#10 - Start with the business problem - then add tech! With Phil Gamache

In this episode of Data Driven Voices, host Emma Storbacka sits down with Phil Gamache, MarTech expert and co-host of Humans of MarTech, to explore the evolving MarTech landscape, from AI-driven automation to the shift toward composable stacks.

Together, they discuss:

• Why marketing teams struggle to become truly data-driven—and how to fix it
• The real impact of AI agents in marketing (and why most vendors are overhyping them)
• Composable vs. packaged CDPs: Which one wins in the long run?
• The truth about multi-touch attribution—why it often leads to bad decisions
• How MarTech leaders should navigate the next wave of AI-driven tools

Marketers are facing more complexity than ever, with new AI capabilities, evolving data strategies, and the ongoing MarTech vs. Data team divide. How can companies make smarter tech decisions without getting caught up in the hype?

--> Tune in for expert insights from one of the sharpest voices in MarTech.

#MarTech #AIinMarketing #ComposableCDP #MarketingOps #MarketingTechnology #DataDrivenVoices