Beer Branding Trends

CODO Design
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Conversations with CODO Design on building stronger craft beverage brands.

  1. 097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A

    4 天前

    097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A

    Points of discussion: 1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A 2. How we refreshed Malibu Brewing's package design 3. How we rebranded Wachusett Brewing - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    42 分鐘
  2. 096 - Acquired: So You Bought a Brewery. Now What?

    9月23日

    096 - Acquired: So You Bought a Brewery. Now What?

    Points of discussion: 1. Acquired - So you bought a brewery. Now what? 2. Defining your Brand Equity: Fast & Slow 3. Embrace the "Staggered" rebrand launch  4. When to jettison your Brand Equity  5. A designer & a lawyer walk into a brewery  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    32 分鐘
  3. 095 - Introducing - Acquired: Your branding playbook for craft beer M&A

    9月9日

    095 - Introducing - Acquired: Your branding playbook for craft beer M&A

    Points of discussion: 1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now 2. Is a House of Brand right for your brewery? [BBT Newsletter] 3. Rebranding Wachusett [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    27 分鐘

  4. 8月26日

    094 - How to de-risk your brewery's rebrand

    Points of discussion: 1. How to de-risk your brewery's rebrand [BBT Newsletter] 2. Email: isaac@cododesign.com to discuss your brewery's rebrand 3. Craft Beer, Rebranded [book bundle] 4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES!  5. Package Refresh Series  6. Defining your Brand Equity, fast & slow [BBT Newsletter] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    33 分鐘

  5. 8月12日

    093 - Are fancifully named beers Sub Brands?

    Points of discussion: 1. Are fancifully-named beers Sub Brands? [BBT Newsletter] 2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series) 3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    12 分鐘

  6. 7月29日

    092 - Branding Comma, a mindful Cannabis beer (feat. Kevin Waltermire)

    Points of discussion: 1. Branding Comma, a mindful cannabis beer [Case Study]  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    43 分鐘

  7. 7月8日

    091 - Brand Architecture for Newer & Smaller Breweries

    Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    16 分鐘

  8. 6月24日

    090 - Can you Line Extend to a different style?

    Points of discussion: 1. Can you Line Extend to a different style? - [ BBT Newsletter ] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    21 分鐘
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5
（滿分 5 顆星）
16 則評分

簡介

Conversations with CODO Design on building stronger craft beverage brands.

資訊

  • 創作者
    CODO Design
  • 活躍年代
    2021年 - 2025年
  • 集數
    98
  • 年齡分級
    兒少不宜
  • 版權
    © 2021
  • 節目網站
    Beer Branding Trends

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