Element Three

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Canal • 3 podcasts

Administração

Administração

Mensal
Carreiras

Carreiras

Mensal
Marketing

Marketing

Semanal

18/12/2024

Lippert’s Journey from Family-Owned to Industry Leader with Jarod Lippert

How do you shift from a single industry focus to dominating multiple markets? In this episode, John and Kyler sit down with Jarod Lippert, Chief Marketing Officer at Lippert, to explore the company’s journey from manufacturing housing to becoming a leader in the RV, marine, and automotive industries. Jarod discusses how the shift from B2B to B2B2C has changed their marketing approach, the importance of brand recognition, even in OEM-driven environments, and how his team stays focused on what really moves the needle. You’ll also learn about brand strategy, innovation, and the art of staying ahead in a fast-evolving market. Key Takeaways: Diversify for Long-Term Success: Embrace diversification to mitigate risks and expand into new markets. This way, you ensure your business isn’t overly reliant on a single industry or product line.Focus on Brand Recognition in B2B2C Markets: In OEM-driven environments, consider building consumer brand recognition that helps your products stand out, even if your end customer isn’t the direct buyer.Double Down on Innovation: Whether it’s products, processes, or culture, continuous innovation will set you apart in competitive markets and help maintain the lead. Timestamps: (00:00) Meet Jarod (01:49) Lippert’s evolution from RV to diversified industries (11:49) Brand recognition challenges in the RV industry (15:04) Lippert’s acquisition strategies (18:30) Leveraging brand equity from acquisitions (20:19) Why brands can’t fake it anymore (23:28) How Lippert prioritizes projects (26:09) Learning from product failures and trusting gut instincts (32:21) Lippert’s five pillars (35:54) The importance of culture and leadership (40:15) Managing employee expectations post-acquisition (44:09) Brand architecture challenges with OEM commitments

18/12/2024

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45min
14 DE JAN.

Inside Marine’s Retail Ecosystem with Freya Olsen

The success of any remarkable boating experience begins not with the engine, but with the dealers who guide the buyer. In this episode, Kyler and John sit down with Freya Olsen, Senior Director of Engagement at the Marine Retailers Association of the Americas (MRAA), to explore how dealers shape the customer experience long before a buyer steps on a boat. After nearly two decades supporting manufacturers through Discover Boating and NMMA, Freya now works directly with dealers, giving her a rare, full-funnel perspective on what truly moves the marine market. Freya shares how consumer expectations, pricing transparency, and category competition shape today’s buyer. She explains why dealer performance has become a defining factor in OEM growth, and how education, certification, and AI tools like Amy are helping retailers serve customers in unpredictable conditions. You’ll hear how MRAA gathers honest dealer feedback, where the ecosystem still experiences friction, and what it takes to create a seamless handoff from awareness to retail. For anyone operating in an OEM, dealer, or B2B2X environment, this conversation surfaces the signals that matter when the market is shifting fast. Key Takeaways: Understand Roles in the Funnel: Knowing when awareness hands off to brand consideration and then to retail improves the customer journeySupport Dealer Education: Practical training for sales, service, and leadership helps new hires transition into the marine industry quicklyTrack Real Dealer Needs: Frequent outreach anchors decisions in actual pain points around staffing, service, and customer retentionTimestamps: (00:00) Meet Freya Olsen (00:54) Why passion keeps people in the marine industry (05:15) Pros and cons of newcomers entering the category (05:57) How pricing transparency builds consumer trust (07:39) Freya's career path across associations and OEMs (09:52) The impact of Discover Boating on market demand (12:35) Competing for attention in a crowded outdoor market (14:50) What Freya learned by shifting focus to retailers (17:13) Why retention starts with the dealer experience (17:25) How MRAA supports dealers with education and tools (19:14) Certification programs that help teams level up (21:31) How advocacy protects access and dealer operations (22:35) What to expect at Dealer Week and why it matters (25:35) Market uncertainty and preparing for unpredictable demand (27:05) Freya's next six months: engaging and supporting members (28:58) The role of AI and how dealers are using Amy (34:01) What Freya is excited about for next year

14 de jan.

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42min
HÁ 3 DIAS

Steve Tam of ACT Research

Timing the market is easy in hindsight. Making the right call when the cycle is turning is where most OEMs feel the pressure. In this episode, Kyler Mason and John Gough sit down with Steve Tam, Vice President at ACT Research Co., LLC, to unpack how data, forecasting, and judgment come together in an industry defined by cycles. As a longtime analyst in the commercial vehicle space, Steve explains how ACT collects and synthesizes market data from OEMs, suppliers, and freight markets to help leaders anticipate what's next. Steve shares how macroeconomic forces like consumption, freight demand, regulation, and tariffs shape truck demand, why the industry continues to chase cycles it knows are coming, and how OEMs are thinking about the next inflection points. He also discusses where technologies like alternative fuels and autonomy are making a real impact, where expectations have outpaced reality, and what smart leaders do when the rules keep changing. Listen in for a grounded look at how OEMs and dealers can make better bets when uncertainty is the only constant. Key Takeaways: Use Market Cycles as Signals, Not Surprises: Truck cycles rarely repeat, but they follow familiar patterns that leaders can prepare for if they watch momentum and inflection points closelySeparate Structural Demand from Short-Term Noise: Consumption and freight growth create long-term demand even when short-term shocks distort the marketMake Data a Starting Point, Not the Answer: Strong decisions combine transparent assumptions, good data, and informed judgment rather than blind trust in forecastsTimestamps: (00:00) Meet Steve Tam (01:00) How ACT collects OEM data without crossing antitrust lines (02:48) Turning industry data into forecasts leaders can act on (04:11) What ACT got wrong and right about market shocks like COVID (05:30) Why medium-duty trucks create more stability than Class 8 (06:16) Who really uses truck market data beyond OEMs (08:00) How alternative fuels and freight data changed ACT's strategy (10:30) Why timing matters more than demand in cyclical markets (12:45) What the industry still refuses to learn about overcapacity (15:30) How EPA 2027 regulations drive pre-buy behavior (19:00) Tariffs, uncertainty, and why forecasting is harder than ever (22:48) Making billion-dollar bets with imperfect data (36:07) Which tech trends matter and which ones do not (41:03) The long-term bet Steve Tam would make as a chief strategist

há 3 dias

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45min
21/12/2022

Stay Learning with Dr. Kevin Berkopes

Dr. Kevin Berkopes is probably the smartest guy in most rooms. But his philosophy? "I work from the paradigm that I'm always looking for the next thing to learn." Dr. Berkopes is a CEO of XR Technologies and former teacher passionate about education equity. His chosen experiences teaching in places like the South Side of Chicago to rural Appalachia have led him to see that everyone is capable of greatness if they have the right circumstances and opportunities. He has seen firsthand how poverty can limit people's ability to succeed and is determined to make a change. So how did he learn this? And how does that impact his leadership skills and the way he approaches life-long learning? Press play to find out.

21/12/2022

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47min
12/11/2025

How Great Dane Built a Network Lasting Generations with Noah Thomas

What does it take to build a dealer network that lasts generations? In this episode, Kyler and John talk with Noah Thomas, Director of Marketing at Great Dane, about how the 125-year-old trailer manufacturer continues to strengthen relationships across its dealer community and grow in a shifting market. Noah explains how Great Dane’s heritage of quality and resilience continues to shape its strategy today, from restoring a 1953 trailer to celebrating the brand’s long-standing partnerships. He shares how his team supports dealers through programs like buygreatdane.com, new digital enablement tools, and initiatives that maintain open and consistent communication across the network. This is a look inside a brand that wins by standing behind the people who represent it every day. Key Takeaways: Dealer Relationships Fuel Growth: Great Dane strengthens loyalty through long-term partnerships, open communication, and shared success across its national network.Heritage Shapes Strategy: A 125-year foundation of quality and resilience continues to guide innovation, brand consistency, and market confidence through every cycle.Digital Enablement Elevates Dealers: Programs like buygreatdane.com and Champ’s Spot connect data, marketing, and training to drive measurable results at the local level.Timestamps: (00:00) Meet Noah Thomas (01:42) Inside Great Dane’s 125-year legacy of resilience (02:58) Navigating freight market shifts and customer confidence (04:54) Celebrating 125 years with a 1953 trailer revival (06:23) Why small product details create lifetime brand value (09:21) Turning customer stories into marketing proof points (10:24) How Great Dane supports its exclusive dealer network (12:57) Listening to dealers to guide marketing priorities (14:55) Building buygreatdane.com to drive digital sales leads (16:56) Empowering dealers with Champ’s Spot sales tools (18:54) Expanding into last-mile delivery with truck bodies (19:44) FleetPulse telematics and data-driven product insights (21:58) Cross-selling strategies with fleets and truck dealers (26:16) Rebranding Great Dane and protecting an iconic logo (30:57) Lessons from Noah’s Peace Corps experience in Vanuatu

12/11/2025

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34min
11/11/2025

Beyond the Reveal: New Product Launch Research with Trader Interactive

Product launches in the B2B2X space are notoriously challenging. They're complex, unpredictable, and often miss their targets. So, how do you actually get them right In this episode, Reid Morris talks with Scott Smith, VP of OEM and Strategic Initiatives at Trader Interactive, and Brian Cole, Strategy Director at Element Three. Together, they break down findings from new research exploring how OEMs, dealers, and consumers experience new product launches and where the most significant breakdowns happen. Backed by marketplace behavior, historical sales data, and over 500 shopper surveys, this research uncovers what actually moves the needle when launching new models in dealer-distributed industries. The trio gets real about missed marketing opportunities, the disconnect between product development and launch timing, and why features can shift buying decisions. Whether you’re launching your next RV, marine vehicle, or commercial truck, this conversation shows why better launches start long before the product hits the lot. You’ll learn: Why marketers feel disconnected from the launch process and what happens when they’re involved earlierHow launch velocity data challenges the myth of the big reveal momentWhat consumer survey responses reveal about how buyers actually shop for new models Things to listen for: (00:00) Meet Brian Cole and Scott Smith (01:25) What Sparked the Product Launch Research (03:23) Common Mistakes OEMs Make When Launching (05:08) How Complexity Slows Down Launch Success (06:32) Initial Hypotheses About Launch Gaps (09:03) Research Methods That Created a Full Market View (12:19) Insights From Dealers and Consumer Behavior (13:20) Why Features Win Over Price for Buyers (15:21) The Two Launches Inside Every Launch (16:33) What’s Coming Next in the Research Series

11/11/2025

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17min
24/05/2023

Overcoming Perfectionism with Courtney Bills

Struggling with perfectionism? Sometimes, success doesn’t come from avoiding failure, but instead having permission to fail. On this week’s episode of 1,000 Stories, Courtney Bills, CEO of Tactive, joins Joe and Reid to talk about her drive to take on challenges. She shares her struggles with perfectionism, how it’s OK to ask for help and permission from others, being a badass leader, and more. Courtney’s experiences with dealing with internalized pressure and taking on challenges outside your comfort zone can inspire you to reach your full potential. She explains that it’s important to take a step back and realize what’s your true motivation in life. In this episode, you’ll learn: There’s nothing wrong with relying on a support system of people you trust to push you through your challenges in your personal and professional life. Your physical and mental health are connected; taking care of one improves the other. Success in business is more than about the money. It’s about ensuring employees are enjoying what they do. To claim 10% off of your first month of BetterHelp, use the code 1000STORIES here: https://betterhelp.com/1000stories Resources: Tactive https://www.tactive.cc LinkedIn https://www.linkedin.com/in/courtney-bills-b3a4159/

24/05/2023

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1h
08/11/2023

A Guide to Navigating New Markets with Tim Leman

Challenges and opportunities. It’s the inherent balance that comes with entering new markets. You’ll overcome one and encounter the other. But what is most important is how you navigate through both. Tim Leman, Chairman of the Board and CEO of Gibson Insurance, joins Reid and Joe to share the key to entering, navigating, and growing within new markets. With Gibson Insurance going from a regional to a national firm, Tim talks about the importance of focusing on navigating leadership transitions, building a supportive culture and community, and how to balance performance and avoid burnout. In this episode, you’ll learn: Leadership is one of the most important factors to nail when entering a new market. Being aligned with your team is just as important as being aligned with the market needs. Entering into a new market takes time. Patience is critical to your long-term success. Jump into the Conversation: [04:02] How Gibson Insurance Works [05:05] Introducing Tim Leman [06:41] How Do Businesses Consider Hiring New Talent in New Markets? [08:25] Hiring Up and Coming Talent [13:56] Lessons from Past Market Entry Failures [16:43] Encouraging Honesty in Work [18:06] Creating a New Team Selling Model [20:42] Assessing New Market Data [24:54] Ad Break [26:00] Matching Ideal Customers with Ideal Producers [29:20] Balancing Replication and Individualization [31:16] Bridging Belief Gaps in New Hires [34:15] Tim’s Early-Career Changes [36:16] The Challenges of Balancing Burnout [38:43] Leading by Example [40:41] Calculating the Cost of Perfection [43:00] How Greg Downs Helped Tim [44:12] Synthesizing Themes [45:36] The Value of Patience for Leaders [48:04] Post-show Debriefing To claim 10% off of your first month of BetterHelp, use the code 1000STORIES here: https://betterhelp.com/1000stories Resources: Follow Tim: https://www.linkedin.com/in/timleman/ Listen to 1,000 Stories with John Gough: https://www.youtube.com/watch?v=DdT9lhy2MpA

08/11/2023

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55min
25/10/2023

Investing in the Right Leaders with Adam Ringo

Business acquisition isn’t just about considering the assets you’ll gain but also the leader you’ll work with. Can you work with them long-term? Are your values aligned? A leader’s identity and personality can often complicate your plans, whether you’re looking to buy a business or even partner with one. Understanding and respecting the different types of leaders will help you navigate these scenarios more productively. In this episode, Adam Ringo, Managing Partner at Watercourse Investments, shares valuable insights about identity, leadership, and more. In this episode, you’ll learn: Impact can’t happen without sustainable growth. Leadership buckets to understand different leaders. Relationships are your most important currency. Jump into the Conversation: [04:15] Introducing Adam Ringo [05:51] Understanding Radical Simplification [07:58] Is Making Money a Bad Goal? [08:56] Ownership and Stewardship [10:48] What Makes a Good Leader to Invest In? [12:49] Why Leaders Sell Their Business [14:08] Dealing with Leaders Who Want to Stay [15:14] How Identity Complicates Acquisitions [16:31] Finding Chemistry, Capacity, and Calling [18:33] Managing Leaders Shifting Identities [20:04] Why It’s “Lonely at the Top” [21:09] Feedback Loops for Leaders [22:35] Ad Break [23:41] Visionary and Integrator Leaders [24:13] What is an EOS? [25:31] Frameworks for Bucketing Leaders [26:42] What is Chemistry, Capacity, and Calling? [27:22] Frameworks for Bucketing Leaders (Con’t) [28:23] Understanding Leaders’ Strengths [31:08] Traits of an Entrepreneur [35:14] The Reality of Loving the Process [37:11] Tips for Letting Go of the Outcome [40:26] Relationships are Your Currency [42:30] Post-show Debriefing To claim 10% off of your first month of BetterHelp, use the code 1000STORIES here: https://betterhelp.com/1000stories Resources: Follow Adam: https://www.linkedin.com/in/adam-ringo-955b0820/ Listen to 1,000 Stories with Johnathan Gough: https://www.youtube.com/watch?v=DdT9lhy2MpA

25/10/2023

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47min
27/09/2023

How to Define Your Identity with Mark Caswell

There’s no question what you do affects how you think about yourself. What happens when you realize your role for years no longer fits? For Mark Caswell, that means stepping down as CEO of Resultant and discovering he’s more than a title. Mark Caswell is now a board member at Resultant but is still learning more about his identity. He joins host Joe Mills on 1,000 Stories to talk about transitioning and bringing in a new CEO, how it impacts his identity, and where he goes next. In this episode, you’ll learn: How your role doesn’t have to define you. People rely on you as a leader, so taking care of yourself is essential. Understanding how to grow a business sustainably includes your mental and physical health. To claim 10% off of your first month of BetterHelp, use the code 1000STORIES here: https://betterhelp.com/1000stories Resources: Follow Mark: https://www.linkedin.com/in/markocaswell/ I Am a 10 Regardless of What Happens with Brian Kavicky by the Scared Confident podcast: https://open.spotify.com/episode/56bREzreM0u3ov0IHTA8lC

27/09/2023

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53min

Element Three modernizes go-to-market strategies for manufacturers with complex distribution channels.

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Element Three

Principais podcasts

Lippert’s Journey from Family-Owned to Industry Leader with Jarod Lippert

Inside Marine’s Retail Ecosystem with Freya Olsen

Steve Tam of ACT Research

Stay Learning with Dr. Kevin Berkopes

How Great Dane Built a Network Lasting Generations with Noah Thomas

Beyond the Reveal: New Product Launch Research with Trader Interactive

Overcoming Perfectionism with Courtney Bills

A Guide to Navigating New Markets with Tim Leman

Investing in the Right Leaders with Adam Ringo

How to Define Your Identity with Mark Caswell

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Element Three

Principais podcasts

Principais episódios

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