Hank Crawford of Blue Collar Robotics and Paul Harker, retired CCO of Woolworths Group, on grocery store robotics a retailer can deploy today. There are 280,000 people walking the aisles of US grocery stores right now picking somebody else's order, and grocers cannot hire fast enough to keep up with the growth. That number comes from Hank Crawford, Co-Founder and CEO of Blue Collar Robotics, and it frames the whole conversation. Online grocery keeps growing. Labor keeps getting harder to find. And the two big swings the industry took at eGrocery fulfillment, the centralized fulfillment center and the micro fulfillment center, both left grocers with high CapEx, duplicated inventory, and people still picking most of the order. Hank is joined by Paul Harker, retired Chief Commercial Officer of Woolworths Group, Australia's largest retailer, who joined Blue Collar Robotics as a strategic advisor. Together with Ricardo Belmar and Casey Golden they work through the economics of eGrocery fulfillment from the operator's side of the table: why the warehouse answer collapsed, what grocery store robotics has been getting wrong, and why a purpose-built robot with a remote operator behind it can drop into a supermarket that already exists. The mechanism is the interesting part. Blue Collar Robotics sells the picking as a service. A grocer pays a cost per pick, which moves the spend from CapEx into OpEx. The robot handles packaged center-aisle goods using vacuum suction, which is roughly 65% of a typical order, and store associates get redeployed to fresh, where care actually shows up in the customer's bag. Blue Collar reports eGrocery fulfillment cost reductions of as much as 50%. This is Season 6, Episode 10. In This Episode, You'll Learn• Why centralized fulfillment centers failed for grocery on four separate counts: volume density, distance from the customer, fresh, and CapEx • What Paul Harker says micro fulfillment centers still cannot solve, including duplicated inventory and picking "the uglies" • Why over 80% of a grocer's business is still the in-store customer, and how eGrocery growth quietly degrades that experience • The case for a human behind every robot, and why it is now standard practice for anything operating in an unstructured environment • What robot etiquette means in a store aisle, and what China's hotel delivery robots taught Hank about how not to do it • How the grocery store robotics buying conversation changes when the customer has no robotics team of its own • Why grocery store robotics took this long to find product-market fit in a supermarket, and what changed • Why the labor argument runs backwards here: there is no line of people waiting for picking jobs • How remote operation opens picking work to people who could never physically do it, and opens a 24 hour picking clock for the store • What Hank says is actually slowing adoption, and it is not the technology Support our sponsorsThis Episode is Brought to You By RetailClub. 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Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/ Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe to our YouTube channel: https://go.retailrazor.com/utube Featured guestsHank Crawford. https://www.linkedin.com/in/hank-crawford-a4a9755/ Co-Founder & CEO of Blue Collar Robotics. https://bluecollarrobotics.ai Hank Crawford is Co-Founder & CEO of Blue Collar Robotics, where he leads the company's mission to make in-store grocery picking affordable for retailers through purpose-built robots delivered as a service, pairing AI-driven autonomy with human-assisted teleoperation. A technology entrepreneur and commercial leader with more than 35 years of experience in advanced composites, global manufacturing, and robotics, Crawford has founded companies in the United States and China including PURE Material Science, a Guangzhou-based pioneer of continuous fiber-reinforced thermoplastic composites and has helped scale advanced technology businesses in senior engineering and commercial roles at Performance Materials Corporation (acquired by Toray), Daimler Trucks in both North America and China, TRB Lightweight Structures, and Avient. He holds multiple patents in composite materials and manufacturing. Paul Harker. https://www.linkedin.com/in/paul-s-harker/ Retired Chief Commercial Officer, Woolworths Group. Strategic Advisor. Blue Collar Robotics. Paul Harker has more than three decades of senior leadership experience across Australia’s retail and FMCG sectors, including 33 years with Woolworths Group. Most recently, Paul served as Chief Commercial Officer for Woolworths Group, where he was accountable for the $51 billion Australian Food commercial portfolio. In this role, he oversaw commercial practices across more than 1,000 stores and helped lead large-scale enterprise transformation initiatives, including the modernization of digital systems and the integration of data-led analytics across complex supply chain networks. Paul’s earlier executive roles at Woolworths included leadership across Replenishment, Supply Chain, and Store Operations, giving him a broad understanding of the full retail operating model – from store execution to enterprise-level commercial strategy. Chapters00:00 Teaser 00:48 Show Intro 05:34 Welcome Hank and Paul! 06:37 Why Warehouses Failed 09:02 Store Picking Tensions 10:28 Amazon Threat Reality 14:47 Robotics Hype vs Reality 16:34 Human in the Loop 18:34 Blue Collar Robotics Intro 19:46 Service Model Economics 22:35 How Store Deployment Works 25:48 Comparing Other Models 30:50 Automation and Jobs 32:35 Scaling Labor With Robots 33:43 24 Hour Store Operations 35:09 Accuracy And Quality Standards 36:48 AI Regulation And Safety 40:18 Robot Etiquette In Aisles 41:36 China Robotics Lessons 45:19 Selling To Risk Averse Grocers 49:36 Five Year Outlook And Jobs 52:19 Wrap Up And Where To Learn More 53:40 Show Close Meet your hostsHelping you cut through the clutter in retail & retail tech: Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a Top 10 Thought Leader in Retail, a Top 25 Thought Leader in AGI and Careers, a Top 50 Thought Leader in Agentic AIand Management, and a Top 100 Thought Leader in Digital Transformation and Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformationand the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft. Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. After a career on the fashion and supply chain technology side of the business, Casey is obsessed with the customer relationship between the brand and the consumer and is slaying franken-stacks and building retail tech! MusicIncludes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
