Kate Clark

Shows

Episodes

  1. Did you know you can't steal a charity? Don't worry. Elon Musk will remind you.

    5D AGO

    Did you know you can't steal a charity? Don't worry. Elon Musk will remind you.

    Elon Musk spent the better part of three days on the witness stand this week in his lawsuit against OpenAI, and it's already getting messy. Emails, texts, and his own tweets are surfacing in court, and there are plenty more witnesses to come. Musk's argument against OpenAI? By converting the company to a for-profit model, Sam Altman betrayed the “nonprofit for the benefit of humanity” mission Musk signed up to fund. As Musk keeps reminding the courtroom: “You can't steal a charity.”  On this episode of TechCrunch's Equity podcast, Kirsten Korosec and Sean O'Kane break down what's actually at stake in the courtroom and what to watch for as Altman and others take the stand, plus deals, defense tech, and what Big Tech's earnings week revealed about the limits of the AI spending era. Listen to the full episode to hear about: Why cloud was the winner of earnings week, and what AWS, Google, and Microsoft's numbers say about where enterprise AI spending is actually landing The scholarship app founder taking Sallie Mae to court after they acquired his startup…and began selling its student data to ad networks and universities BMW i Ventures new $300 million fund with its sights set on AI How defense tech startup Scout AI is pitching “military AGI” using vision-language-action (VLA) models Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
  2. Is AI video just a prequel? Runway's CEO thinks world models are next

    APR 29

    Is AI video just a prequel? Runway's CEO thinks world models are next

    AI-generated video has gone from novelty to creative tool in AI-generated video has gone from novelty to creative tool almost overnight, and Runway has a front-row seat to the shift. The New York-based company has raised close to $860 million at a $5.3 billion valuation, and its models are going toe-to-toe with the most well-funded labs in the world, including Google and OpenAI.   And the technology goes way beyond making videos: it's now pushing into general world models with applications in gaming, robotics, and maybe something closer to general intelligence.  On this episode of TechCrunch's Equity podcast, host Rebecca Bellan sits down with co-founder and CEO Cristobal Valenzuela to talk about where video generation goes from here, and why Runway's ambitions now reach well beyond Hollywood.  Listen to the full episode to hear about:  Why Valenzuela thinks the real constraint on filmmaking has never been technology, and what changes when it is  How Runway thinks about world models differently than Google and other labs building in the space  What "nonlinear media" means, and why real-time video generation opens up use cases way beyond content creation  Why Valenzuela pushes back on the idea that AI companions are “inherently dystopian”  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Chapters:  00:00 Intro  00:56 Can AI really replace Hollywood?  04:18 Why "AI slop" fears miss the point  08:23 Research lab, software company, or creative studio?  13:42 From video generation to world models, explained  17:36 Omni models and multimodal training  17:50 The three pillars: linear media, non-linear media, physical AI  19:31 Real-time video and the "Characters" product  22:33 Are AI companions inherently dystopian?  25:59 Physical AI and robotics  28:35 Where growth is coming from: enterprise and prosumer  29:31 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  3. Apple's new CEO, and why Elon Musk wants to buy Cursor for $60B

    APR 24

    Apple's new CEO, and why Elon Musk wants to buy Cursor for $60B

    A new era is on the way for Apple as Tim Cook plans to step down from his CEO role in September, handing the reins to hardware chief John Ternus.   Ternus may be inheriting one of the most durable businesses in tech, but he’s also stepping into a very different ecosystem than the one Cook spent decades shaping. The App Store’s 30% cut is under pressure, the behind-the-scenes power Apple once held over developers is being challenged, and AI-native apps are changing what it means to build on Apple’s platform.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into what this transition means for startups and a closer look at some of the week’s biggest deals — including SpaceX's $60B option on Cursor.  Listen to the full episode to hear about:  Why Anthropic’s Mythos model is raising questions about both safety and marketing  The $5 billion Amazon-Anthropic deal that looks a lot like every other circular AI infrastructure play  What the SpaceX-Cursor agreement (and that $10 billion breakup fee) says about Elon Musk's AI strategy post-xAI merger  Why fintech Revolut and AI chip startup Cerebras' public market plans have us wondering whether this is actually the year the IPO market reopens  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.    Chapters:  00:00 Intro  00:26 Anthropic's Mythos accessed by “unauthorized groups”  04:28 Is Amazon's $5B Anthropic investment just another circular deal?  09:53 SpaceX and Cursor’s $60B option  18:25 Is this finally the year of the IPO?  21:38 SpaceX, Revolut, and Cerebras: the IPOs to watch  26:41 Tim Cook's retirement plans  29:15 What a new Apple CEO means for startups and the App Store  35:59 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
  4. Tokenmaxxing, OpenAI's shopping spree, and the AI Anxiety Gap

    APR 17

    Tokenmaxxing, OpenAI's shopping spree, and the AI Anxiety Gap

    The gap between AI insiders and everyone else is widening, and the spending, suspicion, and even new vocabulary are starting to show it. While OpenAI is busy buying up everything from finance apps to talk shows, a certain shoe company just rebranded as an AI infrastructure play, and Anthropic unveiled a model it says is too powerful to release publicly ...but apparently not too powerful to demo to Federal Reserve Chair Jerome Powell.  On this episode of TechCrunch's Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O'Kane dig into what's actually being built in AI infrastructure, who's winning the enterprise battle between OpenAI and Anthropic, and more of the week's headlines.  Listen to the full episode to hear about:  Why chipmakers AMD, Arm, and Qualcomm just piled $60M into UK self-driving startup Wayve, and what Uber's $300M milestone bid says about who's winning the AV race  How data center startup Fluidstack is positioning itself for the frontier labs, including a reported $50B agreement with Anthropic  What Claude Code's moment at the HumanX conference reveals about where the OpenAI vs. Anthropic rivalry is actually playing out  Why tokenmaxxing, and Meta's leaked internal leaderboard, might say more about optics than actual productivity  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.    Chapters:  00:00 Intro  00:25 Allbirds is now an AI company, apparently  04:48 Why chipmakers are betting on Wayve  12:01 Fluidstack wants $1B to build AI data centers  16:24 OpenAI buys a finance app and a talk show  21:27 Anthropic vs. OpenAI in enterprise  24:15 The Anthropic model they won't release to the public  26:47 Why AI feels so distant to everyone else  30:47 What even is tokenmaxxing?  34:49 Parasail's $32M bet on cheaper AI inference  36:39 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  5. Snowflake’s transition from storing data to shipping with it

    APR 8

    Snowflake’s transition from storing data to shipping with it

    Snowflake is betting that the future of AI isn’t just analyzing data, it’s acting on it. That means a shift away from chatbots and toward autonomous agents that can actually get work done. And Snowflake is reorganizing fast to keep up, from shipping hundreds of AI features to restructuring teams along the way.On this episode of TechCrunch’s Equity podcast, Rebecca Bellan sits down with Snowflake CEO Sridhar Ramaswamy to unpack the company’s transformation and what it signals about where AI is headed next. Listen to the full episode to hear: Why Ramaswamy believes the chatbot era is ending and the agentic era is beginning. How Snowflake is evolving from a data warehouse into an AI and applications platform. What “shipping with your data” actually looks like in practice. Why the company is making big internal changes to support its AI push. Subscribe to Equity on ⁠YouTube⁠,⁠ Apple Podcasts⁠,⁠ Overcast⁠,⁠ Spotify⁠ and all the casts. You also can follow Equity on⁠ X⁠ and⁠ Threads⁠, at @EquityPod.  Chapters: 00:00 Intro 00:17 Snowflake’s AI shift and agentic future 01:45 Why 2026 marks the end of chatbots 04:09 Cortex Code, Snowflake Intelligence, and new products 06:09 Who benefits: non-technical users & enterprises 07:35 Adoption challenges and why AI pilots fail 12:11 How AI is reshaping jobs and skills 14:39 Layoffs, automation, and the future of documentation 18:37 Snowflake’s evolution into an AI platform 21:04 Competition: Databricks, hyperscalers, and AI giants 25:01 Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
  6. Why private wealth is cutting out the VC middleman

    APR 1

    Why private wealth is cutting out the VC middleman

    The VC middleman is getting cut out faster than anyone expected. Family offices and private wealth firms are going direct: writing checks, taking board seats, even incubating companies from scratch. And more founders are starting to notice. In February alone, family offices made 41 direct investments, including one Midwest-based firm that led a $230 million Series B into an AI chip startup.    On this episode of TechCrunch's Equity podcast, Rebecca Bellan caught up with Mitch Stein and Ari Schottenstein, founder and head of alternatives at ARENA Private Wealth, to find out what this shift means for founders, cap tables, and the future of AI investment.    Listen to the full episode to hear:  How Arena landed the lead on Positron's $230 million Series B, and why the CEO specifically wanted them on his cap table  How Arena does due diligence on technical companies  What "tourist capital" actually looks like, and the red flags founders should watch for as family offices flood into AI deals  Why some VCs are quietly unhappy about this trend (and why Arena thinks that's their problem)  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.    Chapters:  00:00 Intro   03:13 Why family offices are going direct now  06:03 The gen 2 & gen 3 family office shift  07:22 Is this strategic or just AI FOMO?  10:17 How Arena got into the Positron deal  14:30 Why founders want private wealth on their cap table  18:31 Due diligence on technical companies  21:56 Red flags founders should watch for  25:04 Are VCs threatened by this trend?  27:47 Taking board seats & level of involvement  34:17 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  7. Space: the final frontier of AI infrastructure

    APR 3

    Space: the final frontier of AI infrastructure

    Tech companies are racing to build data centers in space, pitching orbital compute as the next frontier for AI infrastructure, even as the technical and economic realities remain far from clear. Add in OpenAI’s massive $122 billion round and Bluesky’s latest AI backlash, and the message is clear: The future of AI is being shaped as much by ambition and hype as it is by real-world constraints.  On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane unpack these massive capital bets, user backlash, and off-world compute plans along with Whoop’s major valuation and the literal downfall of robot Olaf.   Listen to the full episode to hear about:  OpenAI’s $122 billion fundraise and what its near-trillion-dollar valuation says about expectations for AI.   Whoop’s $575 million raise and the shift toward “wearables 2.0” (and what happens to all that data).   Bluesky’s AI-powered feed builder and why it triggered a major user backlash.   The rise of data centers in space and whether they are financially or physically feasible.   Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify, and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Chapters: 00:00 Intro 00:20 A humanoid Olaf robot collapses at Disneyland Paris 03:30 OpenAI raises $122B at an $852B valuation 11:30 Whoop lands $575M and bets big on wearable data  18:50 The risks (and value) of personal health data 23:00 Bluesky’s AI feed builder sparks backlash 30:00 Can Bluesky keep growing — and compete with X? 36:30 The race to build data centers in space 44:30 SpaceX, Starlink, and the business of orbital compute 49:30 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 min
  8. Luma AI's Amit Jain on why most world model companies are getting it completely wrong

    APR 10

    Luma AI's Amit Jain on why most world model companies are getting it completely wrong

    LLMs may have kicked off this AI boom, but the ceiling is closer than the hype suggests. As models run out of text data to train on, the companies and investors paying attention are already moving on. The next wave isn't better chatbots; it's machines that can understand the physical world. Luma AI, the Bay Area lab that raised over $1.4 billion from a16z, Nvidia, and Amazon, is betting on exactly that.  On episode of TechCrunch's Equity podcast, we’re bringing you a conversation Rebecca Bellan sat down with Amit Jain, co-founder and CEO of Luma AI, at Web Summit Qatar. Together, the pair dug into where the next trillion-dollar AI opportunity actually gets built, and whether the companies chasing it even know what they're building yet.  Listen to the full episode to hear about:  Why video, audio, and images are the real frontier for AI training data, not text  What an "intelligent world model" actually is, and why Jain thinks most companies building them are getting it completely wrong  The case for why AI won't kill creative jobs, and why Jain thinks studio heads are the real problem  How the path from video generation to robotics to AGI is simpler than anyone's making it sound  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Chapters:  00:00 Intro  01:13 Why LLMs are hitting a ceiling  02:43 The data problem & what comes after LLMs  04:30 What actually makes a world model a world model  06:05 Why 3D data is a dead end  07:39 What Luma is building next  09:08 How much humans stay in the loop  10:00 Near-term use cases for agentic video  11:22 Will AI kill jobs in film & production?  13:30 Why the entertainment industry is already dying  15:27 Why we actually need more content, not less  17:46 Luma's roadmap: generation, understanding, and robotics  19:54 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
  9. VCs are betting billions on AI's next wave, so why is OpenAI killing Sora?

    MAR 27

    VCs are betting billions on AI's next wave, so why is OpenAI killing Sora?

    When an 82-year-old Kentucky woman was offered $26 million from an AI company that wanted to build a data center on her land, she said no. Sure, that same company can try to rezone 2,000 acres nearby anyway, but as AI infrastructure stretches further into the real world, the real world is starting to push back.  That tension is everywhere this week, from OpenAI shutting down its Sora app to courts finally starting to hold social platforms accountable. On this episode of TechCrunch's Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O'Kane dig into what it looks like when the AI hype cycle meets reality.  Listen to the full episode to hear about:  Why rival prediction market CEOs of Kalshi and Polymarket are co-investing in a $35M VC fund  How drone startups like Zipline, Lucid Bots, and Brinc are finding real traction where other robotics plays have stalled  What Kleiner Perkins' $3.5B raise says about where the biggest VC firms think the next AI wave is going  Why two separate court verdicts against Meta in the same week could be the “tobacco moment” for social media  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Chapters:  00:00 Intro  00:30 Would you turn down $26M for your farm?  03:56 Rivals Kalshi & Polymarket CEOs are investing together  10:28 Deals for drones: Zipline, Brinc & Lucid Bots  18:17 Kleiner Perkins goes all-in on AI with $3.5B raise  22:52 OpenAI shuts down Sora  28:04 Meta gets hit with dual verdicts  34:56 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
  10. Nvidia has an OpenClaw strategy. Do you?

    MAR 20

    Nvidia has an OpenClaw strategy. Do you?

    Jensen Huang took the stage at Nvidia's GTC conference this week in his signature leather jacket to deliver a two-and-a-half-hour keynote, projecting $1 trillion in AI chip sales through 2027, declaring that every company needs an “OpenClaw strategy,” and closing with a rambling Olaf robot that had to get its mic cut. The message was hard to miss: Nvidia wants to be foundational to everything, from AI training to autonomous vehicles to Disney parks.  On this episode of TechCrunch's Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O'Kane break down what Nvidia's growing web of AI infrastructure partnerships actually means for startups, and more of the week's headlines.  Listen to the full episode to hear about:  Travis Kalanick’s return building a "wheelbase for robots" with his new startup Atoms, and the crew has questions about Kalanick’s acquisitions along the way  Rivian’s partnership with Uber to build robotaxi versions of its R2 in a deal worth up to $1.25 billion, while pushing back its EBITDA target to do it  Frore landing a $1.64 billion valuation for its AI chip cooling systems  xAI rebooting, again, with only two of its original eleven co-founders still standing  Garry Tan's Claude Code setup went viral at SXSW (Spoiler: the crew is not impressed).  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.    Chapters:  00:00 Intro  00:20 Garry Tan's Claude Code setup goes viral at SXSW  03:37 Travis Kalanick is back with a new startup  12:51 Uber and Rivian's $1.25B RoboTaxi deal  20:54 Chip cooling startup Frore becomes a unicorn  22:56 Nvidia GTC recap: $1 trillion in sales projections  31:42 Elon Musk is rebooting xAI...again  36:37 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
  11. What a16z is actually funding (and what it's ignoring) when it comes to AI infra

    FEB 4

    What a16z is actually funding (and what it's ignoring) when it comes to AI infra

    Andreessen Horowitz just raised a whopping new $15 billion in funding. And a $1.7 billion chunk of that is going to its infrastructure team, the one responsible for some of its biggest, most prominent AI investments including Black Forrest Labs, Cursor, OpenAI, ElevenLabs, Ideogram, Fal and dozens of others.   A16z general partner with the infra team Jennifer Li (who oversees such investments as ElevenLabs – just valued at $11 billion); Ideagram and Fal, has a clear thesis on where the team is looking to spend it’s latest chunk of cash.  Today on TechCrunch's Equity podcast, Venture and Startups editor Julie Bort talked with Li about where a16z sees this AI super cycle going next, including the talent crunch hitting AI-native startups, why search infrastructure matters more than people think, and what kinds of companies are actually getting funded right now.    Listen to the full episode to hear about:  Where Li thinks the gaps still are when it comes to startups building an AI stack  What makes the most successful AI portfolio companies different  How tools like voice AI are rising in importance (yet still a bit uncomfortable to witness)  The AI startups she's still searching for and is ready to fund  Chapters: 00:00 Intro 01:01 Andreessen Horowitz's $1.7B infrastructure fund 05:00 Crossing the uncanny valley in AI-generated content 07:14 Agents finally becoming real in 2026 09:30 Building your first productivity agent 11:56 Why email agents aren't quite there yet 15:00 Which jobs will agents replace first? 18:05 The most unhinged opinion: Creativity belongs to humans 20:21 The limits of LLMs and the rise of world models 22:13 AI-designed chips are coming 24:00 The truth behind those viral ARR numbers 26:10 Hiring at AI speed: The talent shortage problem 28:47 The pricing mistake that became a big deal 29:21 The future of search for AI agents 30:45 Outro Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
  12. The musician-turned-biotech-founder waiting to fundraise

    APR 15

    The musician-turned-biotech-founder waiting to fundraise

    When Grammy-nominated singer-songwriter Aloe Blacc got COVID despite being vaccinated and boosted, he tried to fund research for a better solution. What he quickly found out? You can't just write a check in biotech. Regulators require a commercialization plan, and philanthropy doesn't move science through clinical trials or get you a license on university IP. Now, he's bootstrapping a cancer drug platform targeting pancreatic cancer, a disease that kills 90% of its patients, and intentionally waiting to raise from his network until peer-reviewed papers can make his case.  On this episode of TechCrunch's Equity podcast, Rebecca Bellan sits down with Aloe Blacc to talk about what happens when a creator decides to build instead of just invest, how Aloe is watching AI reshape both the biotech and music industries in real time, and his thoughts on who actually wins.  Listen to the full episode to hear:  How he’s navigating a world where credibility is earned in data, not fame  How a University of Houston molecule discovery platform could cut years off drug development timelines  Why he thinks record labels, not artists or AI companies, will ultimately control the economics of AI-generated music  What Suno taught him about prototyping, and why his next album will still be recorded with live musicians  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min
  13. Google Cloud's VP for startups on reading your "check engine light" before it's too late

    FEB 18

    Google Cloud's VP for startups on reading your "check engine light" before it's too late

    Startup founders are being pushed to move faster than ever, using AI while facing tighter funding, rising infrastructure costs, and more pressure to show real traction early. Cloud credits, access to GPUs, and foundation models have made it easier to get started, but those early infrastructure choices can have unforeseen consequences once startups move beyond free credits and into real cloud bills.    On this episode of TechCrunch's Equity podcast, Rebecca Bellan caught up with Darren Mowry, Google Cloud’s vice president of global startups who is right at the center of those tradeoffs. Together, they discuss what Mowry’s seeing across the startup ecosystem, how Google Cloud is competing for AI startups, and what founders should be thinking about as they scale.    Listen to the full episode to hear about:  How Google positions against AWS and Microsoft in the AI startup race.  TPUs vs GPUs: How much does hardware choice matter for early-stage companies?  Which AI verticals are seeing real growth, and what’s standing out in biotech, climate tech, developer tools, and world models.  What red flags will signal that a startup isn’t going to make it.   Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  14. AI burnout, billion-dollar bets, and Silicon Valley's Epstein problem

    FEB 13

    AI burnout, billion-dollar bets, and Silicon Valley's Epstein problem

    AI companies have been hemorrhaging talent the past few weeks. Half of xAI’s founding team has left the company — some on their own, others through “restructuring” — while OpenAI is facing its own shakeups, from the disbanding of its mission alignment team to the firing of a policy exec who opposed its “adult mode” feature.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O'Kane dig into the week's biggest deals and departures, from billion-dollar bets on fusion and robotics to the tech exodus reshaping AI companies.  Listen to the full episode to hear about:  Why humanoid robot startups are raising nearly $1 billion and partnering with Google DeepMind  Whether fusion power startup Inertia Enterprises can actually deliver on its 2030 timeline, and why investors keep betting millions  What the Epstein files reveal about Silicon Valley dealmaking, particularly during the EV boom  Why AI Super Bowl ads might not be landing outside Silicon Valley  Chapters 00:00 Intro 02:46 AI Super Bowl ads ⁠aren’t quite landing⁠ outside of Silicon Valley  04:31 Apptronik raises $935M for humanoid robotics 09:05 Will automakers partner with humanoid robotics startups? 13:05 Inertia Enterprises raises $450M for fusion energy 18:44 What the Epstein files reveal about ⁠Silicon Valley dealmaking⁠ 30:56 The exodus at xAI and OpenAI, and what it means for the AI race 37:22 Outro Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  15. How Poppi went from a Shark Tank pitch to a $1.95B exit

    MAR 11

    How Poppi went from a Shark Tank pitch to a $1.95B exit

    For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo.  On this episode of TechCrunch’s Equity podcast, Rebecca Bellan is joined by Poppi co-founder Allison Ellsworth to talk about building a beverage startup in a venture world dominated by SaaS and AI. From pitching on Shark Tank while nine months pregnant to scaling a digital-first brand during COVID, and now returning as a Shark herself, Ellsworth shares how social media, fast marketing bets, and customer feedback helped turn a niche drink into a category-defining company.  Listen to the full episode to hear about:  Ellsworth’s Shark Tank return, and how she evaluates founders on the other side of the pitch.  How Ellsworth turned a personal health issue into Poppi and built early traction at farmers' markets.  Why TikTok and community-driven marketing helped the brand rack up billions of views and loyal fans.  The risky decision to buy a last-minute Super Bowl ad, and how the team executed it in days.  What it’s like selling a startup to PepsiCo while trying to preserve the brand’s identity.  Why beverage startups almost inevitably need acquisition-level distribution to scale.  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  16. Build Mode: Compensation, culture, and cap tables with Yuri Sagalov, GeneralCatalyst

    FEB 21 ·  BONUS

    Build Mode: Compensation, culture, and cap tables with Yuri Sagalov, GeneralCatalyst

    TechCrunch's founder-focused podcast, Build Mode, is back. This season we’re breaking down what it really takes to build a world-class founding team starting with your cap table, equity structures, and startup compensation strategy.  We kick off with Yuri Sagalov, managing director at General Catalyst and former founder, YC partner, and seed investor at Wayfinder Ventures. Yuri has worked with hundreds of pre-seed and seed-stage startups, and he shares practical advice on how early-stage founders should think about startup equity, cap table design, investor selection, and compensation structures from day one.  He breaks down:  The 3 types of investors (and which one to avoid)  Why your cap table is part of your team  The 20–25% seed dilution rule  How to split equity with a co-founder  How to talk to early employees about risk and compensation  No matter where you are in your startup journey, this episode will help you get the incentive structure right from the beginning.   Chapters:  00:00 - Why your first hires deserve more equity 00:31 - Meet Yuri Sagalov (YC → General Catalyst) 02:12 - Your cap table is part of your team 02:50 - The 3 types of investors (avoid this one) 05:02 - How to split equity with a co-founder 07:55 - How much equity to give early employees 09:37 - How to talk compensation and risk 12:31 - Red flags in formation docs and vesting 18:27 - Advisors for equity? Usually a mistake 20:05 - The 20–25% seed dilution rule 26:03 - The shift to 10-year stock options 34:11 - Don’t scale before product-market fit 39:23 - Final advice: Just start and choose your co-founder carefully  New episodes of Build Mode drop every Thursday. Hosted by Isabelle Johannessen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min