Success School

Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

  1. 18 hr ago

    We Spent 2 Days With $1M/Month Founders (Here's EVERYTHING We Learned)

    Two days. A room full of founders doing $1M+ months. And more lessons than we could fit in our notes. We just got back from what we're calling the best marketing mastermind in the world, and today we're breaking down everything we learned from people who are actually doing it. We're talking about the guy who went from struggling to scale to a million dollars a month by creating 10 new ads every single day, the offer pivot that took someone from $200K to $1M a month in four months, and why your offer probably isn't as strong as you think it is. We get into why building a sales team is like recruiting Navy SEALs (and why you need to be the Navy first), the info diet of Fortune 500 CEOs, and why hanging out with lifestyle entrepreneurs will blunt your goals if you actually want to build something big. We also talk about why most people can't see the whole chessboard, what it means to innovate in your industry, and why we feel like we're playing so small after watching The Men Who Built America on Prime. If you're ready to think bigger, this episode is for you. You'll hear: What we learned from spending two days with founders doing $1M+ months Why creating 10 different ad formats every day unlocked a million dollar month How different avatars buy in different ways (and why you're missing out if you only run one funnel) The offer pivot that took someone from $200K to $1M a month in four months Why your offer is everything and how to know if yours actually sucks The harder your thing is to deliver, the more valuable it is (and why group coaching is dying) Why building a sales team is like recruiting Navy SEALs (and why you need to be the Navy first) How to build a seven figure business versus an eight figure business (and the type of people you need) Why you need to find your crowd (and how the wrong room will blunt your goals) You can't play the game if you can't see the whole chessboard What's your info diet? The books, shows, and biographies that Fortune 500 CEOs consume Why The Men Who Built America made us feel like we're playing so small Why Australian entrepreneurs think too small and how to break out of that If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you want to join us at one of our upcoming masterminds in Vietnam (September) or at our mansion in Koh Samui, Thailand (January/February 2027), send us a DM on Instagram. We'd love to have you. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    We Spent 2 Days With $1M/Month Founders (Here's EVERYTHING We Learned)
  2. 4 days ago

    How A.I Dug Up $226,000 Worth Of Leads We Almost Lost | STWS

    $226,000. That's how much we almost lost. And we had no idea it was sitting right there in our CRM the whole time. Today we're breaking down exactly how we used AI to find that money, the OpenClaw and GHL integration that changed everything, and the three simple prompts that uncovered opportunities our team had completely missed. We're talking about the people who slipped through the gaps in our pipeline, the sales calls that never happened, the hottest leads buried under 50,000 names, and how we turned all of that into a quarter of a million dollars in recovered revenue. This isn't some theoretical AI strategy. This is what actually worked. The exact tools, the exact prompts, and the exact results. If you're sitting on a CRM full of leads and you're not doing this, you're leaving money on the table. You'll hear: 0:00 How AI found us $226,000 we almost lost The OpenClaw and GHL integration that changed everything How to connect your AI agent to your CRM (even if you're not technical) The first prompt: finding everyone who slipped through the gaps in your pipeline The second prompt: analyzing everyone who booked a sales call and never showed up The third prompt: pulling the hottest 100 leads from 50,000 names in your database What we did with that list and how our sales team turned it into revenue Why your CRM is probably full of money you don't even know you have The three things you can do right now to replicate this in your business If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

    How A.I Dug Up $226,000 Worth Of Leads We Almost Lost | STWS
  3. 2 Aug

    The 90-Day Beauty Salon Turnaround! ($20K→$80K)

    $20,000 a month to $80,000 a month. In 90 days. And she did it by spending her last dollar on coaching, firing her agency, and fixing the one thing that was broken in her business. Today we're breaking down exactly how Ana went from zero in her bank account to consistently hitting $20,000 weeks in her beauty salon. We're talking about the ads that were literally advertising the wrong city, the sales process that was leaking money, and the one funnel that changed everything. We get into why everyone thinks they have a leads problem when it's actually a sales problem, how Ana went from trying to book consultations with guys who were too ashamed to pick up the phone to closing 10 to 15 clients a week, and the moment at our mastermind table when everyone overcomplicated the answer and Tim just said increase ad spend. We also talk about what it takes to put your balls on the line when you're at zero, why firing her agency immediately saved her $5,000 a month, and how she's now launching a course to teach other salon owners how to do the same thing. If you run a beauty salon or any service business and you're playing below your potential, this episode is for you. You'll hear: 0:00 How Ana went from $20K to $80K a month in her beauty salon in 90 days Who Ana is and what her business does (scalp tattooing for men) Why she was at zero when she started working with us and spent her last dollar on coaching The ads audit that revealed her agency was advertising the wrong city Why everyone thinks they have a leads problem when it's actually a sales problem The funnel switch: from VSL call funnel to DM funnel and back again (and why it worked) How we fixed the sales process and got them closing 10 to 15 clients a week The two biggest levers: fixing sales and increasing ad spend The mastermind table moment when everyone overcomplicated the answer How Ana bought a house, hit $20K weeks consistently, and is now launching a course What it takes to put your balls on the line when you're at zero The one scalable way to grow a beauty salon business right now If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    The 90-Day Beauty Salon Turnaround! ($20K→$80K)
  4. 26 Jul

    How To Build A 7-Figure Business In Late 2026 (The Blueprint Nobody's Teaching)

    Most people think building a seven-figure business is about working harder. It's not. It's about knowing what's actually working right now, what's dying, and what you need to let go of before it drags you down with it. Today we're breaking down exactly how to build a seven-figure business in 2026. We're talking about the offers that are printing right now, the ones that are sinking, and why your attachment to your current offer might be the thing keeping you stuck. We get into marketing, why organic and email are becoming less effective, and why ads are no longer optional if you want to scale. And we talk about team, why trying to do it all yourself will burn you out, and the biggest mistakes people make when hiring. We also share the story of a client who pivoted from fitness business coaching to AI systems and went profitable almost immediately, why the coaching industry is struggling at the lower end, and why we think 2026 might actually be the easiest time ever to build a million dollar business. You'll hear: 0:00 Why 2026 might be the easiest time to build a seven figure business 4:37 The one thing that makes people want to buy an offer right now 9:12 How a client pivoted from fitness coaching to AI and went profitable almost immediately 14:28 Why being a phenomenal entrepreneur with a bad offer will keep you stuck 19:45 The industries that are sinking right now and why online fitness coaching is dying 26:33 Why the low ticket versus high ticket debate is completely irrelevant 32:51 Why organic and email are becoming less effective and why ads are no longer optional 38:19 The call funnel that's working right now and why 80% of our webinar traffic is ice cold 43:07 Has business actually gotten harder or did we just get spoiled between 2020 and 2024? 47:52 Why trying to build a seven figure business without a team will burn you out 52:44 The biggest mistake people make with team and why expectation is killing your hires 58:19 Why marketing is the last thing you should outsource, not the first If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    How To Build A 7-Figure Business In Late 2026 (The Blueprint Nobody's Teaching)
  5. 19 Jul

    Longevity Doctor Reveals What's Actually Killing Entrepreneurs + A.I in Medicine

    You're working 14-hour days. You're pushing hard. You're building something real. But what's the point if you burn out before you see it through? Today we're sitting down with Dr. Harry, a longevity doctor who works with some of the highest performing entrepreneurs in the world. And we're getting into the stuff that actually matters: what's killing entrepreneurs, what you should be doing right now to live longer, and why most of the stuff you see on Instagram is probably a waste of money. We talk about AI in medicine and how it's going to change everything from blood tests to drug design. We get into testosterone, why levels are dropping worldwide, and what that means for you as a business owner. We cover peptides, the experimental ones everyone's jabbing, and which ones Dr. Harry thinks are actually worth it. We also talk about the stuff no one mentions: why your relationship is probably the biggest health factor you're ignoring, how stress is a slow killer until it's not, and why most supplements are just expensive piss. You'll hear: 0:00 - Will AI make us live forever? The upside and the very real downside 5:42 - How AI will change medicine: precision treatment, drug design, and decades of data in one diagnosis 11:28 - What entrepreneurs should actually be doing for longevity (it's not cold plunges) 18:15 - Risk factor management: the thing that will bite you if you're not paying attention 24:37 - Why every entrepreneur should be lifting weights and doing cardio (even if you hate it) 29:44 - Nutrition for longevity: win the day, win the week, win the year 35:19 - The only supplements that actually matter (and the ones that are a waste of money) 42:08 - What peptides actually are, why drug companies dropped them, and which ones Dr. Harry uses 49:53 - Retatrutide: why Dr. Harry doesn't recommend it and the liver failure cases in Australia 54:26 - Why testosterone levels are dropping worldwide and what that means for entrepreneurs 1:02:11 - TRT: the placebo effect, the real effect, and why most guys feel like shit without knowing it 1:08:34 - What's overhyped in longevity? If it's not training, sleep, nutrition, or screening, it's probably bullshit 1:14:47 - Reviewing Tim's protocol live: what's working, what's missing, and the one thing he's ignoring 1:19:22 - Why your relationship is the biggest health factor you're not paying attention to 1:23:55 - How to know if you're too stressed and what chronic stress is doing to your body 1:28:41 - What Dr. Harry is most excited about: data, behavioral change, and the plug in socket problem 1:34:16 - What Dr. Harry thinks of Bryan Johnson and why he'll never get back the time he's investing 1:38:29 - My Performance Doctor: how Dr. Harry built a subscription medical business by accident If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    Longevity Doctor Reveals What's Actually Killing Entrepreneurs + A.I in Medicine
  6. 12 Jul

    The Brutal Truth About Scaling to $1M a Month (Current Lessons from the Grind)

    We hit $400K a month. And honestly? It's been harder than we thought it would be. We thought we'd be at a million by now. We're not. And today we're breaking down exactly why, what we've learned, and what we had to completely blow up and rebuild to get here. This episode is raw. We're talking about the beliefs that held us back for months, the assumptions we made about hiring that cost us tens of thousands of dollars, why we completely changed our business model, and the days where Tim literally cried on a walk because he didn't know how to solve the problem in front of him. We also get into why group coaching is dead, how we're now running a one-to-one model that's actually scalable, the shiny object syndrome that almost derailed us, and why being a CEO is genuinely the worst job in the company. You'll hear: 0:00 - The brutal truth about scaling to $400K a month (and why we're not at a million yet) 3:17 - Why hiring A players isn't enough, and the training mistake that cost us months 10:10 - The belief systems that held us back from growing faster 18:27 - Why we killed our group coaching model and went all in on one-to-one 29:51 - How we're now running a one-to-one model that's actually scalable and profitable 35:28 - The grind: why Tim was dreading Mondays and crying on walks 41:03 - Does entrepreneurship get less fun the longer you're in it? 46:17 - Why being a CEO is the worst role in the company 52:44 - The funnels that got us here and why call funnels burn out in 48 hours 58:19 - How we went from filming three times a week to once a fortnight and got better results If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    The Brutal Truth About Scaling to $1M a Month (Current Lessons from the Grind)
  7. 5 Jul

    Why Personal Development Is Killing Entrepreneurs | Spicy Business Q&A

    We're answering five of your spiciest questions today. And we're not holding back. From why men tie their worth to their income, to what we'd actually do if we had to rebuild from zero, to the uncomfortable truth about why most coaching businesses are failing their clients. We also get into the real stats on how many of our clients actually succeed versus fail, what it's like when you've given everything to your business and have nothing left for home, and why we think personal development has completely f****d up entrepreneurship. You'll hear: 0:00 - Why is it so hard for men to separate what they earn from who they are? 8:42 - If everything went to zero today and we had to build a seven figure business from scratch, what would we do and why? 18:27 - How many of the businesses we coach actually work versus fail, and what's the main character difference? 29:51 - Have you ever come home and given so much to business that you've got nothing left to give at home? What do you actually do in that situation? 41:03 - Our most controversial opinion about the coaching industry 46:17 - Why personal development has f****d up entrepreneurship 52:44 - The fastest way to bust through limiting beliefs (and it's not more inner work) If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    Why Personal Development Is Killing Entrepreneurs | Spicy Business Q&A
  8. 28 Jun

    The Hidden Reasons Your Business Feels Stuck

    If your business feels stuck, it's not your strategy. It's not your offer. It's not your marketing. It's you. Today we're getting into the real reasons why businesses don't grow, and it's got nothing to do with what you're posting or how many leads you're getting. We're talking about mindset, standards, and the invisible beliefs that are keeping you playing small. We're sharing stories from our own upbringing, the moment Steph realized she was settling for mediocrity, the coach who taught Tim what excellence actually looks like, and what we've learned from spending $170,000 just to be in rooms with people doing $5M+ months. You'll hear: 0:00 - Why your business is stuck (and it's not what you think) 4:37 - How Tim's dad programmed belief into him from a young age 9:12 - The moment Steph realized she was accepting mediocrity in every area of her life 14:28 - Why 97% of your thoughts and actions were programmed between ages 4 and 7 19:45 - The mindset work that changed everything for both of us 26:33 - What Tim learned from coaching NCAA champions at 4am in Arizona 32:51 - Why we've spent $170,000 to get in rooms with people doing $5M+ months 38:19 - The uncomfortable truth about standards and why most people settle 43:07 - Camels, donkeys, and stallions: which one are you? 47:52 - Why business is simple but the human overcomplicates it If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    The Hidden Reasons Your Business Feels Stuck

About

Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

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