32 min

1238: The AI Company With Expertise in Computer Vision The Tech Talks Daily Podcast

    • Technology

GumGum is an AI company with expertise in computer vision. They teach machines to see in order to solve hard problems across the media industry. Phil Schraeder, CEO of GumGum joins me for a chat

Phil shares the new neuroscientific research that explains why contextual targeting is an effective digital advertising tactic. We also discuss the findings from a study with neuro analytics company SPARK Neuro, which examined how an ad’s contextual relevance to content influences consumers

GumGum is an AI company with expertise in computer vision. They teach machines to see in order to solve hard problems across the media industry. Phil Schraeder, CEO of GumGum joins me for a chat

Phil shares the new neuroscientific research that explains why contextual targeting is an effective digital advertising tactic. We also discuss the findings from a study with neuro analytics company SPARK Neuro, which examined how an ad’s contextual relevance to content influences consumers

32 min

Top Podcasts In Technology