Element Three

・

頻道・共 3 個節目

管理

管理

每月更新
行銷

行銷

每週更新
職業

職業

每月更新

2 天前

Tim Wieland of Bosch USA

What do you do when the market wants innovation, but not all at the same pace? In this episode, Kyler and John sit down with Tim Wieland, Director of Corporate Communications at Bosch USA, to explore how one of the world's largest automotive suppliers approaches mobility, market readiness, and long-term innovation. As Bosch helps OEMs navigate electrification, hybrids, software-defined vehicles, and AI, Tim discusses the challenge of communicating a cohesive strategy across a vast portfolio without losing sight of customer needs. He explains Bosch's technology-neutral stance, why the powertrain market will continue fragmenting for years to come, and how consumer demand ultimately determines which technologies win. For leaders in B2B2X channels managing dealer complexity or weighing decisions on electrification and AI, this episode offers practical perspective on balancing innovation with affordability, long-term vision with near-term pressure, and brand storytelling with business reality. Key Takeaways: Build Around Consumer Readiness: Scale technology based on what customers value, understand, and can affordUse Portfolio Breadth as a Strategic Advantage: Share insights across business units to uncover product, channel, and innovation opportunitiesPair Long-Term Vision with Timely Action: Stay patient on market shifts without losing the urgency needed to win in the momentTimestamps: (00:00) Meet Tim Wieland (01:16) What Bosch Mobility Communications looks like in North America (03:21) Why hybrid technology is gaining ground with US consumers (05:00) Connecting vehicle architecture, software, and system-level thinking (07:28) The challenge of making advanced mobility affordable (09:03) How Bosch aligns strategy, internal buy-in, and market demand (10:40) Why Bosch invests for the future while serving OEM needs today (14:02) Bosch’s technology-neutral view of electrification, hybrids, combustion, and hydrogen (17:20) Why consumer brand awareness still matters in a B2B2X model (20:53) How Bosch built a Super Bowl campaign to grow in the US market (29:20) Balancing patience, profitability, and the pressure to win now (35:20) Why AI will reshape how marketers, agencies, and OEMs operate (42:40) What agency professionals should keep when moving in-house

2 天前

・

42 分鐘
4月15日

Bradley Adams of Honda Powersports

Launching a product is one challenge, but launching it at the precise moment your dealers are ready to sell it is an entirely different thing. In this episode, Kyler and John sit down with Bradley Adams, Assistant Manager of Public Relations for Powersports at Honda, to unpack how product launches actually work inside a global OEM. From coordinating media events to aligning with dealership floors, Bradley shares how timing, storytelling, and experience design come together in a mediated sales environment. He explains that Honda builds its launch strategies around the rider, rather than just the product, and why successful launches feel more like shared experiences than mere announcements. Additionally, he elaborates on the increasing influence of YouTube creators, the pressure of competitive product comparisons, and how dealer demonstrations significantly impact the final purchasing decision, often more than marketers realize. For OEM leaders managing B2B2X distribution, dealer support, and product launch strategies, this episode provides valuable insights on integrating engineering, media, and sales into a cohesive moment that drives demand and conversions. Key Takeaways: Build Launch Timing Around Availability: Align media buzz with dealership inventory so demand converts immediately into salesDesign Experiences That Tell the Product Story: Create events that reflect how and where the product is actually usedEquip Dealers As The Final Influencer: Ensure sales teams experience and understand the product to close the gap between interest and purchase Timestamps: (00:00) Meet Bradley Adams (01:45) Inside Honda’s PR and product launch responsibilities (05:37) From racing to media to OEM marketing (12:35) How Honda approaches product launch strategy (13:13) Building launch events around product story and use case (18:42) Why comparison tests influence buying decisions (20:04) The challenge of proving marketing impact on sales (21:28) The role of product materials and messaging in launches (24:39) Dealer influence and the importance of product experience (27:00) Aligning media, dealers, and internal teams (28:12) Constraints that shape real world launch planning (29:56) Teasers, timing, and maintaining audience attention (35:37) Expanding into fleet sales and new channels (38:35) Career advice for succeeding in the powersports industry

4月15日

・

40 分鐘
3月18日

Robb and Dante Young of Young Boats

Selling through dealers can create scale, but it can also create distance between you and your customer. What happens when a manufacturer chooses to own the relationship from day one? In this episode, Kyler and John sit down with Robb Young, Founder of Young Boats, and Dante Young, Vice President, to explore what it looks like to grow a marine manufacturing company without a traditional dealer network. From selling grouper to fund their first prototype to maintaining a two-year backlog during the pandemic, the Youngs share how a factory-direct model shaped their brand, operations, and customer loyalty. Robb and Dante discuss the tradeoffs of bypassing dealers, how direct customer feedback fueled product innovation, and why over 80% of their buyers still own a Young Boat. They also unpack how to manage service across geographies, protect margin in a volatile marine market, and build a team that treats every hull like it has a name on it. For OEM leaders navigating B2B2X distribution, dealer relationships, and channel strategy, this episode offers a clear look at what happens when you design your go-to-market model around trust. Key Takeaways: Design with the End User In The Room: Invite customers into the build process to accelerate product innovation and increase long-term loyalty.Treat Every Unit Like It Has A Name: Connect production teams directly to buyers to drive quality, pride, and repeat purchases.Diversify Services To Weather Circumstances: Expand the business model with service, restoration, and custom lines to stabilize cash flow in volatile OEM markets.Timestamps: (00:00) Meet Robb and Dante Young (04:57) Funding Young Boats through commercial fishing (07:39) Designing a boat that solves real problems for anglers (09:22) Why charter captains became the first true customers (12:08) The advantage of factory-direct customer feedback (13:53) The operational challenges of selling boats factory direct (16:06) The Young 27 and finding an open space in the market (21:05) Surviving the 2008 downturn and protecting the team (26:00) Owner referrals as a substitute for a dealer network (26:55) Building loyalty through the Young Boats owners' tournament (29:10) Reading the market before launching a new model (36:31) Why relationships matter in factory direct manufacturing (41:17) The realities of building boats that survive harsh conditions

3月18日

・

43 分鐘
2025/04/23

Creating a lead distribution system that serves your entire dealer network

Distributing leads effectively can be a real challenge. How do OEMs ensure quality leads reach the right dealers at the right time, while also maintaining a positive customer experience?In this episode, Joe Mills talks with Dustin Clark, VP of Digital at Element Three, about the complexities of lead distribution. They explore how to cater to dealers with different levels of sophistication and what OEMs can do to ensure leads are handled in the most effective way possible. You’ll learn: How to build a lead distribution strategy that works for different dealer typesWhy lead scoring and nurturing are crucial to long-term successThe importance of keeping brand presence alive even after the lead is passed on Things to listen for:(00:00) Introduction (01:02) Overview of the B2B2X Lead Distribution Challenge (03:27) The Importance of a Flexible Platform for Dealer Sophistication (05:14) Defining a "Sales-Qualified Lead" for Effective Targeting (07:06) Strategies for High-Sophistication Dealers and Lead Volume (09:18) Lead Scoring and Engagement for Dealers (10:37) Managing Lead Timing for Low-Sophistication Dealers

2025/04/23

・

13 分鐘
2025/02/26

Guiding Ford’s Vision for the Next Decade with Adam Wint

How do you prepare for a future that’s constantly changing? In this episode, John and Kyler sit down with Adam Wint, Global Trends & Futuring Manager at Ford Motor Company, to explore how he helps teams prepare for the unknown and make strategic bets that keep Ford ahead of the curve. Adam shares how his team uses trends, scenario planning, and consumer insights to guide Ford’s strategy and shape products that are relevant for the next 25 years. You’ll also hear Adam’s perspective on the challenges of “nowism,” the art of predicting consumer needs in a shifting world, and why asking “dumb questions” might be the smartest move for growth. Key Takeaways: Think Beyond the Present to Future-Proof Your Strategy: Embrace “futuring” by examining trends and potential scenarios that may impact your industry 5, 10, or even 25 years from now. It will help you prepare for various possibilities and help your team stay agile and proactive.Use Trends and Uncertainties to Guide Strategic Decisions: Trends can reveal universal truths, but real opportunities lie in the uncertainties. Make strategic bets on future directions by analyzing what’s known and preparing for the unknown.Build Flexibility into Product Development: For products that may be in the market for decades, design with adaptability in mind. Consider how your customers' lives and needs will evolve over time, and create solutions that can grow with them.Timestamps:(00:00) Career Shift to Consumer Insights (04:10) Future-Proofing Business Decisions (07:35) Navigating Change and Implications (10:37) Climbing Change: A Reactive Cycle (14:27) Uncertain Future of Vehicle Ownership (17:07) Overcoming Nowism Through Forward Thinking (22:56) Unified Vision for Future Success (24:40) Optimistic SaaS Growth Predictions (27:28) Collaborative Idea Synthesis Shift (32:58) Consumer Influence on Business Models (34:37) "AI Unifies Disparate Data Sets" (39:15) EV Scenario Planning: Consolidation Uncertainties (42:48) Embrace Mistakes, Learn Fearlessly (45:39) Embracing Failure as Motivation

2025/02/26

・

47 分鐘
2025/03/12

Building Technology that Connects the Commercial Vehicle Ecosystem with Kathryn Schifferle

Reimagining how commercial vehicles are sold is no small feat. In this episode, John and Kyler sit down with Kathryn Schifferle, CVO and Founder of Work Truck Solutions, to discuss her mission to bring clarity and efficiency to a traditionally fragmented industry. Kathryn shares her journey as a serial entrepreneur, her passion for solving complex problems, and how her company connects dealers, OEMs, and upfitters to transform the B2B2X landscape. You’ll also hear her top lessons on building a company where smart people thrive and why she believes passion is the ultimate fuel for success. Key Takeaways: Transform Industry Challenges into Opportunities: Identifying and addressing gaps in the market, like tracking upfitted commercial vehicles, can open doors to creating industry-changing solutions.Build a Culture That Thrives: Foster an environment where smart people feel empowered to innovate, collaborate, and iterate. Know Your Market: Understand the unique needs of your audience, whether it’s small fleets or large enterprises, and tailor your solutions to deliver the most impact.Timestamps:(00:00) Meet Kathryn Schifferle(01:41) Kathryn’s journey as a serial entrepreneur(03:07) Falling in love with the commercial vehicle industry (04:21) Identifying the problem with tracking upfitted vehicles(13:01) Launching EV Hub and partnerships with J.D. Power(15:47) Developing tools and resources for small and large fleets(20:30) Passion and persistence as drivers of entrepreneurial success(25:17) Building a culture on transparency and collaboration(27:43) Continuous improvement and embracing iteration (32:00) The decision to transition leadership and focus on growth(41:00) Kathryn’s advice to future entrepreneurs on finding the right culture and people

2025/03/12

・

50 分鐘
2025/04/16

How Winnebago is Rethinking Dealer Programs with Luke Stoker and Mike Alleva

Dealer relationships in the RV world aren’t built overnight, especially when digital change is on the table. In this episode, John and Kyler talk with Luke Stoker and Mike Alleva from Winnebago about how they’re rethinking dealer enablement with smarter tech, better data, and a focus on real relationships. Luke shares what it was like to walk into skepticism on day one and why dealer trust became the most important part of the strategy. Mike explains how his background in marine and powersports helps Winnebago dealers feel supported and ready to grow. You’ll also hear how the team is using unified digital tools, predictive service, and shared marketing to drive stronger results across the network. Key Takeaways: Lead with Empathy and Experience: Dealers don’t want a top-down directive. They want partners who understand their world and are invested in helping them win.Make the Digital Experience Seamless: A unified experience between OEM and dealer sites increases trust, speeds up the buying journey, and keeps the brand strong.Invest in Shared Wins: Whether it’s marketing strategy, better data, or predictive service tools, the goal is mutual growth—for the dealer, the customer, and the brand.Timestamps: (00:00) Meet Luke Stoker & Mike Alleva (04:27) Why Luke was the perfect fit for digital at Winnebago (06:24) Why RV retail still lags and how that’s changing (07:38) Frictionless retail and the pushback it always brings (09:13) Mike joins the team and instantly earns dealer trust (12:48) Bringing new tech to outdated dealer websites (16:20) How UID data helps target better buyers (20:08) Predictive maintenance and Winnebago’s connected future (29:47) Why people, not products, truly set Winnebago apart (34:11) The handwritten note that defined team culture

2025/04/16

・

37 分鐘
2025/02/17

An Inside Look at Model 1’s Expansion with T.J. Matijevich

What does it take to grow a commercial vehicle company while building strong, lasting partnerships in a competitive industry? In this episode, Kyler and John sit down with T.J. Matijevich, Chief Revenue Officer at Model 1, whose journey spans years of rapid expansion and industry shifts. T.J. shares insights on how Model 1 has built trust with dealers, tackled new market segments, and handled the challenges of transitioning into the non-passenger space. Tune in to learn how Model 1 approaches dealer relationships, strategic acquisitions, and the evolving commercial vehicle landscape. Key Takeaways: Prioritize Rapid Problem-Solving to Build Trust: Resolve customer issues swiftly by taking ownership, regardless of the root cause, to minimize downtime and reinforce trust and loyalty with your clients.Make Calculated Growth Moves through Strategic Opportunities: Embrace an entrepreneurial mindset by balancing planned acquisitions with seizing timely opportunities, enabling sustainable growth and diversification in product offerings.Adapt and Expand into New Market Segments: Leverage existing infrastructure to enter adjacent sectors, streamlining processes and reducing vendor dependencies to meet evolving industry needs and ensure long-term growth.Timestamps:(00:00) Meet TJ Matijevich(01:24) Model 1’s rebranding and growth story(04:46) Model 1’s strategic decisions during the financial crisis(08:06) Sales strategies across customer segments(09:48) Model 1’s consumer market experiment(14:59) Talent acquisition for new market segments(16:41) Entering new product markets(20:04) How partner support evolved as Model 1 scaled nationally(29:08) The complexity of multi-partner vehicle service(31:53) Learning from past mistakes in electrification(34:46) Model 1’s strategic expansion in non-passenger markets(36:27) Localizing upfitting services to enhance customer experience(41:06) Model 1’s vision and future bets

2025/02/17

・

42 分鐘
2024/10/23

Ram’s EV Evolution and Customer-Centric Innovation with Nate Buelow

What happens when AI meets the world of pickup trucks? In this episode, John and Kyler sit down with Nate Buelow, the VP of Marketing and Communications for Ram & Chrysler, to explore the strategies they’re using to navigate rapidly changing markets and evolving customer needs. Nate shares how AI is revolutionizing marketing, design, and user experience, making adaptability more crucial than ever. They also discuss Nate’s experience in balancing traditional and EV technologies for varied consumer segments. You’ll learn about the technology helping them achieve success, dealer partnerships, and the art of meeting diverse customer demands, all while staying nimble in a fast-paced industry. Key Takeaways: Embrace AI to Enhance Performance and Adaptability: Consider investing in AI-driven analytics to refine your marketing strategies and customer targeting to optimize operations, stay competitive, and adapt quickly to changes in the marketplace. Prioritize Strategic Communication and Leadership: Establish clear and frequent communication channels with your distribution partners to ensure alignment and responsiveness to market changes. Invest in Multi-Pronged Marketing Approaches: To tackle market complexities, adopt a comprehensive marketing approach that diversifies your efforts to ensure you reach a broader audience and adapt to various market segments. Timestamps: (00:00) Meet Nate (02:21) How Stellantis brand teams operate independently yet collaboratively (08:02) The important role of regional dealers in Ram’s marketing strategy (09:39) Driving demand through innovative marketing strategies (11:06) Why metrics are crucial in Ram’s marketing decisions (15:50) How Ram responds to critical issues (26:19) How dealer networks help in delivering Ram’s message (31:24) The dynamic relationship between OEMs and powerful dealers (36:58) Three buckets approach to marketing optimization (42:27) Introducing the Ramcharger (47:39) The importance of direct customer engagement (52:31) Jeeps and the Rubber Ducky phenomenon

2024/10/23

・

55 分鐘
2025/01/29

How Storytelling Drives Brand Growth at Legend with Brendan Church

What does it take to transform a seemingly unexciting product into a lifestyle brand? In this episode, John and Kyler chat with Brendan Church, Chief Marketing Officer at Legend, to uncover how he turned van liners into a premium, engaging brand that connects with its customers in unexpected ways. Brendan shares the creative strategies that helped Legend stand out in a traditional market and how staying close to the details keeps his team passionate and ahead of the game. You’ll also hear the power of storytelling in building strong customer loyalty. Key Takeaways: Leverage Storytelling to Drive Brand Loyalty: Focus on authentic storytelling to connect with your customers and build strong relationships. Consider highlighting real customer experiences to create a sense of loyalty that goes beyond just selling a product.Balance Creativity and Strategy for Maximum Impact: While traditional marketing metrics matter, don’t let them stifle creativity. Encourage your team to take bold risks, experiment with new ideas, and prioritize action.Stay Close to Your Product and Customer: Keep your marketing team closely involved with the product and the customer experience. Regularly engaging ensures your campaigns stay relevant, authentic, and aligned with real-world customer needs. Things to listen for: (00:00) Meet Brendan (07:10) "Legends of the Road" (08:32) Rebranding to Legend (13:26) Be bold and try new things (19:14) Tailoring messaging for different audiences (25:20) Key roles every successful marketing team should have (30:00) The power of visual storytelling (32:21) How Legend plans and brainstorms content (37:13) Ditching traditional marketing metrics (38:46) The power of word-of-mouth marketing (45:13) Advice for marketers seeking leadership buy-in

2025/01/29

・

50 分鐘

Element Three modernizes go-to-market strategies for manufacturers with complex distribution channels.

網站

Element Three

熱門節目

Tim Wieland of Bosch USA

Bradley Adams of Honda Powersports

Robb and Dante Young of Young Boats

Creating a lead distribution system that serves your entire dealer network

Guiding Ford’s Vision for the Next Decade with Adam Wint

Building Technology that Connects the Commercial Vehicle Ecosystem with Kathryn Schifferle

How Winnebago is Rethinking Dealer Programs with Luke Stoker and Mike Alleva

An Inside Look at Model 1’s Expansion with T.J. Matijevich

Ram’s EV Evolution and Customer-Centric Innovation with Nate Buelow

How Storytelling Drives Brand Growth at Legend with Brendan Church

簡介

Element Three

熱門節目

熱門單集

簡介