this work long term is building a system. A content calendar, captions written in each person's tone of voice and an easy approval workflow makes it frictionless for your team to stay consistent.Frame every piece of content around solving real problems for your ICP. Your team's unique expertise and insights are a genuine differentiator and that is what will set your company apart.Thanks for listening to The 1% Insight!  • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing  • Connect with me on LinkedIn  • Subscribe to our 1% Insight Newsletter  • Watch & Subscribe our YouTube Channel  • Visit our Website  The 1% Insight is brought to you by Trend 7!

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About

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you. Learn how "The 1%" changes can make all the difference! The 1% Insight is brought to you & sponsored by Trend 7 Media. To learn more visit: https://www.trend7m.com/

Information

  • Creator
    Jack Regan
  • Years Active
    2024 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2026 The 1% Insight
  • Show Website
    The 1% Insight