2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization
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  • Entrepreneurship
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2 Regular Guys... talking decorations, personalization and customization every Friday.

  1. Aug 7

    Color Confidence: Better Workflows, Consistent Results

    With Aaron and Terry away at a trade show, Cassie Green from Apparelist steps in to co-host alongside Producer Erich Campbell for a conversation all about better color, stronger workflows, and getting more from PRINTING United Expo. Their guest is Shelby Sapusek of ColorCasters, a color management consultant and trainer, G7+ Expert, and two-time PRINTING United Expo All Star. Shelby helps print providers take the confusion out of color management and build practical systems that create more consistent, repeatable results. During the episode, Shelby will break down what a color management workflow really looks like, the common mistakes shops make, and the simple improvements decorators and print providers can start using right away. The conversation will also explore how changing printers, inks, software, and substrates are affecting color management, along with what shops should be paying attention to next. Shelby will also share details about the G7+ Exchange, her role as a PRINTING United Expo All Star, and how attendees can use the All Star program to navigate the Expo, find the right resources, and avoid feeling overwhelmed on the show floor. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/VczTMya_9iM Dad Joke Erich: As a cat dad, Aaron set me up with a special joke today- Why are cats so good at video games? Because they start with nine lives. Color Consistency Erich: Welcome into the show Shelby.  For those who haven’t met you yet, tell us about your journey into color management and what led you to become a G7+ Expert and now a two-time PRINTING United Expo All Star. Cassie: Color management sounds intimidating to a lot of decorators and print providers. How do you explain it to someone who thinks it’s only for large commercial printers? Erich: What are some of the biggest color management mistakes you see shops making today, and what’s one simple improvement they could implement this week? Cassie: When you talk about a “color management workflow,” what does that really mean, and why should every print shop have one—even if they’re relatively small? Erich: Technology keeps changing with new printers, inks, RIP software, and substrates. How has color management evolved over the past few years, and what should shops be paying attention to now? Cassie: You’ll be speaking at the second G7+ Exchange before PRINTING United Expo. For listeners who may not know about it, what is the G7+ Exchange, and why is it worth attending? Erich: What are you planning to share during your G7+ Exchange session, and what do you hope attendees walk away with? Cassie: You’ve served as a PRINTING United Expo All Star for two years now. What exactly does an All Star do during the event, and why is that program such a valuable resource for attendees? Erich: For someone attending PRINTING United Expo for the first time, how can they make the most of the All Stars and avoid feeling overwhelmed by everything happening on the show floor? Cassie: If a shop owner or decorator could only focus on one color-related project over the next six months, what would give them the biggest return on their time and effort? Erich: Where do you see color management heading in the next few years? Are there emerging trends or technologies that have you especially excited? Cassie: As we wrap up, what’s one piece of advice you’d give every print professional before they head to PRINTING United Expo, and what are you personally most looking forward to at this year’s event? Shelby: Links to include – iLearning+ at https://www.ilearningplus.org/ and of course to find me, ColorCasters.com The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/EjZB1HpE8EM OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 Purpose + Profit, St. Louis, MO – October 30-31, 2026 All dates and events are subject to change

  2. Jul 31

    Growing Pains: The Business Mistakes Holding Your Shop Back

    Growth sounds exciting, but growing the wrong way can create more stress, smaller profits, and a business that controls your life. This week, Terry and Aaron welcome Colin Sinclair McDermott, The Online Print Coach, to explore the common mistakes print and apparel businesses make while trying to grow. Drawing from his experience running print companies, overcoming business failure, and coaching hundreds of industry professionals, Colin will share how owners can approach growth more strategically in today’s rapidly changing marketplace. We’ll discuss outdated sales and marketing habits, poor planning, inconsistent systems, customer relationships, accountability, and the difference between simply getting busier and building a stronger, more profitable business. Whether you are preparing to grow or already feeling the pains of expansion, this conversation will help you recognize the warning signs and make better decisions before expensive mistakes slow you down. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/-9KxsRQxfoQ Dad Joke Terry: What dinosaur wakes up earliest? The crackodon Business Mistakes Terry: Colin, welcome to the show. We stopped reading bios a while ago and just want to learn who you are from you as well as hear about your journey in the print industry. “I’m Colin Sinclair McDermott, although most people know me as The Online Print Coach. I’ve spent over 25 years in the print industry. I’ve owned print businesses, franchised them, made plenty of mistakes myself and now I coach print, sign and garment decoration companies around the world. What fascinates me isn’t printing presses—it’s business owners. Two companies can have the same equipment, same suppliers and operate in the same town, yet one is thriving while the other is struggling. The difference almost never comes down to print. It comes down to leadership, marketing, systems and mindset. That’s why I created Print Mastermind—to stop owners from feeling like they’re having to figure everything out on their own.” Aaron: Colin, when a print or apparel business starts growing, what are the earliest warning signs that the owner may be building more chaos instead of building a stronger company?  The warning signs are: everyone is busy, but nothing gets finished owner works longer hours despite growing sales customer service slips quoting becomes inconsistent cashflow gets tighter despite more orders every decision still goes through the owner Terry: What is the most common growth mistake you see owners make when sales begin increasing, and they suddenly feel pressure to add equipment, employees, or space? Chasing more customers before looking after the ones they already have Owner buys: another press another van another employee …before fixing: pricing workflow quoting sales process Then your line: “You don’t scale chaos. You organise it first.” Aaron: I often talk about the importance of getting clear on what success actually looks like before building a plan. How do you help owners define the kind of business they truly want, instead of simply chasing more revenue? Refer to our meeting in Print Mastermind this week “The first question I ask isn’t ‘What’s your turnover target?’ It’s ‘What do you actually want your life to look like?'” Then discuss Do they want £5m company? four day week? to sell? AGAIN,the one thing many avoid talking about as it feels so far away family business? employ 5 people? employ 50? Then “Too many owners build businesses they end up working for.” Terry: How can an owner tell the difference between a temporary busy season and genuine, sustainable business growth? Your answer should centre around predictable systems. Busy means one big customer – seasonal rush firefighting no pipeline Growth means – Knowing your numbers, tracking those top 6 KPI’s repeat customers increasing predictable enquiries improving margins stronger cash position systems improving Then “Activity isn’t growth. Predictability is.” Aaron: One of the FUNdamentals I teach is knowing your numbers. Which financial numbers should owners watch most closely as they grow, and which numbers are commonly misunderstood or ignored? Everyone watches turnover. Almost nobody watches: gross margin cashflow average order value customer lifetime value sales pipeline Conversion rates Leads coming into the business Terry: What outdated sales or marketing habits are still holding print businesses back in today’s marketplace? Talk about the 8 stage customer journey I wish someone had taught me.  Talk about Waiting for referrals. Waiting for the phone. Thinking the website is enough. Discounting. Posting pictures of presses. Then say “Nobody buys print because you own a Heidelberg. They buy because you solve a business problem.” Aaron: Many small-business owners know what they should do, but they struggle to follow through consistently. How important are accountability, peer support, and mastermind-style conversations in turning good ideas into action? “I’ve never met an owner who didn’t know what they should be doing. The challenge is they’re trying to do it alone.” Then Isolation creates: procrastination doubt inconsistency Community creates: accountability fresh ideas confidence Terry: What mistakes do owners make when hiring their first employees or expanding their team, and how can they avoid creating a payroll problem instead of a growth solution? “The biggest mistake I see is that owners hire because they’re overwhelmed, not because they’re ready. They get busy, work starts backing up, customers are chasing orders, and they think, ‘I need another salesperson,’ or ‘I need another printer.’ The reality is they’re often hiring someone to step into chaos. Before you hire anyone, I’d ask three questions: First, have I actually defined what success in this role looks like? Too many job descriptions are just a list of tasks. I want to know: what outcomes should this person be responsible for? Second, have I built a system that someone else can follow? If the only way a job gets done is by asking the owner every five minutes, the problem isn’t the employee, it’s the business. And third, can the business genuinely afford this hire? Not because you’ve had one great month, but because your pipeline and cashflow support it. Aaron: Another key FUNdamental is building the business around the customer. How can a company remain customer-focused while also setting boundaries, protecting profitability, and avoiding the temptation to say yes to every request? Being customer-focused doesn’t mean saying yes to everything. Sam Armstrong That’s a mistake a lot of print companies make. They confuse great service with being available 24/7, accepting every request, discounting to keep people happy, and taking on work they shouldn’t. I’d answer it something like this: “I think a lot of business owners misunderstand what customer-focused actually means. They think it means saying yes to every request, turning every quote around immediately, squeezing in every last-minute job and absorbing every extra cost. That’s not customer-focused, that’s owner-focused because you’re trying to avoid difficult conversations. The best businesses I’ve worked with do something different. They build systems around what their ideal customers genuinely value. Most customers don’t want you to be everything to everyone. They want you to be brilliant at solving their problem.” Then I’d introduce a framework. The Three Filters “Whenever a new request comes in, I’d ask three questions: Does it fit our expertise? Just because you can print it doesn’t mean you should. Does it make commercial sense? Revenue without profit is just expensive turnover. Does it fit the experience we want to be known for? If saying yes to this customer means letting five others down, then it’s probably the wrong decision.” Terry: How should business owners decide which new opportunities deserve their attention and which ones are simply distractions disguised as growth? Mission Statement – Does it link back The Three Questions “Whenever one of my coaching clients comes to me with a new idea, I ask them three questions. Does it move us closer to our long-term vision? If your goal is to become the go-to trade printer, why are you thinking about opening a retail gift shop? Will it strengthen what we’re already good at? The most successful businesses I’ve worked with double down on their strengths. They don’t constantly chase shiny new ideas. Can we execute it brilliantly without damaging what we’ve already built? Because an average new service that distracts your team is often worse than doing your existing services exceptionally well.” Aaron: Owners are often so close to their businesses that they cannot see their own blind spots. What role can a coach, mastermind group, or trusted group of peers play in helping them make better decisions? “I think every business owner has blind spots. I certainly do. The problem is that when you’re in the business every day, every decision feels urgent and every problem feels unique. When you’re carrying the payroll, dealing with customers, suppliers and staff, it’s very easy to start making emotional decisions instead of strategic ones.”

  3. Jul 24

    Sustainability Made Practical: Regulations and What Comes Next

    Sustainability is becoming a bigger part of doing business in the promotional products industry, but knowing where to start can feel overwhelming. This week, Aaron and Terry welcome Liz Wimbush, PPAI’s Director of Sustainability & Responsibility, to help make the topic practical and easier to understand. Liz shares how PPAI is supporting members at every stage of their sustainability journey, from businesses just getting started to those already leading the way. The conversation covers available tools and education, the Carbon Intensity Study, packaging Extended Producer Responsibility regulations, emerging textile legislation and the upcoming PPAI Responsibility Summit. Whether you are a supplier, distributor, or decorator, this episode will help you better understand what sustainability means for your business, what changes may be coming, and what steps you can begin taking now. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/evmvDl2jKn4 Dad Joke Aaron: How does NASA organize a party? They planet Planet = Plan It Sustainability Made Practical Aaron: Liz, before we dive into the details, tell us a little about your role at PPAI and how you became passionate about sustainability in the promotional products industry. Terry: “Sustainability” is one of those words that gets used a lot these days. When we talk about sustainability in the branded merchandise industry, what does it actually mean? Aaron: Why has sustainability become such an important focus for the promotional products industry, and why has PPAI made it a strategic priority? Terry: For distributors and suppliers who want to improve but don’t know where to start, what sustainability resources and tools does PPAI offer to help members? Aaron: One topic you’ve been discussing lately is carbon intensity. Can you explain what the Carbon Intensity Study is, why it matters, and what businesses can expect to learn from it? Terry: Regulations around sustainability seem to be changing quickly. What’s the biggest new regulation our audience should be paying attention to right now? When Printing In-House Starts to Make Sense Aaron: You’ve mentioned Extended Producer Responsibility, or EPR, particularly around packaging. What is it, and why should both suppliers and distributors understand how it could affect their businesses? Terry: Looking ahead, are there any emerging regulations—such as textile EPR—that you think our industry should start preparing for now? Aaron: PPAI has the Responsibility Summit coming up in September. Who is this event designed for, and what can attendees expect to take away from it? Terry: For someone who’s never attended the Responsibility Summit before, what makes it worth adding to their calendar this year? Aaron: What projects or initiatives are you personally working on right now that have you most excited about the future of sustainability in our industry? Terry: If you could leave our audience with one practical piece of advice—something distributors or suppliers could start doing this week to become more sustainable or better prepared for what’s coming—what would it be? Aaron: How can our listeners reach out to you? PPAI Sustainability Hub Responsibility Summit Event Page Comparative Carbon Per Impressions Study WAP Sustainability Research Articles: Part 1, Part 2, Part 3 – three more coming!  My LinkedIn profile PPAI’s 5 Year Strategic Plan details – with sustainability as a ‘priority lane’. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/ikSdWrEagMQ OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 Purpose + Profit, St. Louis, MO – October 30-31, 2026 All dates and events are subject to change

  4. Jul 17

    Buying Transfers vs. Printing In-House: When Should You Make the Move?

    Is it time to buy a DTF printer, or are you better off continuing to outsource your transfers? In this episode, Terry and Aaron look at the decision from both sides. Terry brings the production perspective, while Aaron focuses on the numbers, cash flow, and business planning behind the investment. They will discuss order volume, staffing, available space, maintenance, turnaround time, equipment costs, and the real impact of downtime. They will also explain why the best answer may not be choosing one option over the other. For many decorators, a hybrid approach can provide the right balance of control, flexibility, and backup capacity. Before you invest in equipment or assume outsourcing is holding you back, this conversation will help you understand what factors should drive the decision. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/RegOUvjHDkM Dad Joke Terry: I told my grandson when I was his age, I used to get 10 CDs in the mail for a penny. I don’t know if he thought I was lying about what a CD was, what a penny was, or what the mail was. DTF Transfers versus Printing In-house Aaron: Excited about this discussion. I have been out at the trade show over the last year or so with SuperGamut, but spend much of my time teaching business topics. Over the last several shows, it has been great to see you back out talking to people, and we are hearing some interesting things. More decorators are being pushed toward equipment ownership before they fully understand the commitment. Some salespeople lead with low monthly payments, fast ROI claims, or simplified cost-per-print numbers. Terry can share what he is seeing now that he is back at trade shows. My belief is the real decision is not, “Can I afford the payment?” It is, “Does this equipment fit my business?” Terry:  Talk about predatory or overly aggressive sales practices without attacking the entire equipment industry. Some salespeople will discuss your needs and whether what they offer fits those needs. Others try to squeeze, push, and nudge your needs into what they sell, whether it fits or not. Explain that buying equipment is not bad (It’s what I hope I can convince you of), but buying too soon or buying the wrong machine can create a major burden. The goal of the show is not to tell everyone to outsource or everyone to buy. The goal is to help decorators make an informed decision based on volume, workflow, cash flow, staffing, and goals. Why are we suited to have this discussion (with the Regulators’ help) Decades of hands-on production, equipment, and shop experience. (Terry) He understands how equipment performs in the real world, not just on a sales sheet. We bring the financial, planning, pricing, and business-model perspective. (Aaron) Aaron has spent years helping shops know their numbers before making large investments. We both work closely with decorators at different stages, from startups to established production shops. Make it clear that the right answer depends on the individual business. We talk with far too many people who realize they made a purchasing mistake after the fact (72dpi customer) Start With the Heat Press Whether you outsource transfers or print them in-house, the heat press is the foundation. A poor-quality heat press can ruin a good transfer. (This is a conversation we have had before!) No repeat business? It’s not the economy. Maybe your transfer peeled off! The press needs consistent temperature, pressure, and recovery. A commercial heat press should come from a trusted manufacturer. A lifetime warranty on the heating element is a useful standard for evaluating quality. Explain why inexpensive presses often have: Uneven heat, Inconsistent pressure, Slow recovery, Poor durability Someone considering a DTF printer without owning a quality heat press should probably make the press their first investment. Use the working assumption of at least $1,500 for a dependable commercial press. The press is not the flashy purchase, but it is often the most important one. When Outsourcing DTF Transfers Makes Sense Outsourcing keeps the startup cost low. It allows a shop to test demand before committing to equipment. There is no daily printer maintenance. There is no need to manage ink, film, powder, cleaning, ventilation, or replacement parts. Outsourcing can be ideal for shops with inconsistent or unpredictable volume. It allows the decorator to focus on sales, customer service, artwork, and pressing. Transfer pricing is currently very competitive. In some cases, the outsourced transfer may cost less than what a small shop can produce internally. (Blair conversation) Outsourcing can provide access to larger production equipment and professional color management. Shipping costs and turnaround time still need to be considered. Rush orders can become more difficult. The shop depends on the supplier’s schedule, quality, and reliability. A strong supplier relationship becomes very important. When Printing In-House Starts to Make Sense The shop has steady and predictable transfer volume. Outsourcing costs are consistently high enough to support an equipment payment. The business needs faster turnaround. Customers regularly request same-day or next-day production. (And you can charge a premium for that) There is enough physical space for the printer, shaker, dryer, supplies, and ventilation. Someone is available to perform daily cleaning and maintenance. The shop has enough cash flow to cover the payment during slower months. The owner understands that the payment is only one part of ownership. In-house production can offer: Greater control, Faster testing, Easier reprints, More flexible scheduling, reduced dependency on shipping Owning equipment can create opportunities, but only when the shop has the sales and workflow to support it. Know the Real Numbers Start with average monthly outsourced DTF spending. Include transfers, shipping, rush charges, and other related fees. Estimate the average transfer size. Determine how many transfer applications are pressed each month. A front-and-back shirt counts as two transfer applications. Consider expected growth during the next 12 months. Compare current spending to the real monthly cost of ownership. For example, at SuperGamut we estimate, depending on consumables spend, equipment owned, and a few other variables, the transfer material (ink, film, and powder) average $.30 to $.60 a square foot for our partners. So for this discussion lets just use a working material-cost assumption of about $0.50 per square foot. Costs vary based on: Purchasing volume, Ink coverage, Machine efficiency, Operator habits, Waste Add approximately $0.42 per transfer application for pressing labor. This assumes approximately 20 seconds per press, including the post-press, and a combined labor and overhead rate of $75 per production hour. Actual pressing costs will vary based on employee wages, press type, workflow, shop efficiency, and the company’s true overhead rate. (Show Calculator On Screen) Include the equipment payment. Include the heat press payment if the shop does not already own a good one. Remember that rent, utilities, insurance, taxes, management time, and other overhead still matter. Monthly savings on paper do not always equal additional profit. The Hidden Costs of Printing In-House A machine that sits idle can still require maintenance and still have a monthly payment. Daily cleaning and maintenance. Operator training. Ink circulation and white-ink management. Wasted film and failed prints. Reprints caused by artwork or production errors. Replacement parts. Downtime. (Uptime Guarantee) Space, ventilation, electrical requirements, and environmental conditions. Inventory management for ink, powder, film, and cleaning supplies. Time spent troubleshooting. Time spent communicating with technical support. The owner may become the printer technician instead of the business owner. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/hLKrSTRgLrQ OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. –

  5. Jul 10

    Print and Apparel Convergences – How Can an Apparel Decorator Sell Printing?

    The lines between commercial printing and apparel decoration are disappearing. More customers want one trusted partner who can provide everything from business cards and brochures to branded apparel, signage, and promotional products. So where does that leave today’s apparel decorator? This week, Aaron and Terry welcome print industry veteran Mark Pomerantz, founder of SalesWisdom, to explore what apparel decorators can learn from the world of print sales. With more than 40 years of experience helping print professionals grow their businesses, Mark shares practical sales strategies, relationship-building techniques, and ideas for expanding your offerings without losing focus. We’ll also discuss why print and apparel are converging, what that means heading into PRINTING United Expo, and how decorators can position themselves as complete branding partners. If you’ve ever wondered whether adding print could grow your business, this episode is for you. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/VdEFkePk2ts Dad Joke Aaron: What do you call a chicken staring at some lettuce? A chicken sees a salad. (Chicken Caesar Salad) Selling Printing Terry: Welcome Mark! We gave up reading carefully crafted bios a while ago and just like to learn directly from our guests about who they are. Tell us about your journey in the print industry. Aaron: Mark, you’ve spent more than 40 years in the print industry. What changes have surprised you the most, and what fundamentals of selling have stayed exactly the same? Terry: Many apparel decorators are excellent craftspeople but reluctant salespeople. What’s the biggest mindset shift they need to make to become better at sales? Aaron: In one of your blogs, I believe it is where I read this, you said: ” We should bet on ourselves.” What does that actually look like for a small shop owner who’s trying to grow? Terry: A lot of decorators wait for customers to tell them what they want. How can they become trusted advisors instead of order takers?  Aaron: We’re seeing commercial print and apparel decoration overlap more than ever. Why do you think those industries are converging? Terry: If an apparel decorator wanted to start offering print products, where would you recommend they begin without becoming overwhelmed? Aaron: What questions should decorators ask every customer that they’re probably not asking today? Terry: You’ve worked with countless sales professionals. What’s one habit that consistently separates top performers from average salespeople? Aaron: Many decorators worry they’ll come across as “pushy.” How do you help people become more confident about asking for additional business? Terry: What are some opportunities decorators miss because they’re focused only on the shirt instead of the customer’s overall brand? Aaron: With PRINTING United Expo bringing together every segment of our industry, what should apparel decorators be looking for beyond the latest equipment? Terry: As we wrap up, if every listener could make just one change to their sales process this month, what would you tell them to do? Terry: Thanks for your time. Where can people learn more about what you do and where should they connect with you?  Our website https://saleswisdom.net/   Our YouTube channel  https://www.youtube.com/@WiseOwlMark  My Blog on LinkedIn https://www.linkedin.com/in/markpomerantz/recent-activity/articles/  My LinkedIn profile https://www.linkedin.com/in/markpomerantz/ And be sure to find me at Printing United Expo 2026 in Las Vegas NV, Sept 23-25 so we can meet IRL! The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/ItbNPpMj1qQ OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  6. Jun 26

    Scaling Without the Chaos: Smarter Fulfillment for Print Shops

    As print shops grow, the problem is rarely just getting more orders. The real challenge is keeping production, inventory, shipping, and online sales from turning into a pile of disconnected systems and manual work. This week, Terry and Aaron welcome back Michael Thero of Pythias Technologies to talk about what modern fulfillment can teach every decorator. We’ll look at how automation, marketplace integrations, inventory tracking, order routing, and better production workflows can help shops save time, reduce mistakes, and open the door to new revenue opportunities. If you have ever wondered how smaller shops can compete in print-on-demand, become fulfillment partners, or scale without simply adding more people and more stress, this conversation will give you practical ideas to think through before your next stage of growth. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/HXGpteOxbtc Dad Joke Aaron: Did you hear about the famous pickle? He is a really big dill. (deal) Smarter Fulfillment Terry: Welcome back! Remind us of the journey into the commerce and fulfillment space in the apparel decorating world. Aaron: Michael, before we get into tools or platforms, what are the biggest signs that a print shop has outgrown its current way of managing orders, production, inventory, and shipping? Terry: A lot of shops grow by saying yes to more work. Where does that start to create problems behind the scenes? Aaron: When you look at a shop that feels chaotic, what are usually the first workflow issues you try to identify? Terry: We hear a lot about automation, but that word can feel big and expensive. What are some simple things a decorator can automate first without turning their whole business upside down? Aaron: How should a shop owner decide what should be automated and what should still be handled by a person? Terry: Inventory can be a major pain point for decorators. What are some common inventory mistakes that create delays, misprints, or lost profit? Aaron: For shops selling online, what do they need to understand about connecting their store, production workflow, and shipping process? Terry: What should a smaller shop know before trying to sell through multiple marketplaces or multiple online stores? Terry: AI is showing up everywhere right now. Where do you see AI being genuinely useful in custom apparel fulfillment, and where should shop owners be careful? Aaron: How can smaller shops compete with larger fulfillment providers without racing to the bottom on price? Terry: When a shop owner is looking at software or automation tools, what questions should they ask before they buy anything? Aaron: For the shop owner listening who knows they need to clean up their workflow but feels overwhelmed, what can your program help them improve? Terry: How can our listeners reach out to you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/jAMU3Th9U_0 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  7. Jun 19

    Essential Embroidery Questions: Beginner Mindsets and Education

    This week on 2 Regular Guys, it’s a Takeup Takeover as Erich Campbell jumps on the mic to talk with the excellent embroidery educator Lisa Shaw about their experience educating new embroiderers online and on the tradeshow circuit. Join Erich and Lisa to discuss the most common mistakes and assumptions made by beginner embroiderers, the advice they’d give to anyone just starting out, and what beginners can expect from embroidery education both in the commercial and craft show spaces. They’ll talk about the embroidery innovation and creations they are seeing in the space and what they think embroiderers should be looking for when they want education, inspiration, and direction, and what the benefits of being present for in-person education can bring. Join these embroidery friends and be part of the discussion! Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/6I4yUcmrz2c Dad Joke Erich: I know the boys were really counting on me to keep up the dad jokes, but I’ve been so busy with everything this week that I really found myself in a tight spot. I’ve been digitizing at all hours and sewing samples- now my stash of patch twill is completely gone. In short, I’d love to deliver today, but frankly, I’ve run out of material  – Twill. Fabric. Material. Ehhh, you get it. Essential Embroidery Introduction Erich: We’ve long done away with the prepared Bio read, but for those of you who don’t know you, give us a brief thumbnail about how you came to be in the business of embroidery? Topic: Beginners First Q’s Erich: What do beginners usually come to you hoping to learn first? Erich: What do you think are the most common pitfalls or perhaps poor assumptions that plague beginners in embroidery? Erich: What surprised you most about the mindset of your first students as you started to teach? Erich: How do you think the early mindset differs between craft-focused or craft-first embroiderers and the folks on the commercial side of the spectrum? Topic: Best Beginner Advice / Actionable First Steps Erich: What would you tell someone to do on day one with their first embroidery machine? Erich: What are the first three skills every embroiderer should develop? Erich: What is the most important thing to keep in mind about our medium? Topic: Embroidery Education and Events Erich: Why do you think embroidery education is important for beginners? What role should it play? Erich: How do you see the difference between Online and In-Person education? What does each do best? Erich: What is important to look for in an educator or in a session? What are some red flags for evaluating educational resources in general? Erich: What role does community play in embroidery education? Erich: What is the top payoff of attending in-person events? Erich: How do you think embroiderers should prepare for in-person events and education? Topic: Developments and Trends Erich: What embroidery innovations are you most excited about right now? Erich:  What kinds of projects are inspiring beginners today? Erich: Are there trends that beginners should approach carefully? Erich: How can embroiderers experiment creatively while still learning good fundamentals? Conclusion and Outro Erich: What’s your one final piece of advice for new embroiderers? Erich: Where can our listeners find you if they’d like to learn more? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/eHjlqsnKeMM OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Nashville, TN – June 19-20, 2026 Friday, Jun 19, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Jun 19, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Jun 20, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  8. Jun 12

    Production vs Sales. Can’t we all just be friends?

    This week on 2 Regular Guys, Aaron interviews Terry about one of the most common tension points in any decorated apparel business: the relationship between Sales and Production. Sales wants to keep customers happy, Production wants to keep the schedule realistic, and somewhere in the middle is a team trying to get quality work out the door on time. Terry has lived on both sides of this conversation, so he’ll share practical ways shops can reduce finger-pointing, improve communication, and build a culture where Sales and Production stop battling each other and start working like one team. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/nb4ZVWy5LW8 Dad Joke Terry: I was driving past a cemetery this morning and saw a man walking around. I shouted, “Morning!” He replied, “No, just walking the dog.”  Morning – Mourning – Cemetery Production versus Sales Aaron: Terry, you’ve lived on both sides of this street. I’m going to guess from the title: Production vs Sales. Can’t we all just be friends… There are issues between these departments. What are some of the conflicts you’ve seen? One big rift forms because many times production is in the building every day, but many times sales reps are working outside the facility. Sometimes entirely remote. There’s little to no face-to-face interaction. Production says: They don’t have a clue what we do here. Sales is always trying to push orders through and turn the schedule upside down.  We’re working overtime on Saturdays to take care of their rush orders while the Sales team is playing golf. I’ve never seen those people sweat! They hate us. Aaron: How about Sales? What’s their version of this story? Sales says: They hate us. They don’t have a clue what we do here. Sometimes we all need to jump through hoops to keep customers happy. Sales should control the production schedule since we live in the sales trenches and know what should go next. Production just follows the list without understanding priorities. Aaron: I’m gonna guess you don’t think Sales should control the production schedule. Cut pieces for boxer shorts and the giant schedule Aaron: You’ve talked about sales and the production schedule before. What’s the solution you came up with to make everyone basically happy? EPT and the Sales Dept’s part of that Aaron: Well, you’ve lived this; what do you do about it? Regular communication… communication… communication Aaron: You have to have an example of a lack of communication. The combo 72-piece order promotion Aaron: What are some other ideas for a happy workplace? Everyone start working and acting like a team. This doesn’t mean one side or the other “gives in”. Sales spend a day or two in Production. Production staff make onsite visits with Sales. QC supervisor traveling with a sales rep. We’ve been telling Purchasing to stop buying from you because we have to refold the shirts. Buy pizza and invite Sales and Production – What would make this relationship better? Go around the room. We’re all working toward the same goal, but we’re looking at the best way to accomplish the task through the lens of our own departments. It’s your job as the owner or manager to help everyone view the big picture. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/jIJErmmpq74 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Nashville, TN – June 19-20, 2026 Friday, Jun 19, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Jun 19, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Jun 20, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

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2 Regular Guys... talking decorations, personalization and customization every Friday.

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