The Everyday Scholar

American Public University

How does arts and humanities impact our everyday living? American Public University brings you The Everyday Scholar, a podcast featuring conversations with experts about the importance of cultural awareness and exposure, how skills from the arts and humanities can assist career progression, and a lot more. To learn more, visit StudyatAPU.com.  Hosted on Acast. See acast.com/privacy for more information.

  1. 2月11日

    Inside the LPGA’s “What If” Department: Research, Fans, and Growth | EP128

    In this Voices in the Field episode, hosts Dr. Jim Reese and Dr. Brittany Jacobs welcome Kerrilyn Curtin, Director of Research at the LPGA and a member of the APUS Sports Management Program advisory council. Kerrilyn walks through her career path – from early experiences at York College (and an unexpected first research opportunity handing out surveys), to a decade at Madison Square Garden, a stint at NBC Universal and a startup research firm, and ultimately eight years at the LPGA. She explains why she calls research the “what if” department: her team’s job is to make the organization smarter by connecting fan insights to decision-making across social, TV viewership, sponsorship, website analytics, and now ticketing – after the LPGA brought ticketing in-house as part of a broader data acquisition strategy.  Kerrilyn shares surprising insights about women’s sports audiences – including that the LPGA’s fan base skews older and male – and how the LPGA uses that data to both attract the right partners and grow younger and female fans through more digital engagement and deeper storytelling. The conversation digs into where data is headed (more personalization, more connected touchpoints, more attribution), how sponsorship activation increasingly revolves around data exchange, and why privacy and opt-ins get complicated across states and global markets. Throughout, Kerrilyn and the hosts emphasize the same core career advice for students: volunteer early, stay curious, ask questions, build relationships, and keep networking—because most jobs, opportunities, and career pivots happen through connections and “three degrees of separation.”  Hosted on Acast. See acast.com/privacy for more information.

    39 分鐘
  2. Voices in the Field: Building a 20-Year Career in Sports with Scott MacDonald | EP127

    2025/11/13

    Voices in the Field: Building a 20-Year Career in Sports with Scott MacDonald | EP127

    In this episode of Voices in the Field, hosts Jim Reese and Britt sit down with Scott MacDonald, Senior Director of Youth Partnerships for the Cleveland Cavaliers, to trace his 20+ year journey in professional sports. Scott shares how a high school job-shadowing experience and a love of sports led him to Ohio University, an internship with the Pittsburgh Steelers, and a formative stint in minor league baseball where he learned to “sell a $6 ticket” and, more importantly, to sell himself. Along the way, he emphasizes the role of grit, mentorship, and personal branding, as well as the power of relationships and being coachable in a highly competitive industry.  Scott also gives an inside look at how the Cavs approach youth sports and fan development, guided by a simple but powerful matrix: friends, swag, snacks, and fun. He explains how the organization partners with rec centers, YMCAs, Boys & Girls Clubs, and Special Olympics to support kids, empower parents, and equip coaches—creating first-class experiences that build lifelong fans and better humans, not just better athletes. With reflections on servant leadership, the impact of commissioners like Adam Silver, and practical advice for students aspiring to work in sports, the episode is a thoughtful, energetic exploration of what it means to lead with humility, hustle, and heart.  Hosted on Acast. See acast.com/privacy for more information.

    39 分鐘

簡介

How does arts and humanities impact our everyday living? American Public University brings you The Everyday Scholar, a podcast featuring conversations with experts about the importance of cultural awareness and exposure, how skills from the arts and humanities can assist career progression, and a lot more. To learn more, visit StudyatAPU.com.  Hosted on Acast. See acast.com/privacy for more information.