Marketing Tips for Photographers | The Tog Republic Podcast

Carolina Guzik
  • 5.0 (91)
  • MARKETING
  • UPDATED WEEKLY
Marketing Tips for Photographers | The Tog Republic Podcast

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

  1. 262: The Onion Strategy: A Fresh Take on Content Strategy with Matty Loucas

    APR 8

    262: The Onion Strategy: A Fresh Take on Content Strategy with Matty Loucas

    Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode. I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required. In this episode, we dive into Matty’s approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It’s all about building trust, visibility, and connection without having to be everywhere all the time. We talk about: What the Onion Strategy is and how it works How to approach content when you're a solo creative Why repurposing content is a game-changer Mistakes to avoid when trying to grow your brand online And how to build a presence that attracts the right clients Whether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful. Check out all the links to Matty here: www.thetogrepublic.com/podcast/the-onion-strategy-with-matty-loucas -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠ Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    43 min
  2. 261: Using YouTube to Elevate Your Photography Brand with Vanessa Joy

    MAR 4

    261: Using YouTube to Elevate Your Photography Brand with Vanessa Joy

    Friend, meet Vanessa Joy — a talented photographer specializing in weddings, portraits, and corporate branding across Austin, NJ, and NYC. On top of working with major brands and being a Canon Explorer of Light, Vanessa has built an incredible YouTube channel with 200K subscribers and over 500 videos! In this episode, I chat with Vanessa about how creating video content can help photographers attract couples, build trust, and increase visibility. Whether you’re just starting out or want to level up your channel, this conversation is filled with practical tips to turn viewers into clients. You don’t want to miss it! You Can Find More About Vanessa Joy Here: Photography Education Download my favorite preset for free Apply to the Mastermind Her YouTube Channel Some of My Favorite YouTube Channels: Cecilia Blomdahl Sam & Victor Georgen Loh Her 86m2 My own :) -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠⁠ Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    36 min
  3. 260: Positioning Yourself For Brand Collaborations With Noella Andres

    FEB 18

    260: Positioning Yourself For Brand Collaborations With Noella Andres

    Friend, meet the amazing Noella Andres! A former wedding photographer turned consultant and marketing expert, she now helps photographers expand their reach and impact while working closely with brands to build meaningful connections. In this episode, Noella breaks down how photographers can collaborate with brands in a way that’s both strategic and mutually beneficial. We’re talking about what brand collaborations actually are, who can reach out to brands, and the best practices for attracting the right partnerships. Plus, Noella shares insights on brand expectations and common mistakes to avoid. If you’ve ever wanted to work with brands but weren’t sure where to start, this episode is for you! You can find more about Noella Andres here: ⁠Her Instagram -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠⁠ Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    37 min
  4. 259: (Encore Episode) Tracking Your Data.

    FEB 11

    259: (Encore Episode) Tracking Your Data.

    I published this episode two years ago but I'm confident that the insights are still incredibly useful today. If you're not tracking your numbers, you're missing out on opportunities to pivot your business or double down on what truly makes a difference. Enjoy this episode! -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    15 min
  5. 258: The Power of Boundaries for a Balanced Business with Catalina Jean

    12/03/2024

    258: The Power of Boundaries for a Balanced Business with Catalina Jean

    Friend, In this episode, I’m chatting with Catalina Jean about the power of setting boundaries to create balance in your business and life. We dive into why boundaries are essential for avoiding burnout, fostering healthier client relationships, and staying true to your values. Catalina shares practical tips and personal experiences to help you take control of your time and energy. If you’re ready to protect your peace while growing your business, this conversation is for you! If you’re not familiar with Catalina Jean, let me introduce you! She’s a wedding photographer, SEO strategist, and the mad scientist of marketing. This conversation is candid, insightful, and packed with actionable advice. I hope it inspires you to set boundaries that empower both your life and business! You Can Find More About Catalina Jean HERE: Her website Her Instagram SEO For Creatives Course -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

    53 min
  6. 257: Finding Balance and Inspiration Through Personal Projects

    11/19/2024

    257: Finding Balance and Inspiration Through Personal Projects

    In this episode, I’m sharing my journey with a new personal project, Silent Vlogging, and how it has helped me find balance and inspiration in life and business. From reigniting my passion to sparking new ideas, this new personal project has pushed me to grow in unexpected ways. I’m excited to share how these creative pursuits can bring fresh energy, perspective, and purpose to your work! At the beginning of the episode I mentioned a chat I had with Blair Delaubenfels, you can listen to that episode here: 176: The Importance of Personal Projects If you want to check out my silent vlogs, just follow this link -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

    13 min
  7. 256: The Art of Discovery Calls With Brad & Jen

    11/12/2024

    256: The Art of Discovery Calls With Brad & Jen

    Friend, if you’ve been hesitant about incorporating discovery calls into your business or think Gen Z clients aren’t interested in phone conversations, this episode is for you! If you’re not familiar with Brad & Jen, let me introduce them: they’re a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience capturing stories and building a purpose-driven business. From humble beginnings, they’ve grown into a high-budget photography brand centered around heart, balance, and authentic connection. In this episode, we dive into the art of discovery calls—how to approach them and what common pitfalls to avoid. I hope this conversation inspires you to elevate your customer service in your own photography business. Brad & Jen are dedicated to helping other creatives succeed in business while staying true to their values. Be sure to check out their education page for more resources! You Can Find More About Brad & Jen Here: A free resource for better discovery calls Their website Their Instagram -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

    1h 3m
  8. 255: How to Get more Inquiries in Your inbox with Sam Jacobson

    09/24/2024

    255: How to Get more Inquiries in Your inbox with Sam Jacobson

    Friend, if you’ve been struggling to get more inquiries in your inbox, today’s episode is exactly what you need. In this episode, Sam Jacobson shares key strategies to help you attract more inquiries and turn potential clients into bookings. You'll get valuable insights on how to improve your messaging and approach to draw in more couples. If you’re tired of hearing crickets in your inbox and are ready to get some inquiries, this episode is packed with value! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Purchase The Art of Pinning: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3 steps to turn Pinterest into a traffic machine (this is a freebie!): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join

    50 min
See All (261)

5
out of 5
91 Ratings

About

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

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