FUTURESTRATEGIES

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Channel • 2 Shows

Management

Management

Updated Biweekly
Marketing

Marketing

Updated Biweekly

May 22

Working Within the System - Philippe Schuler on sustainability, capitalism and the path forward

Philippe Schuler is a consultant, photographer, and author with the purpose of reconnecting us with nature. Through Quest, he advises organisations on their positive impact on nature. He captures landscapes and wildlife that remind us of its beauty, and in his book, The Wise Man & The Story of Plenty, he invites the world to see through his eyes and never look at the planet the same way again. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – monthly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

May 22

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30 min
08/04/2023

🥛 "Die unerklärliche Marke" - Christian Stegemann von Oatly über die Mystik der Marke

Christian Stegemann ist Brand Director DACH & PL bei Oatly. Christian ist dort seit über 2 Jahren zuständig für die Führung des Brand und Product Teams. Davor war er Marketingleiter DACH bei Ecover & Method, Creative Director bei Haribo und im Marketing von innocent drinks. Seit über 20 Jahren macht Christian Kommunikation/Marketing von Konsumgütern und ist nebenbei systemischer Berater. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

08/04/2023

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33 min
09/29/2023

💚 "Talk to the minds and the hearts" - Jasmin Duregger from Greenpeace about fighting for the future

Jasmin Duregger is a Climate and Energy Campaigner at Greenpeace, based in Vienna. She holds a Master's degree in Environmental and Sustainability Management and is fighting for a just and fossil free future. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

09/29/2023

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36 min
08/30/2024

🌱 How do things end? - Joe Macleod about the role ends play in sustainability

Joe Macleod designs ends. He is the Founder of the worlds first customer ending business. Joe is a veteran of the product development industry with decades of experience across service, digital and product sectors. His Clients include, Volvo, Logitech, EY, Fairphone, Spotify, and Microsoft. He is a keynote speaker and author of two books on endings which we will talk about a little bit later. If you want to read Joe's books he gifted us some 25% discount codes for his exciting and insightful books: "Ends!" book - code: EB55V // "Endineering" book - code: RN25W // And if you want to take his course - here is a 25% discount for that: 25offendscohort About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

08/30/2024

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40 min
06/14/2024

🐘 How do we change behaviour (sustainably)?

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024. And this posting about changing behaviour with all links is right here. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

06/14/2024

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12 min
04/05/2024

📱 "The courageous choice" - Verena Kitowski from Fairphone on sustainability as a choice in marketing

Verena Kitowski is leading the customer journey and channel marketing teams at Fairphone, a social enterprise that is leading the market for sustainable and ethical electronics. In her role she is responsible for strategies that aim to support customers in using their products longer. Before joining Fairphone in Amsterdam, she was part of the founding team of an electric car company in Sweden and has experience with early stage impact startups. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

04/05/2024

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34 min
07/31/2023

🔮 "The future that excites us" - Cordula Pfluegl from The Next Web about the mega trends of AI and sustainability

With a background in Psychology, Cordula has been in Marketing for almost a decade, helping brands launch on Social and supporting startups on their growth journey. She previously ran her own social media consultancy and holds the function of early stage advisor a VC fund. Cordula was also part of the founding team of a women focused online-education startup called ‘Future Females”, where she helped grow the company from pre-revenue to profitability while scaling the team to up to 20 people. Cordula has worked on marketing projects in three different countries before landing her current role with TNW in Amsterdam. Now she is in charge of a 10 people strong marketing team and leads the overall brand strategy for TNW and the marketing efforts around its annual Amsterdam conference. Cordula also writes a brilliant newsletter on substack - be sure to check it out! About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

07/31/2023

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44 min
10/06/2023

🎛️ "Sustainability is not a simple switch" - Clemens Mayer on greenwashing and the road to a sustainable future

Clemens Mayer is an expert in the field of digital marketing and sustainability. He is a lecturer at multiple universities. And he founded the platform guterzweck.net that provides millions of people news and tips regarding sustainability and social topics. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

10/06/2023

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37 min
01/05/2024

💧 "Wir müssen ganzheitlich handeln" - Yvonne Haider-Lenz von Vöslauer über Nachhaltigkeit als Kernstrategie

Seit 2005 ist Yvonne Haider-Lenz in leitenden Positionen dafür (mit-) verantwortlich, dass Vöslauer als klare Nummer 1 und als Love Brand in allen Rankings - auch bei den ganz Jungen - besteht. So wurde das zentrale Markenversprechen "nachhaltig jungbleiben" in den letzten Jahren eine echte Haltung. Mit ihrem Team ermöglicht sie es, den Durst der Zeit auf allen Ebenen zu löschen. About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

01/05/2024

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38 min
06/30/2023

🦸 Can Marketing be Sustainable (and achieve goals)? - On the superpower of marketing and how to use it for good.

Marketing has a superpower and with the right strategy we can leverage it for sustainable growth. Marketing managers today face a major challenge: Marketing still has to achieve goals. But marketing must also achieve sustainable growth.Is that even possible together? Is sustainable growth possible? Can marketing be a force for positive change? About the FutureStrategies podcast and your host: I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability. And if something’s blocking your brand from doing its best work, let’s talk.

06/30/2023

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11 min

Clarity and inspiration for your marketing.