Interested in the metaverse and need to know how to get started? Meet Alan Smithson, founder of MetaVrse, multiple TED Talk speaker, and builder of “The Mall” in the metaverse, but not just any mall! If there were a hundred-page encyclopedia of the metaverse, Alan would fill every page but you’d still need more room to cover his vast knowledge of all things metaverse. It’s season 2, episode 4, and we’re continuing our Retail Transformers series – you’ll see why Alan Smithson is truly more than meets the eye! Alan tells you what you need to get started with the metaverse, but takes us on an even deeper journey that touches on the future of jobs in digital technologies, how education needs to change to keep up, how the metaverse could make the world a better place, and of course, why shopping should be fun again! Plus, we’ll learn why asking children what they want to be when they grow up is the wrong question to ask. The real question is … News alert! We’re back at #20 on the Feedspot Top 60 Best Retail podcasts list, so please keep those 5-star reviews in Apple Podcasts coming! With your help, we’ll move our way further up the Top 20! Leave us a review and be mentioned in a future episode! https://blog.feedspot.com/retail_podcasts/ Meet your hosts, helping you cut through the clutter in retail & retail tech: Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, a Top 12 ecommerce influencer, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing advisor for retail & consumer goods at Microsoft. Casey Golden, CEO of Luxlock. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Includes music provided by imunobeats.com, featuring E-Motive, and Overclocked, from the album Beat Hype, written by Hestron Mimms, published by Imuno. The Retail Razor Show Follow us on Twitter: https://bit.ly/TwRRazor Connect with us on LinkedIn: https://bit.ly/LI-RRazor Subscribe on YouTube: https://bit.ly/RRShowYouTube Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow Retail Razor Show Episode Page: https://bit.ly/RRShowPod Host → Ricardo Belmar, Follow on Twitter - https://bit.ly/twRBelmar Connect on LinkedIn - https://bit.ly/LIRBelmar Read my comments on RetailWire - https://bit.ly/RWRBelmar Co-host → Casey Golden, Follow on Twitter - https://bit.ly/twCasey Connect on LinkedIn - https://bit.ly/LICasey Read my comments on RetailWire - https://bit.ly/RWCasey TRANSCRIPTS2E4 Retail Transformers - Alan Smithson [00:00:00] Pre-Show Intro[00:00:00] Alan Smithson: Good morning. Retail Razor. No, maybe too much. [00:00:05] Ricardo Belmar: actually we might, we might use that at the, in the intro beginning. [00:00:07] That was pretty [00:00:08] Good. ..That [00:00:09] Alan Smithson: like bit connect . I wanna go to a crypto conference and start doing that. Bit connect [00:00:17] Ricardo Belmar: Now that would be fun to see. [00:00:19] Alan Smithson: Too early maybe. Okay. We'll just start now. [00:00:21] Ricardo Belmar: Okay. All right, here we go. Here we go. [00:00:23] [00:00:23] Introduction[00:00:23] Ricardo Belmar: hello, and welcome to season two, episode four of the Retail Razor Show. I'm your host, Ricardo Belmar. [00:00:49] Casey Golden: And I'm your co-host, Casey Golden. Welcome Retail Razor Show listeners to retail's favorite podcast for product junkies, commerce technologists, and everyone else in retail and retail tech alike. [00:01:01] Ricardo Belmar: And we have a truly special treat this week. Following up from our season debut episode on the Metaverse, we are back to talk more metaverse this week, aren't we? [00:01:10] Casey Golden: Yes, and I'm excited. Our listeners and viewers should be excited because this week we're not only talking Metaverse, but we're continuing our Retail Transformer series with special guest, Alan Smithson, founder and CEO of the company, Metaverse. [00:01:24] Ricardo Belmar: Yes. Our faithful followers will learn exactly why Alan is 'more than meets the eye'. [00:01:31] Casey Golden: Aww, you're gonna use that line, every time for these series, aren't you? [00:01:35] Ricardo Belmar: Absolutely, a hundred percent. I am totally here for that. [00:01:39] Casey Golden: Okay, so let's talk about Alan. There are few people in the early days of the Metaverse that can talk in depth about what retailers need to look at when building their metaverse strategy. [00:01:49] Ricardo Belmar: Yeah, when we first talked to Alan, you know, when he first came to one of our clubhouse rooms, I was really impressed. And just like you said, he's got the knowledge about the metaverse. We'll also hear about his solution, the mall, that he's building, that will really change how retailers look at the metaverse. [00:02:03] And listeners or viewers are gonna come away with a really smart plan on, on how to attack the metaverse and get experimenting right away, just like we predicted back in season one episode four. [00:02:13] Casey Golden: And experimenting, and experimenting, trying things out is a matter of showing up and learning how to experiment. Alan hits on all of these topics and more honestly, each episode this season has been incredibly informative, but our guest energy is solid, true innovators. I don't know how we keep doing this from one episode to another, but keep those notepads handy. [00:02:35] You'll need it. [00:02:37] Ricardo Belmar: That's right. I mean, we could go on and on about all the juicy details Alan will talk about, but I think I can sum it up by saying if you were gonna write a hundred page Encyclopedia of the Metaverse, Alan would be on page one all the way through page 100, and you'd probably be asking for more pages after that. [00:02:54] Casey Golden: Agreed, so let's get to it then. Our interview with Alan Smithson co-founder of MetaVrse. [00:03:04] AlanSmithson Interview[00:03:04] Ricardo Belmar: And we are here with our very special guest, Alan Smithson, co-founder of the company MetaVrse, whose mission is to enable creation in the Metaverse for everyone. Following from our clubhouse session in our season one opener on the Metaverse and one of what's likely to be many more discussions we'll have on the metaverse going forward. [00:03:23] Alan, welcome to the Retail Razor Show. [00:03:25] Alan Smithson: Thank you so much, Ricardo and Casey. Thanks for having me. This is so, so exciting. You know, we we got to meet in person before these things, which is super cool, you know, and normally it's the other way around. You do all these podcasts and things, and then you finally meet somebody, you're like, Oh, yeah. [00:03:38] So it's really great to see some familiar faces and, and dive into the, the Occam's razor of retail . [00:03:46] Ricardo Belmar: exactly [00:03:47] Casey Golden: I'm so glad to see you Allen and having you here with us this morning. I'm just really excited to catch up and learn what's been going on since the last time we saw each other. [00:03:59] We're [00:03:59] Alan Smithson: many things. [00:04:00] Casey Golden: right. We're not casting from the, the metaverse yet. But who knows? This time next year, a seismic shift is taking [00:04:06] Alan Smithson: time next week we're gonna be releasing some cool stuff and we built in full video chat capabilities into our project. So we'll get into that later. But yeah, the three pushed some technology that will allow us to do this inside of virtual world. [00:04:21] Casey Golden: Interesting. Yes. Experiences on the internet are expected to be more immersive, three dimensional and virtual with the realization of web three . I believe the metaverse will will play , an integral role in product discovery and brand experiences. [00:04:36] Some people are saying it's dead and now it's like coming back. Some people said it's, this is just natural traction. So I mean, I think we're all here for the dips and we're all here for the eyes. [00:04:47] Alan Smithson: I really love the articles that say, you know, the Meta versus Dead or, you know, these are the same articles that in 10 years from now, people will look back and go, Oh yeah, you, you're the guy who wrote the internet as dead article. Good for you. You know, that really inspired a whole generation of people to build the internet, so, [00:05:04] Ricardo Belmar: Yeah, it's like how many years ago when everybody was saying physical retail was dead, [00:05:09] Alan Smithson: I mean, yeah, like you can say everything's dead. Look, when we invented tv, people said, Oh, this is gonna replace radio. Every car still has a radio in it. [00:05:20] Ricardo Belmar: Yeah. [00:05:21] Alan Smithson: like, radio didn't go away. It just changed and morphed. And you know, now we, now we have Spotify. Okay, maybe radio is not the primary thing, but it never died. [00:05:32] You know, TVs didn't go away when we got the internet. You know computers didn't go away when we got mobile phones. And, you know, mobile phones aren't going away anytime when we get VR and, and AR glasses. So, you know, adding new mediums does not necessarily mean that you, the other one fades away and dies, you know, it just becomes another medium. [00:05:51] There's, , let's say 10 years ago you had, I don't know, a billion people on the internet. Now we have 4 billion people on the Internet. Like, you know, the, the time right now is, is explosive growth. I mean, companies are raising, hundreds of millions of dollars, you know, tens and then hundreds of millions of dollars for internet technologies and metaverse technologies and web three technologies. [00:06:14] You k
