Share Your Genius

•

채널 • 2개의 프로그램

마케팅

마케팅

매주 업데이트
마케팅

마케팅

2025. 02. 14.

5월 5일

How can leaders intentionally balance personal growth and professional success? | Joe Whetstone, Founder, STRIVE

Most people don’t lack ambition; they lack alignment. Too often, personal and professional growth are treated as separate paths. People spend years climbing the corporate ladder while neglecting their personal foundations, only to end up stuck in an unfulfilling cycle of work and responsibilities. So how can leaders bring their personal and professional goals into alignment? In this episode of Straight to Voicemail, Adam Sockel hears from Joe Whetstone, Founder of STRIVE, to explore how leaders can design lives and careers that are purposeful, balanced, and deeply fulfilling. Joe shares why meaningful careers emerge not from relentless hustle but from intentionally shaping your life around what truly matters. You’ll learn: How personal priorities directly impact professional performance and long term successA simple framework for defining your own life pillars and making them actionableHow to set purpose driven goals that keep you accountable and aligned over timeJump into the conversation: (00:00) Why personal and professional growth are deeply connected (01:00) The turning point at 40 and redefining what matters (02:00) Building your personal pillars and living with intention (03:00) The idea behind STRIVE and its core values (04:00) Creating purpose driven goals with the 40 in my forties concept (05:00) Accountability, community, and sustained growth Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/ Follow Adam Sockel on LinkedInhttps://www.linkedin.com/in/adam-sockel/ Follow Joe Whetstone on LinkedIn https://www.linkedin.com/in/joe-whetstone-71a32235/ STRIVE https://striveonward.com/

5월 5일

•

6분
3월 31일

How can companies build meaningful innovation that creates lasting impact? | Darrian Mikell, Director of Finance and Strategy, Humanly

Innovation without direction is a liability. Ideas alone don’t move the business forward. Sustainable companies know that to create real value, innovation must serve customers, solve meaningful problems, and drive revenue. So how do you build innovation that delivers lasting impact? In this episode of Straight to Voicemail, Amanda Smith hears from Darrian Mikell, Director of Finance and Strategy at Humanly, about how companies can turn innovation into tangible business outcomes. Darrian emphasizes that it starts with listening to customers and translating insights into measurable results. You’ll learn: • Why innovation without a clear purpose can hurt more than it helps• How to think about innovation differently from simply growing a business• How innovation connects directly to revenue and cash flow Jump into the conversation:(00:00) Why we wanted to hear from Darrian Mikell(01:13) Innovating with purpose vs. innovation for its own sake(01:53) Using micro-experimentation and synthesizing customer feedback(02:51) Balancing cash constraints with incremental growth Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/ Follow Amanda Smith on LinkedInhttps://www.linkedin.com/in/amanda-alexander-smith/ Follow Darrian Mikell on LinkedInhttps://www.linkedin.com/in/darrianmikell/ Humanly https://www.linkedin.com/company/humanlyhr/

3월 31일

•

4분
4월 14일

How can companies put people at the heart of tech marketing? | Winona Rajamohan, Product Marketing Manager, Seel

In a world increasingly powered by AI, human connection remains a powerful differentiator, and that’s especially true in tech marketing. While AI is reshaping the middle of the marketing funnel, the moments that build trust, capture attention, and influence decisions are still deeply human. So how can businesses create meaningful, human-centered experiences that stand out? In this episode of Straight to Voicemail, Rachel Elsts Downey hears from Winona Rajamohan, Product Marketing Manager at Seel, to explore how businesses can put memorable human experiences at the heart of tech marketing. Winona explains why marketers should focus less on purely technical execution and instead tap into the fundamental human desires that drive trust and connection. You’ll learn: Why the rise of AI makes human connection even more valuable in marketingHow memorable experiences build trust and deeper customer relationshipsHow to balance human connection and technology across the buyer journeyJump into the conversation: (00:00) Rethinking B2B marketing in an AI-driven world(01:00) Why AI makes human connection more important(02:00) Creating memorable in-person experiences(03:00) Where trust is built in the buyer journey(05:00) A simple framework for human-centered marketing Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/ Follow Rachel Elsts Downey on LinkedInhttps://www.linkedin.com/in/rachelelstsdowney/ Follow Winona Rajamohan on LinkedIn https://www.linkedin.com/in/winonarajamohan/ Seel https://www.linkedin.com/company/addseel/

4월 14일

•

8분
2025. 10. 07.

How do you prove ROI and win customer trust? | Mike Genstil, Co-Founder and CEO, ValueCore

The key to credibility in sales? A business case your customer believes in. In this episode of Straight to Voicemail, Rachel Elsts-Downey reaches out to Mike Genstil, Co-Founder and CEO of ValueCore. Mike talks about the disconnect between how sellers present ROI and how buyers perceive it, and offers a practical path to closing that gap with trust and transparency. You’ll learn: Why proving ROI isn’t just about numbers, it’s about trustHow to turn value storytelling into a sales advantageThe biggest mistake companies make when trying to demonstrate impactJump into the conversation:(00:00) Why we wanted to talk to Mike about ROI, trust, and real-world impact(00:25) Introducing Mike Genstil of ValueCore(00:51) How to prove ROI and win customer trust(01:59) Why skipping “cost of the problem” is a missed opportunity(03:25) Building trust by letting customers adjust assumptions(04:49) The three essentials of delivering credible ROI conversations Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

2025. 10. 07.

•

6분
6월 23일

How do you balance empathy and business results? | Liesel Mertes, Founder & Workplace Empathy Consultant, Handle With Care Consulting

Empathy at work is not a break from accountability. Leaders often treat empathy and business results as competing priorities, as if caring for people means lowering standards. In reality, the support employees receive during hard moments can influence whether they stay, contribute, and trust they place in their managers. So, how can organizations build more empathetic workplaces without losing sight of performance? In this episode of Straight to Voicemail, Rachel Elsts Downey hears from Liesel Mertes, Founder and Workplace Empathy Consultant at Handle with Care Consulting, about why empathy belongs at the center of modern leadership. Liesel shares what the data shows about empathy at work, why managers and teammates play such a critical role in the employee experience, and how simple practices can make support more consistent across an organization. You’ll learn: Why empathy and accountability are not oppositesHow empathy impacts retention and performanceWhat practical empathy looks like at work Jump into the conversation:(00:00) The Question Leaders Keep Asking(00:32) Why Empathy Belongs in the Business Conversation(01:30) The Moments That Decide Whether Employees Stay(02:14) Empathy as a Human Advantage in an AI-Driven Workplace(02:43) Policies That Show Whether Care Is Real(03:24) The Manager and Teammate Gap(04:08) Start With Something, Not Silence(04:38) Build Follow-Up Into Your Calendar(05:00) The Stoplight Check-In for Stronger Team Awareness(06:08) The Empathy Avatars and Additional Resources(07:24) Continuing the Conversation Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/ Follow Rachel Downey on LinkedInhttps://www.linkedin.com/in/rachelelstsdowney/ Follow Liesel Martes on LinkedIn https://www.linkedin.com/in/lieselmertes/ Handle with Care Consulting https://www.linkedin.com/company/handle-with-care-consulting/

6월 23일

•

9분
2023. 08. 03.

What are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]

As Rachel grows her own company and brand, she’s often investigating what makes the best brands the best. What makes brands stand the test of time? Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade. Her answer? Take inspiration from what left an impression on you as a kid. Even (or especially?) if that impression is left by a talking toaster. Tune in to the episode to find out what she means. Link up with Kristin: https://www.linkedin.com/in/kristinhillery/ Have a question for Rachel? https://www.speakpipe.com/vmswithrachel Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

2023. 08. 03.

•

9분
2023. 06. 08.

How is AI Transforming B2B Podcasting? [with Casted's Lindsay Tjepkema]

AI is taking the world by storm—increasing efficiencies, speeding up processes, and so much more. So how is it impacting creatives, customers, and the market overall? Where do we go from here? So Rachel reached out to Lindsay Tjepkema to ask just that. Lindsay is the Co-Founder and CEO of Casted—the first Amplified Marketing Platform and only podcast solution for B2B marketers—so she knows a thing or two about leveraging tech to create connections. Lindsay says the brands that are more human are the ones who will win. Tune in to hear how she thinks AI fits into that winning lineup. Link up with Lindsay: https://www.linkedin.com/in/lindsaytjepkema/ Check out The Casted Podcast: https://podcast.casted.us/public/5/The-Casted-Podcast-52134 Have a question for Rachel? https://www.speakpipe.com/vmswithrachel Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

2023. 06. 08.

•

4분
2025. 10. 14.

How do you earn your board’s trust to gain support for your initiatives? | John E. Lepto IV, CRO, Clear Go-To-Market

Board alignment is harder than ever. Budgets are tight, expectations are high, and every decision feels under a microscope. In this episode of Straight to Voicemail, Rachel Downey connects with John E. Lepto IV, CRO at Clear Go-To-Market, a buyer intelligence firm serving private equity-backed SaaS companies. With deep experience across sales, healthcare tech, and private equity ops, John shares how strategic clarity helps leaders earn trust in the boardroom even without a formal board himself. In this episode, you’ll learn: How buyer intelligence builds credibility with executive stakeholdersWhat boards actually want to hear from go-to-market leadersWhy clarity is the antidote to boardroom anxiety Things to listen for:(00:00) Why we wanted to talk to John(01:40) From lending to SaaS to PE-backed GTM(02:20) What Clear Go-To-Market actually delivers(03:00) Why win-loss is more than “why we lose”(04:10) Why John bets on service, not SaaS(05:20) The two converging shifts in PE and SaaS(07:00) What trust really means in boardroom settings(08:40) Bringing clarity to win-loss and GTM strategy(10:15) How Clear helps clients validate or challenge assumptions(11:30) One piece of advice for CROs walking into the boardroom Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

2025. 10. 14.

•

6분
2023. 02. 02.

How to Show up When Feeling Intimidated? [with BLASTmedia's Lindsey Groepper]

You saw the title, now enter Lindsey Groepper: BlastMedia’s President and, as Rachel calls her, a total baddie. She exudes confidence and clarity—so how does she do it? And yet, there has to have been a time when she felt intimidated. How does she get back to her confident self? In this voicemail, she breaks down her process and gives out her #1 confidence tip. Link up with Lindsey here: https://www.linkedin.com/in/lindseygroepper/ Listen to Lindsey’s podcast, SaaS Half Full: https://saashalffull.com/ Have a question for Rachel? https://www.speakpipe.com/vmswithrachel Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

2023. 02. 02.

•

4분
2023. 07. 13.

Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius’s Jillian Hoefer]

Are downloads a sign of podcast success? Or is the attention we give them driven by ego? Rachel turns to Jillian Hoefer, Share Your Genius’ Strategic Lead and Creative Director to set the record straight: downloads are a metric of performance, but not necessarily an indicator of success. So what do we mean by that? What constitutes true success for your B2B podcast? Tune in to hear her answer. And if you want more of the discussion around this topic, Rachel and Jillian recorded their phone call discussing podcast success. It's the episode right before this one, titled You Shouldn't Care About Downloads. Link up with Jillian: https://www.linkedin.com/in/jillianmacnulty/ Have a question for Rachel? https://www.speakpipe.com/vmswithrachel Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

2023. 07. 13.

•

3분

Marketing that lasts is built on trust. We explore how to earn it and scale it through people-first stories, media that moves your audience, and strategies that turn connection into business impact.

웹사이트

Share Your Genius

인기 프로그램

How can leaders intentionally balance personal growth and professional success? | Joe Whetstone, Founder, STRIVE

How can companies build meaningful innovation that creates lasting impact? | Darrian Mikell, Director of Finance and Strategy, Humanly

How can companies put people at the heart of tech marketing? | Winona Rajamohan, Product Marketing Manager, Seel

How do you prove ROI and win customer trust? | Mike Genstil, Co-Founder and CEO, ValueCore

How do you balance empathy and business results? | Liesel Mertes, Founder & Workplace Empathy Consultant, Handle With Care Consulting

What are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]

How is AI Transforming B2B Podcasting? [with Casted's Lindsay Tjepkema]

How do you earn your board’s trust to gain support for your initiatives? | John E. Lepto IV, CRO, Clear Go-To-Market

How to Show up When Feeling Intimidated? [with BLASTmedia's Lindsey Groepper]

Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius’s Jillian Hoefer]

소개

Share Your Genius

인기 프로그램

인기 에피소드

소개