I’m going to talk about turning, then righting. When I use the word righting I mean R-I-G-H-T-I-N-G, not rioting as in France. But I am going to be talking about the rioting in France too. Turning, then righting. This is a fundamental movement in our mental models, in our lives and in our world. Movement is usually the beginning of philosophy and of religions. And there is a very simple dual movement embedded in our languages. Turning, then righting. Would you invent one, or surf one? Imagine you wanted to hack minds today. Would you invent what I call a sound-meaning bundle? Would you then try to hardwire it into humanity? Get an advertising agency, or lots of bots, to communicate it right into the inner minds of everyone? Or would you notice one that already existed? One that had been embedded in our language, in our concepts and in our minds for six thousand years. Even if you did not really understand what it was, you might just riff off it. You might surf on its surface. So what I am talking about today is turning. When you see a revolution on the streets of Paris, whether in 1789 or today, that is turning. And then comes the righting of the turning. Think of a wheel. The wheel is turning, with a Tr- in it, the consonantal pair. When it stops turning, it is righted. You have a wheelwright who fixes it. The wheel was turning, then it was broken. There is a riot, perhaps, or an insurrection. Then someone rights it. The wheelwright rights the wheel. So you create the chaos, which is the turning. Then you purport to save it, to solve it, which is the righting. The riot is the turning. The strong man who says I will lock every rioter up, or indeed the strong woman leader who says it, I will lock the far left up, that is the righting. And because the hand that offers the righting was behind the turning, the righting is his to offer. Think of a wheelwright who plants stones or nails on the road. Think of running a business that fixes tyres. You guarantee yourself plenty of custom by putting nails on the street. The hand that offers the righting was behind the turning, and he is ready for it, because he planned it. The damsel in distress The oldest shape of the trick is the damsel in distress. France is in distress. Europe is in distress. russian Disinfolklorists love the motif, and I have written about it often. The hero needs a damsel. If there is no damsel in distress, well, no bother. You distress one. Then you ride in. America was great. You say it is not great. You convince people it is not great. In fact you make it ungreat. You degrade America. You distress America, and then you say you are going to save it. There is an abhorrent cultural meme I have spoken about before, the men who call themselves pick-up artists. They nag their victims. Your nose is a bit too big. Wow, I am surprised you ever had a girlfriend, because you are pretty ugly. Then they use that vulnerability to hook the person. That is the micro level. On the macro level we are not used to this. We are not used to it in geopolitics. We are not used to it in politics. We are not used to people arranging riots like the January 6th insurrection and then riding in to supposedly fix it. We are not used to countries carpet bombing, let us say, Syria. Imagine a country like russia, which was having problems in Ukraine in the summer of 2015. It decides to carpet bomb Syria, which it starts doing in September 2015. That provokes millions of migrants, because nobody wants to die. The migrants come into Europe. They cause political chaos. And the people who ride to the rescue are PiS in Poland and Orbán in Hungary. Germany had a lot of problems. Merkel invited them in, legalised a million migrants and more or less absorbed them. Now we have the AfD, supported by russia, riding high in the polls. You cause the distress, then you purport to solve it. You cause the distress, then you sponsor political movements like the National Rally, you offer them massive loans, and then you purport to solve it. The same trick in Reform. It is a routine. A mantra for the moment The movement I want to bring into our minds is turning, then the straightening. I am going to keep saying it. Turning, then righting. I want to embed it, so that when our minds are being turned by someone, in real time, we recall this little mantra. Turning, righting. I am also going to show you how, in the letters themselves, there is both a sound and a meaning. That is what I mean by a sound-meaning bundle. It can help us understand precisely what is going on when someone in our private life, on the micro scale, is turning us. Or when a thought inside our own minds is turning us. And then we can carry it all the way from the micro to the macro, to the streets of Paris, to US politics, to what is going on between the United States and Iran and Israel and the world. Everything seems to be turning upside down. So who is going to do the righting? And then you have these political right movements, far right movements, which say, oh, we will lock up all the rioters. We will fix it. Keep this in mind while I talk. Turning, then righting. The wheel is turning. That wheel has been the metaphor of Indo-European cultures for four to six thousand years. Then the righting. This is exactly what we see in our political right. I am not describing this because it is clever to have noticed it. I am describing it because it is a mnemonic. It helps us remember, in the moment when someone is turning us, that we need to be righted. We have to right ourselves. We have to think, how can I right myself in this moment of maybe they are right? Maybe I will just vote for MAGA and it will help. Maybe I will just vote for AfD. They seem to offer a simple solution. They are going to solve the migrant problem. They are negative about the government, and I have plenty to complain about in my own life. So maybe they are just right. Ah sure, I will give them a vote. That is the righting. And then they call themselves the Right. They self-declare. I am right wing. And you think, God, that sounds right. So what is going on with the sounds? In turning there is Tr-, the consonantal skeleton. Its reversal is in righting, right, Rt-. Tr- and then Rt-. Keep those two words in mind. Turning, right. Say them a few times in that order. The wheel turning, and then righted. By the end of this you will not be able to watch a riot on the evening news without hearing them. Think of the conservative voter You think to yourself, I am quite conservative. I am a traditionalist. I do not really like change. I am going to vote for the Right. I feel right wing and I am unashamedly right wing. These people come along and there is tumult. There is a lot of turning, a bit of a revolution, demonstrations. I do not like that. I just want to do my job and go home from work, and I want the righting of this. The MAGA people come along and say they are going to solve migration. I did not think much about migration before, but I read all these memes. Every time I turn on my computer, or turn on Fox News, I read terrible things. People from Haiti eating pets. My cat went missing. I want it to end. I want to be right. And here are people promising to make it right. This guy Trump turns my mind. He is turning around in my mind. But he promises to make it right. So I fall for it. I fall into it. I do not know what to think. My mind is turning. Notice the two sounds. Turning, Tr-. Its reversal, Rt-. Turning, right. What a sound-meaning bundle is The sound is Tr- and Rt-. But a meaning travels with those sounds. Underneath the words you and I speak there are families of sound that carry a meaning with them. Nobody teaches us these families. We never even notice them. They behave lawfully all the same. And they can now be measured. The first one I found is the M-N- sound. It is in Mana, mind, moon, month, man, name, which is the reversal, N-M-, and meaning. The same two consonants, in language after language, from Ireland to India, on the same cluster of ideas. In all of them is the idea of something shining through something else. The meaning of a word shines through the word. In a human there is something that marks it off from a stone. We call it the life force, or Mana, or energy, qi or ki. In the mind, the same idea. In the moon, the light shining through. The dictionaries file those words, mind, moon, month, man, name, under four separate ancestors, and call the shared sound shape of M-N- an accident. I had a hypothesis that maybe they emanate from one root. So I put it to a test. I used the NorthEuraLex database, a public one of 107 languages, organised by meaning and never by sound. That is what I mean by a sound-meaning bundle. On it the M-N- sound keeps company with the field of mind, moon, month, name and meaning at a rate of 20.8 per cent. You look at the 107 languages. You look at all the words for mind, moon, measure, month, man, name and meaning. In the Indo-European subset, 20.8 per cent of them carry the M-N- sound. The rate for the language as a whole is 3.46 per cent. Choose any two consonants and any six fields of meaning, and the average is 3.46 per cent. So a word on the field of mind and measure and moon and meaning is eight times more likely to carry the M-N- sound than a word taken at random. The chance of that being a coincidence is one in a number with sixty-six digits after it. The frame came first of 182 frames tested. That work is the project I call Reversion to the Moon. I use Mana, the idea of energy inside memes, to distinguish positive from negative trolling. So it feeds into this project, and it is where the method was built. The moon, mēnōt, the word the proto-Indo-Europeans used for it, and what I call the moon-based metaphor, light shining through the moon, is my hypothesis about why the first Indo-Europeans embedded the bundle. By chance at first, and thereafter by convention. By sound-meaning bundle, then, I mean not